To help aid your own study material, here is the

word track for the whole Advanced Onpage SEO -

Strategies section of the course.

Section 3: Overview:

In this section, you're going to learn all about

Latent Semantic Indexing keywords, or LSI
keywords for short. I'm going to be giving you an
advanced Onpage SEO analysis walkthrough. So a
lot of the time when people are doing the Onpage
SEO, a lot of people don't actually know how many
times they should be including the keyword in the
content. Should it be five times, 10 times, 20
times? So in this video, I'll be showing you exactly
how you can figure out all of that to make sure
your Onpage SEO, it's going to be absolutely spot
on. Once we covered that, we'll be moving onto an
advanced internal linking walkthrough. So once
again, I'll be showing you exactly how you can
optimize your website for internal links in a live
walkthrough, making sure everything you learn is
super, super actionable, and we'll also be covering
what we call, Click Depth in this section of the
course.

I'll be explaining everything you need to know

when it comes to Click Depth and why it has such
a big impact on your rankings in Google. So
without further ado, let's dive straight into this
section.

Section 3: Latent Semantic Indexing - LSI

Keywords:

In this video, you're going to learn all about LSI

keywords and how you can leverage them in your
SEO campaigns to help you rank on the first page
of Google. So first things first, what are LSI
keywords? Well, LSI, latent semantic indexing,
keywords are conceptually related terms that
search engines use to deeply understand the
content on a webpage. In the early days of SEO,
Google would figure out what a page is about
based on what keywords they found on the page.

For example, if you had a page on your website

which said "Dentist London" over and over again,
then it was very clear to Google that your page
was about dentists in London. That's why keyword
density was so important back in the early days. If
you didn't use your keyword a bunch of times on
your website, then Google would really struggle to
understand exactly what your page is about. Fast
forward to today, and Google is much smarter and
the algorithm is way more complex and advanced.

Today, Google's goal is to figure out a page's

overall topic. And Google relies on LSI keywords to
understand content at such a deep level. For
example, let's say you just published a blog post
on your website about SEO. Google will still scan
your page to see if you mentioned the term SEO in
your title tag, your H1 tag, and so on, but they'll
also scan your page for LSI keywords, such as
keyword research, on-page SEO, content
production, link-building, technical SEO, et cetera,
et cetera, which of course are all relevant to
subtopics of SEO. And when they see these LSI
keywords in your content, they're going to say
we're confident that this page is about the topic of
SEO.

In fact, in a recent Google Search research paper,

Google stated that they use words frequently
occurring together to understand an article's main
topic, which is basically exactly what an LSI
keyword is. One thing which I want to highlight is
that LSI keywords are not just other similar words.
For example, take the word "dog". Well, the canine
is just another similar word for the word dog. Now,
there's nothing wrong with using that other
additional word in your article as well, as of
course, that can actually help you with your on-
page SEO, but that is not an LSI keyword.

LSI keywords for the word "dog" are words such

as bark, tails, collars, et cetera, et cetera. These
are all keywords, which are related to the main
topic of dogs. So now we know what an LSI
keyword is and how important they are, you're
probably wondering, "Well, how do you find LSI
keywords to include in your content?" Well, you
have two different options. The first is to use
Google related searches, and the second is to use
a dedicated LSI keyword research tool.

For number one, using Google related searches,

let's imagine that you want to find some LSI
keywords for the word "coffee". All you would do
is simply go into Google and carry out a search for
the word coffee. Then you just scroll all the way to
the bottom of your search results on Google and
you'll have related searches at the bottom. And as
you can see, in this example, we have related
searches for coffee beans. We've got a coffee
table, we've got coffee brands, coffee machines,
coffee types, you've got ground coffee, and a
coffee song, which is quite interesting. But
essentially these are all LSI keyword ideas you can
use to include in your content. As of course, coffee
beans is a pot of coffee, and as a result, it's
related to the whole topic of coffee.

If you would rather use a tool to carry out your LSI

keyword research, then no worries, this is a tool I
recommend. It is completely free. It's called
[Link]/tools-lsikeywordsgenerator.

Screenshot taken from course

Now, of course, I don't expect you to remember

that URL. I will include a link to this in the
downloadable resources. But essentially this is
completely free to use. Ideally, they'd give you 10
searches a day. I'm not too sure on the exact
number, but essentially it follows exactly the same
process.

