Burhanuddin Mazher

Mobile/WhatsApp: +92-334-2265025 / +92-332-3605739

Email: [email protected]
LinkedIn: linkedin.com/in/burhanuddin-mazher

Professional Summary
My Name Is Burhanuddin Mazher, and I'm a Certified Digital Marketing Specialist with a Strong Passion for
Digital Marketing.

I Have Been Working in Digital Marketing for Over a Decade and Have Collaborated with Multiple Companies
Across Various Industries, Including Saas, E-Commerce, Ngos, Construction, Education, Healthcare, Real Estate,
Technology, Financial Services, and Many More.

I Have Hands-On Experience Working with Marketing Platforms Like Google Ads, Facebook, Instagram, TikTok
Linkedin, Email Marketing and many more.

I Believe That the Best Way to Grow Your Business Is by Creating a Scalable, Sustainable Online Presence That
Leads to Conversions and Sales. This Can Be Achieved Through the Use of Effective Seo, Smm, Ppc & Content
Creation Strategies.

My Goal Is to Help You Find the Tools You Need to Achieve These Goals While Also Providing You with
Guidance on How to Properly Implement These Tactics Within Your Own Company's Unique Environment.

Professional Experience

Marketing Manager
Hubcom | Jan 2021 – Present

Accomplishments

● Led a Full-Scale Marketing Strategy for a Shopify-based eCcommerce Brand, resulting in a

70% increase in Organic Traffic and a 65% Rise in Online Sales.
● Improved Local Marketing for a healthcare business, leading to a 60% increase in patient
inquiries and a 45% rise in appointment bookings by enhancing local listings, optimizing for
local keywords, and improving mobile site performance.
● Implemented a technical SEO audit for a JavaScript-based real estate company, fixing critical
site issues that reduced page load times by 600% and boosted organic leads by 70% through
enhanced site usability and faster loading times.
● Executed a Content Marketing Campaign for a B2B tech client, increasing blog traffic by 80%
and improving conversion rates by 75% by targeting long-tail keywords and creating SEO-friendly
content.
 ● Launched a backlink acquisition strategy for a Shopify-based consumer goods brand, securing
over 200 high-quality backlinks and improving domain authority by 45%, resulting in a 60%
uplift in search rankings.
● Enhanced organic search traffic by 85% for a tech startup by optimizing technical SEO
aspects and refining content strategy, leading to a 57% increase in qualified leads through
targeted keyword optimization.
● Led a Full-Scale Marketing Strategy for an education platform, leading to a 60%
improvement in search engine rankings and a 75% increase in student enrollments.
● Increased organic visibility for a financial services client by 80% by implementing PPC and
SMM marketing, which led to a 60% boost in lead generation.
● Implemented a localized Marketing strategy for a small business client, resulting in a 70%
increase in local search traffic and a 40% rise in walk-in customers by optimizing Google My
Business profiles and local citations.
● Developed and executed a content marketing strategy for an e-learning platform, resulting in a
60% increase in organic traffic and a 30% boost in course sign-ups.

These are just a few of the key accomplishments at Hubcom..

Marketing Lead
Bohra Developers | Jan 2018– Jan 2021

Accomplishments

● Directed a comprehensive Digital Marketing Strategy for a Shopify-based fashion

e-commerce site, leading to an 80% increase in organic traffic and a 65% improvement in
conversion rates.
● Improved site performance for an automotive dealership by reducing page load times by 50%,
resulting in a 60% increase in mobile traffic and higher customer engagement through technical
SEO improvements.
● Secured over 100 high-quality backlinks for a hospitality business, boosting domain authority
by 35% and improving keyword rankings, leading to a 55% increase in booking inquiries.
● Led a successful Digital Marketing campaign for a real estate developer, resulting in a 70%
increase in organic leads.
● Developed a Marketing strategy for a home decor brand that increased organic search visibility
by 70% and boosted online sales by 55% through targeted content marketing and SEO.
● Increased search traffic by 45% for a travel agency through targeted keyword research, on-page
optimization, and content marketing, resulting in a 45% increase in bookings.
● Implemented a comprehensive Marketing strategy for a B2B services provider, improving
search engine visibility by 65% and increasing qualified leads by 40% through strategic PPC
campaing and content optimization.
● Optimized the website of a retail client to drive a 90% increase in organic traffic and a 70%
boost in sales by enhancing product descriptions, site speed, and local SEO efforts.
● Launched a successful Digital Marketing campaign for a non-profit organization, increasing
online visibility by 90% and driving a 35% increase in volunteer sign-ups and donations.

