Muhammad Afzal
Assignment
Customer Services Management
Contextual analysis: Cambridge Analytica and Facebook Data Scandal
This is a notable case involving ethical and legitimate issues in digital marketing. (Wikipedia
Contributors, 2019)
Here is a breakdown:
Outline:
Cambridge Analytica, a political consulting firm, obtained individual data of millions of
Facebook clients without their informed consent. This data was supposedly used to construct
elector profiles and target political messaging during the 2016 US official political race.
(Wikipedia Contributors, 2019)
Reviewing Facebook's Arrangements:
Legitimate Disclaimers and Terms and Conditions: While Facebook probably had provisions
regarding data utilization, the absence of clear correspondence and granular client command over
data sharing is by all accounts a point of dispute. (Facebook, n.d.)
Virtual Entertainment and Site: Checking on Facebook's ongoing way to deal with data
privacy on their site and web-based entertainment platforms is significant. Search for segments
on data assortment, use, and client control systems. (Facebook, n.d.)
Legitimate Issues Tended to:
Facebook confronted claims and investigations regarding data privacy infringement. They settled
with the Government Exchange Commission (FTC) for $5 billion. (Federal Trade Commission,
2018)
Legitimate Issues to Consider:
Data Consent: Facebook might have to fortify client consent systems to guarantee informed
choices about data sharing. (NIST, 2023)
Data Security: Hearty data security measures are significant to forestall unapproved access and
abuse.
Straightforwardness: More clear correspondence regarding data assortment, utilization, and
outsider sharing is fundamental. (NIST, 2023)
Ethical Worries:
Client Trust: The scandal harmed Facebook's client trust. Rebuilding trust requires evidently
ethical practices. (Ethics Archives, n.d.)
Targeted Control: Using individual data to control client conduct raises ethical worries.
Changes Made:
Facebook carried out stricter data privacy controls, allowing clients more command over their
information. (Ethics Archives, n.d.)
They invested in data security gauges and further developed straightforwardness about data use.
(Ethics Archives, n.d.)
Suggestions:
Center around Client Control: Enable clients to conclude how their data is gathered, utilized,
and shared.
Independent Reviews: Ordinary independent reviews of data practices can guarantee
responsibility.
Focus on Ethical Practices: Foster an organization culture that focuses on ethical data use over
momentary gains. (Business Ethics Cases - Markkula Center for Applied Ethics, n.d.)
References
Business Ethics Cases - Markkula Center for Applied Ethics. (n.d.). [Link].
[Link]
Wikipedia Contributors. (2019, February 21). Facebook–Cambridge Analytica data
scandal. Wikipedia; Wikimedia Foundation.
[Link]
Facebook. (n.d.). [Link]. [Link]
Federal Trade Commission. (2018, December 21). Federal Trade Commission. Federal
Trade Commission. [Link]
NIST. (2023). Cybersecurity Framework. National Institute of Standards and
Technology. [Link]
Ethics Archives. (n.d.). American Marketing Association.
[Link]