What you want to do is come onto the website and

enter in a keyword, which you'd like to find LSI
keyword variations for. So if I follow the same
example and type in the word coffee and carry out
and click search, and then click I'm Not a Robot,
you can see below that key search has returned
tons of different LSI keywords that we can use in
our content. We've got coffee, which is our
original one. We've got roasted, we've got beans,
ground coffee, Starbucks. As of course, everyone
understands that Starbucks actually produce
coffee. We've got benefits, seas, quality coffee,
coffee plant tons, and tons of different ideas.

Another free tool you can use is this tool right

here. It's called [Link]. Once again, I will
include a link to this in the downloadable
resources. But it's exactly the same process. You
want to come to the search bar right here, enter in
the keyword and then click generate. And what it's
going to do is return a list of LSI keywords that you
can once again use in your content. If you ever
wanted to test if your keywords are indeed
actually recognized by Google as being LSI
keywords, then what you can actually do is go to
Google and carry out a search for your LSI
keywords.

So if I go over to Google, let's imagine you own a

website that offers computer repair as its primary
service. So if you search for one of your LSI
keywords, such as maybe PC repair and then carry
out a search for that in Google, as of course, PC is
related to the word computer, you can see that if
we go below this map pack right here, we've got
different websites that appear. And we've got this
website right here and we've got this website right
here.

However, the main thing I want to show, to show

that this is actually an LSI keyword of our main
term "computer repair", is that if you look at the
words in bold, we've got computer repair right
here. We've got computer repair once again. Now
this word is in bold. We've got it again. We've got
repair, computer, and PC. These are all different
words, which are in bold. However, I didn't carry
out a search for a computer. I simply typed in PC
repair, but Google already understands that PC is a
LSI keyword of the word computer, AKA, they are
both relevant and part of the same topic. Meaning,
that both these keywords automatically related,
which of course is what LSI keywords is all about.

So that is a really cool way to test if your keywords

are indeed LSI friendly. And that brings us to the
end of this video. The main takeaway from this
video is that you want to include LSI keywords in
your content to give Google no doubt whatsoever
what your page is about, and thus making it more
likely for your site to rank in more competitive
keywords searches. I'll see you in the next one.

Section 3: Advanced Onpage SEO Analysis

Walkthrough:

Advanced onpage SEO analysis. We all know that

to rank on the first page of Google, you need to
optimize your website for the keyword that you
want to target, which of course is a process called
onpage SEO. However, the problem which a lot of
people tend to run into is that they're not sure how
many times they should be mentioning this exact
keyword on the website they are working on.
Should they mention it five times, 10 times, 20
times? Because of course, if you mentioned the
keyword too many times, then what you're going
to do is over-optimize your website, which is going
to result in low rankings, AKA your website being
on 10 pages of Google. And if you don't mention
your keyword enough times, then you're going to
under optimize your website and you're also going
to suffer from low rankings. So how do we go
about finding the perfect amount of times that we
should mention the keyword on our page?

Well, the best thing you can do when it comes to

literally anything with SEO is to replicate what is
already working, AKA reviewing what the top
ranking websites on Google are doing and model
these averages across onto your own website.
This way you are essentially following a proven,
almost guaranteed blueprint to success. You see,
instead of just guessing how many times you
should mention the keyword, you're far better off
following a proven blueprint. You can indeed do
this manually yourself. However, when it comes to
advanced on page SEO and targeting competitive
keywords, there was quite a bit more to it than just
including the specific keyword you want to target
X number of times on your page. For example, if
you are targeting the keyword best wireless
headphones, then Google is going to expect to see
other similar related keywords on the same page
as well, such as battery life as all different wireless
headphones have different battery lives, which of
course is relevant to wireless headphones.

So this is really, really important as when you are

doing standard onpage SEO, you don't need to
worry about this much as typically when you write
your content, you're going to include these type of
keywords anyway, however, when you're going for
more competitive terms and you're up against
really big websites, you're going to want to make
sure that you include the keyword the right
amount of times, which is actually what we call
keyword density in SEO. And you're going to want
to make sure that you include all the related
keyword terms as well. The great thing for you is
that I'm going to show you a tool you can use to do
exactly that. And at the end of the video, I'm going
to show you some live results that we've managed
to achieve at the agency for some of our clients.
And I'll also show you some results that I've
managed to achieve for ClickSlice to leverage this
really, really cool tool.

