Lesson 1: Communication, Media and information as channels of
Information communication and tools for the
development of individuals and
Communication societies.
- is a man's daily activity where we - It also aims to develop students to
share information using different be creative and critical thinkers as
medium. well as responsible users and
- It could be in a form of verbal and competent producers of media and
non - verbal. information.
- It also focuses on how people use
messages to generate meanings Media
within and across various contexts. - refers to the physical objects to
- is a process of exchanging communicate with such as radio.
meaningful messages through the television, computers, etc.
use of common symbols.
- Also comes from the Latin word Information
which means "working as one". - on the other hand, refers to the
processed data, knowledge from a
Media study, experience, instruction and
- describes any channel o symbol.
communication
- encompass all communications that Literacy
transmit facts or information to - is the term coined for the ability to
citizens identify, understand, interpret,
create, compute and communicate
Information using printed and written materials.
- abstract concept that refers to that
which has the power to inform Information Literacy
- knowledge obtained from - Refers to the abilities to recognize
investigation, study, or instruction when information is needed and to
locate, evaluate, effectively use, and
Lesson 2: Introduction to Media and communicate information in its
Information Literacy various formats.
Media and Information Literacy Literacy
- are essential skills and - The ability to identify, understand,
competencies that allow individuals interpret, create, communicate and
to engage with media and other compute using printed and written
information providers effectively as materials associated with varying
well as develop critical thinking and contexts.
life-long learning skills to socialize - Literacy involves a continuum of
and become active citizens. learning, wherein individuals are
- introduces the learners to basic able to achieve their goals, develop
understanding of media and their knowledge and potential, and
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participate fully in their community changes in the changes in how people do
and wider society. communicate through different medium.
Media and Information Literacy A. Stages of the Evolution of Media
- MIL stands for media and
information literacy, and refers to the 1. Prehistoric Age - people discovered fire,
essential competencies and skills developed paper from plants and forged
that allow citizens to engage with equipment or weapon through stone,
media and other information bronze, copper and iron
providers effectively and develop
critical thinking and lifelong learning 2. Industrial Age - people used the power
skills to socialize and become active of steam, developed machine tools,
citizens. established iron production and
manufacturing of various products (including
Media Literacy books through the printing press).
- The ability to decode, analyze,
evaluate and produce 3. Electronic Age - people harnessed the
communication in a variety of forms. power of electricity that led to electrical
telegraphy circuits and the early large scale
Technology (Digital) Literacy computers. In this age long distance
- The ability to use digital technology, communication became possible.
communication tools or networks to
locate, evaluate, use and create 4. New (Digital Age - people advanced the
information. use of microelectronics in the invention of
- It also refers to the ability to personal computers, mobile devices and
understand and use information in wearable technology. In this age, the
multiple formats from a wide range internet paved the way for faster
of sources when it is presented via communication and the creation of social
computers and to a person's ability network.
to perform tasks effectively in a
digital environment. B. Traditional Media and New Media
- Digital literacy includes the ability to Formative Assessment: Traditional or New
read and interpret media, to Media
reproduce data and images through
digital manipulation, and to evaluate 1. Magazine
and apply new knowledge gained 2. Tabloid
from digital environments. 3. Broadsheet
4. Paperback Novel
Lesson 4: Traditional Media and New 5. Radio
Media 6. Television
7. Online Video Games
Throughout history, there have been major 8. Web Video Portals
changes in the way that media is produced 9. Online Telephony and Messaging
and consumed. This includes the historical Capability
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Example: Watching educative or
What is Traditional Media documentary shows/programs like
- Media experience is limited Matanglawin, Ancient X files, Super Book.
- One-directional Mathtinik and etc. (Broadcast Media).
- Sense receptors used are very
specific (i.e. print media - sense of 3. Opinion Function - provide a platform
sight, radio - sense of hearing, TV for public political discourse, facilitating the
and fil - sight and hearing) formation of "public opinion" and feeding
that opinion back to the public from whence
New Media it came.
- Media experience is more interactive Example: Political forums like debates,
- Audiences are more involved and hearings and speeches.
can send feedback simultaneously
- Integrated all the aspects of old 4. Watchdog role of journalism - give
media publicity to governmental and political
institutions.
Lesson 5: Roles & Functions of Media Examples: Pork Barrel scandal(Bantay
Kaban, GMA special report). Bayan Mo
Role - is a part played by someone in a patrol Mo (ABS-CBN election coverage) and
particular situation Function - is the duty of SONA media coverage
someone or the natural purpose or
something 5. Serve as the channel for the advocacy
of political viewpoints.
