100 Awesome Social Selling Tips

100 Awesome Social Selling Tips

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100 Awesome Social Selling Tips

100 Awesome Social Selling Tips!

Once upon a time….

You could only reach someone by walking up to them and saying hello. The introduction of the
telephone created a new way to talk to someone. People could now dial and start a conversation.
After that the internet was created and email was born.

Now you could reach someone by meeting them face to face, calling them on their phone or
sending them an email. For sales people, they had gone from having one means of prospecting
new sales opportunities to having 3 methods of engaging prospects.

Then came social media…..

Sat within a single computer screen on your desk was access to millions, yes millions of potential
customers.

You could find them, connect with them, share information, start conversations and learn key
information through just a few simple clicks of the mouse.
Where was this magical place you ask….?

SOCIAL MEDIA!
There is one very simple reality that everyone working in sales is starting to accept.
EVERYONE is on social media.

Any potential prospect, existing customer, future client, they’re all there and chances are they’re
more engaged on that than on the phone or email.

Social Selling has been transforming the sales industry for the last few years but it’s only recently
that it’s started to become a key tool that whilst it may have once been beneficial, it’s now
essential.

If you’re not utilising social media in sales, you are missing out on some serious opportunities.
Worry not though, you are not alone and so I have put together 100 amazing social selling tips to
help you get started!

I’ve worked in sales for over 15 years, 10 of those mastering traditional sales techniques like cold
calling, door knocking, email, voicemail and presentations. 5 years ago, I realised an amazing tool
was sitting on my laptop and so I started to utilise LinkedIn and other social channels to find
prospects, connect with them, build relationships, research and create opportunities.

My pipeline exploded with new opportunities, I found and closed the biggest deals of my career
and I forged long lasting relationships with my customers that are still as strong today.

Here are the top 100, yes 100 social selling tips! Used right, these tips can help you engage with
more customers than ever more and uncover more sales opportunities than you could ever
believe possible:

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100 Awesome Social Selling Tips

1. Your profile picture

Ensure your profile picture is professional and representative of what you
do. If you are holding a guitar in your picture, it should be because your
work within music. Headshots work the best, try standing against a plain
wall and get a friend or colleague to take a picture! You can also look for
local photographers, there are many now who offer great prices for
profile photo’s.

2. Complete your profile

Complete 100% of your profile, fill every section and keep it up to date. Update it regularly to
ensure you stay fresh on your networks time feeds. Make sure your profile is written with your
ideal buyer in mind. If you’re looking for a job your profile is an online CV. If you’re looking for
prospects and customers your profile becomes an elevator pitch.

3. LinkedIn groups
Join LinkedIn Groups relevant to what you do and engage. Create a name for yourself and your
business. Post on other people’s content, add your thoughts, opinions and experience. LinkedIn
has confirmed it will be growing its groups in 2018 so now is a great time to get started.

4. Create LinkedIn groups

Create your own LinkedIn Groups and grow them. A LinkedIn group is a great way to be seen as
thought leader in your industry which in turn is great for creating sales opportunities. Once you’ve
created one, invite as many people as you can and encourage others to invite into it as well. Add
a link to your group on your profile page and on your email signature to drive traffic to it.

5. Share blogs
Share blogs on social media relevant to your industry and network to share news, thoughts and
opinions. You can find blogs on major news websites and key industry websites. Most have the
option to subscribe so you can have the latest content delivered right to your inbox. You can then
click the social icons to share direct through your profiles.

6. Know your decision makers

Businesses on average now have up to 7 decision makers involved in each decision. The more
people you can connect to, the more chance you have of selling effectively. Map your target
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companies and connect with multiple people, this will increase your chances of finding the right
people and having back up contacts should any leave or have time off.