That's all I'm referring to is called Surfer SEO. And

what Surfer SEO does, it reviews the top ranking
websites by analyzing over 500 different signals
and compares them with yours and then it
generates an easy to follow guide for optimizing
your content based on what is working in the real
world right now, essentially giving you that proven
blueprint, which you can follow for your own
website. Surfer SEO is actually a paid tool. As of
course, you can't really do any advanced SEO
strategies not utilizing any paid tools. The prices
do start from $68 per month. However, you can
actually get access to the software for seven days
for just $1, which is more than enough time to
figure out exactly what you need to do to optimize
your pages as essentially, when you go in and tell
Surfer what page you'd like to optimize, they're
actually going to give you a report at the end,
which you can then analyze, screenshot, download
whatever it is or whatever suits the way you work.

But essentially seven days should be more than

enough time. My advice to you is maybe compiled
a list of all of the keywords and pages you are
targeting before. So that way, when you sign up
for your seven day trial, you can get all of your
work done within those seven days. And of course,
if you are operating your own SEO agency, then
you may actually want to keep the tool for longer
as it's going to be a very good tool to have,
especially when you're taking on lots of clients
every single month. Once you signed up for Surfer
SEO, you're going to land on a page like this. We
have a few different options at the top because
Surfer SEO actually has multiple tools built into it.
You have a SERP analyzer, you have a content
editor, a keyword research tool, a content planner,
and you have an audit tool as well.

So the one which we want to access is going to be

the audit. So go ahead and click audit. And what
you want to do here is enter in a keyword you are
targeting and enter in the page of your URL, which
is targeting that keyword. So let's imagine I am
targeting the keyword best wireless headphones. I
actually don't have a website targeted at this
particular keyword, so what I've simply done is I've
gone on to Google. I've carried out a search for
best wireless headphones. Then, I've simply gone
down to page eight on Google, as of course any
website on page eight isn't really that well
optimized for this keyword. And what I'm going to
do is simply take any random website on page
eight, which I'll take this one right here. So I'll
copy this link address. And then in the box below
my keyword, what I'm going to do is enter in the
URL, which of course pretending this is a page I
would like to optimize.

So plug that in like so and then click run audit. And

now what Surfer SEO is going to do, it's going to
analyze my page in comparison to the top ranking
websites on Google and give me a blueprint, which
I can then follow to optimize my content to ensure
it's the best possible SEO content out there. So
once your audit has finished running, what you
want to do is simply click into it to view all the
recommendations that Surfer SEO recommends.
So once your report opens, you're going to see a
few different options. You have missing common
backlinks at the top, terms to use, word count
exact keywords. There are so many different
things this tool is going to analyze. So what I'll do
is I'll start from the top and we'll go through it all
one by one, and I'll explain to you exactly what
they all mean and exactly how you can leverage
this data.

So the top box is missing common backlinks. So

this is more to do with your backlink profile, but
it's quite nice that Surfer SEO pour this in.
However, it's not the main focus of what we are
looking at in this video, but essentially Surfer SEO
gives you an idea of what backlinks your website
does not have that the websites on page one
actually have. For example in this scenario, you
can see 597 out of 629 common backlinks are
missing from our website. So what does that
mean? That basically means that the majority of
websites on page one have lots of similar
backlinks, however, our website doesn't have
those backlinks. So that's really good to know. You
can obviously go through the report and see the
missing backlinks, Then go ahead and build those
backlinks for your website. However, the main
focus of this video is to do onpage SEO.

So what I really want to show you is this part right

here, terms to use. And as you can see, it says
review the list of important terms and apply
presented suggestions if it makes sense. So going
back to what I said in my PowerPoint slides, if you
have an article about the best wireless
headphones, then there are a lot of other
keywords which are related to your main keyword,
such as battery life, which Google expects to see
in your content. So what you see right here is all of
the keywords that the top ranking websites on
Google use in their content. On the right-hand side
of the page, we can see all of the data and see the
suggestions as well. So the first column under
examples, shows you how many times the
websites on page one are using this particular
keyword. The next one, where it says you, shows
you how many times you have used this keyword
on your page, which of course is going to be the
URL you entered into Surfer SEO on the previous
screen. Then, it also gives you a suggestion which
basically tells you what you need to do to optimize
your content.

So in this example right here, best wireless

headphones, Surfer is telling me that the top
websites on the first page of Google uses keyword
on the page 64 times on average. However, on my
website, I'm only mentioning this keyword seven
times, which as you can imagine, that means my
website has a really, really low keyword density in
comparison to the websites on page one. So what
does Surfer actually suggest I do about this? Well,
if you go to the third column right hereunder
suggested, you can see it says 11 to 26. And what
this means is that I need to include this keyword
term in my copy, so my actual website, another 11
to 26 times as right now, my keyword density is
way too low.

