EBOOK

WHAT IS
SALESFORCE
HEALTH CLOUD?
KEY FEATURES &
BENEFITS

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 Introduction to Salesforce Health Cloud
In today's rapidly evolving healthcare landscape, organizations are facing
increasing pressure to deliver high-quality, patient-centered care while
managing costs and navigating complex regulatory requirements. Salesforce
Health Cloud is a powerful platform designed to help healthcare providers meet
these challenges head-on by transforming the way they engage with patients,
collaborate with each other, and leverage data to drive better outcomes.

What is Salesforce Health Cloud?

Salesforce Health Cloud is a cloud-based platform designed specifically for
managing patient relationships and data in the healthcare industry. It provides a
comprehensive 360-degree view of the patient journey, enabling healthcare
professionals to deliver personalized care and improve patient outcomes.

How does the Salesforce Health Cloud work?

Salesforce Health Cloud is a patient management platform that works by
connecting healthcare systems, organizing patient data, and enabling
personalized engagement with patients and stakeholders.
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Key Features of Salesforce Health Cloud
1. Data Integration: Health Cloud integrates clinical and non-clinical data
from various sources, such as EHRs and medical devices, into a unified
platform.
2. Patient 360: It creates a comprehensive view of each patient, including
demographics, medical history, and care plans, enabling informed
decision-making.
3. Care Management: Health Cloud allows care teams to create, track, and
manage personalized care plans with goals, tasks, and progress tracking.
4. Care Coordination: The platform facilitates collaboration and communication
among care team members, allowing them to coordinate care across different
providers.
5. Patient Engagement: Health Cloud empowers patients to access their
health information, track progress towards goals, and communicate with
providers through self-service portals.

What does the Salesforce Health Cloud offer?

Salesforce Health Cloud offers a comprehensive set of features and benefits
designed to help healthcare organizations improve patient care, streamline
operations, and drive better outcomes.

Features of Salesforce Health Cloud

Salesforce Health Cloud offers a wide range of features designed to help
healthcare organizations deliver better patient care and streamline their
operations. Some of the key features include
1. 360-Degree Patient View: Provides a holistic view of each patient,
including profiles, health records, timelines, and interactions. This enables
care teams to make informed decisions and deliver tailored care
experiences.
2. Care Plans: Allows care teams to create, track, and manage personalized
care plans for each patient. Care plans can include goals, tasks, timelines,
and progress tracking, ensuring coordinated and effective care delivery.

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3. EHR Integration: Enables seamless integration with electronic health
record (EHR) systems, transforming them into a more flexible and secure
platform. This allows healthcare organizations to unlock the full potential
of their EHR data and incorporate it into the Health Cloud platform.
4. Data Cloud for Health: Offers a holistic view of each patient's health by
combining clinical and nonclinical factors, such as medical, demographic,
claims, social, and behavioral data. This comprehensive data set enables
more accurate risk stratification and targeted interventions.
5. Advanced Therapy Management, Benefits Verification, Care Management,
Care Program Management, and Claims Management: These features
streamline various aspects of healthcare operations, from managing
complex therapies to verifying benefits, coordinating care, and managing
claims.
6. Telehealth Integration: Facilitates easy integration of telehealth and
mobile apps, enabling virtual visits and seamless communication with
patients. This feature helps healthcare organizations extend their reach
and provide remote care services.
7. Patient Engagement: Provides tools to engage patients in their own care,
such as self-service portals, secure messaging, and educational resources.
This empowers patients to take an active role in managing their health and
improves overall satisfaction.
8. Analytics and Insights: Offers powerful analytics capabilities that help
healthcare organizations uncover insights from patient data, identify
trends, and make data-driven decisions. This enables proactive care
management and population health initiatives.

These features collectively enable healthcare organizations to break down data

silos, collaborate more effectively, and deliver the personalized, connected
care experiences that patients expect in the modern healthcare landscape.

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1. 360-Degree Patient View
The 360-Degree Patient View is a key feature of Salesforce Health Cloud that
provides healthcare organizations with a comprehensive, unified view of each
patient's data. This holistic perspective aggregates information from various
sources, including electronic health records (EHRs), medical devices,
wearables, and patient-generated data, to create a complete picture of the
patient's health journey.

Key aspects of the 360-Degree Patient View

1. Patient Profile: Centralizes demographic information, medical history,
medications, allergies, and social determinants of health in a single, easily
accessible location.
2. Timeline View: Presents a chronological view of the patient's health
events, such as appointments, procedures, and hospitalizations. This helps
care teams quickly understand the patient's history and identify patterns
or trends.
3. Care Team Collaboration: Enables seamless collaboration among care team
members, including physicians, nurses, case managers, and support staff.
All team members have access to the same patient information, ensuring
everyone is aligned and working towards common goals.

