GRAPHIC DESIGN COURSES - DIGIVIEW TRAINING INSTITUTE
COURSE OBJECTIVES:
1. Develop proficiency in Adobe Photoshop, Illustrator, and InDesign for graphic design.
2. Understand the principles of design and apply them effectively in digital marketing materials.
3. Gain practical skills in image editing, vector graphics creation, and layout design.
4. Learn how to integrate graphic design with digital marketing strategies to create impactful
campaigns.
5. Develop a professional design portfolio showcasing skills and project work.
6. Prepare for entry-level positions in graphic design or pursue further education in UI/UX/ digital
marketing and design fields.
ADOBE ILLUSTRATOR COURSE CURRICULUM
LESSON 1: GETTING TO KNOW THE WORK AREA
Control panel
Working with panels
Tool panel
Saving your work
Using multiple artboards
Customizing your workspace
Exercise:
1. Create a simple shape using the Basic Shape Tools and apply different stroke and fill colors.
2. Customize your workspace by rearranging panels and saving the workspace layout.
LESSON 2: SELECTING AND ALIGNING
Selection Tool v. Direct Selection Tool
Magic Wand
Grouping objects
Aligning objects
Exercise:
1. Use the Selection Tool to select multiple objects and align them horizontally and vertically.
2. Experiment with the Magic Wand tool to select objects with similar attributes.
LESSON 3: BASIC SHAPES
Basic Shape Tools
Stroke and Fill
Line segments
Joining paths
Modifying basic shapes
Exercise:
1. Create a logo using basic shapes like rectangles, circles, and triangles.
2. Join multiple paths to create complex shapes and modify them using the Direct Selection Tool.
LESSON 4: PATHFINDER
Shape Modes v. Pathfinders
Shape builder (NEW TO CS5!)
Exercise:
1. Create a logo or icon using the Shape Modes in the Pathfinder panel.
2. Use the Shape Builder tool to combine overlapping shapes into a single shape.
LESSON 5: TRANSFORMING OBJECTS
Scaling objects
Reflecting objects
Distorting objects
Shearing objects
Making multiple transformations
Exercise:
1. Scale, rotate, and reflect objects to create a symmetrical design.
2. Distort and shear objects to create perspective effects.
LESSON 6: DRAWING WITH THE PEN TOOL/PENCIL TOOL
Creating straight lines
Creating curved paths
Curves and corner anchor points
Selecting and manipulating curves
Pencil tool
Changing pencil tool options
Smooth tool
Variable-width strokes (NEW TO CS5!)
Drawing tablet
Exercise:
1. Trace a simple image using the Pen Tool to create smooth curves and corners.
2. Use the Pencil Tool to sketch a freehand drawing and then refine it using the Smooth tool.
LESSON 7: USING COLOR
CMYK v. RGB
Color panel
Color guide
Appearance panel
Creating and saving custom colors
Swatch libraries
Spot colors
Live paint
Kuler color panel
Exercise:
1. Create a color palette using the Color panel and apply it to different shapes.
2. Experiment with different color modes (CMYK vs. RGB) and observe how they affect the
appearance of artwork
LESSON 8: TYPE
Importing text files
Using columns
Threading Text
Character Panel
Character Styles
Paragraph Panel
Type on a path
Outlining type
Exercise:
1. Create a typographic poster using different fonts, font sizes, and text alignment options.
2. Wrap text around a circular path and adjust the spacing between characters.
LESSON 9: LAYERS
Creating layers
Moving layers
Locking layers
Viewing layers
Merging layers
Isolation mode
Exercise:
1. Organize artwork into layers and practice moving objects between layers.
2. Use layer locking and visibility options to isolate and manipulate specific elements of your
design.
LESSON 10: GRADIENTS AND BLENDS
Linear vs. Radial Gradients
Using the Gradient Panel
Changing colors of gradient
Changing direction of gradient
Transparency and gradients
Gradient Tool
Blending objects
Specified Steps vs. Smooth Color
Modifying blends
Exercise:
1. Create a gradient background and apply it to a shape using the Gradient panel.
2. Blend two objects with different colors and experiment with different blending options.
LESSON 11: WORKING WITH SYMBOLS
Symbol libraries
Creating symbols
Editing symbols
Applying a symbols instance
Breaking link to symbol
Symbol sprayer tool
Exercise:
1. Create a custom symbol from a logo or icon and use it multiple times in your artwork.
2. Apply different transformations to symbol instances and observe how changes affect all instances.
LESSON 12: BRUSHES
Brush libraries
Creating own brushes
Pattern brushes
Bristle Brush (NEW TO CS5!)
