Project Udyat
An Entrepreneurship Workshop
Teaching Guide and Materials
Date: 27th February
Venue: Lingampally Public School
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Contents
What is Entrepreneurship? ............................................................................................................ 3
Idea Generation............................................................................................................................ 3
Business Model Canvas ................................................................................................................. 4
Financial Planning ......................................................................................................................... 5
Legal Framework .......................................................................................................................... 7
Marketing .................................................................................................................................. 10
Prototype Development .............................................................................................................. 11
Pitching ...................................................................................................................................... 12
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What is Entrepreneurship?
What do you think of entrepreneurship? Who is an entrepreneur?
Entrepreneurship is the process of starting and operating a new business venture, often with the goal
of solving a problem or filling a gap in the market. Entrepreneurs take on financial risks in the hope of
gaining profits and building successful, sustainable companies.
Entrepreneurship is the process of coming up with an idea, starting a business, and taking risks to make
it successful. It’s about solving problems, creating something new, and making money while managing
challenges. Entrepreneurs are people who turn their ideas into reality by building businesses,
products, or services.
Who is an entrepreneur?
Examples: Ratan Tata, Ambanis, Local barber, Flower vendor, Xerox shop-owner, Stationery uncle
Ask for examples from them.
Key traits of an entrepreneur
YouTube video: https://youtu.be/-sQeREfZY-8?si=A7ie3H6cv5BNCPs5
Entrepreneurial ecosystem
YouTube video: https://youtu.be/a7oQJteZn48?si=PVX2D1AMXhKU_WOW
Idea Generation
Process
FIND A PROBLEM > FIND A SOLUTION > BUSINESS PLAN
FIND A PRODUCT/SERVICE > FIND A WAY TO DO IT BETTER > BUSINESS PLAN
Sources of Ideas
1. Personal Problems & Daily Life
Struggles with carrying heavy school bags → Idea for a lightweight bag solution.
2. Trends & Social Media
3. Local Community Needs
Lack of buses to city → Private Transport services to city
4. Existing Business Models
Swiggy/Zomato → Home-cooked meal delivery for students.
5. Hobbies & Interests
A student who loves painting → Custom artwork business on sarees, mats, glassware
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Activity 1
Form a group of 5 members. They will be given 20 -25 minutes to come up with an idea of a product
or service to solve the problem that can be made into a solution.
1. What problem does it solve?
2. Whose problem does it solve?
3. How does it solve the problem?
Business Model Canvas
A business model canvas is a visual framework that identifies factors affecting your business concept in
a one-page document.
Activity 2: Display on screen, choose an example company and outline each section with the
children.
Activity 3: Worksheet of Business Model Canvas for their own product/service.
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Financial Planning
What is Finance?
Finance is the management of money, investments, and other financial resources. It involves activities
like budgeting, saving, borrowing, investing, and analysing risks to maximize wealth or achieve financial
goals. Finance is all about managing money. Whether it’s earning, saving, spending, or investing,
understanding basic financial concepts is important to help you make smart choices in the future.
Basic Terms of Finance: https://youtu.be/0iRbD5rM5qc?si=GYYkbIew_QP5zMXU
What is Budgeting?
Budgeting is the process of creating a plan to manage your money. It involves deciding how much
money you will earn, save, and spend over a specific period.
A budget
• helps you track your finances
• avoid overspending,
• and achieve your financial goals.
It means creating a plan to manage your money so you don’t overspend and can save for things you
want.
Example:
Family of Ramayya and his monthly household budgeting. Ramayya has an income of 20,000 rupees
per month. He has a family of 5: 1 parent, his wife and 2 children. How will Ramayya distribute his
income throughout the month to meet the needs of the family? Ask children how they will plan his
finances for the family.
What is Financial Forecasting?
Financial forecasting is predicting or estimating how much money a business will make or spend in the
future. It helps plan for the future and make smart financial decisions.
It is based on historical data and current trends.
Example 1:
Asha runs a small fruit stall in a supermarket in Kamkole. She wants to plan her earnings and expenses
for next month.
Last month, Asha sold 50 fruits daily. If she worked for 24 days, she sold 1200 fruits. Average revenue
is 18 rupees per fruit. Average cost is 9 rupees. Average profit per fruit is 9 rupees. Total profit is 10,800
for that month.
This month because it is festive season, she expects to sell 80 fruits per day easily. She is planning to
work for only 22 days as her son’s birthday is coming. Expected quantity of sale = 1760. Average
revenue per fruit is 18 rupees, but cost increased to 10. So, expected profit = 14,080
By forecasting, Asha knows she will have extra money to save or invest in buying more fruits next
month. Financial forecasting helps her plan ahead and avoid losses.
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Example 2:
Income:
Description Particulars Amount (₹)
Haircuts (Men & Kids) 10*70*30 21,000
Beard Trims & Shaves 10*40*30 12,000
Head massage 5*50*30 7,500
Sales of Hair Products 3*100*30 9,000
Total Income 49,500
Expenses:
Description Amount (₹)
Rent 12,000
Electricity & Water 3,000
Staff Salary (1 Helper) 10,000
Hair & Grooming Products 8,000
Maintenance & Cleaning 2,000
Total Expenses 35,000
Profit= 14,500
What is Funding?