(In a typical firm with 100-500 employees, an average of 7 people is involved in most buying decision - Gartner Group)

7. Personalisation
Personalize your connection requests, let them know why you want to connect and how it can
benefit them. Remember, they don't have to accept so give them incentive to. Keep it relatively
short and simple and it shouldn’t be a sales pitch, just a reason for them to be a part of your
network. Personally mine are usually just this:
“Hi Name, I’d love the opportunity to connect. Kind Regards, Dan “

8. Follow experts
Follow key industry experts, thought leaders and influencers. Not only do they produce great
content for you to share, they provide great insight that you can use to discuss with prospects
and buyers. You can also look at all of the people who like and comment on their content as they
could be potential leads as well.

9. Share your opinion

Comment on posts to share your opinions. Be seen as someone with an opinion in your industry.
Keep it positive, it’s fine to challenge but do it in a constructive and positive manner. Negativity
will be seen by your customers and it’s unlikely to help you win deals.

10. Connect. A lot.

Become a LION, a term for LinkedIn Open Networker, people
who will connect with anyone and everyone. The larger your
network, the more people you can share your product or
service with. A lot of people don’t see the direct benefit of
connecting with people they don’t know or people who don’t
fit their usual customer profile. The reality is you don’t just
connect to that one single person, you connect to their entire
network. Whilst they may not be a direct customer, someone
in their network may be.

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 100 Awesome Social Selling Tips

11. Facebook page

Create a Facebook page for you or your business and make sure it represents exactly what you
want it to. To be effective make sure you update it regularly with content and share that content
on other social channels and through email. Include links to your page on your website, emails
and profiles to direct as many people to it as possible.

12. Email signature

Add your social profile links in your email
signature. For some, like LinkedIn, you can
actually add a “connect with me” logo that links
to your profile. This will help again drive more
people to connect with you, growing your
network and your relationship with your
prospects and customers.
Include social links in your email signature

13. Strategise
Create a social sales strategy that includes targeted outcomes, KPI's, strategies for engagement.
Social selling should also form part of your existing businesses sales strategy and should have
targets set. This will include network growth, conversations and opportunities created.

14. Say thanks

When people “like” or “comment” or “share” your content, send them a message to thank them
and ask them what they liked about that piece of content. Use it to start a conversation and
discuss the topic in more detail, then find out more about them and identify whether an
opportunity may exist.

15. Relationship building

Focus on building a relationship with people, not selling a product to them. Social selling is about
engagement, building trust and earning the right to sell by giving first.

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16. Deliver value

Provide value before asking for anything in return, this might be through sharing good content,
engaging in their content, offering them something first.

17. Consistency is king

Be consistent with your social media activity, don't just do it in bursts. Some people will spend a
few days all over social media, and then go quite for a week or two. The best results come from
regular consistent activity. Utilise auto scheduling tools like Hootsuite and Buffer to schedule
content days or weeks in advance. This allows you to continue making calls and attending
meetings whilst knowing that you are still sharing content regularly.

Schedule time to dedicate to social selling

18. Schedule
Set daily time slots to do social selling, just like you would set times
to do cold calling, or any form of prospecting. I would always start
the day with accepting connection requests, replying to messages
and reading through my feed to update myself on my prospects,
customers and industry. I’d then check again at lunch and then
before the end of the day.

19. Use multiple networks

Follow people on different social networks. I’d recommend following any of your LinkedIn
connections on twitter as both are professional style social networks, and you’ll gain an extra
insight by looking at their activity on both platforms.

20. Twitter
Look for Twitter groups and special Twitter “hours” where people engage at set times. This is a
great opportunity to start conversations with potential customers.

21. Closer connections

Connect with certain prospects and customers on Facebook and Instagram. You certainly can’t
do this with everyone, but when you judge the opportunity is right (they’re active on all sites and
positively engage on social, plus your relationship with them is strong) it then allows you to take

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the relationship to a new level. By utilising more personal style social networks they get to see you
as a human being, and we all know that people buy from people.