Exercise:
1. Create a custom brush stroke and apply it to a path to create artistic effects.
2. Experiment with pattern brushes to create decorative borders or backgrounds.
LESSON 13: 3D OBJECTS
3D effects
Modifying 3D object
Mapping artwork to 3D object
Perspective grid (NEW TO CS5!)
Exercise:
Apply 3D effects to text or shapes and adjust lighting and perspective settings.
Create a simple scene using the Perspective Grid and map artwork onto 3D objects.
FINAL PROJECT: DESIGN A PROMOTIONAL POSTER FOR DIGIVIEW TRAINING INSTITUTE
Objective: Create an eye-catching promotional poster to advertise Digiview Training Institute and its various
courses using Adobe Illustrator. Apply the skills and techniques learned throughout the course to produce a
visually appealing design that effectively communicates the institute's offerings.
Requirements:
1. Incorporate Digiview Training Institute branding: Include the institute's logo prominently in the
design. Ensure that the poster reflects the institute's brand identity, including its colors, fonts, and visual
style.
2. Highlight key information: Clearly display the institute's name, slogan (if applicable), and contact
information (website, phone number, email address).
3. Promote multiple courses: Showcase at least three different courses offered by Digiview Training
Institute. Use visually engaging elements, such as icons, illustrations, or graphics, to represent each
course.
4. Emphasize benefits: Highlight the benefits of attending courses at Digiview Training Institute, such as
industry-relevant skills, expert instructors, flexible schedules, etc.
5. Design layout: Create a well-organized and visually appealing layout for the poster. Pay attention to
hierarchy, balance, and readability of text and graphics.
6. Typography: Utilize typography effectively to convey information and evoke interest. Experiment with
different fonts, sizes, and styles to create visual impact.
7. Illustrative elements: Incorporate vector illustrations, icons, or graphics to enhance the visual appeal of
the poster. Ensure that all illustrations are created or edited using Adobe Illustrator.
8. Color scheme: Choose a cohesive color scheme that aligns with Digiview Training Institute's branding
and conveys the desired mood or message of the poster.
9. File format: Save the final poster design as a high-resolution PDF file suitable for printing and
distribution.
Submission Guidelines:
1. Presentation: Prepare a brief presentation to showcase your poster design to the class. Explain your
design choices, creative process, and how your design addresses the project requirements.
2. Digital submission: Submit the final PDF file of your poster design to the instructor for evaluation.
Evaluation Criteria:
Creativity and originality of the design concept.
Effective use of Adobe Illustrator tools and techniques.
Clarity and readability of information presented on the poster.
Visual appeal and professionalism of the overall design.
Alignment with Digiview Training Institute's branding and messaging.
Note: The final project provides an opportunity for you to demonstrate your proficiency in Adobe Illustrator
and your ability to apply design principles to real-world projects. Have fun exploring your creativity while
designing a compelling promotional poster for Digiview Training Institute!
ADOBE PHOTOSHOP COURSE CURRICULUM - DIGIVIEW TRAINING INSTITUTE
GETTING STARTED
What’s new in this edition
Prerequisites
Installing Adobe Photoshop, Adobe Bridge, and Adobe Camera Raw
Installing fonts
Starting Adobe Photoshop
Online content
Restoring default preferences
Additional resources
Task: Set up Adobe Photoshop on your computer and explore the interface. Familiarize yourself with the tools
and menus.
GETTING TO KNOW THE WORK AREA
Starting to work in Adobe Photoshop
Starting a new document
Adding an image
Touring the Photoshop work area
Using the tools
Combining elements using layers
Adding type
Adding a solid color layer
Painting a graphic element
Undoing and redoing steps
Extending an image
Task: Create a simple composition using multiple images, layers, and text.
BASIC PHOTO CORRECTIONS
Opening a file with Adobe Bridge
Evaluating an image for editing
Straightening and cropping the image
Correcting tone and color
Cleaning up with the Remove tool
Retouching a deleted area using Generative Fill
Sharpening the image
Task: Edit a photo to enhance its quality and appearance using the techniques learned.
WORKING WITH SELECTIONS
About selecting and pixel selection tools
Getting started
Using cloud documents
Using the Magic Wand tool
Using the Quick Selection tool
Moving a selected area
Using the Object Selection tool
Manipulating selections
Selecting with the lasso tools
Rotating selected pixels
Selecting with the Magnetic Lasso tool
Selecting from a center point
Resizing and copying a selection
Cropping an image
Task: Create a composite image by combining multiple selections from different images.
