China, where the share of cash in retail transactions has fallen from 61 percent in 2010to 38
percent in
2016. A the same
increascd to
more than 11 time, the share of mobile-bascd payment transactions has
percent in China from zero fivc ycars ago.
What is an
Electronic
eCommerce Business Model?
commerce,
make purchases or sell
or
e-Commerce, is abusiness model that lets businesses and
consumers
thingsonline. There are six major e-Commerce business models:
Business to Business (B2B)
Business to Government (B2G)
Business to Business to Consumer
(B2B2C)
Consumer to Consumer (C2C)
Consumer to Business (C2B)
Business to Consumer (B2C)
E-commerce in the time of COVID-19
The COVID-19 crisis accelerated an
expansion of e-commerce towards new firms, customers
and types of products. It has provided
customers with access to a significant variety oi
products from the convenience and safety of their homes, and has
enabled
operation in spite of contact restrictions and other confinement measures. firms to continue
Despite persistent cross-country differences, the COVID-19 crisis has enhanced
e-commerce landscape across countries and has expanded the scope of dynamism
the in
including through new firms, consumer segments (e.g. elderly) and products (e.g.e-commerce,
Meanwhile, e-commerce transactions in many countries have partly shifted from groceries).
goods and services towards everyday necessities, relevant to a large number of luxury
individuals.
Some of these changes in the e-commerce landscape will likely be of a
long-term nature. in
light of the possibility of new waves of the epidemic, the convenience of the new
purchasing
habits. learning costs and the incentive for ims to capitalise on investments in new saleg
channels.
Despite the efforts of some governments to TOSter e-Commerce during the COVID-19 criein
persistent digital divides imply that not everyone has been able to participate Moe
regulations that are not adapted to e-commerce can create barriers to firms, such as in the
case of emerging omni-channel sales models
or new modes of
delivery.
current crisis and the new roleWhile many of these
existed before COVID-19, the of
challenges
Individuals and firmshas heightened the need for policy
action. e-commerce
for
23
RequiredImprovements inthe Indian E-Commerce Landscape
challengesfacing E-Commerce growth in rural India are infrastructurc-related.
lotof
whcnaddressing the problem of growth in rural India, it is important to bring in the
Ihus.
and infrastructure providers into the discussion.
Thereis
a lot that needs to be done in order to boost ural E-Commerce growth. These
incudethe following:
strategic investments in internet/broadband penetration in rural India. The
Making
gOvernmentcan, for example, provide strategic incentives to internet providers in rural India:
in rural India. This
Develop strategies and roadmap for promoting E-Commerce growth
governmnent, E-Commerce
should be a multi-stakeholder effort incorporating the Indian
Companies, local state. governments and infrastructure providers. Even consumer advocacy
groupsshould be involved in the process.
available resources and data in order to promote policy development andinitiatives to
Using
kost rural E-Commerce. For example, the use of the India-Post logistical infrastructure.
24
ANALYSIS AND DATA INTERPRETATION
DATA
with the
Data
analysisis aprocess of inspecting, cleansing, transforming. and modelling data
of discovering useful information, informing conclusions, and supporting decision
approaches, encompassing diverse techniques
goal
Dataanalysis has multiple facets and
making.
science
under a variety of names, and is used in different business, science, and social
domains.
created 17 to 18 questions to collect responses from people related to my project topic
Jhad
"E-commerce in Emerging market" with the help of Google forms and Whats app to share
links.
in
Sored my questions with "Email Id" to know whoever had responded to my help me
collecting responses and then continued with next question.
DATA INTERPRETATION
review data
Data interpretation refers to the process of using diverse analytical methods to
categorize,
and arrive at relevant conclusions. The interpretation of data helps researchers to
manipulate, and summarize the information in order to answer critical questions.
INTERPRETATION OF DATA
1. Gender
Particulars Percentage %
68
Male
Female 31
1
Other
Percentage %
80
70
60
50
40
Percentage %
30
20
10
Female Other
Male
26
belong to
2. Age group you
Agebetween Percentage %
78
/8-
28
15
29-39
6
40-50
1
51-60
Percentage %
100
80
60 Percentage %
40
20
29-39 40-50 51-60
18- 28
qualification
3. What is your education
Percentage %
Qualification
2.8
Below matric
8.5
Matric
12.3
Intermediate
66
Graduation
10.4
Post graduate
Percentage %
70
60
50
40
30
20 Percentage %
10
o r a d u aP
t io
og
nsrt
aduate
l Om
W atric M a t r it
c ermediate
4. Your occupation
Occupation Percentage %
Employee 22.6
Professional
Student 52.8
Housewife 11.3
Others 9.3
Percentage %
60
50
40
30
20
Percentage %
10
TofessionalStudent
Yee Housewife
Prof
5. What is your annual income
Annual income Percentage %
Unemployed 14.2
Less than 1 lakh 58.5
1lakhs - 2.5 lakhs 13.2
2.5 lakhs to 3.5 lakhs 5.6
More than 3.5 lakhs 7.5
28
58.5
60
50
40
30
14.2 13.2
20
5.6 Z.5
10
iemplover l a k h l a k h s lakhs lakhs
1
3.5 3 . 5
2 . 5
t h a n
- to t h a n
lakhs
L e s s
lakhs
More
1
2.5
IPercentage %
6. Are you aware of e-commerce
Responses Percentages
Yes 59.4
No 22.6
May be 17.9
Percentages
70
60
50
40
30
Percentages
20
10
Yes No May be
29
e-com merce
7 For how many years are you using
No. of years Percentages