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4. Integration with EHRs: Seamlessly integrates with existing EHR systems,
allowing healthcare organizations to leverage their existing data
investments and maintain a single source of truth for patient information.
5. Customization and Flexibility: Allows healthcare organizations to customize
the patient view based on their specific needs and workflows. This ensures
that the most relevant information is always at the care team's fingertips.

The 360-Degree Patient View empowers healthcare organizations to deliver

more personalized, coordinated, and effective care by providing a
comprehensive understanding of each patient's unique needs and
circumstances. This feature helps break down data silos, improve care team
collaboration, and drive better health outcomes.

2. Care Plans
Care Plans are a crucial feature of Salesforce Health Cloud that enables
healthcare organizations to create, manage, and track personalized treatment
plans for each patient. This feature empowers care teams to collaborate
effectively, set goals, and monitor progress, ensuring that patients receive the
right care at the right time.

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Key aspects of Care Plans in Salesforce Health Cloud
1. Personalization: Care teams can create customized care plans tailored to
each patient's unique needs, preferences, and goals. This personalization
takes into account factors such as the patient's medical history, current
health status, and social determinants of health.
2. Goal Setting: Care plans allow teams to set specific, measurable,
achievable, relevant, and time-bound (SMART) goals for each patient.
These goals can be related to various aspects of the patient's health, such
as managing chronic conditions, improving medication adherence, or
increasing physical activity.
3. Task Management: Care plans break down goals into specific tasks and
interventions, assigning them to the appropriate care team members. This
ensures that everyone knows their responsibilities and can work together
to achieve the desired outcomes.
4. Progress Tracking: Salesforce Health Cloud allows care teams to track
patient progress against their care plan goals. This enables proactive
management and early intervention if a patient is not meeting their targets
or experiencing challenges.
5. Collaboration and Communication: Care plans facilitate seamless
collaboration and communication among care team members. All team
members have access to the same care plan information, ensuring
everyone is aligned and working towards common objectives.
6. Patient Engagement: Patients can access their care plans through secure
patient portals, enabling them to take an active role in their health
management. This engagement helps improve adherence to treatment
plans and empowers patients to make informed decisions about their care.

By leveraging Care Plans in Salesforce Health Cloud, healthcare organizations

can deliver more coordinated, effective, and patient-centered care. This
feature helps improve outcomes, reduce costs, and enhance the overall
patient experience.

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3. EHR Integration
EHR (Electronic Health Record) Integration is a key feature of Salesforce Health
Cloud that enables healthcare organizations to connect their existing EHR
systems with the Health Cloud platform seamlessly. This integration allows for
the bi-directional flow of patient data, ensuring that care teams have access to
the most up-to-date and accurate information when making decisions about
patient care.

Key benefits of EHR Integration in Salesforce Health Cloud

1. Unified Patient Record: By integrating with EHRs, Health Cloud creates a
unified patient record that combines clinical data from the EHR with
additional information such as social determinants of health, patient
preferences, and engagement history. This comprehensive view enables
care teams to make more informed decisions.
2. Real-Time Data Access: EHR integration ensures that patient data is
automatically synced between the EHR and Health Cloud in real-time. This
means that care teams always have access to the most current
information, reducing the risk of errors and improving care coordination.
3. Improved Workflow Efficiency: With EHR integration, care teams can
access and update patient information directly within Health Cloud,

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 eliminating the need to switch between multiple systems. This streamlined
workflow saves time, reduces administrative burden, and allows care
teams to focus on delivering high-quality patient care.
4. Enhanced Interoperability: Salesforce Health Cloud supports industry-
standard interoperability protocols such as HL7 and FHIR, enabling
integration with a wide range of EHR systems. This interoperability ensures
that healthcare organizations can leverage their existing technology
investments while benefiting from the advanced capabilities of Health
Cloud.
5. Customization and Flexibility: Health Cloud's EHR integration is highly
customizable, allowing healthcare organizations to tailor the integration to
their specific needs and workflows. This flexibility ensures that the
integration aligns with the organization's unique requirements and
maximizes the value of the Health Cloud platform.
By leveraging EHR Integration in Salesforce Health Cloud, healthcare
organizations can break down data silos, improve care coordination, and gain a
more comprehensive understanding of each patient's health journey. This
integration helps drive better health outcomes, enhance operational
efficiency, and improve the overall patient experience.