LAYER BASICS
About layers
Getting started
Using the Layers panel
Rearranging layers
Applying a gradient to a layer
Applying a layer style
Adding an adjustment layer
Updating layer effects
Creating a border from a selection
Flattening and saving files
Task: Design a digital collage using multiple layers and layer effects.
QUICK FIXES
Getting started
Improving a snapshot
Adjusting facial features with Liquify
Blurring around a subject
Creating a panorama
Filling empty areas when cropping
Correcting image distortion
Extending depth of field
Adjusting perspective in an image
Task: Fix imperfections in a series of photos using various quick-fix techniques.
MASKS AND PATTERNS
Why masks are useful
Getting started
Using Select And Mask and Select Subject
Manipulating an image with Puppet Warp
Creating a pattern for the background
Task: Create a complex composite image using masks and patterns.
TYPOGRAPHIC DESIGN
About type
Getting started
Creating a clipping mask from type
Creating type on a path
Warping point type
Designing paragraphs of type
Finishing up
Task: Design a typographic poster using advanced text effects and layouts.
VECTOR DRAWING TECHNIQUES
About bitmap images and vector graphics
About paths and the Pen tool
Getting started with vector drawing
Drawing a shape with the Pen tool
Drawing a path traced from a photo
Converting a path to a selection and a layer mask
Task: Create a vector illustration using the Pen tool and custom shapes.
Creating a logo with text and a custom shape
ADVANCED COMPOSITING
Getting started
Arranging layers
Using Smart Filters
Painting a layer
Adding a background
Using the History panel to undo edits
Improving a low-resolution image
Task: Composite multiple images into a single cohesive artwork using advanced compositing techniques.
PAINTING WITH THE MIXER BRUSH
About the Mixer Brush
Getting started
Selecting brush settings
Mixing colors
Mixing colors with a photograph
Using brush presets to paint and mix colors
Task: Create a digital painting using the Mixer Brush and custom brush presets.
ADDITIONAL TOPICS(OPTIONAL)
EDITING VIDEO
About video and animation in Photoshop
Using the Timeline panel
Getting started
Adding video
Adding audio
Changing clip durations in a video group
Animating with keyframes
Adding transitions
Rendering the timeline as a finished video file
WORKING WITH CAMERA RAW
Getting started
About camera raw files
Processing files in Camera Raw
Retouching a portrait in Camera Raw
PREPARING FILES FOR THE WEB
Getting started
Creating placeholders with the Frame tool
Using layer groups to create button graphics
Automating a multistep task
Designing with artboards
PRODUCING AND PRINTING CONSISTENT COLOR
Preparing files for printing
Getting started
Performing a “zoom test”
About color management
Setting up color management defaults
Identifying out-of-gamut colors
Proofing document colors on a monitor
Bringing colors into the output gamut
Converting an image to CMYK
Saving the image as Photoshop PDF
Printing to a desktop color printer
EXPLORING NEURAL FILTERS
Understanding Neural Filters
Getting started
Exploring the Neural Filters workspace
Restoring an antique portrait photo
Adding color and depth blur
Creating a more convincing composite
FINAL PROJECT: DESIGN AN ADVERTISEMENT FLYER FOR DIGIVIEW TRAINING
INSTITUTE
Objective: Create a visually appealing advertisement flyer promoting Digiview Training Institute and its
various courses. Incorporate multiple techniques and tools learned throughout the Adobe Photoshop course to
showcase your design skills and creativity.
Requirements:
Include the Digiview Training Institute logo prominently in the design.
Clearly highlight the institute's name, slogan (if applicable), and contact information.
Showcase at least three different courses offered by Digiview Training Institute. Use compelling visuals
and concise descriptions to entice potential students.
Utilize advanced text effects, layer styles, and typography to make the flyer engaging and easy to read.
Incorporate high-quality images or illustrations relevant to the courses being advertised.
Use layer masks, patterns, or other advanced techniques to enhance the visual appeal of the flyer.
Ensure the design adheres to standard flyer dimensions and is suitable for both print and digital
distribution.
Submission Guidelines:
Save your final design as a high-resolution JPEG or PDF file.
Submit your completed advertisement flyer to the instructor for evaluation.
Be prepared to present and explain your design choices during the final project presentation.
Evaluation Criteria:
Creativity and originality of the design concept.
Effective use of Adobe Photoshop tools and techniques.
Clarity of information and messaging.
Overall visual appeal and professionalism of the advertisement flyer.
This final project will demonstrate your ability to apply the skills and knowledge gained throughout the Adobe
Photoshop course to real-world design tasks. Get creative and showcase your talent in promoting Digiview
Training Institute and its diverse range of courses!