Functions of Media
- Control Lesson 6: Different Types of Media
- Social Interaction
- Motivation Media
- Emotional Expression - is the plural form of medium, which
- Information Dissemination (broadly speaking) describes any
channel of communication.
Roles of Media - This can include anything from
printed paper to digital data, and
1. Monitoring Function - inform citizens of encompasses art, news, educational
what is happening around them. content and numerous other forms
Example: In times of natural disasters, war, of information.
health scares, etc. Broadcast media (TV - Anything that can reach or influence
Patrol, 240ras and etc.) people, including phones, television,
and the Internet can be considered a
2. Information Function - educate the form of media.
audience as to the meaning and
significance of the "facts"; ability of the Formative Assessment:
media to teach the various norms, rules and Type of media. "P" for Print Media, "B” for
values. Broadcast Media and "N" for New Media
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1. Philippine Daily Inquirer Newspaper highly interactive technologies
2. Media and Information Literacy through digital media platforms.
Textbook
3. M.O.R. Radio Examples of Media Convergence
4. Tala by Sarah G in Spotify - Smartphones (converging camera,
5. UAAP Volleyball League in Want music, the internet, books, and all
App other media together)
- Online Radio (converging radio with
A. Different Types of Media the Internet)
- E-books (converging paperbacks
Print Media - consist of paper and ink, with the digital technology)
reproduced in a printing process that is - News Websites and Apps
traditionally mechanical.
Broadcast media - refer to media such as Lesson 7: Sources of Information
radio and television that reach target
audiences using airwaves as the What is Information Source
transmission medium - Is a source of information for
New Media - are content-organized and somebody, i.e. anything that might
distributed in digital platforms inform a person about something or
provide knowledge to somebody
Categories of Media - Information sources may be
observation, people, speeches,
Print Media documents, picture and many more
a. Newspaper
b. Magazines Different Sources of Information
c. Books
1. Indigenous Knowledge - ...owned,
Broadcast Media controlled and managed by indigenous
a. Television peoples in order for them to develop and
b. Radio produce culturally appropriate information in
the languages understood by the
New Media community by utilizing indigenous materials
a. Cinema and Video Advertising and resources, reflecting community needs
b. Internet and interests, visions and aspirations, and
independent from vested interest groups.
Lesson 7: Media Convergence (Indigenous Media, Freedom of Expression
and Right to Information: A SE
Media Convergence AN Scenario, 2014)
- simply refers to the merging of
different types of mass media such 2. Library - a place in which literary,
as Traditional Media, Print Media, musical, artistic or reference materials (such
Broadcast Media, New Media and as books, manuscripts, recordings or films)
the Internet as well as portable and are kept or use but not for sale.
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Merriam Webster's 11th Collegiate Indigenous media and information
Dictionary - refer to the original information
created by a local group of people.
3. Internet - A global computer network - This also refers to content about
providing a variety of information and indigenous peoples that may be
communication facilities consisting of distributed through dominant forms
interconnected networks using standardized of media or through forms of
communication protocols. communication unique to their
people group.
4. Mass Media - Technology that is
intended to reach a mass audience. It is the Lesson 9: Importance of Indigenous
primary means of communication used to Media
reach the vast majority of the general public.
The following are the importance of
The common platforms for mass media indigenous media and information.
are: 1. Indigenous media and information
- Newspapers are highly credible because they are
- Magazines near the source and are seldom
- Radio circulated for profit.
- Television 2. Indigenous media are channels for
- Internet change, education, and
development because of its direct
Lesson 8: Indigenous Media access to local channels. IK has its
own characteristics making it easy to
What is indigenous and indigenous distinguish among other sources
people such as: oral tradition of
Indigenous refers to native; local; communication, store information in
originating or produced naturally in a memories, information exchange is
particular region. face-to-face, and information are
contain within the border of the
Knowledge that is unique to a given culture community
or society refers to Indigenous knowledge
(K). IK contrasts with the international Evaluating Information
knowledge system generated by
universities, research institutions and Accuracy - Content is grammatically
private firms. (Warren 1991). correct, verifiable and cited when
necessary.
Indigenous communication Currency - Information is current and
- refers to transmission of information updated frequently.
through local channels or forms. It is Relevance - Content is relevant to your
a means by which culture is topic or research.
preserved, handed down, and Author - Defines who created the content,
adapted. the individual or group's
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credentials/expertise and provides contact
information.
Fairness - Content is balanced, presenting
all sides of an issue and multiple points of
view.