22. Connect daily

Try and connect/follow people daily, set a target and monitor it. 10 people a day will soon become
70 per week, 300 per month or 3650 per year!

23. Be warm
Always look for a warm introduction when connecting to people, give them a reason to connect
with you. If you have a mutual contact that can sometimes help, or if you’ve worked with their
company or industry that can help. Try and warm the connection request to increase the chance
they will accept. Some decision makers are very selective on who they connect with, if you
appear like any other sales person you may not stand a chance of them accepting. If you appear
as someone within the industry who knows their company, team or the industry they work in it will
increase your success rate.

24. Make a statement

Your title section on your social profiles doesn’t have to be your job title but can be a short
statement about how you can help your target customers. For example, “Helping Businesses
SAVE Money On Print Solutions In The US”.

25. Timing
Look at which times your prospects are active on social media to find the best times to catch
them. You can see the times they post or comment on content so make that the time you engage
with their content or engage in conversation with them.

26. Be proactive
Don't wait for results, be proactive and engage with prospects, follow up on your
communications. For example, if you’ve sent them a connection request and they’ve not
accepted you can still follow them and engage on their content, this will help warm up the
request. The same if you’ve sent a social message but not had a reply, pick up the phone and
give them a call!

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27. Educate
Educate your buyers on your industry, it’s less about advertising your product but more about
providing insight and value relevant to them and the industry you work in. You can then include a
call to action within the content you share directing people to your profile where they can see
exactly what you do.

28. Identify Problems

Social Selling is not the same as social media, it’s almost a place in between both. You want to be
yourself and build personal relationships like you would on social media, but you can’t forget that
your ultimate goal is to sell and so you should always be looking for buying signals and trying to
identify problems that you can solve.

29. Be bold
If you want your content to cut through the noise you need to make it stand out. Make it bold,
make it relevant and if possible, make it disruptive. Imagine how you scroll through your social
feed, what does it take for you to click on something? Now think how you can create something
that does that with your audience.

30. Check out the competition

Utilise social media to monitor competitors for price and activity, how are they selling to their (and
your) customers? What is their content looking like? Is it driving engagement?

31. Webinars
Webinars are a great way to give
a lot of value whilst also showing
an audience of people why you’re
a good company to work with.
You can get one of your technical
experts of leaders to host the
webinar, you then get a list of
prospects to work through and
start conversations with. The
webinar shouldn’t be a pitch, that
happens afterward, but it’s the
value that allows you to start a
conversation.

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Webinars are a great way to deliver value
100 Awesome Social Selling Tips

32. Use your competition

You can utilise your competitors content to generate leads for your business. Look at the people
who are engaging with their content and start conversations with them yourself! Look at the
people who follow their pages or who share their content.

33. Track performance

Create a spreadsheet to track the performance of your content. Look at which content does best,
is it blogs, posts, videos etc. Look for key topics that drive good engagement and create more
from that.

34. Share
Share other people’s content, especially your prospects, it shows your interest in your industry
and also creates good relationships with your connections. Think about how good you feel when
people like or comment on your content, your prospects will feel the same!

35. Use keywords

Include industry relevant keywords in your social media profiles. When people search for them,
your profile will pop up! Think about the type of words people are likely to search for. Make sure
the top ones are included in your title and others within your summary.

36. Use your time wisely

Monitor time spent on social media sites, make sure it's controlled. Social media is addictive and
it's easy to spend more time than necessary without generating an outcome. Working in sales
your time is very valuable, so make sure you invest in activities that are planned, focused and
proven.

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Plan and monitor the time you invest in social selling
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37. Nurture
Nurture your network. It’s like a crop field on a farm, you need to take care of it every day. Provide
it with fresh good content, keep it engaged and when the time is right you can farm the crops!

38. Network outside your network

Don't forget each and every connection will have their own list of connections. Network through
your networks, whether it's providing content that they will want to share with their connections or
asking for recommendations and introductions to people.