ADOBE INDESIGN COURSE CURRICULUM - DIGIVIEW TRAINING INSTITUTE
GETTING STARTED
Prerequisites
Installing the software
Online content
Saving and restoring the InDesign Defaults file
Training resources
Pearson’s commitment to diversity, equity, and inclusion
Task: Install Adobe InDesign on your computer and explore the software interface. Familiarize yourself with
the menu options and navigation tools.
INTRODUCING THE WORKSPACE
Getting started
Looking at the workspace
Working with panels
Customizing the workspace
Changing the magnification of a document
Navigating through a document
Using context menus
Using panel menus
Modifying Interface preferences
Exploring on your own
Task: Customize the workspace layout according to your preference. Arrange panels and tools for easy access
during your workflow.
GETTING TO KNOW INDESIGN
Getting started
Viewing guides
Adding text
Working with styles
Working with graphics
Working with objects
Working with object styles
Preflighting as you work
Viewing the document in Presentation mode
Exploring on your own
Task: Create a simple document layout using text and graphics. Apply styles to format text and objects for
consistency.
SETTING UP A DOCUMENT AND WORKING WITH PAGES
Getting started
Creating a new document
Creating and saving custom document settings
Creating a new document from a preset
Working with parent pages
Applying parent pages to document pages
Adding new document pages
Rearranging and deleting document pages
Changing the size of pages within one InDesign document
Adding sections to change page numbering
Overriding parent page items and placing text and graphics
Printing to the edge of the paper: Using the bleed guides
Viewing the completed spread
Exploring on your own
Task: Design a multi-page brochure layout, incorporating different page sizes and sections. Utilize bleed guides
for printing to the edge of the paper.
WORKING WITH OBJECTS
Getting started
Introducing layers
Working with layers
Creating and modifying text frames
Creating and modifying graphics frames
Adding metadata captions to graphics frames
Wrapping text around a graphic
Transforming the shape of frames
Transforming and aligning objects
Selecting and modifying grouped objects
Flowing type along a path
Drawing lines and modifying arrowheads
Exploring on your own
Task: Design a poster layout with complex object arrangements. Experiment with layer organization and object
transformations.
WORKING WITH COLOR
Getting started
Managing color
Defining printing requirements
Creating colors
Applying colors
Finding and changing color swatches
Working with tint swatches
Working with gradients
Working with color groups
Exploring on your own
Task: Design a magazine spread using a cohesive color scheme. Apply colors consistently across text and
graphic elements.
FLOWING TEXT
Getting started
Flowing text into an existing frame
Flowing text manually
Creating text frames while flowing text
Creating threaded frames automatically
Flowing text automatically
Using Find/Change to delete extra paragraph returns
Applying paragraph styles to text
Adjusting columns
Using the baseline grid to align text
Adding a jump line page number
Exploring on your own
Task: Create a newsletter layout and flow text content into multiple frames. Apply paragraph styles for efficient
formatting.
EDITING TEXT
Getting started
Entering and importing text
Finding and changing text and formatting
Checking spelling
Editing text by dragging and dropping
Using the Story Editor
Tracking changes and adding notes
Exploring on your own
Task: Edit a document with imported text, making corrections and applying formatting changes as needed.
WORKING WITH TYPOGRAPHY
Getting started
Adjusting vertical spacing
Working with fonts, type styles, and glyphs
Working with columns
Changing paragraph alignment
Creating a drop cap
Adjusting letter and word spacing
Adjusting line breaks
Setting tabs
Working with paragraph shading and rules
Exploring on your own
Task: Design a book layout with attention to typography details. Experiment with font styles, spacing, and
alignment.
WORKING WITH STYLES
Getting started
Creating and applying paragraph styles
Creating and applying character styles
Nesting character styles inside paragraph styles
Creating and applying object styles
Creating and applying table and cell styles
Globally updating styles
Loading styles from another document
Exploring on your own
Task: Create a style guide document demonstrating various paragraph, character, and object styles.
CREATING TABLES
Getting started
Working with tables
Converting text to a table
Changing rows and columns
Formatting a table
Adding graphics to table cells
Creating a header row
Creating and applying table and cell styles
Exploring on your own
Task: Design a product catalog page layout featuring tables to display product information.
IMPORTING AND MODIFYING GRAPHICS
Getting started
Adding graphics from other programs
Comparing vector and pixel-based graphics
Managing links to imported files
Updating revised graphics
Adjusting display quality
Importing and sizing graphics
Editing placed pictures
Working with dropped backgrounds
Importing native Adobe graphic files
Using subject-aware text wrap
Filling type with a graphic
Using an InDesign library to manage objects
Exploring on your own
Task: Create a brochure layout incorporating various graphics. Experiment with image placement and text
wrapping.
