Business Overview:
The business revolves around providing fresh, tasty & high-quality treats that cater to a variety of
customers. This business plan focuses on creating a small food and beverage business that offers three
main products: fresh mango, munchkin (bite-sized treats), and shakes. These products are popular, easy
to prepare, and cater to a wide variety of customers. We aim to provide tasty, affordable, and high-
quality snacks and drinks while building a strong reputation for excellent customer service.
Executive Summary:
1.1 Name of Business
MSM is a venture that stands for Mango-Shake-Munchkin.
1.2 Business Address
The business is to be situated at Bislig City National High School Gymnasium.
1.3 Nature of Business
MSM is a new business specializing in fresh, delicious mango-based treats. We offer a variety of
smoothies, shakes, and unique baked goods, all made with high-quality ingredients and a focus on
customer satisfaction.
1.4 Business Vision
To be the go-to destination for mango lovers, offering delightful and high-quality mango-inspired
snacks and beverages that bring happiness, health, and satisfaction to every customer.
1.5 Business Mission
Our mission is to deliver high-quality, fresh, and delicious mango-based products, along with unique
munchkins and refreshing shakes to our customers. Through dedication and passion, we aim to create
products that cater to diverse tastes while maintaining affordability and accessibility for all.
Description of the Business
The fresh mango, Munchkins, and Shake business is a food and beverage venture that focuses on
offering high-quality products to customers. The business will focus on delivering an enjoyable customer
experience. Whether people are looking for a quick snack, a refreshing drink, or something to share with
their friends and peers, our product aims to be their go-to choice. We will offer fresh mangoes,
munchkins and shakes. We aim to build a strong brand known for quality, friendly service, and a
welcoming atmosphere.
Product/Service Offering
MUNCHKIN- munchkin is also known as mini donut balls, are a fun and versatile snack that appeals to
people of all ages. These bite-sized treats are easy to carry, share, and enjoy. They are also highly
customizable.
Flavor: Chocolate
Toppings: Nips and Sprinkles
SHAKE- shakes are a refreshing and satisfying drinks that pairs perfectly with snacks like mango and
munchkins. Our shake will be made with flavored powder and high-quality ingredients to ensure a
delightful taste.
MANGO- mangoes are one of the most loved fruits in the world. We use only the freshest mangoes
selected for their intense sweetness, juicy texture and rich, aromatic flavor.
INDUSTRY ANALYSIS
The food and beverage industry, particularly the dessert and beverage segment, is thriving due
to the increasing demand for convenient, flavorful, and innovative products. Customers seek experiences
that satisfy their taste buds while being affordable and refreshing. Magoes are globally beloved fruits,
associated with tropical flavors and seasonal cravings. Munchkin cater to the rising popularity of bite-
sized treats, which are fun, easy to share, and customizable. Shakes have been staples in the beverage
industry, known for their versatility, from flavored powder to indulgent creamy options.
Business Overview:
The donut business is a popular and profitable industry. Donuts are loved by people of
all ages because of their sweet and delicious taste. They are a convenient snack or dessert that
can be enjoyed any time of the day. Opening a donut business provides an opportunity to cater
to this demand while offering unique products that set the brand apart from competitors.
Executive Summary:
1.1 Name of Business
DOUGHLICIOUS DELIGHTS is a premium donut shop dedicated to serving fresh, delicious, and
irresistibly delightful donuts to its customers.
1.2 Business Address
The business is to be situated at Bislig City National High School Gymnasium.
1.3 Nature of Business
DOUGHLICIOUS DELIGHTS is a food and beverage business dedicated to crafting and selling high-
quality, handcrafted donuts. The primary focus of the business is food production, with all
donuts made fresh daily using premium ingredients. This commitment to quality ensures that
each product is both delicious and visually appealing.
1.4 Business Vision
The vision of DOUGHLICIOUS DELIGHTS is to become the most beloved and innovative donut brand,
creating a world where every bite sparks joy and every customer feels a sense of delight. We aim to
inspire happiness through our handcrafted donuts, foster meaningful connections within our
community, and a set a standard for quality, creativity, and exceptional service in the food and beverage
industry.
1.5 Business Mission
The mission of DOUGHLICIOUS DELIGHTS is to craft high-quality, delicious donuts that bring joy
and satisfaction to every customer. At the heart of our business is commitment to excellence, where
donut is made fresh daily using ingredients and recipes. We aim to made not just products but
experiences that leave a lasting impression and keep customers coming back for more.
Description of the Business
DOUGHLICIOUS DELIGHTS is a specialty donut store dedicated to crafting fresh, delicious, and
creatively designed donuts for all occasions. The busienss focuses on providing high-quality products
made from premium ingredients, ensuring every customers enjoys a delightful and memorable
experience.
Product/Service Offering
DOUGHLICIOUS DELIGHTS offers an exceptional range of handcrafted donuts designed to cater to a
variety of tastes and preferences. Our donuts are made daily using premium ingredients, ensuring the
perfect balance of taste and texture. Our product begins with classic donuts dipped in melted chocolate.
These premium donuts include rich toppings like crushed Oreo and sprinkles.
INDUSTRY ANALYSIS
The food and beverage industry, especially the bakery segment, has shown consistent growth
over the years. Donuts are a key part of this market due to their versatility. They can be made in various
flavors, shapes, and styles, making them appealing to a wide range of customers. Additionally, donuts
are often paired with coffee/tea or any drinks, making them an ideal product for cafes and breakfast
outlets.
In recent years, the popularity of specialty, and gourmet donuts has risen. Consumers are willing
to pay more for high-quality, unique donuts made with premium ingredients or innovative designs. This
trend provides opportunities for a donut business to stand out by offering creative products.
MARKETING ANALYSIS:
