Hassen Folle Poultry Farm Proposal 2025
Hassen Folle Poultry Farm Proposal 2025
March, 2025
Afar, Ethiopia
Contents
1. Introduction ........................................................................................................................ 4
1.1 Background.................................................................................................................................... 4
2.9. The Production and the Sales Plan For Poultry Farm ............................................................. 23
3. ORGANIZATIONAL STRUCTURE.................................................................................. 32
4. 2 Expenses ...................................................................................................................................... 37
4. 2.1 Raw Material Purchase .............................................................................................................................. 37
4.2.2 Salary Expense ............................................................................................................................................ 38
4.2.3 Other Operating Expenses .......................................................................................................................... 39
Summary ............................................................................................................................ 46
Executive Summary
3.Nationality Ethiopian
7. Startup Capital For undertaking any activities. Hence for implementing this
project a total of
81,373,679.2 Eth birr is required. From this 30% or
24,412,103.76birr will be covered by the promoter of the project
while the rest 70% or 56,961,575.44 birr will be covered by
financial institutions, Ethiopian development bank
1. Introduction
1.1 Background
Our country Ethiopia is a landlocked country located in the Horn of Africa. The country covers
approximately 1,221,900 square kilometers and shares frontiers with Sudan, Kenya, Somalia,
and Djibouti. Much of the Ethiopian landmass is part of the East African Rift Plateau. Ethiopia
has a general elevation ranging from 1,500 to 3,000 meters above sea level. The national capital
of Addis Ababa is located in the center of the country on the edge of the central plateau. The
highlands that comprise much of the country are divided into northern and southern parts
separated by the Great Rift Valley. The Great Rift Valley runs from the Jordan Valley in the
Middle East to the Zambezi River's Shire tributary in Mozambique. The southern half of the
Ethiopian segment of the valley comprises several large lakes. The water bodies in these lakes
are often considered a source of migratory birds which could be carrier of avian flu virus. In July
2005 the country had a population of about 73 million. The population has been predominantly
rural though there has been a steady growth in the rate of urbanization in the country. The
percentage of population that resided in urban areas was merely 6% in 1960. It increased to
about 16% by 2006. Note that in developing countries such as in Ethiopia, the measure of
urbanization is often prone to measurement error. It has been pointed out in several places that
estimate of urbanization in Ethiopia could well be an overestimate owing to treatment of several
per-rural areas as urban in Ethiopia. Even though rate of urbanization has been increasing over
time it continues to be one of the lowest in Africa. Figure 1 shows the evolution of urbanization
in Ethiopia over time. In sub-Saharan Africa only Burundi and Uganda had levels of
urbanization that was below that of Ethiopia. The average annual population growth rate in
Ethiopia between 1985 and 2000 was 2.8%. The annual population growth rates for both the
rural and urban populations have also generally been declining since reaching a peak in 1990,
although the rural growth rates have declined at a faster pace than urban rates (WDI, 2002;
OECD 2004)
The poultry sector is almost exclusively dominated by backyard and small-scale production
using limited to no inputs in production and which is targeted for either self-consumption or the
market. Unlike other parts of the world, there are relatively few intermediaries operating between
producers and consumers in the Ethiopian poultry sector. However, because of increased urban
development, there are newly emerging private farms responding to growing consumer demand.
Indeed, rising demand for meat products has led to inflationary pressures on prices, with poultry
prices increasing fivefold in nominal terms over the past decade. Nonetheless, while growing,
broiler meat production remains fairly low, with most consumers favoring traditional forms of
poultry over processed products.
The government of the country has been excreting its maximum effort to expand investment
opportunities in the country by designing different policies and strategies that will facilitate
investment through attracting both domestic and foreign investors. Likewise, the Afar regional
state government has been working day and night to make poverty history by making its door
open to investors both (domestic country and foreign) to come and invest in the region.
Therefore, it is this ample opportunity that attracts Poultry Farming and Meat Processing, to
come to Dubti Wereda Administration which is about 594 km far from capital city and engage in
this project which encompasses poultry farm. The investor has a long term business experience
in different activities for example in general farming, cattle production and related services.
Hence being one of the poultry farm and meat processing project, the center is planned to
provide: Life (day old chickens), eggs, and big chickens. The project is identified because of the
highly growing population of the country is in need of life chickens, and eggs.