Funding is the money provided for a specific purpose, such as starting a business, expanding a project,
or supporting an idea. It can come from different sources like banks, the government, investors, or
personal savings.
What Are Funding Options?
Friends and Family
In the early stages of a private company, personal resources are used to finance business operations.
Pulling from savings, taking a distribution from a retirement account, owners may find funding
opportunities among friends and family members.
Bank Loans
A bank loan is money that a bank gives to a person or business, which they must pay back over time
with some extra money called interest. Bank loans help people buy homes, start businesses, or handle
emergencies. But it's important to borrow only what you can repay, or else the bank may take away
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something valuable, like property or savings, if you fail to pay back the loan. This makes bank loans a
helpful but responsible way to get money when needed.
For example, Rahul wants to start a small shop but doesn’t have enough money. He goes to a bank and
asks for a loan of ₹50,000. The bank checks if he can repay the loan and then gives him the money.
Rahul uses the loan to buy goods and set up his shop. Every month, he pays back a small part of the
loan along with interest until he returns the full amount.
Government Policies
The government provides financial support to individuals, businesses, and organizations through
various schemes, grants, and subsidies. This helps in starting new businesses, expanding existing ones,
or supporting specific industries like farming, education, or healthcare. Government funding options
make it easier for people to achieve their goals without depending entirely on personal savings or bank
loans. However, to receive these benefits, applicants must meet specific conditions set by the
government.
Activity 4
Investment of 50,000 has been granted to the student’s business idea- budget this amount according
to the necessities of the company. Create a fictional forecast of expenses and revenues for the
business.
Legal Framework
Business Type Documents Needed Where to Apply?
Sole Proprietorship Aadhaar & PAN Card Meeseva Portal
Address Proof GST Portal
Business Registration (Meeseva)
GST Registration (if needed)
Trade License (if needed)
Bank Account
Partnership Firm Partnership Deed Registrar of Firms
Aadhaar & PAN of Partners GST Portal
Address Proof
GST Registration
Bank Account
Private Limited Company Aadhaar & PAN of Directors MCA Portal
MOA & AOA (Company Rules) Startup Telangana
Digital Signature (DSC)
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Director Identification Number (DIN)
Company Incorporation Certificate
GST Registration
Shops & Establishment License
MSME (Small Business / Startup) Udyam Registration Udyam Portal
Aadhaar & PAN
GST Registration
Bank Account
Food Business FSSAI License FSSAI Portal
Business Registration
GST Registration
Export/Import Business IEC (Import Export Code) DGFT Website
Business Registration
GST Registration
Institutions to Help
We-Hub (For Girls Starting a Business)
• Helps girls start businesses
• Gives money, training, and mentors
• Connects you to investors
• Who can apply? Any girl with a business idea
• Apply at We-Hub Website
T-Hub (For Cool Startup Ideas)
• Helps with funding, workspace, and mentors
• Big companies and experts will guide you
• Holds competitions & startup events
• Who can apply? Students with tech or non-tech ideas
• Apply at T-Hub Website
T-Works (For Robotics & Engineering Startups)
• Has 3D printers, machines, and tools to build things
• Helps with prototypes, funding, and expert advice
• Who can apply? Students working on hardware, robots, or IoT
• Apply at T-Works Website
TASK (For Learning Business & Tech Skills)
• Gives free training on business & technology
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• Connects students to companies & funding
• Who can apply? College & school students
• Apply at TASK Website
Startup Telangana (For Easy Business Registration)
• Helps you register a business easily
• Provides money, office space, and legal help
• Gives discounts & subsidies for startups
• Who can apply? Any student with a business idea
• Apply at Startup Telangana Portal
PMEGP (For Business Loans)
• Get up to ₹25 lakh to start a business
• Government pays 25-35% of the loan for you
• Who can apply? Any student starting a shop, service, or factory
• Apply at PMEGP Portal
Activity 5
Worksheets Related to Legal Framework.
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Marketing
1. Introduction – What is Marketing?
“If you started a samosa stall outside your school, how would you let people know about it?”
“Would you tell your friends? Make a big signboard? Give free samples?”
Marketing is simply how businesses tell people about their products and convince them to buy.
Ice cream vendor vs. Chat Bandar: The ice cream vendor just stands with his cart, but the Chat Bandar
guy shouts about “Pani Puri Offer – Buy 1 Get 1 Free!” Who do you think sells more?
Chat Bandar! Because he’s using a marketing strategy – offers, shouting out, and word of mouth.
2. Marketing Strategies
Traditional Marketing vs. Digital Marketing
Activity 6
Split the class into two groups:
• One group imagines they own a cycle repair shop – How would they advertise? (Posters, word-
of-mouth, discounts)
• The other group imagines they have an online T-shirt shop – How would they get customers?
(Instagram, WhatsApp messages, online ads)
Traditional Marketing: Posters, newspaper ads, radio ads, word-of-mouth.
Digital Marketing: Social media, websites, online ads, YouTube videos.
