CHAPTER I

PROBLEM AND ITS SETTING

Background of the Study

Baking is an ancient art form that has played a significant role in

human society for thousands of years. From the Egyptians, Greeks, and

Romans to medieval bakers who made sweets for wealthy people, and the

modern era where advanced technology enables mass production of baked

goods, the history of bakery and bread-making is rich and fascinating. Quality

is a crucial factor in the food industry, and it is an absolute requirement for

any product. In reality, consumers only purchase products that have a

guaranteed level of quality. Decadmin (2023)

Quality is a critical aspect of baked goods and comprises various

factors. It includes flavor, which should meet or exceed customer

expectations. The visual aspect also plays a pivotal role, requiring uniformity

in size, shape, and color for an inviting presentation. Maintaining freshness

over time is also crucial for the product's shelf life and is an essential quality

aspect (Vintiloiu T., 2023). Customer satisfaction is often evaluated on an

individual basis, but the results are usually presented as an aggregate.

Satisfaction can be evaluated across different dimensions and is measured

 2

by the percentage of customers whose experience with a product or service

exceeds a specified satisfaction goal. (Khadka, 2019).

Research suggests that businesses should prioritize the identification

and incorporation of critical product features during the product development

phase to minimize failures and improve customer satisfaction. It focused on

identifying the factors that influence the relationship between Product Quality

and Customer satisfaction and how this information can be effectively utilized

for business development and sustainability. Bhowmick A. and Seetharaman

A. (2023). A recent study analyzed the performance of a bakery shop located

in Pendatun Avenue, General Santos City, based on customer satisfaction

with the quality of products and services offered.

Statement of the Problem

The aim of the study is to determine the Product Quality of Bumble

Bee Bakery: Their Effects on the Satisfaction of Consumer in Pendatun

Avenue General Santos City.

Specifically, it seeks to the answer the following questions:

1. What is the Profile of respondents in terms of:

1.1 Age;

1.2 Sex;
 3

1.3 Civil Status; and

1.4 Employment Status?

2. What is the level of Product Quality of Bumble Bee Bakery in terms of?

2.1 Aesthetic;

2.2 Features;

2.3 Performance; and

2.4 Perceived Quality?

3. What is the level of Consumer Satisfaction in Bumble Bee Bakery in

accordance to the Product Quality?

4. Is there a relationship between Product Quality and the Consumer

Satisfaction of Bumble Bee Bakery?

Scope and Delimitation

The purpose of this study is to examine the impact of product quality of

Bumble Bee Bakery: Their Effects on the Satisfaction of Consumer, located in

Pendatun Avenue, General Santos City. The study will involve random

customers who purchase items from the bakery shop. The researchers will

focus on customers' perspectives as they consume services and are

 4

interested in understanding how product quality affects their purchasing

decisions.

Significance of the Study

The purpose of this study is to determine the product quality of Bumble

Bee Bakery: Their Effect on the Satisfaction of Consumer in Pendatun

Avenue, General Santos City. The findings of this study are important for

various groups.

For the Bakery Owners. This study can help bakery owners attract more

customers by understanding their preferences and making necessary

changes.

For the Community. This study demonstrates how supporting local bakeries

can foster a thriving community.

For Bread and Pastries Shops. This study can assist bread and pastry

shops in identifying their strengths and weaknesses. By gathering customer

feedback, bakeries can make adjustments to enhance customer satisfaction

and maintain a robust business.

For Students taking business courses. This study is particularly useful for

students who are taking business courses. It presents a practical and real-life

example of how marketing and customer understanding work in a business. It

 5

helps students learn about the key factors that contribute to a business's

success and how they can play a role in this success in the future.

Researchers. The result of this study will help us to expand our knowledge

and ideas related in marketing and business field.

For Researchers. This study offers significant insights into the factors that

influence people's bakery preferences. It can assist future researchers in

gaining a deeper understanding of consumer behavior regarding food

choices, leading to discoveries and concepts in the future.

6
 7

quality on customer satisfaction and loyalty within the Malaysian engineering

industry. The study emphasizes that customer loyalty is the ultimate

determinant for a sustainable business. Loyal customers not only contribute

to the overall value of the business but also enable organizations to maintain

lower costs compared to acquiring new customers. By understanding the

impact of product quality on customer satisfaction and loyalty, organizations

can develop strategies to enhance customer loyalty and strengthen their

market position.

Lone R. and Bhat M. (2023) titled “Impact of Product Quality on

Customer Satisfaction: Evidence from Selected Consumer Durables”. A

conducted comprehensive research study to examine the impact of product

quality on customer satisfaction in the consumer durable sector. The study

recognizes that maintaining quality products is crucial for organizations as it

directly contributes to achieving customer satisfaction. The research aims to

explore the various dimensions of product quality and their influence on

customer satisfaction. By ensuring that their products excel in areas such as

perceived quality, durability, reliability, features, and aesthetics, businesses

 8

can enhance customer satisfaction and ultimately achieve long-term success.

By understanding the specific dimensions of product quality that have the

greatest impact on customer satisfaction, organizations can prioritize their

efforts and allocate resources accordingly to meet customer expectations and

enhance their overall satisfaction.

Bhowmick A. and Seetharaman A. (2023) titled “Impact of product

quality on customer satisfaction: A Systematic Literature Review”. A

conducted systematic literature review to explore the impact of product quality

on customer satisfaction. Their research is focused on identifying the factors

that influence the relationship between product quality and customer

satisfaction and how this information can be effectively utilized for business

development and sustainability. The study findings indicate that organizations

should prioritize the identification and incorporation of critical product features

during the product development phase to minimize failures and improve

customer satisfaction

Chigbata M. (2019) titled “Effects of Product Quality on Customer

Satisfaction: A Review of Manufacturing Company’s Performance in Anambra

State”. A conducted study on the effects of product quality on customer

satisfaction in manufacturing companies located in Anambra State. The

objective of the research was to investigate the relationship between product

 9

quality and customer satisfaction and its impact on the performance and

efficiency of manufacturing companies in the region. This research

contributes to the existing literature on the relationship between product

quality, customer satisfaction, and company performance in the

manufacturing sector. Based on these findings, the researchers recommend

that manufacturing companies should focus not only on product quality but

also consider other influencing factors that can affect customer satisfaction

such as customer service and price.

Lone R. and Bhat M. (2023) titled “Impact of Product Quality on

Customer Satisfaction: Evidence from Selected Consumer Durables”.

Ensuring quality product is top priority of all organizations as it plays a

significant role in achieving customer satisfaction, which is the ultimate

objective of all marketing efforts. This study delves into the aspect of product

quality considering its eight dimensions to study the impact of product quality

on customer satisfaction in consumer durable sector. The study also

revealed that perceived quality and durability have the highest impact on

customer satisfaction, followed by reliability, features, and aesthetics. The

study has identified areas where businesses may need to improve to achieve

higher levels of customer satisfaction to ensure long-term success.

 10

Herlian H. at el (2022) titled “The Effect of Service Quality and Product

Quality on Tart Cake Customer Satisfaction at Shop Rizky”. The purpose of

this study was to determine the effect of service quality and product quality on

consumer satisfaction. The result showed that service quality and product

quality were able to influence consumer satisfaction either partially or

simultaneously. These results indicate that the better the service quality and

product quality, the more customer satisfaction will increase.