In this project, rate of urbanization is an extremely important variable owing to several reasons.
First, along with income, urbanization determines the tastes and preferences of the consumers.
The primary driving force behind the shift in consumption toward high-value agriculture (fruits
and vegetables, livestock products and processed food for example) is rising income but changes
in lifestyle with urbanization and shifts in the demographic structure also contribute towards
consumption diversification. As incomes rise, the share of the budget allocated to food tends to
decline, but the composition of the food budget also changes. Households devote a smaller share
of the food budget to grains and other starchy staples and a larger share to meat, eggs, milk, fish,
fruits, and vegetables, processed and prepared foods. Alongside, urbanization changes diets
because urban consumers purchase a larger share of their food (rather than growing it), because
urban consumers face a wider range of foods from which to choose, and because urbanization is
associated with women‟s participation in the workforce, reducing the time available for food
preparation. In the context of this project, urbanization is important as it will directly affect the
demand of poultry products. Secondly, urbanization affects marketing of food products and that
includes poultry products as well. Urbanization creates demand for differentiated products as
greater variety of products are available owing to an access to a wide portfolio of products (for
example through imports). The opportunity cost of time also gets altered with urbanization
thereby increasing demand for processed products which work both towards value addition as
well as product differentiation. Additionally, the collection of buyers at a single location
facilitates emergence of modern marketing channels such as supermarkets. In Ethiopia, though
on a limited scale, some supermarkets have come up in Addis Ababa. The procurement as well
as marketing channels of poultry products are significantly different if the transaction occurs
through modern channels.
Since the project owner has a deep- rooted experience in the field, the envisaged project is
deemed to have the following objectives:
To undertake the poultry farm through scientific methods and modern technology.
To serve as the source of government foreign exchange revenue through distributing,
chickens, Egg, processed meat and natural fertilizers foreign market. Because the project is
assumed to export 20% of the total products to the foreign market in the future.
To introduce modern technology that related to poultry farm in the country so that it
contributes somewhat to the technology diffusion.
To serve as a role model for other investors and farmers that want to invest in similar
business undertakings.
To contribute somewhat to the governments objectives of reducing the problem of
unemployment through creating employment opportunities to the citizens.
To bridge the demand gap for products included in the area of engagement.
Most part of Dubti district (about 90% of its surface area) belongs to sub-tropical steppe climate
agro-climate. The mean annual temperature over sub-tropical agro-climate ranges 20-170c.
Moderate temperate part of the district is restricted to the northern extreme. The rainfall is
weakly bi-modal with spring a small rainy season during the months of April and May while
summer along rainy season during the months of July, August and September. The vast area of
the district annual rainfall varies between 69.93 mm and 89 mm. and precipitation and has
114.37 rain days (31.33%of the time) annually
Soils:
The major soil categories of Dubti are Vertisols 305.02 km2 or 48.85% and Rendzinas and
Phaeozems 250 km2 or 36.77%, with limited area of cambisols and Luvisols 125.01 km2 or 11.35
% of the land area of Dubti . Vertisols are dark in color and are clay dominated. They expand
and contract with change in moisture content forming wide and vertical cracking when dry. All
these are limiting factors in its agricultural potential. With addition of Urea, farmers utilize these
soils for teff, wheat and pulses. Such soils are not suitable for root crops. Rendzinas and
Phaeozems better media for plant growth. In the rift floor such soils usually develop from
volcanic ashes and have limited depth and are poorly drained and poorly workable. Thus, they
have limited agricultural value.
Cambisols and Luvisols too belong to a single soil category. Cambisols in places, due to lack of
cementation, have no or weak structure (aggregates) which reduces their level of productivity.
Most Luvisols have problems related to root distribution which in turn reduces their agricultural
usefulness. Compared to other tropical soils these are still good agricultural soils except those
situated on steep slopes.
The project requires about 10,000 m2 or 2 hectare of land and it is allocated as follows.
.
No Description Plot in hectare
1. Ostrich rearing section 1000m2
2. Turkey Raring section 500m2
opportunities in addition to supplying poultry and cattle product in fair price. Other than being
employed in government and private organization, most of the population of the Town is
engaged in trading activities be it formal or informal. Unlike the urban people, the rural
population is engaged in farming. Therefore aside with all other projects which are undertaken
by private and government, this project is deemed to provide employment opportunities for about
400 individuals at the initial period and will continue employing every year.
