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ICA 4: Evaluating World Vision Email

The document is an assignment by Dhiraj Shetty evaluating a World Vision email aimed at individuals over 18 who wish to support charitable causes. It discusses the purpose of the email, which is to inform potential donors about updated donation methods and sponsorship kits, while highlighting the positive impact of donations. The assignment concludes that the email is effective in engaging the audience and providing necessary information, though it suggests there may be room for improvement.

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dhiraj shetty
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36 views2 pages

ICA 4: Evaluating World Vision Email

The document is an assignment by Dhiraj Shetty evaluating a World Vision email aimed at individuals over 18 who wish to support charitable causes. It discusses the purpose of the email, which is to inform potential donors about updated donation methods and sponsorship kits, while highlighting the positive impact of donations. The assignment concludes that the email is effective in engaging the audience and providing necessary information, though it suggests there may be room for improvement.

Uploaded by

dhiraj shetty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Name - Dhiraj Shetty

Student Id - 101250299
Non-Profit and Cause Related Marketing
In Class Assignment (ICA)# 4
Individual Assignment
Value 2%

Click on the link to evaluate the World Vision email:

[Link]
give-somebody-a-future/

 Who is the intended target?


Anyone who is over the age of 18 and those who are eager to help others by any means.

 And purpose of the communication?


The purpose of the communication is to inform people about updated ways of donation
and talk about sponsorship welcome kit

 Identify the case for support? (Why should reader support / give?)
As we see that how the charity of the reader has changed the life of the children and by
providing information of the receive it gives a hope that the charity is going to the right
place.

 What is the intended Call-To-Action? How can one respond? Is the response device
effective? Why or Why not?
 Yes its quite effective , One with the help of correspondence history can find all the
information of donation as well as you can be in touch with the sponsored child.
 How effective do you think the mailing was for the audience? Done well? Could be
improved? Why or Why not?
I think the mailing was quite good for the audience as it provided all required answer to people.
As it also showed that how eager they are to show the progress happened because of the
donation.

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