So just like that, you can really find out exactly

how many times you should be mentioning your
keyword based on what the websites on page one
are doing. Now, of course, 11 to 26 is a quite broad
range. So what I've found is when you actually go
ahead and implement these actions on your
website, you're better off taking things slow and
going for the lower end, so maybe adding the
keyword another 11 times. And in fact, if you
actually look at the last column on the action, they
give you a more granular range of four to 19. So
again, four is obviously a lot lower than 11. So what
I recommend you actually do is kind of use this as
a guide and maybe pick a number in the middle or
at least start off with the lower end and take things
slowly.

So this applies to all of the other terms you see as

well such as battery life. At the moment, we only
mentioned that keyword eight times on our page.
However, all of the other top ranking websites
mentioned that keyword 99 times, so we're really
under-optimized for this term, which of course is
very, very relative to our main term, best wireless
headphones. We've got wireless headphones as
well. We've got best wireless, true wireless,
wireless earbuds. Again, earbuds is obviously a
type of headphone you can have. We mentioned
that keyword two times. So what is Surfer
recommending we do? Well, we add it another
seven to 13 times. We can go for five to 10, which
is the main action they recommend.

So this makes it really, really easy for you to be

able to figure out exactly what your keyword
density should be and it's going to remove all the
heavy lifting and guesswork from your SEO
campaign. However, as Surfer is actually an
advanced SEO tool, you can actually scroll down
and get way more information as well. For
example, we can see that our page currently has
3,334 words in the body. However, if you look at
what the top ranking websites have, you can see
the suggested range is 3,502 to 4,394, which
basically means our website has less words on it
than the websites on page one. So of course, if
you want to be on page one, what do we need to
do? We need to replicate what is already working.
So if this was actually my website, I would actually
go into the copy and add some more words just to
beef up the content.

Now, one thing I just want to highlight is that, of

course, this is a tool and you should only use it as
a guide. What you want to do is always click show
more details when you have the option and what
this will do, it will give you an idea of exactly how
many words or whatever it is you are looking at
that the websites have on the first page of Google.
So the site in position one on Google has 3,524.
The site in position two has 3,192. The site in
position five has 3,700. You've got 3,800. So
based on how many words we have in comparison
to the sites on page one, we are pretty much what
they're about, so I wouldn't really take any action
for this particular item. So to give you a number
example of when you can just use this as a guide,
if you go into the second option under the word
count, it says at 12 to 180 words in H2 to H6. As
you can imagine, that is a lot of hashtags on your
website.

So if you actually go into show more details and

see why is it recommending you have so many
hashtags it's because the website in position one,
which is Tech Radar has 277 hashtags on the
website. However, all the other websites in Google
have 35, 110, 75, 187 and 125. So to be fair, you're
not really too far off the averages. Of course, you
want to work to averages and not just focus on one
website as that way your data is going to be way
more reliable. So the main thing I'm trying to get
across right here is that you really want to use this
as a guide and anything that really does stand out.
You want to go ahead and address. So let's carry
on and see what other data we have.

So we've got this one right here, exact keywords.

You can see this one is quite important as it's in
red and it has an exclamation mark. It says, add
one exact keyword in your H1 tag. So let's go into
show more details. Now what we can see is that all
these websites on page one, position one, two,
five, seven, and eight, they have all mentioned that
keyword in the H1 tag. However, on my website, I
do not mention that keyword in my H1 tag. So this
is another really good example of just to show you
how easy it is to identify exactly what your website
is doing wrong in comparison to the websites on
page one. I actually can't believe this website
doesn't have the keyword in the H1 tag. Clearly,
they haven't watched my course on SEO. As if they
did, they would definitely have their keyword in the
H1 tag.

So there's tons and tons of other data you can

review as well, such as partial keywords, replace
partial keywords with exact keywords in H1. Of
course, I'm not going to have that on my website
because I don't actually have the exact keyword in
my H1 tag based on this website. You can get an
idea on your page structure as well. So at the
moment, consider reducing the number of H1
elements to one. So what this is suggesting is that
this website right here has multiple H1 tags, which
of course this is the website we are analyzing for
the purpose of this video. So if I go to show more
details, you can see this website has four H1 tags
on it, which is absolutely crazy. You can always
double-check these things as well just by
obviously using the SEO Meta one-click Chrome
extension. We go into headers. You can see it. It's
got multiple, multiple, multiple H1 tags on this
page. It's actually got quite a lot social media.
They seem to be coming from the fitter and the
side part of the website.

