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Milk

The Vietnamese yogurt market is dominated by Vinamilk, holding a 60% market share, followed by TH True Yogurt with 45% and Yakult, which is growing due to the popularity of drinking yogurt. The market is characterized by intense competition and innovation, driven by health-conscious consumers seeking diverse and nutritious options. Overall, the market is dynamic, with established and emerging brands catering to various consumer preferences.

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191 views2 pages

Milk

The Vietnamese yogurt market is dominated by Vinamilk, holding a 60% market share, followed by TH True Yogurt with 45% and Yakult, which is growing due to the popularity of drinking yogurt. The market is characterized by intense competition and innovation, driven by health-conscious consumers seeking diverse and nutritious options. Overall, the market is dynamic, with established and emerging brands catering to various consumer preferences.

Uploaded by

tungnguyensn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

This image appears to be a market share pie chart for the Vietnamese dairy or yogurt industry,

showing the dominance of Vinamilk (VNM) with 62.5% of the market, followed by Friesland
Campina, Yakult, and other competitors.

If you're looking for the original source, you can try:

1. Google Reverse Image Search – Upload the image to Google Images and check for
matches.
2. Company Reports – Check official reports from Vinamilk, FrieslandCampina, and
Yakult Vietnam for similar charts.
3. Industry Reports & Market Research Sites – Websites like IMARC Group, Statista,
or Euromonitor often publish such market share data.

Let me know if you need help analyzing the data!

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vietnam yogurt market share


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The Vietnamese yogurt market is characterized by significant competition, with several key
players holding substantial market shares. Here's an overview of the market landscape:

Market Leaders:

 Vinamilk: Vietnam Dairy Products JSC, commonly known as Vinamilk, is the dominant
player in the yogurt sector. In 2024, Vinamilk maintained a retail value share of 60%,
offering a diverse product portfolio that caters to various consumer segments, from
children to adults, and includes options like regular yogurt, Greek yogurt, and yogurt with
fermented purple sticky rice. [Link]+1Gii Research+1
 TH True Yogurt: Despite entering the market later, TH True Yogurt has achieved a
notable presence, securing a 45% market share in the yogurt segment. The company's
significant investments in advanced technology and its own dairy farms have contributed
to its rapid growth and competitive positioning. [Link]
 Yakult Vietnam: Yakult has experienced rapid growth in the Vietnamese market,
particularly due to the increasing popularity of drinking yogurt. The brand's emphasis on
probiotic products that promote digestive health aligns with the rising consumer demand
for healthier beverage options. IPL+[Link]+[Link]+1IPL+1

Market Dynamics:

The Vietnamese yogurt market continues to grow, driven by health-conscious consumers seeking
nutritious and functional food options. The competition among leading brands like Vinamilk, TH
True Yogurt, and Yakult Vietnam has intensified, leading to a broader range of products and
flavors available to consumers. This competitive environment fosters innovation and benefits
consumers with more choices tailored to their health and taste preferences.
[Link]+[Link]+2IPL+2

Overall, the Vietnamese yogurt market is dynamic and evolving, with established and emerging
brands striving to meet the diverse needs of consumers.

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