Harcourt H. (2020) titled “Product Quality and Customer Satisfaction: A

Study of Fast Food Firms in Rivers State of Nigeria”. The purpose of this

study was to evaluate the effect of product quality dimensions on customer

satisfaction in fast food firms in Rivers State of Nigeria. Results sustained the

hypotheses and evidently demonstrate that: product performance significantly

predicts customer satisfaction; product reliability significantly predicts

customer satisfaction; product durability significantly predicts customer

satisfaction. The study recommends amongst others that the management of

fast food firms should focus on their product quality dimensions to endear and

sustain customer satisfaction. The findings of the extrapolative investigation

of this study suggest that the fast food customers’ satisfaction can be

improved focusing on product quality as a holistic entity.

 11

Nindiani A. at el, (2019) titled “Product and Service Quality Analysis: An

Empirical Study of Customer Satisfaction in a Bakery”. This research aimed

to analyze the performance of a bakery located in Bekasi from the customer

satisfaction on product and service quality. The results reveal that the priority

of improvement is the taste indicator for product quality. On the other side,

courtesy indicator is the priority for service quality that occupies position in

Quadrant A. Hence, the bakery should emphasize those indicators as

improvement priorities.

Aimee R. (2019) titled “A Thorough Literature Review of Customer

Satisfaction Definition, Factors Affecting Customer Satisfaction and

Measuring Customer Satisfaction”. Customer satisfaction (CS) has attracted

serious research attention in the recent past year. Customer satisfaction is

now for all companies the primary criterion for the assessment of their

relationship with the market, a permanent object of their operating policies

and an important element for the reinforcement of company reputation, as

well as a fundamental guide to direct operational processes. So this paper is

done in order to have a deeper understanding on the customers? Satisfaction

but especially help the students, the managers and also all person which can

use it. We will going to see some definitions of the customer satisfaction,
 12

factors affecting customer satisfaction, and also measuring the customer

satisfaction.

Yusof N. and Lee K. (2022) titled “Improve Product Quality and

Production Process With Integration of Six Sigma and Quality Management

System ISO 9001: A Case Study of Bakery Shop in France”. This study

highlights macarons product research conducted in a bakery shop in France.

It is aims to optimize the quality of the macarons products via the integration

of Six Sigma and Quality Management System, ISO 9001. When the major

elements are controlled inside the processes, the company's chances of

producing a high-quality product increase significantly. As a result of adopting

Six Sigma with Quality Management System ISO 9001 into the macaron

manufacturing process, defects costs and rate is expected to be lower.

Phyu M. (2019) titled “Customer Satisfaction and Brand Loyalty of

Breadtalk in Yangon”. The purposes of the study are to examine the

influencing factors on customer satisfaction and to analyze the effect of

customer satisfaction on brand loyalty of Breadtalk in Yangon. The study

found that customer satisfaction has positive significant effect on brand loyalty

of Breadtalk in Yangon. Based on the result of this study, it is recommended

that management of Breadtalk need to monitor and control the standard for

ensuring product’s quality, reasonable price and making efforts with good
 13

responsive manners in order to promote customer satisfaction and brand

loyalty on Breadtalk.

Sudarso S. and Sukiman S. (2022) titled “Analysis of the Influence of

Product Quality and Price on Customer Loyalty through Customer

Satisfaction as an Intervening Variable in Restaurants Hisana Fried Chicken

Surabaya”. Every entrepreneur in the culinary field is required to compete

competitively in terms of improving product quality and managing price factors

to be able to create consumer satisfaction which can affect loyalty. The

research location was conducted at one of the Hisana Fried Chicken outlets

in the Surabaya area. The results of data processing show (1) product quality

has a positive and significant effect on consumer satisfaction (2) product

quality has a positive and significant effect on consumer loyalty (3) price has

a significant negative effect (opposite) on customer satisfaction (4) price has

a significant effect negatively (contrary) to consumer loyalty (5) customer

satisfaction is positive but does not have a significant effect on customer

loyalty.

Hamdani M. and Fauziah W. (2020) titled “The Effect of Product

Quality towards Repurchase Intention ‘Roti Kembung”. This study tries to

measure the level of interest in buying food" Roti Kembung" influenced by

product quality. Based on the research results on the quality of bread

 14

products, positive convex toward repurchase interest has a significant total

effect. Improving the quality of this product will enhance product quality.

Therefore, it is necessary to strengthen product quality supported by selecting

the right ingredients and making product differentiation.

Noviana I. and Oktavia D. (2023) titled “The Effect of Product Quality

and Customer Perceived Value on Repurchases with Intervening

Satisfaction”. The purpose of this study was to determine the effect of product

quality and customer-perceived value on repurchase. The results of this study

indicate that product quality and customer-perceived value have a positive

and significant effect on customer satisfaction. Customer satisfaction, and

customer perceived value have a positive and significant effect on repurchase

buying. Recommendations are made to improve product quality, enhance

perceived value, and effectively manage customer satisfaction to foster

repurchases.

Review Related Studies

Altejar, L., and Dizon, C. (2019), conduct a study titled “Study of the

Effects of Customer Service Quality and Product Quality on Customer

Satisfaction and Customer Loyalty,” focusing on Jollibee in the Philippines.

They aim to understand Business Administration students’ perceptions

regarding Jollibee’s product quality, service, satisfaction, and loyalty. The

 15

study, using a quantitative approach, reveals that product and service quality

minimally impact satisfaction. Surprisingly, price and convenience emerge as

more significant factors in customer satisfaction. This study underscores the

need for continual improvement in product quality and service to enhance

satisfaction and loyalty in the competitive food-service industry.

Kotler, P. (2019), conduct a study titled “The Role of Customer

Satisfaction on Product Quality, Price, and Brand Image.” Understanding

customer needs is central to marketing, as highlighted in Kotler’s book

“Marketing Management” (2002: 448). Quality, defined by the American

Society for Quality, is crucial for meeting customer needs. Customer

satisfaction influences product perception, pricing, and brand image.

Prioritizing product quality, competitive pricing, and brand image fosters

customer satisfaction and loyalty, vital for long-term success in the market.

The study by Šugrová, M. et al (2019) entitled “Impact of Product

Quality on Consumer Satisfaction and Corporate Brand” investigates these

relationships using Milsy JSC, a Slovak dairy company, as a case study. The

researchers hypothesize correlations between product quality, customer

satisfaction, and brand awareness, finding a positive connection between

these variables. Customer satisfaction with product quality influences the

frequency of purchasing Milsy products. Economic activity affects both store

 16

visits and brand awareness. Furthermore, the quality of products and services

significantly impacts purchasing frequency, while pricing also plays a role.

These findings underscore the importance of maintaining high-quality

standards to enhance customer loyalty and drive business success.

The study titled “Effect of Product Quality, Promotion and Personal

Selling on Purchase Decisions Through Intention to Buy Amazink Ink

Consumers in Cirebon City,” (2023) conducted by Fandi, M. and Kumba, D.

investigate the impact of these factors on purchasing decisions. Using path

analysis methodology, they find that high product quality, effective promotion,

and personalized selling increase consumer interest in making a purchase.

