Creating the
Operation and
Management Plan
Entrepreneurship in Tourism and Hospitality
CHAPTER 10
Learning Objectives
At the end of this chapter, you should be able to:
1. gain understanding of the functions and responsibilities of managers;
2. learn tools and techniques to be used in the performance of the managerial job;
3. analyze and understand the environment of the organization;
4. demonstrate the roles, skills, and functions of management; and
5. understand the complexities associated with management of human resources in the
organizations and integrate the learning and handling these complexities.
01
CHAPTER 10
Creating the
Operation and
Management Plan
In a successful management team:
Everyone should know their job and what is
expected of them.
There should be clear rules and ways of doing
things.
It's important to treat everyone fairly and prevent
arguments.
Helping new team members fit in is important.
Teams grow over time and need clear rules about
how they work together.
01
Creating the a. Building the Team
Operation and b. Roles and Responsibilities of Team Members
Management c. Understanding the Business Operation
Plan
d. Procedures and Control
a. Building
the Team
After developing the market analysis of the
proposed enterprise, what follows next would be
the development of the team.
Either formally or informally, building the
management team would have to include, other
than the business organization:
The organizational chart
Manpower requirements
Organizational policies 03
Government requirements
b. Roles and
Responsibilities of
Team Members
Manpower requirements and ensuing roles and
responsibilities must be identified to avoid confusion,
inefficiency, and redundancy of functions. Such descriptions
for each position, qualifications required for each position,
and the corresponding compensation must be clarified for the
team members in an enterprise to effectively perform their
roles and carry out their responsibilities. 04
b. Roles and
Responsibilities of
Team Members
The organizational chart clarifies the roles and
responsibilities of the members of the team in consonance
with written organizational policies. These would have to
include, among others, the following:
Regular working hours
Work decorum
Dress code
Job rotation
Commission and Compensation 05
Benefits
Offenses and Sanctions
c. Understanding
the Business
Operation
The business environment's volatility
and competitiveness determine an
enterprise's survival or thrive.
Entrepreneurs must understand both
insider and outsider perspectives to
ensure sustainability, and strategic
alliances are crucial for adapting to
changes.
06
c. Understanding
the Business
Operation
Understanding the business operation is for the
entrepreneur to understand the four functional tasks:
Human Resource Management
Production and Service Management
Marketing Management
Financial Management
07
c. Understanding the Business Operation
Human Resource Management - team roles and responsibilities, expectations and
compensation and benefits, offenses and sanctions
Production and Service Management - produce goods, deliver services, provide the
experience, schedule, dispatch, delivery, process flow, acquire input, efficient production, and
process flow, set up of channels of distribution, ensure quality standards.
Marketing Management - getting orders, getting requirements for service, negotiations,
follow-ups, after service care, after order warranty, follow-ups, recording and monitoring,
communication with market current and potential, promotions and market research.
Financial Management - having adequate cash for operations, funding for development,
investments, profitability, budgeting, acceptable ratios, risk management, and Sustainability.
08
d. Procedures and
Control
In enterprise management, there has to be a
converging point for all functions to ensure overall
cohesion, harmony, efficiency, and effectivity.
Cooperative efforts must be present so that as
strategies are made and activities are enumerated
and implemented, monitoring is ensured and
corrective actions are devised when deviations from
the plans are identified.
09
d. Procedures and Control
To determine if plans are executed accordingly
To determine if standards are clear and measurable
To determine if performance quality is monitored and assessed
To determine the areas requiring improvement
To determine the best way to correct performance
To determine the best way to improve performance
To determine if human capital, man-made resources, marketing efforts, and tools, as well as
financial resources, are used efficiently and effectively
10
Thank You!
