Decathlon
Case Study
Background
As the biggest sports retailer in the world, Decathlon has over 1,000 stores
and 90,000+ employees worldwide. They only recruit passionate sports people,
and the advice that their employees provide onsite is key to their success and
customer experience.
>1K >90K
stores recruitment of employees
worldwide passionate sports worldwide
people
Challenge
Decathlon had an existing e-learning platform in place, but faced a great
challenge in leveraging this learning content to train, engage and motivate
their employees worldwide.
One of the key challenges was the length of the current e-learning, and the fact
that their time-starved employees had to take time away from their roles to log
into the tool and train.
Another contributing factor to the lack of engagement was the fact that all of
the learning content was created by their Head Office, which didn’t provide the
flexibility for other countries to personalise their content for employees in other
locations. Despite priding themselves on their in-store experts, or ‘Sport’s Leaders’,
in each location, the experts outside of the central HQ were unable to create their
own learning content and there was no way to facilitate peer-to-peer learning.
“In 2019, 68% of our employees didn’t train in all of the
skills that they needed via our eLearning tool. These people
were active in-store and didn’t want to leave to sit at the
back office computer for 30+ minutes at a time.”
What We Have Done Together
Decathlon Belgium approached us as they were looking for an easy-to-use
learning content authoring tool and app to better motivate and engage their
employees. We worked together to solve their L&D challenges and redesign
their content creation process:
1. Introducing Mobile to their Toolkit
Through introducing mobile microlearning to their L&D process, we added a
vital tool to their existing toolkit that enabled them to easily reach and train
their deskless employees, and reduce the time required away from their roles to
learn. We coached them on how to best leverage mobile and our CMS to both
reinforce existing training and speed up the training process, and showed them
how to use our platform.
2. Best Practice Content Creation
Following our best practice advice and templates, Decathlon were able to create
and deploy a huge amount of training in just 2 months. Firstly, the learning
team created a very easy to follow video on how to create a learning path. They
then transformed our content development sheets into branded storyboards,
using text, video, pictures and a variety of questions.
Sports (Team) Leaders then had a quick one hour briefing, using these videos
and storyboards, and went away confident in how to easily create their own
training, with the help of their own CMS experts.
“In one click, we can create so many types of
engaging content such as videos, text and multiple
answer questions, which our employees love.
It is very intuitive and very easy to use.”
3. Redesigning the L&D Process
Decathlon’s in-store sport’s specialists and leaders are now able to easily share
their knowledge and expertise with colleagues and team members. The learning
content is no longer generalised and centralised, but localised and relevant for
each store and market.
We worked closely with them to redesign and personalise their content creation
process, to empower peer-to-peer learning. Starting with learning paths per
sport, using their individual expertise, they also created more generalised
training on everything from onboarding, store set up and sales to security,
deliveries and business efficiency. They were even able to create quick, timely
crash courses on Covid and product availability.
“The user management and learning groups
are very simple. From an Excel file, we create
our user database. All you have to do is assign them
to the user groups previously created and offer an
‘à la carte’ training catalog adapted to each.”
Outcome & Benefits
Based on the original training group, they have experienced an activation rate
of 93%, with 81% of those employees completing 100% of the training.
In just two months, they have already achieved three key benefits:
Improving the Better Engaged Creating more
Speed of the Employees & Relevant, Localised &
Knowledge Transfer: Higher Employee Personalized Content:
40 Learning Paths Satisfaction: Observed Putting Employees
Created in Just Two improvements in at the Heart of their
Months employee satisfaction Training
and customer service
About MobieTrain
MobieTrain Knowledge is our forte, and it is our
C-Mine 12, 3600 Genk, Belgium mission to empower employees with
(+32) 475 79 34 97 the knowledge that they need to
hello@[Link] succeed. With mobile-first training,
employees are put at the heart of their
[Link] own learning and development, which
leads to better customer experience,
employee engagement and impacts
business’ bottom line.
Our vision is to define the global
standard for mobile learning to boost
productivity and sales in the workplace,
one employee at a time.