Water Supply:
The district is endowed with surface and ground water resources. Springs and streams do act as
the community source of drinking water. They are serving as sources of drinking water to the
district people though they are polluted by disposals of the industries and urban sewerage from
Awashi and Dubti areas without any treatment. Regarding water resource availability there are
conditions: the northern (north of mille town) parts of the district comprises Farmers
In Awsi Rasu, district Dubti wereda Administration most of pipe water is limited to certain urban
centers (Mille, awashi, dobi and dichoto ) and rural part. Water supply development schemes (14
water schemes) were constructed in different parts of the district. As a result the total population
access to potable water during 1995 E.C. was respectively 33%, 83% and 48.5% for rural, urban
and district
There are more than 20 private large scale commercial poultry production farms, all of which are
located in and around Addis Ababa, particularly in and around Debre Zeit (Yami and Dessie,
1997). ELFORA, Alema and Genesis are the top 3 largest commercial poultry farms with
modern production and processing facilities. Established in 1997, ELFORA has large scale
poultry farms at 4 different locations and sub-locations. ELFORA has modern broiler processing
(slaughter houses) and packing units and produces table eggs, broiler meat and day old chicks.
The slaughtering service has a capacity of 500,000 kg/year. ELFORA annually delivers around
420,000 chickens and over 34 million eggs to the markets in Addis Ababa
(www.ethiomarket.com Elfora). Alema Farm is the second largest enterprise delivering nearly
half a million broilers to Addis Ababa market every year. It has its own parent stock from
Holland, a feed processing plant, hatchery, slaughtering plant, cold storage and transport facility
at its sites of operation. Genesis farm is the third most important private poultry enterprise with
over 10,000 layers and its own parent stock and hatchery (Wossene, 2006). Genesis farm is the
major source of breeding stock and commercial feed for the modern private poultry sector (Yami
and Dessie, 1997). Individuals will wait for more than a year to get a day old chicken. Hence,
this shows that there is a wider gap in the supply of chicken in the domestic market.
Eight of the modern poultry farms (ELFORA Agro Industry, Alema, Almaze, Genesis,
Kalehiwot, Sinkinesh, Tseday and Bora chicken farms) have formed a poultry farmers.“The
association known as Ethiopian Poultry Farmers Association” (http/www.ethiopianreporter).
These eight farms fall under Sector 1 of the FAO classification.
In Ethiopia, the commercial poultry are run as full time businesses, highly dependent on the
market for inputs. The owners are wealthy by Ethiopian standards. The small scale modern
poultry farms are run either as supplementary to the family income or as a full time business.
Reliable economic data concerning the value of commercial poultry products sold in any one
year is not available. The general indications are that the intensive poultry industry plays a key
role in supplying poultry meat and eggs to urban markets at a competitive price. The industry
also provides employment for a range of workers from poultry attendants to truck drivers to
professional managers.
There are about 18 large scale commercial (with 2,500 to 50,000) poultry farms located in and
around the capital with a collective capacity of 33,500 layers and 208,000 broilers per annum.
Table and fertile eggs, day old chicks and broilers meat are the major products of these farms.
There is also an emerging small scale intensive system in urban and per-urban areas, which
corresponds to sector 3 of the FAO classification. Under this system of production, a small
number of exotic breeds of chickens (50-1,000) are produced along commercial lines using
relatively modern management methods. This activity is being undertaken as a source of income
in and around major cities and towns such as awshi . Most of these farms obtain their feeds and
foundation stocks from Genesis and Alema commercial poultry farms and occasionally from
nearby government owned breeding and multiplication centers. They are also involved in the
production and supply of table eggs to various supermarkets, kiosks and small roadside
restaurants through middlemen. Comparatively larger scale intensive poultry production is also
poultry multiplication and distribution centres located in various regions such as Adama,
Bedelle, Awassa, Bonga, Kombolisha, Andessa and Mekele kombolcha ,desse, awshi breeding
and rearing centers.