47.2
Less than Iyears
years 7.5
|vears to 3
years 21.7
3 vears to 5
22.6
More than 5 years
Don't know 1.0
47.2
50
45
40
35
30 22.6
21.7
25
20
15
7.5
10 1
5
3 years to 5 More than 5 Don't know
Less than 1 1years to 3
years years
years years
Percentages
use e-comnmerce
8. For what purpose do you
Percentages
Purpose 47.2
Personal use
7.5
Business use
21.7
Both
47.2
50
40
30 21.7
20
7.5
10
Business use Both
Personal use
Percentages
30
9. Which model do you use in e-commerce
Commerce types Percentage
B2B 24.5
B2C 34.9
B2G 3.8
OTHER 36.8
40
Percentage
35
30
25
20
15
10
5
B2B B2C B2G OTHER
Percentage 24.5 34.9 3.8 36.8
10. HowW e-commerce is useful
Response Percentage
Price transparency 24.5
Faster payment 39.6
Broader consumer choice 17
Other reason 18.9
Percentage
45
40
35
30
25
20
15
10
Broader
Price Faster
consumer Other reason
payment
transparency choice
39.6 17 18.9
IPercentage 24.5
31
11.Which is the prominent domain inwhich e-commerce used in India
DOMAIN PERCENTAGE
Banking 40.6
Real estate 12.3
Stock and share 31.1
Matrimony 1.8
Others 14.2
PERCENTAGE
45
40
35
30
25
20
15
10
5
Stock and
Banking Real estate Matrimony Others
share
PERCENTAGE 40.6 12.3 31.1 1.8 14.2
12. What are the challenges to the implementations of e-commerce in
India
Challenges Percentages
Security concern 41.5
Lack of trust 31.1
Slow penetration of internet 8.5
others 18.9
Percentages
45
40
35
30
25
20
15
10
Slow
Security Lack of trust penetration of others
Concern internet
41.5 31.1 8.5 18.9
Percentages
32
CHAPTER -6
FINDING, CONCLUSION AND
RECOMMENDATIONS
33
FINDINGS
* 100 percentage of the
students uses the internet.
* More than half of the student says that Flipkart is the most preferred ecommerce
website.
* More than half of the
students most commonly use the e-commerce website for getting
* Majority of the students are satisfied using
e-commerce website oTten.
* Less than half of the students are concermed ahout the fake nroducts on online purchase.
* More than half of the students says that thev use e-commerce website ony
month.
Majority of the students says that they typically purchase shoes through online
purchase.
* Less than half of the students says that thev are moderately comfortable while using
online purchase.
* Less than half of the students says that privacy concerned once in a while preventing
them buying products through online.
*Less than half of the students prefer cash on delivery while buying the products through
online.
Less than half of the students acknowledge about saving the time while purchasing
products through online.
E-commerce has significant impact on emerging market. E-commerce has been hailed
by many as an opportunity for developing countries to gain a stronger foothold in the
multilateral trading system.
Additionally, e-commerce allows for higher profit margins as the cost of running a
business is markedly less.
* More than half of the students says that description about the product on online is
accurate.
* Jess than half of the students says that customer service is the best feature about
Decathlon.
* Half of the students neutrally
satisfied with the Decathlon's reasonable return and
cxchange policy.
rating about Decathlon's weLt,
*More than balf of the students gives go0d
34
SUGGESTIONS
Company needs to spend a lot on advertising and promotion to create an better
reputation among the public.
Provide better customer service.
Need to include varieties of similar items.
Better if they provide filtered information.
Required Improvements in the Indian E-Commerce Landscape
Alot of challenges facing E-Commerce growth in rural India are infrastructure-related. Thus,
when addressing the problem of growth in rural India. it is important to bring in the
government and intrastructure providers into the discussion.
" There is a lot that needs to be done in order to boost rural
include the following:
E-Commerce growth. Ihese
Making strategic investments in internet/broadband penetration in rural India. The
government can, for example, provide strategic incentives to internet providers in
rural India:
Develop strategies and roadmap for promoting E-Commerce growth in rural India.
This should be a multi-stakeholder effort incorporating the Indian
Commerce companies, local state. governments and infrastructure government, b
consumer advocacy groups should be involved in the process. providers. Even
Using available resources and data in order to promote policy
initiatives to boost rural E-Commerce. For example, the use of development and
the India-Post
logistical infrastructure.
CONCLUSIONS
Due to the development of information technology and
internet, the
converted toward e-marketing and business. But the low literacy rate in world market has
the country is the
basic hurdle for the rapid growth of e-commerce; even the
educated people are not able to
handle i-phone, laptop and desktop with cyber technology. This may be
due to the
transportation facility and courier services are rarely available except speed post which is
also facing many problems to reach the unreachable.
Unavailability of 3G service and
broadband is stilla question in many rural areas of the country for the
development of e
Ommnerce.
35
CHAPTER 7
BIBLIOGRAPHY
36
BOOK
Managerial economics, Author: A.VNOD. Firt
Business research publication in 2009.
method, Author: Dr.K. VENUGOPALAN, First publication in 2011
WIBLIOGRAPHY
1. www.thebalance.com
2. www.investopidia.com
3. www.corporatefinanceinstitude.com
4. www.yourdictionary.com
5. www.bookauthority.comn
6. https://www.academia.edu
7. https://shodhganga.inflibnet.ac.in
8. http://emergingmarkets.com
37
