Project Report
A Study on Customer Satisfaction Towards Bajaj Bikes
Submitted to Bharathiar University in partial fulfillment of the requirements for the award
of the degree of
Bachelor of Commerce
Submitted by
THARUN.T
(222AA1869)
Under the Supervision and Guidance of
Ms. K. Anitha. M.Com., M.B.A., M.Phil., (Ph.D.)
Assistant Professor
Department of Commerce
March 2025
Declaration
I declare that the work which is being presented in this project report
entitled, A Study on Customer Satisfaction Towards Bajaj Bikes
submitted to the Department of Commerce, KG College of Arts and Science,
Saravanampatti, Coimbatore for the award of the degree of Bachelor of
Commerce of the Bharathiar University, is an authentic record of my work
carried out under the supervision and guidance of Ms. K. Anitha M.Com.,
M.B.A., M.Phil., (Ph.D.)I have not plagiarized or submitted the same work
for the award of any other degree.
March 2025
Coimbatore
(THARUN. T)
Certificate
This is to certify that the project entitled A Study on Customer
Satisfaction Towards Bajaj Bikes submitted to Bharathiar University in
partial fulfillment for the award of the degree of Bachelor of Commerce is
a record of original work done by THARUN.T (222AA1869) during the
period of study in KG College of Arts and Science under the
supervision of Ms. Anitha. K, Assistant Professor, Department of
Commerce.
Place: Coimbatore
Date:
Signature of the Guide Signature of the HoD
(College Seal)
Submitted for the Viva-Voce Examination held on
Internal Examiner External Examiner
Acknowledgement
I express my sincere thanks to Dr. Ashok Bakthavathsalam, Managing Trustee for
allowing me to do this course of study and to undertake this project work.
It is my pleasure to express my sincere thanks to Dr. B. Vanitha, Secretary, KG
College of Arts and Science for her valuable thoughts.
I take this opportunity to convey my sincere thanks to Dr. J. Rathinamala,
Principal, KG College of Arts and Science for her ethical encouragement throughout the
course.
I would like to express my heartfelt gratitude to Dr. S. Vidhya, Vice Principal,
KG College of Arts and Science, for her unwavering moral support throughout the course.
I would like to express my gratefulness to Dr. P. Ajitha, Dean-Curriculum
Development Cell, KG College of Arts and Science, for her untiring support throughout the
course.
I take this opportunity to convey my sincere thanks to Dr. S.
Mahendran, Dean-School of Commerce and Management Studies, KG
College of Arts and Science for his moral support throughout the course.
I have great pleasure in acknowledging my thanks to Dr. B. Karthikeyan,
Head of the Department of Commerce, KG College of Arts and Science for her
encouragement and help throughout the course.
I express my sincere thanks to Ms. K. Anitha M.Com., M.B.A., M.Phil., (Ph.D.)
Assistant Professor, Department of Commerce for her constant encouragement and motivation
throughout the project. I thank for her endless support and encouragement towards the
work.
- THARUN. T
TABLE OF CONTENTS
CHAPTER TITLE PAGE
NO. NO
TABLE OF CONTENTS I-II
LIST OF TABLES III
LIST OF CHARTS IV
ABSTRACT V
1 1.1 INTRODUCTION 1
1.2 Industry profile 2
1.3 Company Profile 5
1.4 Need for the Study 8
1.5 Scope of Study 8
1.6 Objectives of the Study 9
2 2.1 REVIEW OF LITERATURE 10
3 RESEARCH METHODOLOGY 12
3.1 Research Methodology 12
3.2 Research Process 12