There are government-owned poultry breeding and rearing centers aimed at providing improved
dual purpose chickens of exotic breeds. The Ethiopian higher education and research institutions
run a number of modern poultry farms with the objectives of training and research. The
institutions distribute fertile eggs, baby chicks and pullets and cockerels for MoARD, NGOs and
individuals. The MoARD operates a total of 14 modern breeding and/ or rearing centers. Some
of them have hatchery units, brooder and layers houses, and veterinary clinic and feed processing
units. The centers directly import fertile eggs and day-old chicks of dual purpose chickens
(commonly RIR) as a parent stock. During the last 5 years (prior to February 2006) the centers
suffered from a shortage of financial resources, lack of replacement breeding stocks and periodic
disease outbreaks.
This system is characterized by a low input (scavenging is almost the only source of diet), low
input of veterinary services, minimal level of bio-security, high off-take rates and high levels of
mortality. Here, there are little or no inputs for housing, feeding or health care. As such it does
not involve investments beyond the cost of the foundation stock, a few handfuls of local grains,
and possibly simple night shades, mostly night time housing in the family dwellings. The
poultry are kept in close proximity to the human population. Mostly indigenous chickens are
kept although some hybrid and exotic breeds may be kept under this system (Nzietcheung 2008).
The few exotic breeds kept under this system are mainly a result of the government extension
programs. The size and composition of flocks kept by households vary from year to year owing
to various reasons such as mortality from diseases, agricultural activities and household income
needs. Mortality in local birds results mainly from disease and predators as well. A research
report indicated that 62% of small farmers reported disease as the major factor for high mortality
while 11% noted predator as a major factor too (Hailemariam, et. al. 2006). Newcastle disease is
identified as the major killer in the traditional system while other diseases including a number of
internal and external parasites contribute to the loss. The incidence of Newcastle disease is
widespread during the rainy season. It often wipes out the whole flocks when it strikes. In
particular, it was found that poultry production drops by 50% during the rainy season. Based on
Dessie et al., (2003), Dessie et al., (2001), Bush, (2006) and field interviews in Nzietcheung
(2008), typical household flock sizes vary from 2 to 15 chickens. Flocks comprise chicks (0 to 8
weeks), pullets (8 to 20 weeks), cockerels (8 to 20 weeks), mature cocks and layers. In this
system, there exists great variation in the size and composition of bird flocks per household and
it is a common practice to keep all age and functional groups together.
Most of the birds kept under the backyard system belong to indigenous poultry. Rearing of
indigenous poultry offers farmers nutritional, socio-cultural and economic benefits (Nzietcheung
2008). In backyard poultry, women are mainly responsible for rearing poultry. The income
earned from poultry keeping is used to buy food and clothes for children. Poultry and egg offer a
quality protein source throughout most of the year. Poultry meat and eggs play a role in food
security. The level of consumption and sale of chickens and eggs varies during the year.
According to Aklilu et al. (2007) and field interview, there is an increase in chicken and eggs
consumption during the Ethiopian New Year, Christmas and Easter holidays (Nzietcheung
2008). The backyard poultry production systems are not business oriented rather destined for
satisfying the various needs of farm households. In this case, the major purposes of poultry
production include eggs for hatching (51.8%), sale (22.6%), and home consumption (20.2%)
while chickens for sale (26.6%) and home consumption (19.5%).
Backyard poultry move freely between families in the village. Movement can also be from
household to local market for sale, from market to household in case of unsold chicken or in
form of gifts from household to household. This free movement of backyard poultry could
contribute to the transmission of many infectious diseases in the backyard system (Nzietcheung
2008). Birds are left for scavenging system and households put little time, and resource for
chicken farming. As a result, poultry output is very low. For instance, local birds lay, on average,
40-60 eggs per annum. Moreover, egg sizes are small and chick survival rates are extremely low.
Village hens brood and hatch their own eggs. The high chick mortality rates along with the
unsuccessful hatching and rearing also accounts for low egg production. For instance, 50% of all
eggs laid are destined for hatching.
The Amhara and Tigray regional states collectively own about 43% of the total national poultry
population and the average number of chickens per household (flock size) is estimated at 7.2 and
4.4 in Tigray and Amhara regional state respectively, the values of which are above that of the
national average of 4.1. Annual poultry meat and egg consumption per household is estimated at
2.19 Kg and 1.72 kg respectively in the Tigray regional state as compared to the national average
of 0.12 and 0, 14 kg respectively. Similarly, the annual live bird and egg sale per household is
estimated at 6 chicken and 100 eggs respectively in the Tigray Regional State. At current market
price, these figures represent an annual income of Birr 322 from household poultry, indicating
that village poultry in extremely poor areas of the country play important economic, nutritional
and socio-cultural roles in the livelihoods of the rural households.
