BNU

Newsletter MARCH-MAY 2024

YOUR SOURCE FOR CAMPUS UPDATES
 MARCH-MAY

CAMPUS
HIGHLIGHTS

Empower Your Journey:

BNU Unveils Fresh
Scholarship Opportunities!
Message from Head of
Admissions
"At BNU, we are dedicated to empowering talented
students from across Pakistan to unlock their
potential, regardless of their financial circumstances.
That's why BNU is thrilled to announce that 36% of
our student body receives scholarships every year,
and we have just introduced five new categories to
fully support even more students.

Our scholarships can cover up to 100% of tuition

fees, ensuring that financial barriers don't hold you
back from achieving your dreams and making a
meaningful impact in your life. Apply now and
join BNU to become a future leader and change
maker globally!"
Zainab Sanik, Head of admissions, BNU.

VC Scholarship 100% Scholarship

Dean’s Scholarship 100% Scholarship

Need Based Scholarship up to 50% Scholarship

Merit Based Scholarship up to 75% Scholarship

Transgender Inclusion Scholarship 50% Scholarship

Sports Scholarship 50% Scholarship

BNU Institutional Support 25% Scholarship

Vice Chancellor Awarded Coveted
Senior Fellowship by Harvard
University
Dr. Moeed W. Yusuf, Vice Chancellor, has been
named a Senior Fellow at Belfer Center for
Science & World Affairs at Harvard University’s
Kennedy School, acknowledging his outstanding
leadership and policy contributions. His
appointment underscores his vast expertise in
government and academia, notably in addressing
security matters in Pakistan and South Asia.

Consultative Workshop on
Strengthening Policymaking for
Cultural and Creative Industries
BNU hosted a consultative workshop gathering over 70
professionals from diverse backgrounds in cultural and
creative industries to discuss the project, “Improving Data
Collection among National and Provincial Statistical
Agencies to Strengthen Policy Making for the Cultural
and Creative Industries,” funded by the International
Fund for Cultural Diversity (IFCD) of UNESCO. Led by
Mr. Zaeem Yaqoob Khan, the workshop featured
presentations on the project's goals, inclusive definitions of
cultural terms, and prototypes of economic quantification
instruments tailored for Pakistan's context.
BELYMPIAN 2.0
The second edition of BNU BELYMPIAN 2.0, held in May, 2024, was a dynamic
interuniversity sports event featuring over 800 athletes from various prestigious institutions
in Lahore, including FCCU, LSE, FAST, COMSATS, RIPHAH International, Minhaj
University, CMH, UCL, and BNU. Highlights included FCCU winning the cricket finals
against BNU, LSE's football team triumphing over FCCU, and FCCU's male and female
basketball teams defeating FAST and Minhaj Universities, respectively. In badminton,
LSE's male players excelled against FAST, while BNU's female team overcame FCCU.
FAST University claimed the male table tennis title, with FCCU winning the female
category. FCCU also secured victories in both male and female volleyball and the
throwball match. With such outstanding performances, FCCU was awarded the best
delegation.
Distinguished UK University Leaders Visit
BNU
BNU hosted a distinguished delegation of senior
leaders from UK universities, facilitated through
the efforts of the British Council and HEC
Pakistan. The gathering was dedicated to
enhancing international collaboration and
academic synergies between Pakistan and the
UK.

Uzair Shahid Honored by

US Consul General
Uzair Shahid, Head of Innovation & Incubation
at BNU received a plaque from US Consul
General, Kristine Hawkins in Lahore. The award
recognized his efforts to strengthen the Pak-US
Alumni Community by fostering capacity building
for entrepreneurs and startups.
 RESEARCH, INNOVATIONS
AND PARTNERSHIPS
MoU Signing Ceremony for
Establishment of China Studies Chair
BNU celebrated a significant milestone with
the signing of an MoU to establish a China
Studies Chair, attended by Consul General of
China in Lahore, Mr. H.E. Zhao Shiren. The
agreement emphasizes academic collaboration
and research between Chinese universities,
think tanks, and BNU. A dedicated course on
Chinese Studies will be introduced at BNU
under this agreement.

