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WWE, founded by Vince McMahon, is a leader in sports entertainment, combining wrestling with media and live events. The company faced challenges in 2022, including heavy reliance on media revenue and a significant decline in live event attendance due to the pandemic. Recommendations include strengthening digital presence, targeting international markets, and diversifying revenue streams to ensure future success.

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larissa leotaud
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81 views9 pages

Productions

WWE, founded by Vince McMahon, is a leader in sports entertainment, combining wrestling with media and live events. The company faced challenges in 2022, including heavy reliance on media revenue and a significant decline in live event attendance due to the pandemic. Recommendations include strengthening digital presence, targeting international markets, and diversifying revenue streams to ensure future success.

Uploaded by

larissa leotaud
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

LARISSA

LEOTAUD

WORLD WRESTLING
WWE, founded by Vince McMahon, became a major force in sports
entertainment.
• Key Figures: Vince McMahon led creatively; Linda McMahon handled daily

OVERVIEW operations until she shifted to other roles. Their children, Stephanie and Shane,
continued in executive roles.
• Industry Position: WWE is a leader in the global sports entertainment industry,
combining wrestling with media and live events for a unique entertainment
experience.
REVENUE BREAKDOWN
• REVENUE STREAMS:
• MEDIA: $936.2 MILLION IN 2021 (LARGEST SEGMENT)
• LIVE EVENTS: $57.8 MILLION IN 2021, SIGNIFICANTLY IMPACTED BY
PANDEMIC
• CONSUMER PRODUCTS: $101.2 MILLION IN 2021
• TREND: MEDIA REVENUE GREW CONSISTENTLY; LIVE EVENTS
DROPPED DUE TO COVID-19, AND CONSUMER PRODUCTS REMAINED
STEADY.
OPERATING INCOME
BREAKDOWN

• Operating Income (OIBDA):


• Media: Strongest contributor, $390.5 million in 2021
• Live Events: Recovering slowly with $7.7 million in 2021 after a
major dip in 2020
• Consumer Products: Stable performance, generating $35.5
million in 2021
• Insights: Media dominates income, showing the shift from live
events due to digital engagement.
SWOT ANALYSIS
• SWOT Analysis:
• Strengths: Strong brand, diversified revenue,
global reach
• Weaknesses: Dependence on media rights, decline
in live event attendance
• Opportunities: Growth in digital media, expanding
into global markets
• Threats: Market competition, potential shifts in
entertainment demand
• Porter’s Five Forces: Analyze WWE’s competitive
position, including bargaining power of media and
competition from other entertainment providers.
PROBLEM DEFINITION
• CHALLENGES IN 2022:
• MEDIA DEPENDENCY: WWE’S RELIANCE ON MEDIA REVENUE RAISES
VULNERABILITY TO CONTRACT RENEGOTIATIONS.
• PANDEMIC IMPACT: LIVE EVENTS REVENUE DRASTICALLY DECREASED;
COVID-19 RESHAPED FAN ENGAGEMENT.
• BRAND EVOLUTION: GROWING PRESSURE TO EXPAND BEYOND
TRADITIONAL WRESTLING TO CAPTURE YOUNGER, GLOBAL AUDIENCES.
RECOMMENDATIONS
AND SOLUTIONS
• Recommendations:
• Strengthen Digital Presence: Expand on-demand
and streaming services to capture younger viewers.
• Global Expansion: Target international markets with
customized content and regional events.
• Diversify Revenue Streams: Explore licensing and
partnerships outside traditional wrestling
entertainment.
CONCLUSION
• Summary: WWE’s future success depends on adapting to shifts
in media consumption and maintaining relevance in a competitive
entertainment landscape.
• Future Focus: Embrace digital media innovations, leverage
WWE’s brand globally, and prioritize fan engagement through
both virtual and live experiences.
THANK YOU

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