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4. Data Cloud for Health
Data Cloud for Health is a powerful feature of Salesforce Health Cloud that
enables healthcare organizations to unify and analyze patient data from
various sources, creating a comprehensive view of each patient's health
journey. By combining clinical and non-clinical data, Data Cloud for Health
empowers healthcare providers to make more informed decisions, identify
population health trends, and deliver personalized care at scale.

Key aspects of Data Cloud for Health

1. Data Unification: Data Cloud for Health integrates data from multiple
sources, including EHRs, medical devices, wearables, claims, and social
determinants of health. This unification creates a holistic view of each
patient, encompassing both clinical and non-clinical factors that influence
health outcomes.
2. Advanced Analytics: With Data Cloud for Health, healthcare organizations
can leverage advanced analytics tools to gain insights from their patient
data. These tools include predictive modeling, machine learning, and AI-
powered algorithms that help identify high-risk patients, predict outcomes,
and optimize care delivery.

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3. Population Health Management: Data Cloud for Health enables healthcare
organizations to analyze patient data at a population level, identifying
trends, risk factors, and opportunities for proactive intervention. This
population health management approach helps improve outcomes, reduce
costs, and address health disparities.
4. Personalized Care: By leveraging the insights gained from Data Cloud for
Health, healthcare providers can deliver more personalized care
experiences. This personalization can include targeted patient education,
customized care plans, and proactive outreach based on individual patient
needs and preferences.
5. Interoperability and Compliance: Data Cloud for Health is built on a secure,
HIPAA-compliant platform that supports industry-standard interoperability
protocols such as HL7 and FHIR. This ensures that patient data can be
seamlessly exchanged between systems while maintaining the highest
levels of privacy and security.
By leveraging Data Cloud for Health, healthcare organizations can unlock the
full potential of their patient data, driving better health outcomes, improving
operational efficiency, and enhancing the patient experience. This feature
helps healthcare providers stay ahead of the curve in an increasingly data-
driven healthcare landscape.

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5. Advanced Therapy Management, Benefits Verification, Care
Management, Care Program Management, and Claims Management
Salesforce Health Cloud offers a suite of advanced features designed to
streamline various aspects of healthcare operations, including Advanced
Therapy Management, Benefits Verification, Care Management, Care Program
Management, and Claims Management.

Features to improve efficiency, reduce costs, and deliver better patient care

1. Advanced Therapy Management: This feature enables healthcare

providers to manage complex, multi-step therapies more effectively. It
allows for the creation of personalized therapy plans, tracking of therapy
progress, and coordination of care across multiple providers and settings.
Advanced Therapy Management helps ensure that patients receive the
right therapy at the right time, improving outcomes and adherence.
2. Benefits Verification: The Benefits Verification feature streamlines the
process of verifying patient insurance coverage and benefits. It allows
healthcare organizations to quickly and accurately determine a patient's
eligibility for specific treatments, procedures, or medications. By
automating the benefits verification process, this feature helps reduce

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 administrative burden, minimize claim denials, and improve the patient
experience.
3. Care Management: The Care Management feature enables healthcare
providers to coordinate and manage patient care across the continuum. It
includes tools for risk stratification, care planning, patient engagement,
and care team collaboration. Care Management helps ensure that patients
receive comprehensive, coordinated care that addresses their specific
needs and preferences, leading to better outcomes and reduced costs.
4. Care Program Management: This feature allows healthcare organizations
to design, implement, and manage population health programs more
effectively. It enables the creation of targeted care programs for specific
patient populations, such as those with chronic conditions or complex care
needs. Care Program Management includes tools for patient identification,
enrolment, engagement, and performance tracking, helping organizations
improve population health outcomes and reduce care disparities.
5. Claims Management: The Claims Management feature streamlines the
claims submission, adjudication, and payment process. It integrates with
existing claims systems, enabling healthcare organizations to manage
claims more efficiently and accurately. Claims Management helps reduce
claim errors, improve payment turnaround times, and minimize
administrative costs, ultimately leading to a better financial performance
for healthcare organizations.

By leveraging these advanced features of Salesforce Health Cloud, healthcare

organizations can optimize their operations, improve care quality, and drive
better patient outcomes. These features help address the complex challenges
faced by healthcare providers in an increasingly value-based healthcare
landscape.

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6. Telehealth Integration
Telehealth Integration is a crucial feature of Salesforce Health Cloud that
enables healthcare organizations to seamlessly incorporate virtual care
capabilities into their existing workflows. With the growing demand for remote
healthcare services, Telehealth Integration allows providers to deliver high-
quality care to patients, regardless of their location or circumstances.