Hospitality Management Department

Partners with University of Florida
BNU’s Department of Hospitality and the
School of Hospitality Management at the
University of South Florida, USA, forged a
momentous partnership, marking a significant
step in international academic collaboration.
The MoU was signed by Dr. Cihan
Cobanoglu, Dean of Hospitality Management
at USF, and Dr. Atif Hassan, Founding Head
of the Department of Hospitality
Management.
BNU and Nishat Forge
Groundbreaking
Partnership
A groundbreaking partnership between BNU
and Nishat was marked by the signing of an
MoU, aiming at mutual growth and
development. The collaboration encompassed
various initiatives such as brand ambassador
programs, workshops, industry visits, and
event collaborations, providing students with
immersive experiences and practical exposure.
 SOCIETIES & CLUBS

Climate Action Coalition's

Tree Plantation Drive
The BNU Climate Action Coalition in
collaboration with the Lahore Conservation
Society, organized a tree plantation drive. Ms.
Imrana Tiwana, Climate and Environment
Head of Initiative at BNU, and Mr. Naeem
Ahmad Bajwa, CEO of the Lahore
Conservation Society, led the initiative.

Girls Dominate Badminton and Arm Wrestling

at FCCU Sports Fest'2024
Our talented girls secured the 1st prize in both the Badminton and Arm Wrestling
categories at the FCCU Sports Fest'2024. It's a testament to their hard work and
dedication!.
Students Achieve Success
at FCCU Olympiad
Our Badminton champions clinched victories in
Badminton and Arm Wrestling at the FCCU
Olympiad. Mahnoor Shafiq won 1st prize in
Badminton (Doubles), while Wajeeha and
Alyan Bukhari secured winner and runner-up
positions in Arm Wrestling, respectively.

Our Football Athletes Shine

at HEC Championship
In an unprecedented feat, BNU's football team
secured 6th place in the HEC All Pakistan
Football Championship 2024, leaving an
indelible mark on the university's sports history.

Celebrating Peace Day at BNU

The BNU Debating Society, Progressive Student
Forum, BNU CulArt, and BEADS collaborated to
celebrate Peace Day, where students, faculty, and
staff united to honor the significance of harmony and
understanding. The event was filled with peace-
themed activities promoting empathy, tolerance, and
conflict resolution.

BNU Econ. Society Secures 2nd Place at

LSE ECONOTHON 2024
The Economics Society achieved second place
at LSE ECONOTHON 2024, surpassing
competitors from 10 universities with
exceptional teamwork and expertise. The
winning team, consisting of Rida Shahid,
Fatima Shahid, Hamza Ahmed, Asma Awan,
and Arghas Qazi, earned a prestigious title
and a cash prize for their stellar performance.
BNU ISOC Hosts
Heartwarming Iftar
Dinner
BNU ISOC organized a heartwarming iftar
dinner, bringing together over 200 hostelites,
staff, and wardens, with Vice Chancellor Dr.
Moeed Yusuf as the esteemed chief guest. The
evening was marked by camaraderie and
delicious food, creating lasting memories for
all attendees.

Social Blood Bank

Collaborates with Noor
Foundation
The Blood Donation Society in collaboration with
the Noor Thalassemia Foundation arranged a blood
donation camp. The enthusiastic participation of our
faculty and students led to the collection of 67 blood
bags for the noble cause.

Workshop for Autistic

Learners by Animal Club
BNU Animal Club organized a workshop at
Oasis Autism School, using animal
metaphors and activities to teach emotion
regulation to the children. The experience
proved humbling and insightful for all
involved, fostering empathy and
understanding.
Maya Tree Red Talk Series
Explores Imperialism and
Latin America
Maya Tree Society hosted a captivating "Red
Talk" session with Mr. Alejandro Bodart,
former member of the Buenos Aires
Legislative Assembly, delving into
imperialism's impact on Latin America's socio-
political landscape.

Team BEADS Wins at

Kinnaird Dramafest 2024
"IRTIQA" by Team BEADS, a mime play designed
and directed by Abdullah Moin, was performed at
Kinnaird Dramafest 2024. The ensemble cast
portrayed human emotions and the need for social
community through precise movements synchronized
to music, impressing the audience and judges.
BEADS secured first position at the event.

