Antido, Sandy
Aquino, Jasmine
Group 2 Bacuac, Yelah Jyen
Bernardo, Vinz Andrew
internal
environment
analysis
May 5, 2025
01 SWOT Analysis
02 Value Chain Analysis
Core Competencies and
03 Competitive Advantage
segments Organizational Culture and
04
to cover Leadership Impact
Group 2
05 Resource-Based View of the Firm
SWOT
ANALYSIS
a framework used to evaluate
a company's competitive
position and to develop
strategic planning. SWOT
analysis assesses internal and
external factors, as well as
current and future potential.
Strength Weaknesses
INTERNAL
PRESENT
Strengths describe Weaknesses stop an
what an organization organization from
excels at and what performing at its
separates it from the optimum level.
competition.
Opportunities Threats
EXTERNAL
FUTURE
Opportunities refer to Threats refer to factors
favorable external factors that have the potential
that could give an to harm an
organization a competitive organization.
advantage.
Value Chain analysis
Value chain analysis is a strategic management tool that
helps companies identify the key activities that create
value and contribute to their competitive advantage.
It was introduced by Michael
Porter in his 1985 book
Competitive Advantage.
Value chain
Inbound Outbound Marketing
Operations Logistics and Sales
Operations
Activities related to Activities related to Activities involved in Activities related to
receiving, storing, transforming raw storing, distributing, promoting and
and distributing raw materials into and delivering the selling products or
materials. finished products or final product to services, including
services (e.g., customers. advertising,
manufacturing or salesforce, and
assembly). pricing strategies.
Activities that maintain and enhance the product's value, such
Service
as after-sales support, repairs, and customer service.
Value chain analysis
Support Activities
Firm Human Resource Technology
Infrastructure Management Development
Organizational structure, Recruitment, training, Research and
management, legal, development, and development, process
finance, and strategic compensation of improvements, and
planning. employees. technology-related
innovations.
The process of
acquiring raw
materials, supplies,
Procurement
and services that are
necessary for the
business operations.
Core competencies
- the unique skills, knowledge, and abilities that a company does better
than others.
• Technology
• Brand Reputation
• Efficient Processes
Competitive advantage
- makes a business better than its competitors. It’s the reason customers
choose one company over another.
- helps a business attract customers, increase profits and stay ahead of competitors.
core competencies Competitive advantage
Differentiates a company from Describes how well a company
its competitors due to its unique performs compared to its
strengths or abilities. competitors.
This is usually determined by Customer demand or market
internal factors, such as the conditions are usually the
company's resources and determining factors.
capabilities. Depending on market
Long-lasting and more stable. conditions and competition,
Creates a competitive changes may occur over time.
advantage that is sustainable. Market-driven company that
Building efficient systems, focuses on winning.
Distribution, marketing, and
creating unique products, and
pricing strategies are the
nurturing a strong company
means of achieving this.
culture are ways to achieve this.
Organizational culture
Definition
Organizational culture refers to the shared values, beliefs, norms, and practices
that guide the way employees behave and interact within the organization.
Impacts include:
Employee Engagement and Retention: A positive culture fosters a sense of belonging and purpose,
which can lead to higher job satisfaction and lower turnover rates.
Innovation and Creativity: Cultures that encourage risk-taking, openness, and collaboration tend to
foster innovation.
Communication and Collaboration: Culture influences how freely information is shared within the
organization.
Leadership
Definition
Leadership refers to how leaders influence, guide, and motivate their teams to
achieve organizational goals.
Impacts include:
Shaping Culture: Leaders play a critical role in shaping and maintaining the organizational culture. They
set the tone through their behavior, decisions, and communication.
Employee Motivation and Engagement: Effective leaders can inspire employees to do their best work
by providing clear direction, offering support, and recognizing accomplishments.
Building Trust: A good leader builds trust with their team by being transparent, supportive, and
consistent.
RESOURCE-BASED
VIEW
Resource-Based View
The resource-based view, often referred to
as the "resource-based view of the firm", is a
managerial framework used to determine
the strategic resources a firm can exploit
to achieve sustainable competitive advantag
VRIO FRAMEWORK
The VRIO framework is a tool used to analyze
resources and capabilities
VALUABLE
RARE
INIMITABLE
ORGANIZED
