1.
Introduction
Newsletters are a crucial communication tool for engaging with subscribers, sharing
updates, and maintaining brand presence. This report defines the design, format,
content structure, and technical requirements for an effective newsletter for The AI
People, ensuring consistency and audience engagement.
2. Design & Layout
2.1 Newsletter Format
The newsletter will be designed in HTML format, ensuring visually appealing content,
branding consistency, and ease of readability across different devices and email clients.
2.2 Layout Structure
A single-column layout will be used to enhance readability and ensure proper
rendering on both desktop and mobile devices. The sections of the newsletter will
include:
1. Header: Newsletter title, date, and company logo.
2. Main Content: News updates, blog highlights, upcoming events.
3. Call-to-Action (CTA): Buttons linking to relevant articles, promotions, or social
media.
4. Footer: Contact details, social media links, and an unsubscribe option.
2.3 Branding Guidelines
To maintain branding consistency, the newsletter design must align with The AI
People's website. This includes:
• Font Style: The same typography as the website.
• Color Scheme: Matching the website’s brand colors.
• Logo Placement: Positioned in the header for clear brand visibility.
• Images: Optimized for email loading speed (recommended size < 100 KB per
image) with alt text for accessibility.
3. Content Structure
3.1 Header
• Newsletter title (e.g., "The AI People Weekly Insights")
• Date of publication
• Company logo
3.2 Main Content
The body of the newsletter will include:
• News Updates: Key developments from The AI People.
• Blog Highlights: Summaries of recent blog posts with "Read More" links.
• Upcoming Events: Details of webinars, conferences, or company updates.
3.3 Call-to-Action (CTA)
• "Read More" buttons directing to the website.
• Social media links (LinkedIn, Twitter, etc.).
3.4 Footer
• Contact Information (email, phone, website link)
• Social Media Icons
• Unsubscribe Link (to comply with email marketing regulations)
4. Technical Requirements
4.1 Responsive Design
The newsletter must be mobile-friendly and properly formatted for different screen
sizes to ensure optimal user experience.
4.2 Email Client Compatibility
The design must be tested to render correctly on:
• Gmail
• Outlook
• Apple Mail
• Yahoo Mail
4.3 AWeber Integration
To automate newsletter delivery, the newsletter will be integrated with AWeber,
ensuring:
• Automated emails when new content is published on Wix.
• Subscriber segmentation based on interests.
• Personalized email content based on user preferences.
5. Automation Process
5.1 Workflow Overview
1. News Content Collection: Articles, updates, and blog posts are gathered.
2. News Upload & Publishing: Content is published on the Wix website.
3. Automated Newsletter Distribution: AWeber detects new content and triggers
an email to subscribers.
5.2 Automation Triggers
• If a blog post is published, AWeber sends an automatic email.
• If a new subscriber joins via Wix, AWeber sends a welcome email.
6. Conclusion
This report outlines the detailed specifications for The AI People’s newsletter, covering
design, format, content structure, and technical implementation. By ensuring
consistency and automation, the newsletter will effectively engage subscribers while
maintaining branding and readability standards.