BEADS Triumphs at Theatro

2024
BNU Entertainment & Dramatics Society (BEADS)
participated in Theatro 2024, hosted by FCCU
Dramatics Club, securing awards for Best Moment,
Best Choreography, and Best Mime.
 BNU CENTRE FOR POLICY
RESEARCH (BCPR)
Panel Discussion to commemorate the
73rd anniversary of Pakistan-China
diplomatic relations
Beaconhouse Centre for Policy Research (BCPR) and the China Studies Chair organized
the "Panel Discussion to Take Stock of Pakistan-China Special Relationship from 1949-
2024" to commemorate the 73rd anniversary of the establishment of diplomatic relations
between Pakistan and China. The event featured a lively exchange of ideas about Pakistan
and China’s close diplomatic relations and support of each other in times of geopolitical
crisis.

Roundtable on “Strengthening Pakistan-US

Linkages in Education, Technology, and Skill
Development”
BCPR convened a roundtable on "Strengthening Pakistan-US Linkages in Education,
Technology, and Skill Development," featuring speakers like Mr. Michael Kugelman, Dr.
Tahir Kamran, and Ambassador Mansoor Ahmad Khan. The event aimed to enhance
cooperation between the two countries and launched a policy paper authored by
Ambassador Mansoor Ahmad Khan.
 DISTINGUISHED LECTURE SERIES:
BNU TALKS
Navigating the Future of Hospitality
Management by Azam Jamil
Mr. Azam Jamil, Chief Hospitality Officer at
Ambiance Hotels & Resorts, explored the future of
hospitality management, leveraging his recognized
expertise in the Tourism and Hospitality sector. His
session focused on the dynamic landscape of
Hospitality Management, emphasizing the
significance of professional development, self-
assurance, mentoring, and self-discipline within the
industry.

Session on Applying Big Data

& AI in Biomedicine
Dr. Hammad Naveed, head of the AI Labs at
Soliton Technologies and Adjunct Professor at
NUCES-FAST, delivered an insightful talk on
"Applying Big Data & AI in Biomedicine",
organized by SCIT. With a PhD in Bioinformatics
and vast research expertise, Dr. Hammad
highlighted the importance of a growth mindset
and discussed ongoing projects.

Session on “Unlocking Policy

Dynamics”
The seminar "Unlocking Policy Dynamics," with
experts Syed Hassan Akbar and Majid Mahmood,
offered participants valuable insights into policy
formation and implementation. Led by seasoned
experts from both public and private sectors, the
event, facilitated by the Office of Research,
Innovations, and Partnerships, was appreciated for
its enlightening perspectives on policy dynamics.
HUM Network CEO's
Insightful Session on
Digital Media
The School of Media & Mass Communication
(SMC) had the honor of hosting Mr. Duraid
Qureshi, CEO of HUM Network Ltd. During
the session, he delved into the intricate realms
of Digital Media and OTT platforms. Mr.
Qureshi eloquently addressed the dynamic
media landscape, exploring the future
prospects of media in both traditional linear
and digital formats, as well as investment
trajectories.

Seminar by Mr. Issam

Hamid on Macro Trends in
Business
BNU welcomed Mr. Issam Hamid, a distinguished
professional with a 25-year career in leadership
roles at renowned companies, for a seminar on
"Macro Trends in the Evolving Business World,"
offering valuable insights on global market
dynamics, strategic approaches, and inspiring
career journeys.
 Seminar on Exploring the
Art of Organizing
Conferences and Summits
The "Organizing Conferences, Events, and
Summits" seminar featured distinguished speakers,
Mr. Abbas Hassan and Dr. Saadia Zahoor,
offering insights into event management inspired
by the Islamabad Security Dialogue. Mr. Abbas
Hassan shared expertise in policy-making and
academia, while Dr. Saadia Zahoor, a Policy
Expert in Non-Traditional Security, enriched the
discussion with her practical knowledge.

MCB Recruitment Drive

& Financial Literacy
Seminar
MCB's recruitment drive and financial
literacy seminar were transformative for
attendees, offering insights into career
pathways and essential financial skills. The
event showcased professional opportunities
within MCB, fostering interactive sessions
and networking with industry professionals.