These factors also directly influence purchasing decisions. Consumer buying

interest partially mediates the relationship between product quality, promotion,

and personal selling, emphasizing their importance. This research offers

insights into consumer behavior and marketing strategies, particularly in the

context of Amazink ink consumers in Cirebon City, aiding businesses in

developing effective marketing strategies to attract and retain customers.

The study titled “Effect of Product Quality and Brand Equity on Buying

Interest” by Kurniawati, L. (2019), examines how product quality and brand

equity influence consumer interest in Zoya fashion products. Using random

sampling from Zoya boutiques, the study involves 154 respondents, revealing
 17

positive effects of both factors on buying interest. High product quality and

brand reputation positively impact purchasing interest. This research

emphasizes the importance of prioritizing product quality and brand equity in

marketing strategies to attract and retain customers. While the study’s sample

size is limited, its findings underscore the significance of these factors in

shaping consumer behavior, informing effective marketing strategies.

The study titled “Analysis of Product Variation, Quality of Service and

Their Effect on Customer Satisfaction” conducted by Norawati S. et al. (2021)

analyze how product variation and service quality impact customer

satisfaction. The study reveals that both variables significantly affect

satisfaction levels, either individually or combined. When customers

encounter diverse product options and high-quality services, their satisfaction

increases. Additionally, a strong relationship exists between product variation,

service quality, and customer satisfaction, shaping customer perceptions.

While the study focuses on a single company, its findings offer valuable

insights for businesses aiming to boost profitability through enhanced

customer satisfaction. Understanding these factors can guide companies in

improving customer experiences, fostering loyalty, and driving success.

The study titled “Customer Satisfaction and Promotional Strategies of

Bakery stores in San Jose, Occidental Mindoro” conducted by Ramirez M.

 18

(2023) assesses customer satisfaction and promotional strategies of bakery

stores in San Jose, Occidental Mindoro. The study addresses challenges

faced by the bakery industry, including supply chain disruptions and shifts in

consumer behavior due to COVID-19. It evaluates customer satisfaction with

staff personality, product quality, and pricing, finding high satisfaction levels.

Additionally, the research examines positively perceived promotional

strategies, emphasizing their role in driving sales and attracting customers.

The study provides valuable insights for bakery store owners, highlighting the

importance of meeting customer expectations and implementing effective

promotional strategies for business success.

The study titled “The Influence of Quality Product on Customer Value

and Satisfaction of Recycled Products in Makassar” conducted by Daga R.

(2019) investigates the influence of product quality on customer value and

satisfaction with recycled products in Makassar. Using an explanatory

research design, data is collected from 200 participants through self-

administered questionnaires and analyzed using structural equation

modeling. The study reveals that quality products significantly impact

customer value, increasing willingness to purchase even at higher prices.

Moreover, high-quality products lead to greater customer satisfaction

compared to low-quality ones. Customer value also plays a significant role in

 19

satisfaction, as customers perceiving high value are more satisfied with their

purchase. Overall, the study underscores the importance of quality products

in enhancing customer value and satisfaction, particularly in the context of

recycled products in Makassar.

The study by Bhowmick, A., and Seetharaman conduct a systematic

literature review titled “Impact of Product Quality on Consumer Satisfaction: A

Systematic Literature Review.” (2023). They find that customer satisfaction

leads to improved service value, fostering customer loyalty. The research

emphasizes consumer behavior’s role in sharing experiences, impacting the

product’s life cycle and customer satisfaction. The study’s findings hold

important implications for businesses and marketers, enabling targeted

strategies to enhance customer satisfaction and drive growth. Additionally, it

highlights the importance of providing excellent service throughout the value

chain to exceed customer expectations and foster loyalty. Businesses must

continuously improve service delivery to ensure positive experiences,

leveraging consumer behavior’s power through feedback and engagement for

sustained growth.

The study titled “The Effect of Product Quality and Service Quality on

Consumer Satisfaction at Roya Café Mantingan” conducted by Tussifah and

Navitsha (2021) investigate how product and service quality affect customer
 20

satisfaction at Roya Café Mantingan. Using a quantitative research design,

data from 226 participants is analyzed through multiple linear regression

techniques. The study finds that high product quality significantly increases

customer satisfaction, aligning with previous research. Additionally, service

quality, measured across various dimensions, also positively influences

customer satisfaction. The simultaneous effect of product and service quality

enhances overall customer satisfaction, crucial for retention and loyalty.

The study titled “The Impact of Service Quality, Product Quality, and

Brand Trust on Customer Satisfaction: A Case Study of Violet Bakery

Probolinggo” conducted by Kardika, J. M., Elmas, M. S. H., & Yatiningrum, A.

(2024) explore how service quality, product quality, and brand trust shape

customer satisfaction at Violet Bakery Probolinggo. Findings from 112

customers indicate significant positive effects of these factors on satisfaction.

The study underscores the bakery industry’s competitiveness, emphasizing

the need to excel in various aspects to attract and retain customers. Superior

service quality, high product quality, and brand trust foster customer loyalty

and satisfaction, crucial for sustained success in a dynamic market.

The study titled “Impact of Product Quality on Customer Satisfaction

and Loyalty in the Baking Industry: A Systematic Literature Review,” by Chef

Dinesh Kamble and Chef Ajay Singh (2022) systematically review the impact
 21

of product quality on customer satisfaction and loyalty in the baking industry.

The findings highlight the pivotal role of customer satisfaction in fostering

loyalty and the significant influence of consumer behavior on product life

cycles. Businesses and marketers can leverage these insights to develop

targeted strategies for growth and long-term loyalty. Exceptional service

throughout the value chain is crucial for augmenting satisfaction levels and

attracting new customers through positive recommendations. Continual

refinement of service delivery processes and active customer engagement

are essential for optimizing satisfaction levels and business success in the

baking industry.

The study titled “The Effect of Price and Product Quality on Consumer

Satisfaction and Repurchase Interest at Cipork Keriyuk (Cab. G-Walk)” by

Thenie Elzae Ongkowijoyo (2022) investigates price and product quality’s

influence on customer satisfaction and repurchase intention at Cipork Keriyuk

in Surabaya, Indonesia. With the restaurant’s popularity growing, maintaining

customer satisfaction becomes crucial for its survival in the competitive food

industry. Through a quantitative approach using Structural Equation Modeling

(SEM), primary data is collected via questionnaires distributed to customers.

Findings reveal significant impacts of both price and product quality on

customer satisfaction and repurchase intention. The study provides valuable

 22

insights for businesses, suggesting strategies to enhance satisfaction and

loyalty through effective pricing and product quality management,

emphasizing continuous efforts to improve service delivery for long-term

relationships and sustainability.

The study titled “The Effect of Product Quality and Service Quality on

Purchase Decisions that Impact on Consumer Satisfaction at [Link]-

Chocolate & Cookies in Bandung City” by Dadang Munandar’s (2020) study

explores product and service quality’s impact on purchase decisions and

consumer satisfaction at [Link]-Chocolate & Cookies in Bandung City.

Conversely, our study focuses on Bumble Bee Bakery’s product quality

effects on consumer satisfaction in Pendatun Avenue, General Santos City.

Both studies emphasize product quality’s importance in influencing consumer

satisfaction but differ in industry and location. Munandar’s findings provide a

valuable reference for understanding broader dynamics that can be applied to

our bakery context.