WORKING WITH TRANSPARENCY
Getting started
Creating a background graphic
Applying transparency settings
Adding transparency effects to imported vector and bitmap graphics
Importing and adjusting Illustrator files that use transparency
Applying transparency settings to text
Working with effects
Exploring on your own
Task: Design a poster with transparent elements and overlay effects to create visual interest.
PRINTING AND EXPORTING
Getting started
Preflighting files
Previewing separations
Packaging files
Creating an Adobe PDF proof
Creating a Press-Ready PDF
Creating a PDF for web distribution
Exporting a PDF as spreads and pages
Exploring on your own
Task: Prepare a document for printing, ensuring all elements meet printing requirements. Export the document
to PDF format for distribution.
CREATING ADOBE PDF FILES WITH FORM FIELDS
Getting started
Planning a form
Creating a text field
Creating radio buttons
Creating a check box
Creating a combo box
Creating a list box
Creating a signature field
Testing a form
Exploring on your own
Task: Design a fillable PDF form for a fictitious event registration. Include various form field types for user
input.
CREATING A FIXED-LAYOUT EPUB AND PUBLISHING ONLINE
Getting started
Creating a new document for fixed-layout export
EPUB: Fixed-layout versus reflowable
Adding animation
Buttons
Adding multimedia and interactive elements
Exporting a fixed-layout EPUB file
InDesign Publish Online
Exploring on your own
Task: Design an interactive digital magazine layout for online distribution. Include multimedia elements and
interactive navigation features.
FINAL PROJECT:
Design a comprehensive promotional brochure for Digiview Training Institute, incorporating various InDesign
techniques learned throughout the course. Showcase multiple courses offered by the institute, along with
relevant imagery and text. Ensure the brochure is visually appealing, professionally formatted, and ready for
print or digital distribution.
DIGITAL MARKETING SHORT COURSE CURRICULUM
INTRODUCTION TO DIGITAL MARKETING
Understanding Digital Marketing
Evolution and Importance of Digital Marketing
Key Concepts and Terminologies
Trends and Future of Digital Marketing
WEBSITE PLANNING AND DEVELOPMENT
Importance of a Website in Digital Marketing
Website Planning and Architecture
User Experience (UX) Design Principles
Content Creation and Management
Introduction to Content Management Systems (CMS)
SEARCH ENGINE OPTIMIZATION (SEO)
Understanding Search Engines and Algorithms
On-Page SEO Techniques
Off-Page SEO Techniques
Local SEO Strategies
SEO Tools and Analytics
SEARCH ENGINE MARKETING (SEM)
Introduction to Search Engine Marketing
Google Ads Fundamentals
Keyword Research and Selection
Campaign Setup and Optimization
Ad Extensions and Formats
Budgeting and Bid Strategies
Performance Tracking and Reporting
SOCIAL MEDIA MARKETING (SMM)
Overview of Social Media Platforms
Creating Social Media Strategy
Content Creation and Curation
Building and Engaging with Communities
Social Media Advertising (Paid Promotion)
Social Media Analytics and Measurement
EMAIL MARKETING
Understanding Email Marketing
Building Email Subscriber Lists
Crafting Effective Email Campaigns
Email Automation and Personalization
Email Deliverability Best Practices
Email Marketing Metrics and Analysis
CONTENT MARKETING
Fundamentals of Content Marketing
Content Planning and Strategy
Types of Content (Blog Posts, Infographics, Videos, etc.)
Content Distribution Channels
Content Calendar Management
Measuring Content Marketing ROI
ANALYTICS AND REPORTING
Introduction to Web Analytics
Setting up Google Analytics
Tracking and Measuring Website Traffic
Conversion Tracking and Goal Setting
Key Performance Indicators (KPIs)
Data Interpretation and Reporting
DIGITAL MARKETING STRATEGY
Developing a Digital Marketing Plan
Identifying Target Audience and Personas
Defining Marketing Objectives and Goals
Choosing Digital Marketing Channels
Budget Allocation and Resource Planning
Continuous Improvement and Optimization
FINAL PROJECT: DIGITAL MARKETING CAMPAIGN
Design and execute a comprehensive digital marketing campaign for a fictional or real-world business. Utilize
various digital marketing techniques learned throughout the course to achieve specific business objectives such
as lead generation, brand awareness, or sales conversion. Present campaign strategy, implementation details,
and performance analysis in a final presentation.
