GRADE 11

BUSINESS STUDIES P1

MID -YEAR EXAMINATION

JE DISTRICT

PLC

2024

This question paper consists of 12 pages.

MARKS: 150

TIME: 2 Hours

DATE: 3 June 2024

EXAMINER: Mr R. Mthunzi

MODERATOR: Ms D. Fakude.

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INSTRUCTIONS AND INFORMATION

Read the following instructions carefully before answering the questions.

1. This question paper consists of THREE sections and covers content for
term one and two content.

SECTION A: COMPULSORY
SECTION B: Consists of THREE questions.
Answer any TWO questions of the three questions in this
section.
SECTION C: Consists of TWO questions.
Answer any ONE of the two questions in this section.
2. Read the instructions for each question carefully and take note of what is
required.
3. Number the answers carefully according to the numbering system used
in this question paper. No marks will be awarded for answers that are
numbered incorrectly.
4. Except where other instructions are given, answers must be written in full
sentences.
5. Use the mark allocation and nature of each question to determine the
length and depth of an answer.
6. NOTE: The answer to EACH question must begin on a NEW page, for
example:
QUESTION 1 – new page, QUESTION 2 – new page, et cetera.
7. Use the table below as guide for mark and time allocation when
answering each question.

SECTION QUESTION MARKS TIME

(minutes)
A: Objective-type questions 1 30 20 minutes
COMPULSORY
B: THREE direct/indirect-type 2 40 35 minutes
questions CHOICE:
3 40 35 minutes
Answer any TWO.
4 40 35 minutes

C: TWO essay-type questions 5 40 30 minutes

CHOICE: 6 40 30 minutes
Answer only ONE. essay.
TOTAL 150 120 min.

8. Non-programmable calculators may be used.

9. Write neatly and legibly.

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SECTION A (COMPULSORY) QUESTION 1
1.1 Various options are provided as possible answers to the following
questions. Choose the answer and write the letter (A-D) next to the
question number (1.1.1 – 1.1.5) in the ANSWER BOOK, for example 1.1.6
B.

1.1.1 A/ An… tries to predict what the future would look like; it reflects the
dream of where the business will find itself somewhere in the future.

A. Mission statement
B Vision
C Objective
D Purpose

1.1.2 The law that protects a person’s intellectual property is called …

A. copyright
B. patent
C. piracy
D. trademark

1.1.3 One of the social factors that influences a consumers’ buying is…
A Motivation
B Family
C Perception
D Attitude

1.1.4 Intermediaries operate in the ... sector of the economy.

A Market
B Primary
C Secondary
D Tertiary

1.1.5 Business … is often defined as managing the triple bottom line.

A success
B sustainability
C profitability
D productivity 5 x 2)
(10)

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1.2 Complete the following statements by using the words provided in the list
below. Write only the word(s) next to the question numbers (1.2.1 to 1.2.5) in
the ANSWER BOOK.

political unrest, paying tax, psychographics, mission, takeover, objectives,

violence, acquisition, dumping, demographics.

1.2.1 A/An … takes place when one business buys another business.

1.2.2 The … refers to the statistical data relating to the population and
particular groups within it. e.g age and gender.

1.2.3 Clear directives of how the business intends to achieve its vision.

1.2.4 When companies in a developed country send goods that they

have been unable to sell in their country.

1.2.5 A …is a form of protest by community members about

lack of service delivery. (2X5) (10)

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1.3 Choose a description from COLUMN B that matches a term in COLUMN
A. Write only the letter (A – J) next to the question numbers (1.3.1 to
1.3.5) in the ANSWER BOOK, e.g. 1.3.6 K.

COLUMN A COLUMN B

1.3.1 Economic crime A A trend for businesses and

countries to trade across
1.3.2 Counterfeiting international borders

1.3.3 Strategic allies B Group of people who sell their

own product.
1.3.4 Bargaining
C A common disagreement
1.3.5 Globalisation reached between rival
parties

D Carry trademarks that look

like original trademarks

E Businesses promoting
commerce in the domestic
market

F Those committed for financial

gain and involved in deception
and fraud rather than
violence.

G Illegally copying of protected

goods without the consent of
the owner.

H An acceptable agreement
reached after negotiations.

I A joint venture established to

achieve a common goal.

J Involves dishonest activities in

which a person acts contrary
to the interest of business.

(5 x 2)(10)

TOTAL SECTION A: 30

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SECTION B
Answer any TWO questions from this section.
QUESTION 2: BUSINESS ENVIRONMENTS

2.1 Identify the business environment represented by EACH of the

statements below.

2.1.1 The employees of Kaylan’s Chicken Farm are regularly absent. (2)

2.1.2 The buildings of Calvin’s Catering Services have been destroyed by

heavy storms. (2)

2.2 Read the scenario below and answer questions which follow.
HUSNAH CLOTHING MANUFACTURERS (HCM)

HCM specialises in the manufacturing of designer clothes. They buy

raw material from Lee’s textile who is always out of stock.
Employees of HCM are absent from work on a regular basis. HCM
obtained a loan from Shesha Bank at a high interest rate to finance
the business.

2.2.1 Quote THREE challenges for HCM from the scenario above. (3)
2.2.2 Classify HCM’s challenges according to the THREE business
Environments. (3)
2.2.3 State the extent of control that HCM has over each environment
identified in Q2.2.2. (3)
Use the table below as a guide to answer QUESTION 2.2.1- Q2.2.3

CHALLENGE BUSINESS MOTIVATION

2.2.1 ENVIRONMENT 2.2.3
2.2.2
1. 1.
2.
3.

2.3 Outline reasons why businesses have no control over the macro environment.
(6)

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 .
2.4. Read the scenario below and answer questions which follow.