The study titled “The Influence of Product Quality, Service Quality, and

Price on Customer Satisfaction and Loyalty.” By Albari et al. (2019) examine

how product quality, service quality, and price influence customer satisfaction

and loyalty among Bu Zuni’s fried chicken customers. Their findings indicate

that loyal customers are inclined to repurchase and offer positive word-of-
 23

mouth referrals. Specifically, service quality emerges as the most significant

factor in driving customer satisfaction, while product quality plays a pivotal

role in fostering loyalty. These results are consistent with our research focus

on “Product Quality of Bumble Bee Bakery: Their Effects on the Satisfaction

of Consumers in
Product Quality
Pendatun Avenue,
▪Aesthetic
General Santos
▪Features Customer Satisfaction
▪Performance City." By

▪Perceived Quality investigating similar

variables and customer behaviors, our study

aims to illuminate on improving product quality and building stronger

customer loyalty within the local bakery setting.

Conceptual Framework

The conceptual framework of this study illustrates the view of the work

to be done.

Independent Variable Dependent Variable

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Figure 1. Conceptual Framework of the study

Figure 1. Presents a schematic diagram of the variables of the study namely;

Independent variable: Product Quality, with the subparts of Aesthetic,

Features, Performance, Perceived Quality, while the Dependent Variable:

Customer Satisfaction.

Definition of Terms

To provide clarity and understanding of the content of this study, the

following terms and concept are defined:

Customer/Consumer satisfaction. According to a study by (Franklin A.

2024), customer satisfaction is a measure of how pleased customers are with

a particular product or service. In this study, specifically focuses on the

satisfaction that customers experience when dining, which can be influenced

by factors such as the quality of food, level of service, and ambiance of the

bakeshop.
 25

Customer/Consumer. Becomes a consumer when they purchase and use a

product or service (Needle F., 2022). In this study, it refers to the buyer of

Bumble Bee Bakery.

Effect. It is a noun meaning the result or consequences of a cause or action

(Eoghan R. 2022). In this study, it refers to the impact or outcome of a

particular action happened in the bakery.

Product Quality. It refers to how well a product meets the expectations of

the customer, its design and construction, its ability to serve the purpose for

which it was purchased, and its ability to satisfy or exceed customer

expectations (Church A., 2023). In this study, product quality specifically

refers to the criteria and standards used to assess the quality of baked goods,

including taste, texture, appearance, and freshness. These factors are

essential in evaluating the quality of the products and ensuring that they meet

customer expectations.

Product. A product is essentially something that is created or made. It refers

to items that are sold to consumers to meet their needs, and can come in

various forms, such as physical, virtual or hybrid (HigherEd E., 2022). In the

context of this study, the term "product" specifically pertains to the baked

goods manufactured by the store, which are made available for purchase by

customers.
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Satisfaction. It is a measure used to determine how happy a customer is with

a product, service, or experience provided by your business. Satisfaction is

the feeling of having a need, desire, or appetite fulfilled, or the sensation

gained from this fulfillment (Barron S.B, 2022). In the context of this study, it

pertains to the experience of a customer when purchasing baked goods,

which includes taste, freshness, and quality as factors that contribute to a

satisfying experience.

Quality. It refers to any systematic procedure for deciding if a product or

service meets specific requirements (Gillis, A. 2019). In this study, it refers to

the standard or procedure of their product, whether it is the same or the

texture and flavor of what they sell is of sufficient quality to purchase.

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In this study, the researchers aim to provide a detailed description of the

features of Bumblebee Bakery that are most likely to attract customers. This

will include factors such as food safety, product strategy, product variety, and

product development. In addition, the researchers will analyze the relationship

 28

between these features and consumer satisfaction levels. The study will focus

on aspects of the dimensions of Product Quality such as the Aesthetic,

Features, Perceived quality, Performance and the Consumer Satisfaction. It

is important to note that this study will not involve any experimental

manipulation. The researchers aim to ensure that the findings accurately

reflect the natural interactions and perceptions of bakery customers in

Pioneer Avenue, General Santos City.

Research Locale

The study will be conducted at Bumble Bee Bakery, Pendatun Avenue,

General Santos City, 9500 South Cotabato, Philippines.

Philippine Map Region XII Map

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Bumble Bee Bakery Map.

Figure 2. Location Map of Bumble Bee Bakery Shop

Respondents

The respondents of the study will be the selected customers from the

Bumble Bee Bakery, Pendatun Avenue, General Santos City. The total

respondents of Bumble Bee Bakery consist of one hundred fifty (150) random

customers. By focusing on regular customers, the researchers aim to gather

the perspectives of the wider range of customers to ensure a comprehensive

understanding of how product quality influences different types of buyers.

Sample Design

The researchers will use the Random Sampling Technique to make

sure that every customer of Bumble Bee Bakery has an equal chance of

being selected for the study. This technique will ensure that the study
 30

represents all customers of the bakery shop without showing any bias or

preference towards a particular group. This approach will allow the

researchers to draw more reliable conclusions about the relationship between

product quality and consumer satisfaction, ultimately improving the accuracy

and relevance of the study results.

Research Instrument

The researchers will use researchers-made survey questionnaire. It

refers this term pertains to the tool utilized in a research study that is

developed by the researcher. Its content is primarily derived from information

provided by colleagues, a panel of experts, and the researcher's personal

knowledge. Canonizado, I. (2021)

In this study, the researchers will systematically collect quantitative

data from random customers who make purchases at Bumble Bee Bakery

located in Pendatun Avenue, General Santos City. A questionnaire will be

created to elicit genuine and reliable information from the respondents, which

will help in identifying solutions to the objective of the study using the Likert

Scale method. The researchers tally resulted in positive feedback from this

study, which can lead us to determine the problem itself and analyze the

performance of the bakery shop.

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The survey questionnaire was arranged chronologically according to

the order of the problem and will be validated by academic personnel with

experience and expertise in conducting research studies.

Data Gathering Procedure

The researchers have undertaken steps in gathering of the data

through survey and key information interview. These are the step-by-step

process:

First Step. A letter was prepared by the researchers to be signed by

the thesis adviser addressed to the owner of the bakery shop and

respondents of the study.

Second Step. The researchers provided a copy of the Letter Approval

from owner of the bakery shop to the respondents for the conduct of the

study.

Third Step. The researchers will personally conduct the study to

facilitate the respondents in answering the survey questionnaire.

Fourth Step. The respondents will answer in sequenced to the

problem stated in this study and guided through the survey questionnaire.

The questionnaire was sequenced logically to facilitate comprehensive data

collection.
 32

Fifth Step. Upon completion of the survey questionnaire, the

researchers thanked the respondent for their participation and assured them

of the confidentiality and secrecy of their responses.

Statistical Treatment of Data

To analyze the data gathered through the survey questionnaire,

frequency count, percentage distribution, and weighted mean was utilized.

For the First Statement of the Problem, the researchers will use

Frequency and Percentage Distribution to present and analyze data with the

following formula:

Frequency and Percentage Distribution

f
%= x 100
N
Where:

%= percentage

f= frequency for each category

n= number of cases

On the Second and Third Statement of the Problem, the

researchers will use Weighted Mean to used and get average or central value

with the following formula:

 33

Weighted Mean
Σx
X=
N
Where:

X= Mean

Σx= sum of all scores

N= Number of cases

The interval in the scale is corrupted as:

(5−1)
= 0.8
5
Where 5 is the highest and 1 is the lowest number in the Likert Scale

used in the study.