But essentially if you compare that to the websites

on page one, they've got one H1 tag and we are
the big outlier. Now the same thing applies to all
the other different options down here as well. The
bottom one is probably really, really important to
look at. I'm not sure why they have it so low, but
it's to do with your website load time. As you're
probably already aware from my previous SEO
course, how fast your website loads, it does have
an impact on how high your website actually ranks
in Google. If you go to show details right here, you
can see the website in position one takes 2.4
seconds to load. We've got 4.4 right here, 2.1, 3.4,
5.3. But yeah, if you get the averages for these top
sites right here, they're all about 3.5 seconds or
less. Our website is a 4.586. So really and truly
what we want to do if this was our website is
definitely get our website to load faster.

Now you might be wondering, "Okay, so if I go

ahead and actually action all of these things,
which Surfer is recommending to me, what can I
expect to see on my website?" Well, now it's time
for me to go over to my client agency rank tracker
and I will show you some massive jumps in Google,
which I've managed to generate for client sites all
by following Surfer SEO's recommendations. So
here is one of the keywords we are targeting for
one of our clients. We implemented Surfer's SEO
suggestions in August 2019. I have obviously
blurred out the client's name and the client's URL
for privacy reasons. But essentially, if you look at
the ranking chart right here, you can see in July
and in August, they were in position 32 on Google.
We should have the top of page four and ever
since we optimize our content, they literally went
up to position one in Google the following month,
which is absolutely crazy, which hopefully just
shows you just how impactful this stuff truly is.

Onpage SEO is literally the foundation of what you

build upon. If you get it right, then of course you're
going to acquire a lot fewer backlinks. Now, this
was September 2019. Fast forward to 2021, which
is the time I'm making this video, you can see they
are in position eight, position seven, so they're still
on the first page of Google. So just goes to show
that it wasn't just a one-off wonder. They didn't
just go on to page one and then go back to page
four the next day. They have maintained the
position ever since we've optimized their content.
It's exactly the same for another client we work
with. If you go to August 2019, which is actually
when we implemented Surfer across quite a few
different clients sites, you can see before that they
were in position 20, 19, 25. 12 was actually the
highest position this client has ever actually been.
However, still not good enough because we come
in and we do the Surfer SEO. They jump up to
position six. They go even higher into position
three, go down to four, in position two, in position
one in May 2020. They dropped down into position
two, back up to one, two, and then one again
towards the end. So as you can see, the site has
been pretty much stable once again since August
2019. And that is exactly when we optimize their
content.

Still not convinced? Let me go ahead and show you

another one. This was done actually a year later on
a different client site. You can see literally once
again from July 2019, they've been flatline in
position 20, 27. Nothing's really happening. We go
in and optimize the content once again in August
and two months later, they jump up to position one
in Google. And ever since, they have remained in
that top position. They've actually gone down to
position two to be fair, but essentially they are in
the top two positions in Google while we're
optimizing the content. So let me give you an
example of showing what we've done for
ClickSlice because we've also done the same thing
on our own agency site.

We've done it for one of our blog posts. You can

see we've got the keyword right here. I don't have
to blow out as of course, it's actually my own
website. We were targeting the keyword, how to
get on page one on Google. And our idea was we
just tell people how to get on page one and upsell
them for one of our courses. But essentially you
can see, we wrote the article and it had literally no
success. It wasn't found in Google whatsoever. We
went in and then optimize our content and then we
jumped up to position 10, which is the bottom of
page one on Google, went up to position six, which
I believe was our highest, down to position seven,
six, seven, seven, and I think we have nine. So
again, still on page one on Google, just by
optimizing our content. So there you have it. The
proof is in the pudding. What I'm showing you and
the process that I've just gone through, this is
extremely, extremely powerful. It's an advanced
SEO strategy. And most importantly, it actually
works. So now you know how to optimize your
website from an advanced SEO on-page
perspective. I highly recommend you go out there,
optimize your content, and start to reap the
benefits of page one rankings. See you in the next
one.

Section 3: Advanced Internal Linking

Walkthrough:

Internal linking is one of the most effective ways to

increase your rankings without spending a dime.
It's an incredibly simple but effective way to utilize
a website's existing content to give you a boost, a
page in Google for your desired keywords. When
done correctly, you can see massive jumps up in
Google without investing in any additional
backlinks. Internal linking helps spreads the
authority and power from one page on your
website to another, by helping your websites link
juice flow more effectively across your site. As I
covered in the ultimate SEO training course.
Internal links can also help improve the indexation
rate of your new inner pages too.