According to Gueye (2007) rural households in these areas value most highly the possibility of
cash income from poultry keeping and believe that village poultry act as a “starter” that enables
people to raise themselves and their families from degrading poverty to a stronger livelihood.
According to Aklilu (2007), village poultry is the first step on the ladder for poor households to
climb out of poverty. It is also the only capital that households have left when livelihoods are
threatened by various reasons such as drought. An important function of poultry is their bartering
value. Layers and cocks are exchanged for farm implements in remote areas where there is no
circulation of currency. For example, in Alaje Woreda, two layers or cocks are bartered for a
Maresha (the traditional ox-plough).
Poultry is a source of self-reliance for women, since poultry and egg sales are decided by women
(Aklilu et al., 2007) and provide women with an immediate income to meet household expenses
such as food. Moreover, poultry are used for strengthening marriage partnerships and social
relationships. In the local culture, particularly in remote areas of Tigray and Amhara regions,
women who can provide men with food like a chicken dish (Doro wot) are considered to be
contributing to a stable marriage. Serving Doro Wot is also a demonstration of respect to guests,
thus strengthening a social relationship which is especially important for poor households. For
the poor, poultry meat is the only special meal they can afford during religious festivities like
New Year, Christmas and Easter. Church leaders and attendants are also served with chicken
dishes. In general, socio-cultural roles are more important in areas with the poorest market access
particularly in the Tigray regional state (Aklilu, 2007).
In contrast, the Afar, Somali, Gambela, Harari, Addis Ababa, Dire Dawa and SNNP
regional/adminstrative states collectively own 20% of the national poultry population. The
average number of chickens per household of these regional states ranges between 1.4 and 3.9,
all of which are lower than that of the national average, indicating that the role of village poultry
in the livelihoods of the rural community of these regional states is not as important as that of the
rural community of northern Ethiopia. In fact, there seems to be a decline in the role of poultry at
the household level in these parts of the country (CACC, 2003), despite the fact that the market
demand and price of live chickens and eggs experienced during the last 5 years (except at a time
of the outbreak) are high compared to the previous times. The demand for exotic fertile eggs,
chicks, pullets/cockerels and culled layers distributed from the breeding and rearing centers is
also very high (market survey and personal communication with managers of the breeding
centers and chicken traders). Unfortunately however, keeping village poultry in some areas
(example SNNPR) became untenable due to the periodical and recurrent outbreak of poultry
diseases, coupled with predation (Hoyle, 1992).
According to Hoyle (1992) eggs have never been among the top ten animal products consumed
at the household level in rural areas of SNNP Regional State. There are some case studies in
which farmers are asked to rank the importance of poultry against other categories of food
materials in the SNNP Regional State. The results indicated that both eggs and chickens have
never been among the top ten means of survival and income generation. For poor families,
poultry are often one of their few sources of petty cash and so the birds are kept for sale rather
than home consumption (Bush 2006). The yearly income ranges from ETB 50 to over ETB 300
and is largely under the control of women. This income is significant for poor families with ETB
300 a year representing 25% of the typical annual income of poor families in SNNPR (Bush
2006).
In a study conducted by Dessie, Tadelle and Ogle (1996) on poultry production systems in the
highlands of Ethiopia, it was observed that women look after the birds and the earnings from the
sale of eggs and chicken are often their only source of cash income. It is therefore, important to
actively involve women in the process of poultry improvement, which has actually been
neglected in the past.
Afar region has about 13.4% of the total national chicken population and contributes 11% of the
total annual national egg and poultry meat production.
200,000
150,000
100,000
50,000
0
Category 1 Category 2 Category 3 Category 4 category 5
In rural Ethiopia, particularly in the Tigray Regional State, both men and women are involved in
the direct selling of poultry. Women make up the majority (40-58%) of the producers who sell at
local markets. Men‟s participation in marketing increases with better market access, and the
larger markets in towns are male-dominated. The participation of gender categories in secondary
poultry marketing shows a different picture. Men make up the major portion of secondary sellers,
particularly in northern Ethiopia. In a market survey conducted at 3 different locations in the
Tigray Regional State, it was found that the proportion of women and children in secondary
selling was relatively lower than in primary selling. The proportion of men involved in poultry
marketing tended to increase with greater market access indicating that men become involved
when the benefit becomes larger and access is better. The higher participation of men as
intermediaries can be associated with access to financial resources, ability to make risks and
access to market information.