On the Fourth Statement of the Problem, the researcher will use

Pearson Correlation to measures the strength of the linear relationship

between two continuous variables. It has a value between -1 to 1, with a

value of -1 meaning a total negative linear correlation, 0 being no correlation,

and + 1 meaning a total positive correlation. In our case, we want to know if

there is any significant connection between the challenges faced by E-

Jeepney drivers and the impact these challenges have on their income level.

The formula for Pearson correlation coefficient (r) is:

: r = n ∑ X Y − ∑ X ∑ Y (n ∑ X 2 – (∑ X) 2) ⋅ ( n ∑ Y 2 – ( ∑ Y ) 2 ) .
 34

Where:

N = number of data points

X₁ and Y₁ are the individual values of variables X and Y

X̅ and Ȳ are the mean values of variables X and Y, respectively

Ethical Consideration

The researchers will adhere to the ethical principles outlined by

Bryman and Bell (2017) while conducting this study. Participants will not be

subjected to any harm whatsoever. Prior to the study, the participants and the

business owner of Bumble Bee Bakery will be asked to provide full consent.

Additionally, the privacy of the research participants will be safeguarded. The

participants who've volunteered to be a part of the research will be treated

with utmost importance. Furthermore, they have the right to withdraw from the

study at any given point, if they choose to do so.

The handling of data will prioritize confidentiality. The researchers will

avoid any misleading information or biased representation of primary data

findings. Objectivity will be our top priority in discussions and analyses

 35

throughout the research. In addition, we will declare any affiliations, sources

of funding, or possible conflicts of interest. Finally, all communication

regarding this action research will be carried out with honesty and

transparency.

REFERENCE

Decadmin. (2023). The History of Bakery And Bread Making.

 36

Vintiloiu, T. (2023). A Baker’s Blueprint for Quality Baked Products.

Nashat, S., & Abdullah, M. (2019). Quality Evaluation of Bakery Products.

Pages 525-589.

Indeed Editorial Team. (2023). Understanding Product Quality: What is it and

Why It Matters.

Gillis, A. (2019) Quality Techtarget.

Needle, F. (2022) Customer vs. Consumer: What’s the Difference.

Franklin, A. (2024) What is customer satisfaction? Definition + importance.

Strunk, Jr. and E.B. White (1979) Affect vs. Effect Know the Differences.

Barron, S. (2022) What Is Customer Satisfaction? 5 Reasons It’s Important in

Service.

HigherEd, E. (2022) What is a Product? Meaning, examples, definition, and

features.

Church, A. (2022) What is Product Quality here is what you need to

understand.

Lina, R. (2022). Improving Product Quality and Satisfaction as Fundamental

Strategies in Strengthening Customer Loyalty.

 37

Prasetyo, B., et al. (2022). The Importance of Product Quality, Price

Perception and Service Quality in Achieving Customer Satisfaction.

Chen Hoe, L., & Mansori, S. (2022). The effects of product quality on

customer satisfaction and loyalty: Evidence from Malaysian

engineering industry. International Journal of Industrial Marketing, 3(1),

20.

Razak, I., Nirwanto, N., & Triatmanto, B. (2019). The impact of product quality

and price on customer satisfaction with the mediator of customer

value. IISTE: Journal of Marketing and Consumer Research, 30, 59-

68.

Wandi, Y. (2020). The effect of service quality and product quality on

customer satisfaction through customer awareness of Islamic Banks in

West Sumatera, Indonesia. Humanities & Social Sciences Reviews,

8(1), 682-690.

Kurniawati, L. (2019). Effect of product quality and brand equity on buying

interest. Journal of Digital Marketing and Halal Industry, 1(1), 75-82.

Hong, P. (2020). The Effect of Bakery Customers Product and Service Quality

Factors on Value Perception, Customer Satisfaction and Behavioral

 38

Intentions: Focused on Famous Bakery Customers. The Korean

Journal of Franchise Management, 11(3), 7-18.

Susanti, S. (2023). The Influence of Price, Service Quality and Product

Quality on Purchasing Decisions At Syakila Bakery Shop Bengkulu

City. Journal of Indonesian Management (JIM), 3(4), 783–790.

Lone, R., & Bhat, M. (2023). Impact of Product Quality on Customer

Satisfaction: Evidence from Selected Consumer Durables.

Bhowmick, A., & Seetharaman, A. (2023). Impact of product quality on

customer satisfaction: A Systematic Literature Review, 93-99.

Helall, O. (2020). The importance of product quality as a way to attract

consumers in the technology market.

Chigbata, M., et al. (2019). Effects of Product Quality on Customer

Satisfaction: A Review of Manufacturing Company’s Performance in

Anambra State.

Wang, X., et al. (2023). Consumers’ Concerns Regarding Product Quality:

Evidence from Chinese Online Reviews.

Drozd, R., & Wolniak, R. (2021). Systematic Assessment of Product Quality.

 39

Lakshmi, E. (2020). Consumer Preference and Quality of Bakery Product -

Bread.

Zhao, H., Yao, X., & Yang, Z. (2021). Impact of Pricing and Product

Information on Consumer Buying Behavior with Customer Satisfaction

in a Mediating Role.

Kang, M., Sun, B., Liang, T., & Mao, H. (2022). A study on the Influence of

Online Reviews of New Products on Consumers’ purchase decision:

An Empirical Study on [Link].

Dutta, D., & Sharma, N. (2023). Impact of Product Packaging on Consumer

Buying Behaviour: A Review and Research Agenda.

Altejar, L., & Dizon, C. (2019). Effects of Customer Service Quality and

Product Quality on Customer Satisfaction and Customer Loyalty.

Kotler, P. (2019). The Role of Customer Satisfaction on Product Quality, Price

and Brand Image.

Alam, F. (2020). The Influence of Quality on Consumers’ Purchase Intention

between Local and Multinational Cosmetic Firm.

Sung, E., Chong, W., & Lee, D. (2023). Factors that affect Consumer Trust in

Product Quality: A Focus on Online Reviews and shopping Platforms.

 40

Šugrová, M., Šedík, P., & Svetlíková, V. (2019). Impact of the Product Quality

on Consumer Satisfaction and Corporate Brand.

Fandi, M., & Kumba, D. (2023). Effect of Product Quality, Promotion and

Personal Selling on Purchase Decisions Through Intention to Buy

Amazink Ink Consumers in Cirebon City.

Daga, R. (2019). The Influence Of Quality Product To Value Of Customer And

Customer Satisfaction Recycle Product In Makassar. First International

Conference on Materials Engineering and Management-Management

Section (2018), 67-70.

Survey Planet. (2024, November 2). Survey Descriptive Research: Method,

Design, and Examples. Retrieved from

[[Link]

design-and-examples]([Link]

descriptive-research-method-design-and-examples).

Question Pro. Buying Behavior. Retrieved from

[[Link]

[Link]/blog/buying-behavior/).

Oxford University Press. (n.d.). Oxford Dictionary.

 41

APPENDIX A
Letter to Respondents

G E N S A N T O S F O U N D A T I O N C O L L E G E, I N C.
Bulaong Extension, General Santos City 9500
Tel. No. (083) 554-6285 Fax. No. (083) 552-3008
Email Address: gfcigensan@[Link]

May 8, 2024

Dear Respondents:

Our group is conducting a survey in line with our research study

entitled "Product Quality of Bumble Bee Bakery: Their Effects on the
Satisfaction of Consumer in Pendatun Avenue, General Santos City".