So if you go out there and put a new blog post on

your website, if you are struggling to get this new
blog posts index, then what you can do is add an
internal link from one of your existing pieces of
content with backlinks and simply linked to your
new blog post. And that blog post is going to get
index much faster than if you have no internal links
to it whatsoever.

What I want to share with you in this video is an

internal linking strategy that we use ourselves at
the agency to generate big results for our clients
in literally the first couple of months. So we always
carry out internal linking in the first month of
taking on a new client. This ensures that we are
effectively utilizing all of the power the site
already possesses, meaning that we have to invest
in less supporting content. And invest in less
backlinks too, which of course, it reduces our
overall cost of the SEO campaign. As with all of my
courses, I like to provide case studies to really
showcase how effective these strategies actually
are. So that's exactly what I'm going to do here.

So we took on a client called Made Simple Media

back in February. Made Simple Media is a web
design company based in Horsham, which is a
county here in the United Kingdom. So they're
basically a local business. So as a result, the
keyword they are targeting is going to be the
service they offer plus the location they are
targeting, which in this instance is going to be web
design Horsham. For the data-driven learners who
are wondering how many searches this keyword
gets every single month, I will save you the time.
This keyword gets searched for 170 times every
single month.

So as always, we carried out the internal linking

process in the first month of the campaign. We
typically have two processes we follow for internal
linking, each with a slightly different goal. The first
strategy is to find existing internal link
opportunities, which I showcase in the ultimate
SEO training course. And essentially the way you
do that is by carrying out a site operator search
plus the client's main keyword. And then what
Google is going to do is return all the websites on
that page, which mentions that keyword you are
targeting. So you can then go into that page and
add your internal link.

However, the other method, which I didn't show,

which is our second process, is how to find the
most link to pages on the site and then create an
internal link opportunity. You see, whilst the first
process is good, it doesn't allow you to take the
most effective use of the existing backlink profile
of a website. For example, a client may have the
majority of the backlinks pointing to a page on the
site that doesn't mention the main keyword they
are targeting. So if you go ahead and just use
method one, then you're not going to find the
really powerful pages. So just to kind of add a bit
more clarity on what strategy two is all about. With
strategy two, the main goal of this strategy is to
find the most linked-to pages on a client site and
then update the content to create an internal link
opportunity.

So let me show you exactly how you can do this.

I'm going to go over to my SEO tool of choice,
which is SEMrush. Of course, if you use Ahrefs,
then you can use that tool as well. It's pretty much
the same process. But essentially what you want
to do is carry out a search for the site you are
working on. So in this example, I'm going to follow
suit and show you exactly what we did for our
client site, Made Simple Media. So I've simply
entered in Made Simple Media to SEMrush. What
I'm going to do now is go over to backlinks. And to
find the pages on this site which has the most
backlinks, you want to go over to the overview tab.

You want to scroll down to the bottom and on the

left-hand side, you should see something that
says these top pages. And essentially what this is,
this is the top pages on their website, based on
the amount of referring domains these pages
have, AKA these pages on their website have the
most backlinks. So let's go ahead and click view
full reports. And what I want to do on this page is
make sure that all of these URLs are filtered by
domain. So let's go ahead and give that a click.
Oops. I think it was actually right the first time.
And this way, what we are doing is telling SEMrush
to show us the URLs in order of priority, in terms of
how many referring domains they have.

The reason why you want to filter your results by

domains and not backlinks is that as you will
already know, the same website can link to the
same page multiple times. And when it comes to
reviewing these pages from an SEO battling
perspective, you really want to focus on unique
referring domains. As referring domain is a much
more reliable metric to go by. So you can see that
the number one and the number two at most links
to pages on the website are of course, the home
page. Then below that we actually have the web
design service page.

So what we can do is go into this web design page

and then add an internal link to the page we are
trying to rank. As that way, we are going to benefit
from all of these referring domains and backlinks
that this URL already has. Now, if you actually go
ahead and open this URL, you can see we've
actually already done that. So if you scroll down on
web design, you can see we added in our internal
links for the client site like so. We just simply said,
we offer web design in Horsham and service
clients throughout West Sussex, Brighton, and
Crawley.