In summary, the largest off-take rates from flocks occur particularly during holidays and festivals
and during the onset of disease outbreaks. The latter is a measure to prevent or minimize
expected financial losses from high morbidity and mortality. In such circumstances, prices fall
dramatically since supply is higher than demand. According to Aklilu (2007) in northern
Ethiopia (particularly in Tigray) most strict Orthodox Christians households – especially in rural
areas – abstain from eating animal products during the Easter fasting period, pre-Christmas
fasting period and on Wednesday and Fridays. There are fluctuations across the months of the
year in sales as well as in consumption of both birds and eggs. The highest bird sales and
consumption overlap with the major social and religious festivals of the year. These are
Ethiopian New Year (September), Ethiopian Christmas (January), Ethiopian Epiphany (January),
Ethiopian Easter (April) and St. Mary‟s day (August). The periods of low bird sales and
consumption coincide with the pre-Easter fasting period which lasts about two months from
February through March. The other low sales and consumption period is during the pre-
Christmas fasting period.
2.6. Export
The export market for poultry products is very limited due to international competition,
especially from frozen Brazilian broilers that are sold at very low prices. It may be worthwhile
studying consumer preferences in neighboring countries to determine if niche markets exist for
extensively raised indigenous birds and their eggs.
Small shops
Other retailers and wholesalers
Foreign market
Breeders and etc.
Hence to reach customers different marketing vehicles will be used. Among the different
marketing strategies and tools for promotion and controlling the market of the Poultry farming
will use:
Both printed and non-printed forms of advertising,
Seasonal discount pricing
Different marketing segmentation strategies and tactics.
Electronic advertising through internet, faxes and other technologies.
Provide transportation service for customers.
The price of raw materials varies according to source of supply, region and season. However,
the prices of formula feeds doubled in the last 5 years, which does not relate to the costs of the
raw materials. Transport costs add significantly to the cost of feed in areas distant from the
sources of supply.
The lack of regional feed mills and dependence on supplies of some ingredients from large cities
add to the overall cost of feed in many parts of the country. The absence of bulk deliveries and
storage facilities increases feed costs and in some cases wastage occurs due to weevil infestation.
The envisage project at the beginning will purchase feed from different producers but as soon as
it starts to generate income it will produce its own feed mill.
2.9. The Production and the Sales Plan For Poultry Farm
Ostrich Products
The World Ostrich Association receives many requests asking about the demand for Ostrich
Meat and Export regulations. The following represents the Associations response to these
questions.
Meat Demand
Currently the demand for ostrich meat is far in excess of supply. Current world production of
Ostrich meat is only 12,000 to 15,000 metric tonnes as the industry has not yet made a full
transition from breeder markets to commercial production. Around 60% of this production is in
South Africa. The remainder of the production is fragmented. The percentage of the total of each
specie and shows very clearly the contribution of Pork and Poultry in this growth and the loss of
market share experienced by the red meats Beef, Veal, Lamb and Mutton over the period. Some
of this loss of market share can be attributed to the advice to eat low fat meats; some of the loss
of market share can be attributed to the lower feed efficiency of ruminants. Ostrich produce a
low fat, red meat and proven, where reared correctly to be the most feed efficient red meat
specie, with excellent feed conversion. This means that Ostrich can contribute to the increased
demand for meat whilst utilising fewer resources than competitive specie to produce that meat.
The ostrich is a particularly promising substitute for traditional red meat animals in that it
produces a fine-grained red meat with similar protein and iron levels to beef, but unlike beef and
lamb for example, fat deposits on the bird are restricted to sub-peritoneal and subcutaneous
layers. There is no visible intramuscular fat (Deeming, 1995), so it is very easy to separate the fat
during processing and produce a very lean red meat. In fact, the fat content of raw ostrich meat is
less than half that of raw chicken breast, at about 0.5 percent (Sales and Horbanczuk, 1998).