The purpose of this project is to understand the product quality and

their effects on the consumer. This study can be useful for you to further
lighten your awareness on social media deceptive advertising.

We would like to ask your cooperation by answering the questionnaire

honestly and completely. Any information you will provide shall highly
appreciated and we assure that all information will be treated with utmost
confidentiality.

Thank you.

Sincerely,
Noted by:
 42

Caryl Althea C. Adtoon Michelle C. Rosales, MBM

Research Leader Course Facilitator

APPENDIX B
Letter for Validator

GENSANTOS FOUNDATION COLLEGE, INC.

Bulaong Extension, General Santos City 9500
Tel. No. (083) 553-1937; Fax No. (083) 552-3008
Email Address: gfcigensan@[Link]

May 8, 2024
John John D. Imba, MBA
GenSantos Foundation College, Inc.
General Santos City

Dear Sir,

Greetings of peace!

The undersigned are Third Year Marketing students of this institution

and are currently conducting a Marketing Research entitled “Product Quality
of Bumble Bee Bakery: Their Effects on the Satisfaction of Consumer in
Pendatun Avenue General Santos City” in partial fulfilment of the
requirements for the degree of Bachelor of Science in Business
Administration major in Marketing Management.

Knowing your expertise, the researchers are humbly requesting you to

validate the instrument of this study using the attached rating tool. We are
looking forward that this request will merit your favorable response.

Thank you and more power!

Sincerely,
Noted by:
 43

CARYL ALTHEA C. ADTOON JOHN JOHN [Link], MBA

Group Leader Research Validator
APPENDIX C
Survey Questionnaire
GENSANTOS FOUNDATION COLLEGE, INC.
Bulaong Extention, General Santos City 9500
Tel. No. (083) 553 1957 Fax. No. (083) 552-3008
Email Address: gfcigensan@[Link]

SURVEY QUESTIONNAIRE:

General Instructions: This likert scale is designed to access the Product

Quality of Bumble Bee Bakery: Their Effects on the Satisfaction of Consumer

in Pendatun Avenue General Santos City. Please read each statement

carefully and select the response that best reflects your agreement of

disagreement. Read each statement carefully. Consider your own

experiences and opinions as customer in Bumble Bee Bakery. Choose the

option that best reflects your level of agreement with the statement. Rest

assured that any information you will supply will be treated with greatest

confidentiality.

Part I. Profile of the Respondents. This section is related to you. Please

check (✓) the box that corresponds to your answer.

 44

Name (Optional) _____________________________________

Date: _______________________

1.1 Age

 18-25 years old

 26-33 years old

 34-41 years old

 42-49years old

 50 years old and above

1.2 Sex

 Male

 Female

1.3 Civil Status

 Single

 Married

 Divorced/Separated

 Widowed

1.4 Employment Status:

 45

 Student

 Employed

 Unemployed

Part II: Product Quality at Bumble Bee's Bakery

Direction: Rate the following reasons and based on the contributing to product

quality and consumer satisfaction on a scale of 1 to 5, where 1 is “Strongly

Disagree” and 5 in “Strongly Agree”. Kindly check the best answer.

Strongly Disagree Neutral Agree Strongly

Disagree Agree

1 2 3 4 5

2.1 Aesthetic

INDICATORS 5 4 3 2 1

1. The appearance of Bumble Bee bakery

items meets my expectations.

2. The packaging of Bumble Bee bakery

items is visually appealing.

 46

3. The presentation of Bumble Bee bakery

items enhances my overall experience.

4. The colors of Bumble Bee bakery items

are vibrant and attractive.

5. The visual appeal of Bumble Bee bakery

items influences my decision to purchase.

2.2 Features

1. Bumble Bee bakery items have a good variety of

flavours.

2. Bumble Bee bakery items are available in

different sizes or portions.

3. Bumble Bee bakery items have unique or special

ingredients.

4. Bumble Bee bakery items come with convenient

packaging or serving options.

 47

5. Bumble Bee bakery offers seasonal or limited-

time items that I enjoy.

2.3 Perceived Quality

1. Bumble Bee bakery items taste fresh and

flavorful.

2. Bumble Bee bakery items have consistent quality

across visits.

3. Bumble Bee bakery items are made with high-

quality ingredients.

4. Bumble Bee bakery items meet my expectations

for freshness.

5. Bumble Bee bakery items provide good value for

the price.

2.4 Performance
 48

1. Bumble Bee bakery items are always

available when I visit.

2. Bumble Bee bakery staff are efficient in

serving customers.

3. Bumble Bee bakery maintains a clean and

organized environment.

4. Bumble Bee bakery processes orders

accurately and fast.

5. Bumble Bee bakery items are consistently

delicious and satisfying.

Part lll: Consumer Satisfaction at Bumble Bee’s Bakery.

Direction: Please rate the following reasons and based on the contributing to

product quality and consumer satisfaction on a scale of 1 to 5, where 1 is

“Highly Dissatisfied” and 5 in “Highly Satisfied”. Kindly check the best answer.

Highly Dissatisfied Moderate Satisfied Highly

Satisfied
Dissatisfied

1 2 3 4 5
 49

3.1 Consumer Satisfaction in Bumble Bee Bakery in accordance to the

Product Quality

INDICATORS 1 2 3 4 5

1. The quality of the Bumble Bee bakery

products meets my expectations.

2. The freshness of the baked goods is

consistent.

3. I’m satisfied with the taste of the products

offered at Bumble Bee Bakery.

4. The variety of Bumble Bee bakery items

available meets my preferences.

5. The presentation of Bumble Bee bakery

products is appealing.

6. The quality of ingredients used in the baked

goods is noticeable.
 50

7. The overall quality of the bakery products

at Bumble Bee Bakery exceeds other options

available.

8. The texture of Bumble Bee bakery products

is enjoyable.

9. Bumble Bee bakery items are always

baked to perfection.

10. The Bumble Bee bakery products are

consistently fresh throughout the day.

11. Bumble Bee bakery consistently delivers

high-quality products.

12. I trust the quality of the bakery products at

Bumble Bee Bakery.

13. Bumble Bee bakery pays attention to

detail in its product preparation.

14. The baked goods are consistently

flavourful.
 51

15. I feel confident recommending Bumble

Bee Bakery to others based on product

quality.

16. Bumble Bee bakery products are worth

the price.

17. The quality of the products of Bumble Bee

bakery reflects the care put into their

preparation.

18. I have never been disappointed with the

quality of Bumble Bee bakery products.

19. Bumble Bee bakery maintains a high

standard of quality across its product

assortment.

20. Bumble Bee Bakery sets the standard for

quality among local bakeries.