39. Competitions
Run competitions. People that raffle iPads on LinkedIn get thousands of follows and likes which
really helps share the brand and grow the network. Even something as simple as a mug, pen or
free product/service will help engage your business.

40. Which network?

Find the most popular social networks used by your customers. You may be using LinkedIn when
the majority of your customers may be on Twitter. It may be that some are on one, and others on
another. The key is the go where your customers are.

41. On-the-go
Download social media outlets onto your mobile phone to allow you to interact on the move. You
can post on the go, engage on the go and create opportunities wherever you are. You might be in
between meetings on the road but have 5 minutes to do a quick social check and post a status, it
all helps. Just keep an eye on your data!

42. Choose popular subjects

When creating content look for popular subjects, both industry relevant and non-industry relevant.
The key is to find subjects that people are interested in or talking about. For example, if it’s a new
TV series that’s out, use that to inspire your content!

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43. It’s not stalking

Don’t use the term “stalking”! You don’t need to say to your prospects that you weren’t stalking
them. Personally I prefer the term “research” as it shows that you’ve made an effort. Just like an
employer would ask an applicant to research, you’re prospects will feel valued if you’ve taken the
time to research them, not stalk them!

44. Recommendations
Ask for and give recommendations to people you've worked with or done business with. Think of
the way people buy on Amazon. Most people will look for good reviews before committing to
purchase. The same is starting to happen on social media. People will look at your
recommendations to see whether you are someone who can be trusted to buy from.

45. Endorsements
Endorse the people you know, work with or do business with. Ask for endorsements back as the
showcase your skills to future customers.

46. Targeted sharing

Share content directly to prospective customers to show you are thinking of them. This is a great
way to build sales relationships by giving first. You can tag them in to the share or into a comment
asking for their thoughts or relating it to a conversation that you had with them.

47. Go local
Use social media sites like LinkedIn to generate your own leads by searching local companies.
LinkedIn allows you to search by lots of different filters allowing you to find the best potential
customers.

48. Be conversational
When sending social messages such as
LinkedIn InMail, keep it soft and
conversational, not just a copy and paste
sales pitch. People don’t want to be sold to on
social media, they want to be engaged to and
to have conversations.

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Be conversational and not a sales pitch
100 Awesome Social Selling Tips

49. Quality video

When recording video content to share on social, it’s good to keep it natural but do take time to
make a good quality video. Having a shaky camera or poor audio will make it less likely to get a
positive response from your prospects and customers. Whilst it doesn’t have to be directed and
produced by James Cameron, getting a cheap tripod and using a speaker can help create a
decent personal standard of video.

50. Take it offline

Always look for the opportunity to move an online relationship offline and to a phone call or
meeting. Some sales will be achievable through social selling activities, but the majority are better
served face to face.

51. Always be closing

ABC, just like in sales, always be closing. Always look for opportunities to get the sale through
any conversation that you have online. Whilst it’s nice to chat and build relationships it’s also very
easy to get caught in the fluffy side of social. Remember your goal and keep the conversation
productive.

52. Meet the team

Ask your company to create a “meet the team” page on the company website which includes a
link to your social profiles. This will help reassure your prospects when they view the website and
will also help direct people to your social profile to grow your network with warm leads.

53. Researching prospects

When researching your prospects prior to a cold call, social outreach or meeting, look at their
most recent social activity. What content have they engaged with, what content have they shared
themselves. You may find some key insight that will help you on your call or get some good topics
to discuss. Just remember this is research, not stalking!

54. Stay positive

Don’t take any negativity personally. Social media unfortunately gives voice to those who don’t
know how to use it properly. If someone is rude or aggressive on your content either delete it or
leave it. Often other people in your network will defend you.