Seminar on Expansion of Pakistani

Startups to Berlin & Europe
The Initiative on Innovation & Incubation,
ORIP, organized a seminar on "Expansion of
Pakistani Startups to Berlin & Europe," led by
Dr. Talat Mahmood, offering insights into the
startup landscape in Berlin, emphasizing the
importance of leveraging AI and Deep
Learning Models, and engaging attendees in
discussions about international expansion
challenges and opportunities.
 SCHOOLS
INSTITUTE OF PSYCHOLOGY
Empowering Minds: Mental Health Week Sheds
Light on HIV/AIDS Awareness
The Institute of Psychology, in collaboration with the Punjab AIDS Control Program,
organized a vibrant Mental Health Week. Activities included Inter-University and Inter-
Schools/Colleges Poster Competitions on Day 1, graced by distinguished guests like Prof.
Dr. Rafia Rafique, President of the Pakistan Psychological Association, with over 30
educational institutions participating. Day 2 showcased an Inter-University Quiz
Competition, drawing 11 dynamic teams. Day 3 was highlighted by an Inter-University
Performing Arts Competition, where universities showcased their creative talents in
theater, music, and dance, advocating mental health awareness and challenging AIDS
stigma. The week concluded with a touching charitable initiative, as students distributed
care packages to Fountain House patients, fostering community, unity and compassion.
 Director Chairs Keynote
Session on Sports Psychology
Prof. Dr. Ruhi Khalid chaired a keynote session on
Sports Psychology at the "Nurturing Talent and
Mental Health in Youth" seminar. The event,
organized by the Pakistan Psychological Association
and Punjab's Youth Affairs and Sports Department,
benefited greatly from Dr. Khalid's expertise.

Students Volunteer at
Punjab Institute of
Mental Health
Psychology undergrad students volunteered
at PIMH under the guidance of renowned
psychiatrist Dr. Saad Bashir Malik, aiming
to gain practical experience and support the
mental health sector.
Training Workshop for
School Counselors in
Karachi
IP conducted an impactful 3-Day Training
Workshop on Cognitive Behavior Therapy Skills
for School Counselors in Karachi aimed at
enhancing the skills and knowledge of the school
counselors.
Workshop on Drug
Rehabilitation and Relapse
Prevention
Mr. Abdur Rehman Sadaqat, COO & Addiction
Psychologist at Willing Ways Pakistan and an
alumnus of BNU led a workshop for MS students
incorporating techniques from Crucial
Conversations and 7 Habits of Highly Effective
People, along with NLP and CBT strategies.
 MARIAM DAWOOD SCHOOL OF VISUAL
ARTS & DESIGN (MDSVAD)
DESIGN SUMMIT 01: ELEVATING DESIGN TO NEW
HEIGHTS
The Design Summit Lahore 01, held at Lahore's historic Walled City and BNU Campus,
showcased design's multifaceted nature through exhibitions, discussions, and projects.
International speakers explored themes like artificial intelligence and planetary
geographies, while real-life interventions reexamined the concept of 'Jugaar'. Additionally,
a distinguished panel discussed design's role in shaping Pakistan's future, emphasizing
innovation and dialogue within the design community.
Alumna Receives President
'Pride of Performance Award'
Farrah Mahmood Rana, a notable Master of
Art Education graduate, was honored with the
prestigious President's 'Pride of Performance
Award' for her remarkable contributions to art
and education, celebrating her influential
journey and lasting impact on Pakistan's
cultural and educational realms.

Alumnus bags "Best Designer of the Year” at

Kashmir Hum Style Awards 2024
Fahad Hussayn, a renowned fashion designer
and graduate of Textile, Fashion, and
Accessories Design, has been honored with the
prestigious "Best Designer of the Year - Lawn"
award. This accolade was presented at the
Kashmir Hum Style Awards 2024. His
exceptional work continues to set new
standards in the fashion industry.

Faculty Member Wins

Sovereign Asia Art Prize
2024
Sameen Agha, a faculty member, has
received the prestigious Sovereign Asia Art
Prize 2024. This honor recognizes her
exceptional contributions and outstanding
talent in the field of art.
ALUMNUS' ARTWORK
STANDS OUT AT THE VENICE
BIENNALE
Alumnus, Basir Mahmood’s work is currently
being showcased at the NEBULA group
exhibition during the 60th International Venice
Biennale at the Complesso dell’Ospedaletto in
Venice, Italy. Mahmood's "Brown Bodies in an
Open Landscape Are Often Migrating (2024)"
challenges documentary authenticity through a
meta-narrative portraying contemporary
migration.