Key aspects of Telehealth Integration in Salesforce Health Cloud

1. Virtual Visits: Health Cloud's Telehealth Integration enables providers to
conduct secure, HIPAA-compliant virtual visits with patients. These visits
can be scheduled and launched directly from within the Health Cloud
platform, ensuring a seamless experience for both providers and patients.
Virtual visits can include video consultations, remote monitoring, and
asynchronous communication, depending on the patient's needs and
preferences.
2. Patient Engagement: Telehealth Integration enhances patient engagement
by providing patients with convenient, accessible care options. Patients
can easily schedule and join virtual visits through the Health Cloud's
patient portal or mobile app. This integration also enables patients to
access their health information, communicate with their care team, and

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 receive personalized education and support, all from the comfort of their
own homes.
3. Care Team Collaboration: Telehealth Integration facilitates collaboration
among care team members, even when they are not in the same physical
location. Care team members can share patient information, consult with
specialists, and coordinate care plans through the Health Cloud platform.
This collaboration ensures that patients receive comprehensive,
coordinated care, regardless of the care setting.
4. Remote Monitoring: Health Cloud's Telehealth Integration supports
remote monitoring capabilities, enabling providers to track patient health
data from wearables, medical devices, and patient-reported outcomes.
This real-time data access allows providers to monitor patient progress,
identify potential issues early, and intervene proactively, improving
outcomes and reducing healthcare costs.
5. EHR Integration: Telehealth Integration in Health Cloud seamlessly
integrates with electronic health record (EHR) systems, ensuring that
patient data captured during virtual visits is automatically synced with the
patient's comprehensive health record. This integration reduces data silos,
improves care continuity, and enables providers to make more informed
decisions based on a complete view of the patient's health.
By leveraging Telehealth Integration in Salesforce Health Cloud, healthcare
organizations can expand access to care, improve patient engagement, and
drive better health outcomes. This feature helps healthcare providers adapt to
the growing demand for virtual care services and positions them for success in
the rapidly evolving healthcare landscape.

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7. Patient Engagement
Patient Engagement is a key feature of Salesforce Health Cloud that empowers
healthcare organizations to actively involve patients in their own care, leading
to better health outcomes, improved patient satisfaction, and reduced
healthcare costs. By providing patients with the tools and resources they need
to manage their health effectively, Patient Engagement helps foster a
collaborative, patient-centered approach to care delivery.

Key aspects of Patient Engagement in Salesforce Health Cloud

1. Patient Portal: Health Cloud's Patient Engagement feature includes a
secure, personalized patient portal that enables patients to access their
health information, view test results, schedule appointments, and
communicate with their care team. The portal provides patients with a
centralized hub for managing their health, ensuring they have the
information and support they need to make informed decisions about their
care.
2. Self-Service Tools: Patient Engagement in Health Cloud offers a range of
self-service tools that empower patients to take a more active role in their
health management. These tools may include symptom trackers,
medication reminders, and educational resources tailored to the patient's

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 specific health needs. By providing patients with these tools, healthcare
organizations can help patients better understand and manage their
conditions, leading to improved adherence and outcomes.
3. Remote Monitoring: Health Cloud's Patient Engagement feature supports
remote monitoring capabilities, enabling patients to share health data
from wearables, medical devices, and patient-reported outcomes with
their care team. This real-time data access allows providers to monitor
patient progress, identify potential issues early, and intervene proactively,
improving outcomes and reducing healthcare costs.
4. Personalized Communication: Patient Engagement in Health Cloud enables
healthcare organizations to deliver personalized, targeted communication
to patients based on their individual needs, preferences, and health status.
This communication may include appointment reminders, educational
content, care plan updates, and wellness tips, all delivered through the
patient's preferred communication channels, such as email, text
messaging, or mobile app notifications.
5. Care Plan Collaboration: Health Cloud's Patient Engagement feature
facilitates collaboration between patients and their care teams in the
development and management of personalized care plans. Patients can
access their care plans through the patient portal, provide feedback, and
communicate with their care team about their progress and concerns. This
collaboration ensures that care plans are aligned with the patient's goals,
preferences, and lifestyle, leading to better adherence and outcomes.

By leveraging Patient Engagement in Salesforce Health Cloud, healthcare

organizations can create a more patient-centered, collaborative approach to
care delivery. This feature helps healthcare providers build stronger, more
trusting relationships with their patients, leading to better health outcomes,
improved patient satisfaction, and reduced healthcare costs.