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55. Keep it short

Keep your blog titles to one line if you can. You want to capture attention quickly to keep it as
bold and concise as possible. For example, instead of writing:
“The Best Social Selling Advice That We Found From Our Recent Customer Survey Sent To Our
Network”
You could have:
“The Best Social Selling Advice From REAL Data”

56. Utilise video platforms

Create great video interview or conversation content by utilising video calling platforms such as
Zoom. You can record your conversations or interviews, edit them and then publish them as
content. It could be a conversation with one of your technical team or an interview with a
customer talking through how your product worked for them. Great content and valuable insight
for your prospects.

57. Coffee
Invite prospects to a coffee through social
media and use this to build relationships. This
can be a great way to take a social connection
offline for local prospects. You could take
them out or invite them to pop by. It’s not
about you selling to them but getting to know
them and their company.

Take the conversation offline and meet for coffee to find

out more about local prospects

58. Personal branding

Your social profiles and the content you put out
create your personal brand. In the same way “you are what you eat”, on social media you are
what you say, like and share. Once you’ve decided what your personal brand make sure that’s
consistent through everything you do on social media.

59. Link it together

Include links or write the usernames for all of your social profiles on each of your social profiles.
This way if someone views your LinkedIn profile for example, they know how to connect with you
on other social channels as well as it’s often never as simple as just your name on all social sites!

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60. Let people contact you

Include your contact details on your profile summary. Whilst your profiles usually give the option
for people to find them, make it even easier for your customers by having it on your profile
available to see the moment they click on it.

61. Who’s checking you out?

Check, monitor and engage with anyone who has viewed your profile, it could be a future
customer and also another great way to grow your network. Some people will look at your profile
and won’t connect with you or talk to you. It’s not to say they don’t want to, but it’s like someone
visiting a shop. They might walk in and out, but if you start a conversation you might not just get a
visitor but gain a customer.

62. Link back to content

Link your content back to your website, profile or downloadable content. Think of it like a
conveyor belt. You create the content to reach an audience, you then want an option for those
who want to learn more to be able to get closer to you. That could be the website followed by
something to download for those who still want to learn more.

63. Ask for shares

Ask your colleagues to engage with your content to help boost it further. People are more likely to
engage if they see that others have engaged with it.

64. Add value first

Don't try and sell something inside a connection request, always look to add value first and build
a relationship. Just because they’ve accepted your connection doesn’t mean they want to be sold
to! They want to connect, see your content, gain some value from being connected and from that
will lie opportunities to identify sales.

65. Emailing
Email social content to your prospects and
customers and include a link to your profile as
well. Some people may check their email before
checking their social channels, so it will help
direct them to the content and your profile.
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Email your prospects as well as using social media
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66. Personal groups

Create your own LinkedIn group that will benefit your ideal customers. Let’s say for example your
ideal customer is an IT Director, don’t make a group named by your company, make a group
relevant to IT Directors, for example “The IT Director Forum”. You want to create a neutral
environment which you are able to control and leverage when applicable to talk to prospects.

67. Your SSI score

Monitor your SSI score on a weekly and monthly basis. It’s a good indicator of how your social
strategy is progressing and will show you whether you’re growing or not. You can learn your SSI
score for free and it will show you all the components which make the score up.

68. Use humour

Use humour where you can. People (including
your customers) are used to looking for
entertainment on social media and whilst they
may utilise platforms like LinkedIn
professionally, they do still enjoy entertaining
content! It also helps break down the
“professional” barriers which can sometimes
block a relationship being built. If they see that
you’re a person and not just a sales person
Use humour to break down barriers with your connections they’ll be more likely to open up and want to
work with you.

69. Create more content

Create multiple pieces of content from one single source. For example, you might have a great
story to tell about something happening in your industry. That story could be used for a great long
form status to start, followed by a short video of you talking about a key part of it, followed by a
full blog about it and then followed by an image with a quote from it. 4 pieces of content from one
story.

70. Re-use content

Any content that you create becomes an asset, you can use it again and again. Obviously give it
time before re sharing it, but you build a content pool which can be used for the future.