The 4P’s of Marketing
Use a simple example: Let’s say you are selling mango juice.
1. Product – What makes your mango juice special? (Fresh, no sugar, homemade)
2. Price – How much will you sell it for? (Rs. 10 or Rs. 20?)
3. Place – Where will you sell it? (Near schools, bus stops, online orders?)
4. Promotion – How will people know about it? (Free samples, Instagram reels, WhatsApp
messages)
Customer Acquisition – How to Get Customers?
Teach through a game:
1. You’re opening a tea stall outside a cinema hall.
2. What marketing tricks will you use to bring in customers? (Discounts, loud shouting, offering
free biscuits?)
3. Write ideas on the board and discuss which ones will work best.
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Activity 7
Ask students to think of their own business and decide the 4Ps for their product. What customer
acquisition techniques and promotions will they use for their product?
Digital Marketing in Telangana
Social Media Example:
Have you seen reels on Instagram or YouTube ads for local restaurants or clothes? That’s digital
marketing!
Even small businesses in Telangana (like tiffin centers or textile shops) are using Instagram, WhatsApp
Business, and Facebook to sell products.
Activity 8
For their own business ideas:
• How will they market it traditionally?
• How will they market it digitally?
Activity 9
Create a reel for their own business idea.
Prototype Development
Imagine you have an amazing idea, like a school bag with a fan to keep your back cool in summer or
you have a fantastic idea for a magic pen that erases any ink instantly. How would you show your idea
to people without making hundreds of pens first?
Today, the industry moves at light speed with the mantra of “Fail fast and fail often” because we have
so many tools at our disposal to quickly try ideas to unlock new opportunities and market. And if you
aren’t using these tools to move at that pace, you know your competitors are. So how can prototyping
be used most effectively in your business? How can it accelerate your business today?
Prototype Introduction
What is a Prototype?
A prototype is:
• A sample or model of your idea.
• Something you can touch, show, or test.
• A way to check if your idea works.
A prototype is a simple version of your idea. It can be a drawing, a model, or even something made
from materials like cardboard or clay. It helps us test our idea before making the real thing."
Why prototypes are important?
1. Test Your Idea: Helps see if it works.
2. Find Problems: Fix mistakes early.
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3. Save Money: Avoid making expensive errors.
4. Get Feedback: Improve the idea before finalizing it.
Steps to Create a Prototype
1. Identify a problem.
2. Come up with an idea.
3. Sketch it out.
4. Choose materials.
5. Build and test.
6. Improve based on feedback.
An example: “Smart Water Bottle”
Step 1: Think of a problem ➝ “People forget to drink water.” Step 2: Come up with an idea ➝ “A
bottle that glows when it's time to drink.” Step 3: Sketch your idea ➝ Draw how it looks. Step 4:
Choose materials ➝ Use plastic cups, paper, or tape. Step 5: Test the prototype ➝ Show it to friends,
ask for feedback.
Activity 10
In groups, create a drawing of product or service that will be the foundation of your business.
Pitching
Pitching means presenting an idea, product, or service to someone in a clear and convincing way.
Why is it important?
• Attracts Investors: A strong pitch convinces investors to fund the business by showing its
potential for growth and profit.
• Builds Partnerships: It helps in forming collaborations with other businesses, suppliers, or
stakeholders.
• Boosts Sales: A well-pitched product or service increases the chances of gaining customers.
• Opens Opportunities: Whether for funding, mentorship, or partnerships, a good pitch can lead
to unexpected opportunities.
Characteristics of a Good Pitch:
1. Clear & Concise: Gets to the point quickly without unnecessary details.
2. Problem-Solution Focused: Clearly shows what problem is being solved and how the idea or
product fixes it.
3. Storytelling Approach: Engages the audience with a relatable narrative rather than just facts.
4. Well-Structured: Has a logical flow—problem, solution, market potential, and call to action.
5. Data-Driven: Includes facts, figures, and evidence to back up claims.
6. Audience-Centric: Tailored to the audience’s interests, whether investors, customers, or
partners.
7. Confident Delivery: Shows belief in the idea without sounding arrogant
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Content Tips:
1. Start Strong: Open with a hook—like a surprising fact, question, or short story.
2. Highlight Value: Focus more on benefits rather than just features.
3. Keep It Simple: Avoid jargon unless the audience is familiar with it.
4. Show Passion: Genuine enthusiasm makes the pitch more convincing.
5. End with a Call to Action: Clearly state what you want from the listener—investment, support,
or feedback.
Delivery Tips:
1. Body Language:
• Stand tall, shoulders back, and avoid crossing arms.
• Use natural hand gestures to emphasize key points.
• Maintain eye contact to show confidence and connection.
2. Tone & Voice:
• Speak clearly, at a steady pace—neither too fast nor too slow.
• Vary your tone to avoid sounding monotonous.
• Pause briefly after important points to let them sink in.
3. Facial Expressions:
• Smile naturally to appear approachable.
• Show emotion that matches your words—enthusiasm for opportunities, seriousness for
challenges.
Activity 11
Ask the groups to pitch the business ideas that they have worked on throughout the day.
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