A claim often made for ostrich meat relative to beef and chicken is that it also has lower
cholesterol content. Cholesterol has a physiological role in the transport and digestion of fat, but
is synthesized in the liver and found in all the body tissues. The cholesterol content of the three
raw meats is in fact comparable at around 57mg per 100g (Sales et al, 1996). The nutritive value
of ostrich meat undeniably makes it worthy of consideration by consumers looking for healthier
alternatives to traditional red meats. From the retail perspective meat quality is largely affected
by the rate of pH decline following slaughter and the final pH value. Ostrich meat shows a rapid
decline in pH following slaughter and reaches a high final pH value of around 6.0 within six
hours or less depending on the particular muscle. This high final pH value is thought to be due to
a depletion of glycogen reserves through stress prior to slaughter (Sales and Horbanczuk, 1998).
A high final pH leads to a risk of microbial growth and reduced storage life, and ostrich steaks
are normally vacuum-packed to increase shelf life. Despite this, refrigerated storage life is only
about two or three weeks, and so it is very important to get the meat to the consumer as soon as
possible after slaughter (Sales and Horbanczuk 1998). Sainsbury keep their ostrich meat on the
shelf for only nine days because they are concerned to be very conservative with regard to
possible health issues related to meat quality.
Hide
The hide of the ostrich is distinctive for the diamond-shaped „crown‟ containing the highly
valued quill pattern that extends along the back and down to the wing fold and stomach quill. For
grading purposes the crown is divided into four quarters, and for the existing market a grade 1
hide must have three quarters completely free of defects. One quarter may have a defect, often
caused during skinning or by feather pecking, not larger than 40*40mm. The exotic leather
industry utilizes the crown for its luxury goods and the remainder of the hide is discarded.
In South Africa birds have traditionally been reared extensively and slaughtered at 12-14 months
in order to achieve the requirement of the exotic leather goods industry in the Far East for a hide
of 14.5 sq. ft. It is known that the age of the hide is not crucial to achieving this market
requirement, so achieving slaughter weight at a younger age through improved nutrition would
not affect hide quality. However the level of fat on a slaughter bird does influence the success of
the tanning process. Hides from over-fat birds are more difficult to clean without damaging the
leather, and salting to preserve the hide before tanning may be less efficient, resulting in
microbial damage. The uptake of chrome in the tanning process is also affected, resulting in
greater color variation. All of these things will affect the value of a hide for the established
market.
Feathers
After plucking the feathers have to be graded into many different categories for the requirements
of the feather market. This is a time-consuming and labor-intensive process, and is generally
only considered to be worthwhile in areas where cheap labor is plentiful. Under European
conditions the feathers are also frequently too contaminated by soil and dirt to be of much value.
For these reasons producers do not believe feather processing is a viable option, and any
contribution to the economic value of a slaughter bird should be discounted. However, some UK
producers do offer feathers for sale, and may charge £1.50 for a single plume for example It may
well be possible to develop new uses for ostrich feathers in addition to the traditional uses in the
fashion trade and as anti-static dusters in the automotive and electronics industries.
By-products
There is also potential for other value-added products from an ostrich enterprise. The fat can be
rendered to produce oil which is claimed to have therapeutic value in the treatment of skin
complaints. It is also possible to produce extremely attractive ornaments from intricately carved
and decorated ostrich egg shells. The project under discussion shall produce day old chickens,
poultry products, which include: eggs, packed chicken, and natural fertilizer. The products will
be distributed to the different customers in different parts of the country. Above all the project
will produce chickens of different types both for domestic market (80%) as well as international
market (20%).
Moreover a hen and other birds (duke and turkey) starts producing eggs at the age of 19 to 20
weeks, it reaches its sexual peak at the age of 8 weeks and it continues produce eggs for 52
weeks. The first phase ends at the age of 72 (20+ 52) weeks. In addition the expiration/ dying or
miscarriage during the period of rearing assumed to be 12% per annum or 1% per month. During
the first phase each hen assumed to produce 275 eggs per- phase. (Calculated on the generation
of birds at 5% production; this measurement is called Hen House).
The incubator will hatch 9 eggs at one time and it takes 42 days for ostrich egg to be hatched and
the production will not interrupted all the year and the company will produce for 365 days a year.
Moreover, an ostrich will be mature in three year. After three year the company will use its own
farming for egg. Again on average an ostrich will lay 60 eggs per year. Additionally, the
probability of getting female ostrich is 50% and premature death is 1%. Moreover, after three
year the company will add another 2 additional incubate and thus its production capacity will
increase by two folds. Hence based on the above assumption the company under consideration
will have the following production scheme.