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71. Be human
Use social media to show that you are a human. Don't be afraid to show pictures of you in the
office, or on a team building day, it shows that you are a human and people want to do business
with people. They don’t want to see advertising or sales pushing content from another sales
person, they want to see engaging content from a human being who they will build a relationship
with.

72. Use your CRM

Track your social activity within your CRM. Use it to track which opportunities originate from
social media and use social media to fill out key information within your contacts profile.

73. Utilise export knowledge

As a sales person you can’t always be the expert on your product, often that requires someone
from the operational or technical team. Social media gives you the opportunity to utilise their
knowledge to create valuable content for your prospects and customers. It could be a
documented interview, it could be a blog, either way it will help you deliver key technical
information and insight that you don’t always need to know.

74. Always be giving

If you’re social selling you’re using social media to sell. The key is to remember you’re using social
media, and so it’s important to understand how people use social media. People rarely engage
with advertising through social media, they engage with valuable content. Whilst social selling has
the term selling, it’s less about selling and more about giving. Giving content, giving insight, giving
value to then EARN the right to start conversations with your prospects.

75. Look for conversation

Don’t just look for customers on social media, look for conversations. It’s the same principle you
should have if you attend a networking event. You don’t go around asking for customers, you go
around starting conversations to build relationships. You might find opportunities with that person
or they may know someone who may present an opportunity, you’ll only find out by having good
conversations.

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76. Connect to anyone

Anyone could be a customer, maybe not straight away but in time, so don't restrict who you
connect too or how often you speak to them. Just because they’re not a buyer now or they don’t
tick the boxes now doesn’t mean they won’t in time or they won’t be able to connect you with
someone who could be an interested customer.

77. Consume content

Consume more content. It will help you evolve the way you create content, it will help you find the
best content to share and it will help inspire you to create great content. It will also keep you up to
date with your industry and the world your customers live in.

78. Find people to work with

Put as much content out as possible. Salesforce reported that 92% of buyers journeys start
online. This presents a huge opportunity to try and make sure that YOUR content is what they
find. If you're creating and sharing content regularly you'll have more of a chance of appearing
during searches or on their social feeds when they're looking to buy.

79. LinkedIn Local

Attend (or launch if there isn’t one) a LinkedIn
Local. These are great ways to bring your
LinkedIn network together and grow your
relationships with your existing prospects and
customers. Not only will you get a great
chance to meet and build relationships, but
the events will give you plenty of content
opportunities, from promotions pre-event,
photo’s during the events and blogs
afterwards.

If there isn’t a LinkedIn Local event near you, launch your own

80. Business cards

Update your business cards (if you have them) to include your LinkedIn profile link within your
contact details. This will help encourage more people to view you and connect with you.

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81. Tagging
Tag people into your LinkedIn status’s. Use this one wisely and don’t overdo it. However it’s a
great way to get quick engagement, include people within your industry which could be your
prospects and customers, and grow your personal brand.

82. Social time

When using Twitter, look for industry “hours” or “chats” where at certain key times each week or
month, users attend an arranged social get together. This is a great opportunity to build your
personal brand and find potential prospects.

83. Find the sweet spot

When social selling, you want to find the spot between personal and professional. You don’t want
to be too corporate with your content and engagement, but neither can you treat it like you’re
personal Facebook page. You want to find the spot where you can be yourself, and show yourself,
but in a professional manner.

84. Build rapport

Don’t forget that just because someone connects with you, it doesn’t mean they know you or are
in any way ready to be sold too. A connection is just like a hello, you’ve then got to build rapport,
build a relationship, identify needs before asking for anything.

85. Hashtags
If you’re using Twitter or Instagram, it’s all about the hashtags. The more hashtags you include,
the more chances you have of the content being seen by more people and by potential prospects
who are searching for those keywords. For example if you’re selling a medical device, you might
want to use hashtags including: #medical #device #medicine #equipment #hospital #scan and so
on.