 52

Scale Equivalent Descriptive Rating

5 Strongly Disagree/Strongly
Dissatisfied

4 Disagree/Dissatisfied

3 Neutral/Moderate

2 Agree/Satisfied

1 Strongly Agree/Highly Satisfied

Table 1. Likert Scale

 53

APPENDIX D
Validation Sheet
GENSANTOS FOUNDATION COLLEGE, INC.
Bulaong Extension, General Santos City 9500
Tel. No. (083) 553-1937 ; Fax No. (083) 552-3008
Email Address: gfcigensan@[Link]

VALIDATION SHEET
Name : JOHN JOHM D. IMBA, MBM
Degree : Master in Business Management Major in Marketing___
Position : Department Coordinator of Marketing Management
Numbers of Yeas in Teaching: 9 yrs.
Instruction: Please check the appropriate box for your rating:

Scale Points Equivalent

5 Excellent

4 Very Good

3 Good

2 Fair

1 Poor

Table 2. Points Equivalent

 54

5 4 3 2 1

[Link] OF DIRECTION AND ITEMS

The vocabulary level, language structure
and conceptual of the questions suit the level of
the respondents. The test direction and items
are written in a clear and understandable
manner.

[Link]/ORGANIZATION OF ITEMS
The items are organized in a logical
manner.

[Link] OF ITEMS
The items appropriately represent the
substance of the research. The questions are
designed to determine the conditions,
knowledge, skills and attitudes that are
supposed to be measured.

[Link] OF ITEMS PER

CATEGORY
The items represent the coverage of the
research adequately. The number of questions
per category is representative enough of all
questions needed for research.

[Link] OF THE PURPOSE

The instrument as a whole fulfils the
objective for which was constructed.

[Link]
Each item question only one specific
answer to measure only one behaviour and no
 55

aspect of the questionnaire suggests bias on the

part of research.

[Link] AND EVALUATION IN RATING

SYSTEM
The scale adopted is appropriate for the
items.

Remarks:

______________________________________________________________

______________________________________________________________

______________________________________________________________

Validators Signature above Printed Name:

_________________________
John John D. Imba, MBM

____________________

Date
 56

APPENDIX E
Certificate of Validation

GENSANTOS FOUNDATION COLLEGE, INC.

Bulaong Extension, General Santos City 9500
Tel. No. (083) 553-1937; Fax No. (083) 552-3008
Email Address: gfcigensan@[Link]

C E R T I F I C A T I O N

This is to certify that the research instrument used in the study entitled
" PRODUCT QUALITY OF BUMBLE BEE BAKERY: THEIR EFFECTS ON
THE SATISFACTION OF CONSUMER IN PENDATUN AVENUE GENERAL
SANTOS CITY" a study conducted in fulfilment of the requirements in
Methods of Research has been reviewed in the line with set of validation
rules, established face validity and components analysis.

Sign this 8th of May 2024 at GENERAL SANTOS CITY.

Signed by:

John John D. Imba MBM

 57

Research Validator

APPENDIX F
Statistician’s Certificate
GENSANTOS FOUNDATION COLLEGE, INC.
Bulaong Extension, General Santos City 9500
Tel. No. (083) 553-1937 ; Fax No. (083) 552-3008
Email Address: gfcigensan@[Link]

CERTIFICATION

This is to certify that this research study “PRODUCT QUALITY OF

BUMBLE BEE BAKERY: THEIR EFFECTS ON THE SATISFACTION OF
CONSUMER IN GENERAL SANTOS CITY” prepared and submitted by
CARYL ALTHEA C. ADTOON, IAN JASPER AMPO, KHRISTELE L.
AYUBAN, SHANE MARIE V. GABILAGON, PEARL JOY RAMOS, M JAY
TALAUGON, in partial fulfilment for the degree of Bachelor of Science in
Business Administration Major in Marketing Management has been
statistically reviewed by the undersigned.

This is to certify further that to the best of knowledge that the same is
ready for final binding.

Done this 7th day of May 2024 in the City of General Santos.

Signed by:

John John D. Imba, MBM

 58

Statistician

APPENDIX G
CERTIFICATE OF AUTHENTIC AUTHORSHIP
GENSANTOS FOUNDATION COLLEGE, INC.
Bulaong Extension, General Santos City 9500
Tel. No. (083) 553-1937 ; Fax No. (083) 552-3008
Email Address: gfcigensan@[Link]

CERTIFICATE OF AUTHENTIC AUTHORSHIP

I hereby declare that this submission is my own work and, to the best
of my knowledge, it contains no materials previously published or written by
another person. This work does not also contain material which, to a
substantial extent, has been accepted for an award of any degree or diploma,
except where due acknowledgement is made in the manuscript. Any
contribution made to the research of others, with whom I have worked is
explicitly acknowledge in the manuscript. Any help that I have received in my
research work and the preparation of the manuscript has been acknowledge.
I also declare that the intellectual content of the manuscript is the product of
my own work, except the assistance that I received in the project’s design,
conception and style, presentation and linguistic expression which I also
knowledge.

Researchers:
Adtoon, Caryl Althea C.
Ampo, Ian Jasper
Ayuban, Khristele L.
Gabilagon, Shane Marie V.
 59

Ramos, Pearl Joy

Talaugon, M Jay M.
APPENDIX H
CERTIFICATION FROM AN AUTHORIZED EDITOR/PROOFREADER
GENSANTOS FOUNDATION COLLEGE, INC.
Bulaong Extension, General Santos City 9500
Tel. No. (083) 553-1937 ; Fax No. (083) 552-3008
Email Address: gfcigensan@[Link]

CERTIFICATION
TO WHOM IT MAY CONCERN

This is to certify that the undersigned has thoroughly edited,

scrutinized, and examined the thesis of CARYL ALTHEA C. ADTOON, IAN
JASPER AMPO, KHRISTELE L. AYUBAN, SHANE MARIE V. GABILAGON,
PEARL JOY RAMOS, M JAY TALAUGON entitled “PRODUCT QUALITY OF
BUMBLE BEE BAKERY: THEIR EFFECTS ON THE SATISFACTION OF
CONSUMER IN GENERAL SANTOS CITY” and sufficient in the substance
in form
This is to certify futher that to the best of our knowledge that the same
is ready for final binding.

Done this 8th of May 2024, in the City of General Santos.

Signed by:

PAUYA, ROGER A. CGM

 60

Authorized Editor/Proofreader

APPENDIX I
GRAMMARLY RESULT
GENSANTOS FOUNDATION COLLEGE, INC.
Bulaong Extension, General Santos City 9500
Tel. No. (083) 553-1937 ; Fax No. (083) 552-3008
Email Address: gfcigensan@[Link]
 61

APPENDIX J
PLAGIRISM RESULT
GENSANTOS FOUNDATION COLLEGE, INC.
Bulaong Extension, General Santos City 9500
Tel. No. (083) 553-1937 ; Fax No. (083) 552-3008
Email Address: gfcigensan@[Link]
 62

APPENDIX K
DOCUMENTATION
GENSANTOS FOUNDATION COLLEGE, INC.
Bulaong Extension, General Santos City 9500
Tel. No. (083) 553-1937 ; Fax No. (083) 552-3008
Email Address: gfcigensan@[Link]

CURRICULUM VITAE/RESUME
Caryll Althea C. Adtoon
Contact Number: 09077255915
Email Address: adtooncarylalthea@[Link]
______________________________________________________________
PERSONAL DATA
Name: Adtoon, Caryll Althea C.
Age: 21 Years Old
 63