S/No Description Qty Year 1 Year 2 Year 3 Year 4 Year 5 Year 6-10
1 Chickens no 77 77 231 236 241 246
2 Egg no 0 0 6930 7069 7210 7354
3 Hide kg 0 0 0 590 603 615
4 Feature kg 0 0 0 295 301 308
5 Others kg 0 0 0 1770 1808 1845
6 Meat kg 0 0 0 3245 3313 3382
B. Ostrich farm
Further assumptions
The probability of egg to be break is 1%.
the per annum increase in egg is 2% starting from year 4
the per annum increase in Ostrich is 2% starting from year 4
Starting from the 3rd year the company will export 50% of eggs
starting from the 4th year the company will slaughter 25% of the ostriches
On average an Ostrich weigh 5kg
feather weigh 5% of an Chickens
bone and others 30% of the total weight
Hide about 10%
3. ORGANIZATIONAL STRUCTURE
The organizational structure of this poultry project is designed by including all the necessary
personnel under the right division. At the top of the organizational structure, there will be a
general manager with the responsibility of supervising the overall activity of the plant.
Depending up on the nature of the center and the amount of work to be performs; there will be
auxiliary units under the general manager. Employees under each unit will be supervised by the
unit head that is accountable for the general manager.
Managing Director
Advisor
(Consultant) General Manager
As clearly shown in the organizational structure, the integrated project center has Managing
Director, three Departments under the general manager, Advisor. These departments are the
Production Department, The Marketing Department, and The General Service Department.
Under each Department there are different sections which are undertaking different activities.
Hence the following section deals with the duties and responsibilities of each division.
He will plan, organize, direct and control the overall activities of the integrated project
He will devise policies and strategies that will enable the project to be profitable.
He will incorporate modern technological innovation that will facilitate the service
delivery of the project center and increase customer‟s satisfaction.
He will plan, organize, direct and control the human and non-human resources of the
plant so as to achieve the short and long run objectives of the organization.
4. FINANCIAL REQUIREMENT
The financial resource is a prime resource for undertaking any activities. Hence for undertaking
business. Hence for implementing this project a total of 81,374,304 Eth birr is required. From
this 30% or 24,412,291.2 birr will be covered by the promoter of the project while the rest 70%
or 56,962,012.8 birr will be covered by financial institutions. Therefore the said amount of
finance is needed for undertaking the following:
4. 1.3 Vehicles
4. 2 Expenses
B. Poultry feeds
Since the production of poultry is divided in phases the estimated consumption is rounded to
a year.
No Description No Qty/Annum Unit price Total Price Remark
1 Birds‟ feed 60,000 17280 quintal 400 birr 6,912,000 80g/hen
2 Some ingredients 500,000
No Description Cost
Total 12,000
Sources of Fund:
The project‟s investment cost will be covered from owner‟s equity and Bank loan. The total
planned investment cost of the project is estimated at 81,373,679.2 Birr million out of which
70% will be Development Bank of Ethiopia loan and the balance of 30% is equity contribution.
Source of fund to finance the project is planned to be from two sources. These are promoter‟s
equity and bank loan. The loan is expected to be obtained from one of the local lending
institutions. Since the project is expected to take some times to repay all its debts, the bank loan
is assumed to obtain on long term credit basis. Taking the financial position of the promoter into
account, equity contribution and bank loan to finance the total investment outlays of the project
are assumed to be 50% and 50%, respectively. Accordingly, the total financial requirement from
the two sources will be:
Sources of Fund
0 0 0 0 56,962,012.8
Assumptions
Sales cost and expiration 10% of total cost.
Feed and medication grow by 20% per annum starting from 5-10
Salary expense starts to grow by 1% starting from 5-10.
Operating cost increases by 1% 5-10
Dep equip 20%
Dep Building 5%
Dep of poultry eq 20%
Summary
As clearly the project income statement shows the promoter of the project has sufficient amount
of money that enable him pay the bank loan with in short period of time and invests in other
business of his interest. In general, the financial statement of the project shows that the project
under discussion will cover its entire investment costs with in short period of time. Hence the
promoter of the project has a long term plan engaging in other agro processing business
enterprises.