WINNIES’ COSMETICS (WC)

Winnies’ Cosmetics has lost many customers to Pearls’ Cosmetics who sell
their products at lower prices. Both WC and Pearls’ cosmetics buy their stock
from KB beauty Spar.

2.4.1 Identify the elements of the market environment from the scenario above.
Motivate by quoting from the scenario.
Use the table below as a GUIDE to answer QUESTION 2.4.1

ELEMENT OF THE MARKET MOTIVATION

ENVIRONMENT
1.
2.
(6)

2.5 Discuss ONE type of ethical misconduct. (3)

2.6 Discuss the benefits that businesses may enjoy by being involved in the
macro environment. (4)

2.7 Suggest ways in which businesses can be involved in the macro -

environment. (8)

[40]

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 QUESTION 3: BUSINESS OPERATIONS

3.1 Identify the quality control bodies represented by EACH statement below.

3.1.1 The government has established an institute that provides

training regarding aspects of standardisation. (2)

3.1.2 Tiny Manufacturers requested a group of employees who work in

different department to discuss how quality could be improved.
(2)

3.2 Read the scenario below and answer the questions that follow.
ELEPHANT BUILDERS (EB)

EB is the largest producer of building material. The management of EB

allocates every person and machine to their task. EB uses the best and cheaper
way to sequence the production process.

3.2.1 Identify TWO aspects that must be considered during production planning.
Motivate your answer by quoting from the scenario. (6)

Use the following table as a guide to answer QUESTION 3.2.1

PRODUCTION PLANNING ASPECTS MOTIVATIONS

1
2

3.3 Explain the reasons why businesses must manage safety in the workplace.
(6)
3.4 Discuss the purpose of the Occupational Health and Safety Act. (6)

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3.5 Read the scenario below and answer questions that follow.

KUDU WHEAT FARM (KWF)

KWF is the producer of what in Limpopo. KWF makes use of wholesalers and
retailers to sell their products to their customers. There has been a compliant
recently that their products do not reach the customers on time. KWF decided to
sell directly to their customers because they dot want to lose their customers.

3.5.1 Identify TWO channels of distribution used by KWF. Motivate

Your answer by quoting from the scenario. (6)
Use the table below as a GUIDE to answer QUESTION 3.5.1

DISTRIBUTION CHANNEL MOTIVATION

3.6 Differentiate between quality assurance and quality control. (4)

3.7 Recommend to businesses the precautionary measure that businesses should

Take when handling machinery. (8)

[40]

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QUESTION 4: MISCELLANEOUS TOPICS

BUSINESS ENVIRONMENT

4.1 Identify the socio-economic issues applicable to statements below.

4.1.1 Shortage of water hampers the production process.

4.1.2 Sometimes other countries will bring their excess, cheap products
to the South African market.

4.1.3 NEUSA affiliated members refuse to work to pressure employers

to give in to their demands.
(6)

4.2 Read the scenario below and answer the questions that follow.

VALTEIN MINES (VM

VM extracts gold from nature and sells it to different customers.
Karins’ Manufacturers buys gold from VM to manufacturer
wedding rings. Kingsley bought his wedding ring from Karins’
manufacturers.

4.2.1 Identify THREE business sectors from the scenario above. Motivate
your answer by quoting from the scenario. (6)

Use the table below as a guide to answer 4.2.1

BUSINESS SECTOR MOTIVATION

(4.2.1)
1.
2.
3.

4.3 Discuss the following ways of adapting to the challenges of the business
environments:

4.3.1 Lobbying. (4)

4.3.2 Information management. (4)

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BUSINESS OPERATIONS
4.4 List any ONE type of packaging. (1)
4.5 Read the scenario below and answer the questions that follow.
FAKUDE ENTERPRISE (FE)
Fakude Enterprise lost many customers due to bad publicity. FE changed the
display of goods and the staff’s behaviour towards customers. FE sets its price
based on what other businesses are charging customers.

4.5.1 Identify the type of publicity used by FE. Motivate your answer by
quoting from the scenario. (3)
Use the table below as a guide to answer QUESTION 4.5.1

TYPE OF PUBLICITY MOTIVATION

1.

4.5.2 Explain the role of Public Relations in publicity. (4)

4.6 Differentiate between perfect competition and monopolistic competition
as forms of market. (4)
4.7 Advice businesses on pricing techniques (8)
[40]
TOTAL SECTION B: 80

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SECTION C

Answer ANY ONE question in this section.

NOTE: Clearly indicate the QUESTION NUMBER of each question chosen.

The answer to EACH question must start on a NEW page, for example
QUESTION 5 on a NEW page, QUESTION 6 on a NEW page, etc.

QUESTION 5: BUSINESS ENVIRONMENTS

Many farmers lost their crops due to an increase in rainfall last year. The
government recently introduced regulations on the price of perishable products.
Farmers decided to form power relationships with other business. Their employees
wanted to join the trade union because they felt insecure with their jobs due to the
new regulation.

Write an essay in which you include the following aspects:

• Elaborate on the meaning of “power relationships”.

• Discuss the following examples of power relationships:
o Strategic alliance agreements
o Persuasion of large investors
o Company representatives influence
• Describe the advantages of networking.
• Advise employees on the functions of trade union.
[40]

QUESTION 6: BUSINESS OPERATIONS

Businesses realize the importance of continuous product design in ensuring that

they remain sustainable and profitable. Some businesses try to make their
packaging of their products meet the requirements of good packaging. Others strive
to create a unique name and logo for their businesses and products.

Write an essay on the product policy in which you include the following aspects:

• Outline the importance of product development.

• Explain the purpose of packaging.
• Discuss the importance of a trademark to businesses.
• Advise businesses on the requirements of a good packaging.
(40)

TOTAL SECTION C: 40
GRAND TOTAL: 150

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