Here’s a list of certifications and courses to help you master the tools and skills required for a
career as a Market Research Specialist in Healthcare with your M. Pharmacy background:
1. Data Analysis and Visualization Certifications
● Google Data Analytics Professional Certificate (Coursera)
○ Covers foundational data analysis, visualization, and data storytelling.
○ Tools: Excel, Tableau, SQL, R.
○ Explore the course here.
● Tableau Desktop Specialist Certification
○ Validates skills in creating dashboards, charts, and visualizations.
○ Ideal for market research professionals.
○ Learn more here.
● Microsoft Power BI Data Analyst Associate
○ Teaches creating interactive reports and dashboards using Power BI.
○ Microsoft Power BI Certification.
2. Statistical Analysis Certifications
● IBM Data Science Professional Certificate (Coursera)
○ Teaches Python, data visualization, and statistical analysis.
○ Focus on healthcare-related datasets.
○ Explore the course here.
● SAS Certified Specialist: Base Programming
○ Focuses on statistical analysis and programming for healthcare applications.
○ Learn more here.
● Applied Data Science with R Specialization (Coursera)
○ Teaches statistical modeling, R programming, and data visualization.
○ Explore the course here.
3. Market Research and Business Analysis Certifications
● Market Research Core Certificate (Insights Association)
○ Comprehensive course on survey design, data collection, and analysis.
○ Learn more here.
● Business Analytics Specialization (Coursera)
○ Offered by Wharton School, focuses on data-driven decision-making.
○ Explore the course here.
● Certified Market Research Professional (CMRP) (MRIA)
○ Advanced certification for market research professionals.
○ Learn more here.
4. Healthcare-Specific Certifications
● Pharmaceutical Market Research Certificate (MRII/University of Georgia)
○ Tailored for professionals in pharmaceutical market research.
○ Covers patient insights, product lifecycle, and competitive analysis.
○ Explore the course here.
● Healthcare Analytics Certificate Program (University of California, Davis)
○ Teaches analytics applied to healthcare data.
○ Learn more here.
● Medical Affairs Professional Society (MAPS) Certifications
○ Focus on data and analytics for medical affairs and healthcare professionals.
○ Explore MAPS Certifications.
5. Survey and Feedback Analysis Courses
● Qualtrics XM Certification
○ Learn survey creation, distribution, and analysis using Qualtrics.
○ Learn more here.
● Survey Design and Data Analysis (Udemy)
○ Learn to design effective surveys and analyze results.
○ Explore the course here.
6. Certifications in CRM and BI Tools
● Salesforce Health Cloud Certification
○ Teaches CRM applications for healthcare.
○ Learn more here.
● HubSpot Academy Certifications
○ Free certifications on CRM and marketing analytics.
○ Explore here.
Recommended Learning Path
1. Start with foundational courses like Google Data Analytics or IBM Data Science to
build your analytics skills.
2. Advance to specialized tools like Tableau and SAS for healthcare data visualization and
analysis.
3. Pursue healthcare-focused certifications such as Pharmaceutical Market Research or
Healthcare Analytics to leverage your pharmacy background.
4. Expand your skills in survey tools like Qualtrics and CRM tools like Salesforce Health
Cloud.