So these are actually additional locations that the

client wanted to target. But the initial internal link,
which we added was this one right here, web
design in Horsham. As of course, that is a keyword
we are going after in Google. And the page the
client is actually trying to rank for this keyword is
actually their homepage. And if you click that
internal link, it's going to link to the client's
homepage. As of course, that is the page we are
trying to rank in Google for that specific keyword.

So you might be wondering, okay, you added your

internal link to that page. What kind of result did
that generate to the client site? Well, it's important
to note that we didn't just add one internal link. We
actually added four internal links in total. Literally
just following the same process I just showed you.
Just by reviewing, which are the most linked-to
pages on the website, going into the copy and
then added in an internal link. But essentially, if
you fast forward two weeks later, these are the
results we managed to achieve from our internal
linking campaign. You can see web design
Horsham, we went up seven positions in Google.
Onto the first page of Google, as there's obviously
10 results per page on Google. Web design
company Horsham, another variation of the web
design Horsham keyword. We went up six
positions. So once again onto page one on Google.
And we had some really nice jumps as well for our
other variation of that keyword web designer
Horsham, again in position nine on Google. And we
went up 12 positions, so on the first page of
Google for that one as well.

So this just goes to show you just how impactful

these changes can actually be. Internal links
should definitely not be overlooked. I mean, in
total, we went up 61 positions across all these
keywords just by adding internal links. Very easy.
And it's very quick to do.

And the great thing about adding these internal

links is that once the client was on page one, we
actually sent him an email just to let him know
that, hey, his name is actually Dave. We said, hey,
Dave, you're on the first page of Google and we
achieve these results so quickly by basically
adding internal links on your website. He then
replied to our email and said, hi, Josh. Yes. I was
amazed also to see that initial jump. I like to hear
about this stuff. Thanks for the information. I have
every faith in you. And I know it's early days so far.
Excited to see how we get on over the next few
months. And the great thing about this email is
that he said, I actually had an inquiry from a
Horsham company today. So it's a great start. So
this isn't just a case of getting a client website
onto page one on Google, it's actually getting a
site onto page one on Google and actually
generating inquiries.

Now, one important thing, which I just want to

note, is that when you are reviewing the pages on
the website, which has the most backlinks, you
want to make sure that you only add internal links
to pages that are relevant. So because we are
trying to rank for the keyword web design
Horsham, we added an internal link to that page
from a page which is all about web design. You
don't want to go ahead and find any random page,
maybe your contact page for example. As if you'd
go ahead and add an internal link from that page
to your new target page, then what you are doing
is telling Google that both these pages are similar.
And that can cause a lot of problems when it
comes to topical relevance, which of course, you
already know just how important that actually is
now.

So try to really focus your efforts on finding the

most relevant page as possible. And then simply
once you find your page, all you need to do is go
into that page and then actually add another line
of copy, so a sentence, literally. And add your
internal link. And like I said, we've done that for
other pages on this client site as well. So we've
got this page right here, which is targeting the
county of West Sussex, which is another place in
the United Kingdom. So if you go ahead and
actually Google this keyword web design West
Sussex, you will see once again, internal linking is
working really, really well. And we have our client
right here in position one, right at the top of
Google.

And what's really cool to know as well, is that this

client right here, Made Simple Media, they actually
sent us video testimonials. If you go on ClickSlice
and go to results, you can scroll down and see we
have a client right here, Made Simple Media. And
essentially it's just him letting us know how
impactful this has actually been on his business.

So I hope you found that video useful and it

opened your eyes to just how effective and how
powerful internal links can be when you are using
them the right way. Now, remember you want to
leverage an existing site as much as possible
before you go out there and start investing time in
supporting content and backlinks, as it's going to
make your life way, much easier. I'll see you in the
next video.

Section 3: Click Depth - Everything You Need

To Know:

In this video, I want to go over the concept of click

depth as a ranking factor as a lot of people do not
seem to be talking about this, which is quite
surprising. Joe Mueller, who is a webmaster trend
analyst at Google, he revealed in a video on
YouTube that more weight is given to pages in
search results based on how many clicks it takes
to get to them from a site's home page. So just to
show you that in writing so you do understand
exactly what I mean by that, is more weight is
given to pages in search results based on how
many clicks it takes to get to them from a site's
home page, which basically means how many
clicks it takes to get to a site's page from your
home page has an impact in regards to SEO and
ranking signals. So let me go ahead and show you
this example of a website's layout now, to give you
an idea.

So here we have a website just called home.