86. Track mentions

Track when you or your company is mentioned on social media. There are free systems out there
that allow you to do this easily. Whether it's good feedback or a complaint, be the first to see it
and deal with it

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87. Look for performing content

When scrolling through your feed on LinkedIn, don’t just look for information or insight on your
prospects. Look for content that is performing exceptionally well. One you’ll be able to look at
what LinkedIn’s algorithm is aligned to, and two you’ll get a great source of inspiration for your
own content. Right now for example video and long form status’s are performing very well on
LinkedIn so it would be smart to create regular forms of those.

88. Use advanced searches

Utilise advanced search on LinkedIn to find people you want to or should connect too, you can
break down a lot of variables and target location, company size, turnover, it's a great tool.

89. Advertise
Advertise your social media sites on your email signature and website, either have the logos or
social site links so people can connect with you when you are communicating with them.

90. Reviews
A great source of content can be you reviewing something. It could be an industry or prospect
relevant book, event, video, interview, anything that is relevant to your customer. You can create
the review in any (or all) forms of content including image, video, blog, podcast etc. This creates
something of huge value to your prospect but also allows you to build on your personal brand as
well.

91. Stay positive

Don't be put off if you don't get engagement with everything you post. As long as you keep
posting consistently, when your network are ready to buy or engage, they will. Some content will
do well, some won’t, but keep trying, learn from those that succeed and learn from what others
are doing.

92. Memes
LinkedIn does like memes! It may not be
Facebook, but memes and meme videos
perform very well and can be a great source of
engagement for you. Don’t put too many on
there, however sharing a meme within your
weekly content will help drive engagement
Memes can be a great source of engagement
and show your human side!
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93. Include subtitle

If you can, find a way to include text with any video you share or create. If you can’t include it
within the video, add it as a status alongside the video. There will be a lot of people who won’t be
able to listen to the audio whilst at work, so if you write about it as well you stand a better chance
of your message getting through.

94. Use a calendar

Build a content strategy and content calendar. This could be built with 1 blog per week, 2 status’s,
1 video and 1 image. Once you’ve got your plan you can then set to plan in time to create the
content and share it.

95. Enhance your usual sales technique

Don't ignore or neglect normal sales techniques such as cold calls and meetings, but utilise social
selling to enhance those processes and to open more opportunities.

96. Catalogue your content

Content is an asset, it’s something you can utilise a number of times. As you create more content
you build a catalogue that you can use again and again. Personally I’d suggest leaving it 6-8
weeks before using it again, but play it by ear.

97. Target customers

Remember, everyone is not your customer (as much as you would want them to be), so utilise
social media to target customers most likely to buy or who are most likely to benefit from what
you are selling.

98. Use all social sites

The more social media sites you are on and use, the more opportunities you will uncover. Try and
have a presence on as many as possible.

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99. Be pro-active
Be pro active, it is a proven fact that sales people using social selling outperform their peers so
make sure you start to get involved.
(73% of salespeople using social selling as part of their sales process outperform their sales peers and exceeded quota 23% more
often - Aberdeen)

100. Start today

Start today. If you haven't done any social selling before start today, if
you have then do some training and find more opportunities. Make an
effort to spend time each day on social selling, you will learn as you go
and before you know it you will be a social selling expert unlocking lots
of sales opportunities!

There it is, 100 social selling tips! Some you may already know or be using but hopefully some
that you didn’t know. One thing that I see time and time again is sales people missing a lot of
opportunities to utilise social far more effectively. This is why I’ve built my one day Social Selling
Masterclass.

This isn’t something I’ve created based on theory or from what others have achieved, this is fully
based on what I KNOW works. If you’re keen to learn how to become a social selling master then
drop me a message on LinkedIn or email danieldisney@[Link] and let me see if I can
help!

EMAIL OR INMAIL ME FOR MORE INFO! DANIELDISNEY@[Link]

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100 Awesome Social Selling Tips

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