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8. Analytics and Insights
Analytics and Insights is a powerful feature of Salesforce Health Cloud that
enables healthcare organizations to harness the power of data to drive better
decision-making, improve care quality, and optimize operational efficiency. By
leveraging advanced analytics tools and techniques, healthcare providers can
gain valuable insights into patient populations, care patterns, and performance
metrics, allowing them to identify opportunities for improvement and take
data-driven actions.

Key aspects of Analytics and Insights in Salesforce Health Cloud include

1. Population Health Management: Health Cloud's Analytics and Insights

feature enables healthcare organizations to analyze patient data at a
population level, identifying trends, risk factors, and care gaps. By
stratifying patient populations based on various criteria, such as age,
gender, health conditions, and social determinants of health, providers can
develop targeted interventions and care management strategies to
improve population health outcomes and reduce care disparities.
2. Predictive Analytics: Analytics and Insights in Health Cloud leverages
predictive analytics techniques, such as machine learning and AI

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 algorithms, to identify patients at high risk for adverse events,
readmissions, or care plan non-adherence. By proactively identifying these
patients, healthcare organizations can intervene early, provide
personalized support, and prevent costly complications, ultimately
improving patient outcomes and reducing healthcare costs.
3. Performance Metrics: Health Cloud's Analytics and Insights feature
provides healthcare organizations with a comprehensive view of key
performance metrics, such as patient satisfaction scores, care quality
measures, and financial indicators. By tracking these metrics over time and
comparing them against benchmarks, providers can identify areas for
improvement, set performance goals, and monitor progress towards those
goals.
4. Data Visualization: Analytics and Insights in Health Cloud offers a range of
data visualization tools, such as dashboards, reports, and charts, that make
it easy for healthcare providers to explore and interpret complex data sets.
These visualizations provide at-a-glance insights into patient populations,
care patterns, and performance metrics, enabling providers to quickly
identify trends, outliers, and opportunities for improvement.
5. Customization and Integration: Health Cloud's Analytics and Insights
feature is highly customizable, allowing healthcare organizations to tailor
their analytics and reporting to their specific needs and workflows. The
feature also integrates with a wide range of data sources, including
electronic health records (EHRs), claims data, and patient-generated health
data, providing a comprehensive view of patient health and care delivery.

By leveraging Analytics and Insights in Salesforce Health Cloud, healthcare

organizations can unlock the full potential of their data, driving better decision-
making, improving care quality, and optimizing operational efficiency. This
feature helps healthcare providers stay ahead of the curve in an increasingly
data-driven healthcare landscape, positioning them for success in the
transition to value-based care.

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Benefits of Salesforce Health Cloud
Salesforce Health Cloud offers numerous benefits to healthcare organizations,
enabling them to deliver more personalized, efficient, and connected care
experiences.
1. Improved Patient Engagement: Health Cloud empowers healthcare
organizations to enhance patient engagement and loyalty by providing
tools for personalized communication, self-service portals, and feedback-
based service improvements.
2. Streamlined Care Management: Health Cloud helps streamline care
management processes by allowing care teams to create, track, and
manage personalized care plans, including goals, tasks, and timelines.
3. Seamless Integration: Health Cloud enables easy integration with
telehealth and mobile apps, facilitating virtual visits and seamless
communication with patients.
4. Collaborative Care: The platform empowers care teams to collaborate
more effectively by providing access to innovative applications and
household insights, enabling them to deliver excellent patient care more
efficiently.
5. Reduced Administrative Complexity: Health Cloud helps remove
unnecessary friction and administrative complexity, streamlining care,
provider relationships, and government health services.
6. Improved Patient Management: Salesforce Health Cloud sets a new
standard for patient management software, enabling entire organizations
to collaborate and work together with patients to deliver better care
experiences.

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Conclusion
Salesforce Health Cloud is a powerful and comprehensive platform that
empowers healthcare organizations to deliver more personalized, connected,
and collaborative care experiences. By leveraging its advanced features and
capabilities, healthcare providers can streamline care management processes,
improve patient engagement, and drive better health outcomes.

As healthcare continues to evolve towards a more patient-centric, value-based

model, Salesforce Health Cloud provides a robust foundation for organizations
to navigate this transformation successfully. By breaking down data silos,
enabling seamless collaboration, and leveraging data-driven insights,
healthcare providers can deliver the high-quality, coordinated care that
patients expect and deserve.

Investing in Salesforce Health Cloud is not just about adopting new technology;
it's about embracing a new approach to healthcare delivery – one that puts
patients at the center and empowers providers to work together more
effectively. As the healthcare landscape continues to change, organizations
that prioritize patient engagement, care coordination, and data-driven
decision-making will be well-positioned for success. Salesforce Health Cloud
provides the tools and capabilities needed to thrive in this new era of
healthcare.

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