They've got category pages below home, then
below the category pages, they have
subcategories and under the subcategories, they
have products. So if I wanted to get to this product
right here, I would have to go into the website's
homepage, click the category, then click again to
get into a subcategory, and then click one more
time to get to the actual product. So what that
means is that this page right here at the bottom,
my mouse has just gone, product, this page in
Google's eyes isn't going to be as important as the
page before it, the subcategory. And then this
subcategory page, isn't going to be as important
as the page before that, which was a category.
And of course, the page for the category is the
home page. So essentially, what this basically
means is the closer your pages are to your
homepage in terms of clicks, the more important
Google deems these pages to be. And as a result,
the more likely they are to rank higher in Google.

Now I'm not saying this is a really, really big

ranking factor and if you go ahead and do this on
your website, you're going to be on page one. But
it's really important to note because a lot of
people do not seem to be talking about this and it
is indeed actually a ranking factor as confirmed by
John Mueller. Now, of course, when Google put out
a lot of information about SEO, you don't always
want to follow everything they say, as they have
said so many times that link building does not
work, but of course, that's in the best interest for
people to think that as of course if people think
link building don't work, guess what? They're not
going to go out there and build links. They'll
probably end up spending money on Google ads
instead, which is actually where Google makes
97% of their revenue.

So when it comes to Google giving out advice, you

really want to take what they say with a pinch of
salt. But the reason why I'm showing you this in
this particular video is because I've tested this
myself and I've tested this on other client sites as
well. And I've always seen a positive movement in
regards to Google rankings, which is exactly why if
you go onto my agency website, ClickSlice, which
is this screen right here. If you go under services,
we actually have a page now for local SEO
services. I didn't initially have this under the
services tab in my menu because I didn't want
people coming onto my website and thinking that
we only provide local SEO services. So what I did
is actually go ahead and hide this page from the
menu. However, as soon as I actually added this
page in the menu, like so, so one click away to get
to local SEO services, this page actually ranks a lot
higher up on Google.

I believe if you actually google the keyword we're

going for which is local SEO services, London, if
you scroll down, you've got position one Brafton,
Pearlemon, and then below that you have
ClickSlice. So we are in position three for this
keyword. And before we actually added this page
to our menu at the top, we were actually in
position nine. So towards the bottom of page one,
and we're now towards the top of page one. So
again, it definitely does have quite a big impact on
rankings. If you already have a well-optimized
website.

Now we've done this for all our other services as

well. For example, the same applies to link building
services. If you go ahead and Google that keyword
link building service London, and which of course
is where we are based. We've got all the ads at the
top of Google like so. In position one, you've got
Click Intelligence which is quite similar to our
name and in position two you have us right here,
[Link]. So once again, this is just by
adding our pages in the menu of our site, just to
help really convey to Google that these pages are
definitely important and they should be given
more weight in terms of rankings.

Now what's important to note as well, is that when

you actually add a page in your menu on your site,
what you are actually doing is also adding an
internal link. So your menu, or at least on my menu
on my site is going to be visible on every page, no
matter what you visit on the site. So as a result,
every page in your site is now going to be linking
to the pages you add in your menu. What that does
is create lots of internal links to the page you'd like
to rank as well. So, it's kind of a double benefit. So
I highly recommend that what you should do is
view all the most valuable pages on your site, AKA
the pages which drive your sales, inquiries,
whatever those pages may be. Go ahead and get
them higher up mentioned towards your home
page, which of course, is going to decrease your
click depth on your website. And then you should
see an increase in rankings on your site.

So if we go over to Amazon, just to give you

another live example, let's imagine that I want to
buy a laptop off Amazon. I could come up to the
search bar and search for laptop, which should be
probably the simplest way to do it. But if you base
it on click depth, then what you have to do is go to
all, right here from the menu. So that's one click. I
then have to find the right category, which is going
to be this one right here, electronics and
computers. So, that's my second click. Then I
need to find laptops, which is here. So, this is
going to beat my third click. That is now going to
load the page with laptops. So to find a laptop
page, it takes me three clicks within Amazon. And
even then I'm not actually on the actual product
page I want to buy.

So let's imagine I want to buy this MacBook Air

right here. If I want to buy that MacBook, again
that's another click which is four clicks into the
site. So in the eyes of Google, this page right here,
selling in this Apple MacBook, this is way less
important to Google and Amazon because it's four
clicks deep into the site in comparison to the main
category, electronics and computers. So, the key
takeaway for site owners and for you is that if you
want a particular page to rank better than others,
make sure it's easy to get to from the home page.

03 - Advanced Onpage SEO [Link]