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Market Feasibility and Launch Process

The document outlines a flowchart for evaluating new market concepts, including steps for assessing market potential, production costs, and profitability. It details a process for refining ideas, testing products, and launching marketing campaigns based on feedback and market response. The flowchart emphasizes decision points that determine whether to proceed with production or make adjustments based on feasibility and response.

Uploaded by

Vu Minh Hieu (K18 HL)
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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57 views1 page

Market Feasibility and Launch Process

The document outlines a flowchart for evaluating new market concepts, including steps for assessing market potential, production costs, and profitability. It details a process for refining ideas, testing products, and launching marketing campaigns based on feedback and market response. The flowchart emphasizes decision points that determine whether to proceed with production or make adjustments based on feasibility and response.

Uploaded by

Vu Minh Hieu (K18 HL)
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

No

Discover Analyse the


Examine
potential new Obtain Ideas marketability
Market
market of concepts

Yes

Assess production cost


Stop production Not approved Yes Feasibility of Ideas
and profitability

Approved
No

Preparation for Continue to


Production refine ideas

Not Passed

Inspection

Passed

Collect Feedback and Start Production/


Continue
Analysis Reproduction

Test Product in
Stop Production Poor Response Good Response Synthesize
Market

Done

Start Sales and Assess execution Propose Marketing


Yes
Marketing Campaigns cost and efficiency Campaigns

No

Final Launch

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