Place of Birth: General Santos City

Nationality: Filipino
Permanent Address: Purok 1 Lanton Apopong, General Santos City
Civil Status: Single
Date of Birth: April 20, 2003
Skills: Leadership, Problem-Solving, Creativity
______________________________________________________________
EDUCATIONAL BACKGROUND
TERTIARY EDUCATION
2021-2024 Institution: Gensantos Foundation College Inc.
SECONDARY EDUCATION (SENIOR HIGH)
2018-2021 Institution: Stratford International School
EDUCATION (SECONDARY JUNIOR HIGH)
2014-2018 Institution: General Santos City National High School
PRIMARY EDUCATION
2009-2015 Institution: Jose P. Laurel Elementary School

ORGANIZATIONAL ATTAINMENT

2011-2012 Araling Panlipunan Club

2011-2012 Girls Scout of the Philippines

2016-2017 Senior Scout of the Philippines

EXPERIENCE

2022- 2024 DJMA Bookkeeping and Accounting Services (Present)

 64

REFERENCE
Hethel B. Sumande, LPT
College Instructor
Stratford International School
09776100701
[Link]@[Link]
 65

CURRICULUM VITAE/RESUME
IAN JASPER A. AMPO
Contact Number: 09915010410
Email Address: Ianjasp35@[Link]
______________________________________________________________
PERSONAL DATA
Name: Ampo, Ian Jasper A.
Age: 21 Years Old
Place of Birth: Tukuran, Zamboanga Del Sur
Nationality: Filipino
Permanent Address: Purok 11-C Block 4, Barangay Fatima, General
Santos City
Civil Status: Single
Date of Birth: June 11, 2002
Skills: Critical Thinking and Analysis
______________________________________________________________
EDUCATIONAL BACKGROUND
TERTIARY EDUCATION
2021-2024 Institution: Gensantos Foundation College Inc
SECONDARY EDUCATION (SENIOR. HIGH)
2019-2021 Institution: Ramon Magsaysay Memorial
Colleges
SECONDARY EDUCATION (JUNIOR HIGH)
 66

2015-2019 Institution: General Santos City National High

School
PRIMARY EDUCATION
2009-2015 Institution: Fatima Central Elementary School

ORGANIZATIONAL ATTAINMENT
2023-2024 Marketing and Tourism Management Society (Core)

REFERENCES
Reygel Catipay (LPT)
 67

CURRICULUM VITAE/RESUME
Khristele L. Ayuban
Contact Number: 09068232315
Email Address: ayubankhristele15@[Link]
______________________________________________________________
PERSONAL DATA
Name: Ayuban, Khristele L.
Age: 21 Years Old
Place of Birth: General Santos City
Nationality: Filipino
Permanent Address: Prk. Magbabaol Alegria, Sarangani Province
Civil Status: Single
Date of Birth: March 15, 2003
Skills: Time Management
______________________________________________________________
EDUCATIONAL BACKGROUND
2021-2024
TERTIARY EDUCATION
Institution: Gensantos Foundation College Inc.
2018-2021
SECONDARY EDUCATION (SENIOR HIGH)
Institution: Alabel National High School
2014-2018
 68

SECONDARY EDUCATION (JUNIOR HIGH)

Institution: Alegria National High School
2009-2015
PRIMARY EDUCATION
Institution: Alegria Elementary School

REFERENCE
Rosemarie Paeldin
SHS Teacher
 69

CURRICULUM VITAE/RESUME
Shane Marie V. Gabilagon
Contact Number: 09639332295
Email Address: Shanevillagon@[Link]

PERSONAL DATA
Name: Gabilagon, Shane Marie V.
Age: 21 Years Old
Place of Birth: General Santos City
Nationality: Filipino
Permanent Address: Purok Malinawon Cawa, Brgy. Dadiangas West,
Gen. Santos City
Civil Status: Single
Date of Birth: November 19, 2002
Skills: Multi-tasking
References: Geneva Bajarin (LYR, Marketing)
______________________________________________________________
EDUCATIONAL BACKGROUND
TERTIARY EDUCATION
2021-2024 Institution: Gensantos Foundation College
Inc.
SECONDARY EDUCATION (SENIOR HIGH)
2019-2021 Institution: Irineo L. Santiago National High
School
SECONDARY EDUCATION (JUNIOR HIGH)
 70

2015-2019 Institution: Irineo L. Santiago National High

School
PRIMARY EDUCATION
2009-2015 Institution: Pedro Acharon Sr. Central Elementary
School

ORGANIZATIONAL ATTAINMENT

2009-2011 Girls Scout of the Philippines

2016-2017 RedCross Youth Member

2017-2018 Yes-O Member

EXPERIENCE

2023 Dunkin Donut

Service Crew

REFERENCES

: Geneva Bajarin
Cashier in LYR, Marketing
 71

CURRICULUM VITAE/RESUME
Pearl Joy Ramos
Contact Number: 09566659188
Email Address: pearljyms@[Link]
______________________________________________________________
PERSONAL DATA
Name: Ramos, Pearl Jot
Age: 21 Years Old
Place of Birth: Tambilil, Kiamba Sarangani
Nationality: Filipino
Permanent Address: Purok Pag asa 1, Tambilil Kiamba
Sarangani Province
Civil Status: Single
Date of Birth: January 19, 2003
Skills: Sales talking, leadership skills
_____________________________________________________________
EDUCATIONAL BACKGROUND
2021-2024
TERTIARY EDUCATION
Institution: Gensantos Foundation College Inc.
2019-2021
SECONDARY EDUCATION (SENIOR HIGH)
Institution: JBT Caing Sr. Memorial Integrated School
 72

2015-2019
SECONDARY EDUCATION (JUNIOR HIGH)
Institution: JBT Caing SR. Memorial Integrated School

ORGANIZATIONAL ATTAINMENT
2016-2017 Girl Scout of the Philippines
2017-2018 RedCross Youth Member
2018 -2020 Filipino Club
2020-2021 CYM Youth Camp
2022-2024 Arts Club Member

EXPERIENCE
2020 Work Immersion in FBS
Princess Del Lonor Kayupo, Kiamba Sarangani

REFERENCES
Ms. Cherish S. Nagret
SHS Teacher
Mrs. Flor Chua
Manager
 73

CURRICULUM VITAE/RESUME
M JAY M. TALAUGON
Contact Number: 09664758502
Email Address: mjaytalaugon21@[Link]
______________________________________________________________
PERSONAL DATA
Name: Talaugon, M Jay M.
Age: 21 Years Old
Place of Birth: General Santos City
Nationality Filipino
Permanent Address: Purok 22 Sunrise, Barangay Fatima, Gen.
Santos City
Civil Status: Single
Date of Birth: February 24, 2003
Skills: Excellent in Communicating, Good in Decision
making

______________________________________________________________
EDUCATIONAL BACKGROUND
TERTIARY EDUCATION
2021-2024 Institution: Gensantos Foundation College Inc.
SECONDARY EDUCATION (SENIOR HIGH)
2019-2021 Institution: Fatima National High School
SECONDARY EDUCATION (JUNIOR HIGH)
2015-2019 Institution: Fatima National High School

PRIMARY EDUCATION
 74

2009-2015 Institution: Upper Tambler Elementary School

ORGANIZATIONAL ATTAINMENT
2015-2016 Boy Scout of the Philippines
2015-2016 Math Club

EXPERIENCE
2023-2024 Business Owner

REFERENCES

Jhanen E. Calibayan

(LPT) 09919277122