● Conducted a full-scale SEO campaign for a media company, resulting in a 75% improvement
in search rankings and a 90% increase in organic traffic by addressing technical SEO issues
and optimizing content.
 These are just a few examples of the work I did while at Bohra Developers..

SEO Specialist
Hatimi International | May 2014 – Jan 2018

Accomplishments

● Achieved a 100% increase in organic traffic for a consumer electronics brand by optimizing
site content, improving technical SEO, and conducting effective link-building campaigns.
● Enhanced the online presence of a healthcare clinic, leading to a 50% increase in patient
inquiries and a 20% boost in appointment bookings by optimizing local search visibility and
mobile performance.
● Improved SEO performance for a financial services firm by 40%, resulting in a 25% increase in
qualified leads through targeted keyword strategies and on-page optimization.
● Boosted organic search traffic for a real estate agency by 35% by optimizing property listings
and implementing a local SEO strategy, leading to a 20% increase in property inquiries.
● Led a content optimization project for an e-commerce platform, increasing organic traffic by
45% and improving conversion rates by 25% through targeted content creation and site structure
enhancements.

These are just a few of the significant accomplishments during my tenure at Hatimi International.

Skills

Marketing Strategy Development

● Extensive experience in developing comprehensive marketing strategies tailored to various

industries, ensuring alignment with overall business goals.
● Skilled in conducting thorough market and competitor analysis to inform strategic decisions and
identify growth opportunities.
● Proficient in integrating marketing efforts with broader business initiatives, ensuring cohesive and
effective campaigns that drive measurable results.
● Expertise in setting clear, achievable marketing goals and KPIs, and regularly monitoring
progress to refine strategies as needed.
● Proven track record of delivering marketing strategies that result in significant improvements in
brand awareness, customer engagement, and sales.

Content Marketing & Optimization

● Highly skilled in content creation and optimization, with a focus on engaging and converting target
audiences.
● Proficient in developing content strategies that align with marketing objectives, driving both traffic
and user engagement.
● Experienced in conducting content gap analysis to identify opportunities for high-impact content
that enhances brand visibility.
 ● Successfully led content marketing projects that resulted in improved search visibility, higher
conversion rates, and comprehensive content coverage.

Digital Advertising & PPC

● Deep expertise in managing and optimizing PPC campaigns across platforms like Google Ads,
Facebook, and Instagram.
● Skilled in maximizing ROI through targeted ad strategies, audience segmentation, and continuous
performance monitoring.
● Proficient in utilizing data-driven insights to refine ad campaigns and improve conversion rates.

Social Media Management

● Extensive experience in managing social media presence across platforms like Facebook,
Instagram, LinkedIn, and Twitter.
● Proven ability to grow social media following and engagement through strategic content planning
and community management.
● Skilled in creating and executing social media campaigns that align with brand messaging and
business goals.

Market Research & Analysis

● Strong ability to conduct in-depth market research and competitor analysis to inform marketing
strategies.
● Skilled in interpreting market trends and consumer behavior to guide decision-making and
optimize marketing efforts.

Team Leadership & Collaboration

● Proven track record of leading marketing teams, fostering cross-functional collaboration, and
aligning marketing initiatives with broader business objectives.
● Skilled in mentoring and developing team members, encouraging continuous improvement and
innovation in marketing practices.
● Experienced in managing complex marketing projects and coordinating with stakeholders to
ensure seamless execution of strategies.

Marketing Tools & Analytics

● Highly proficient with industry-standard marketing tools, including Google Analytics, SEMrush,
Ahrefs, Hootsuite, and more.
● Skilled in using these tools to track performance, analyze data, and refine marketing strategies for
continuous improvement.
● Adept at interpreting analytics data to inform decision-making and optimize marketing efforts for
maximum impact.

Education
BS in Marketing
Virtual University of Pakistan | 2014 - 2018

Intermediate
Government Degree Boys College | 2012 - 2014

Matric
St Patrick's High School | 2010 - 2012

Certifications

● Google Analytics Certified

● SEMrush Certified
● HubSpot Certified
● Facebook Certified
● Digital Marketing Certification - University System of Maryland Through Edx
● Advanced SEO Certification - eMarketing Institute
● Google Digital Marketing Certification - Through Coursera
● Advanced Digital Marketing Certification - Through Coursera
● Technical SEO Certification - Through Coursera
● Become a Digital Marketing Specialist - Through LinkedIn
● Digital Marketing Certification - Through DigiSkills

Languages

● English
● Urdu