ALUMNA’S ARTWORK
FEATURED AT THE VENICE
BIENNALE 2024
Vidha Saumya exhibited her work in the Pavilion
of Finland at the 60th International Venice
Biennale in 2024 alongwith Artists Pia Lindman,
and Jenni-Juulia Wallinheimo-Heimonen

Alumnus Turns Worn

Qur’anic Pages into
Works of Art
Saad Mehmood, a talented visual artist
and alumnus, received widespread
acclaim for his innovative project
reviving worn Qur'anic pages into
exquisite artworks. His remarkable
initiative was prominently featured in an
Arab News article titled 'Act of
Devotion,' showcasing his dedication to
preserving sacred texts through art.
Aatiqa Sheikh Presents
Research Paper in
Washington D.C., USA
Assistant Professor, Ms. Aatiqa Sheikh
presented her paper on "Visual Culture & Meta-
Cognition" at the 3rd IAFOR Conference on
Educational Research & Innovation in
Washington D.C., USA.

Aatiqa Sheikh Invited to

Cultural Diplomacy Forum
Ms. Aatiqa Sheikh, Assistant Professor and Program Coordinator for the MA Art
Education program at the Department of Graduate & Interdisciplinary Studies,
MDSVAD, has been invited to participate in the Young Cultural Diplomacy Forum,
hosted by the Center for Strategy & Cultural Diplomacy (CSCD) in Dubai. This invitation
is a testament to her expertise and significant contributions to the field of cultural
diplomacy.

Faculty Participate in a
Conference to
Empower Women in
Pakistan's Textile
Industry

HoD Textile, Fashion & Accessories Design,

Prof. Kiran Khan and Lecturer Aiman
Gillani participated in the "Project Blueprint"
conference, advocating for women's
employment in Pakistan's textile industry.
The conference, organized by the South
Asian Federation Pakistan, GIZ German
Corporation, Sudaar, and the Government of
Pakistan's Ministry of Commerce, aimed to
promote women empowerment and
employment opportunities.
Session with Dr. Akira
Murata on the Role of AI in
Education
MDSVAD hosted an informal session with Dr.
Akira Murata, Associate Professor at Chiba
Keizai University, Japan, discussing the
application of Artificial Intelligence (AI) in
education. Attendees engaged in interactive
discussions exploring the potential of AI to
enhance educational practices and learning
outcomes.

Salima Hashmi's Retrospective

Exhibition
Salima Hashmi, Director of UMISAA, was honored with a retrospective exhibition titled
'…And Then Came Spring', a collaboration between Lahore Literary Festival, NCA, and
Rohtas 2 Gallery. Showcasing her visual journey from the 1960s to the 2020s, the
exhibition highlighted her enduring artistic legacy and unwavering commitment to pushing
boundaries.
 RAZIA HASSAN SCHOOL OF
ARCHITECTURE (RHSA)

Sidra Nadeem won 3rd place

in Architectural Photography
Competition
Sidra Nadeem, a fifth-year student of RHSA
BNU achieved 3rd place in the prestigious 6th
BAE IAP Architectural Photography
Competition. Her submission, centered on the
theme of urban voids, impressed judges among
22 participants from various architectural
institutions.

Inspirational Lecture by Ar.

Yahya Jan
Renowned Architect Yahya Jan, President of
NORR, delivered an engaging lecture titled
‘The Story of Ciel’, discussing the development
of Dubai's tallest hotel tower. He provided
insights into NORR’s interdisciplinary culture
and reviewed third-year students' high-rise
designs, offering valuable feedback.

Muhammad Omar Farooq

Presents at IAPEX 2024
Mr. Muhammad Omar Farooq, Head of the
Architecture Department, showcased innovative
architectural solutions and advancements at The 19th
International Exhibition of Building Products
(IAPEX 2024) in Karachi. His participation
underscored the department's significant
contributions to the architectural discourse and
industry developments.
 SCHOOL OF COMPUTER &
INFORMATION TECHNOLOGY (SCIT)

From Coding to Innovation:

Alumna’s Trailblazing
Journey in AI Sports Tech
Hafsa Tahir, a Software Engineering alumna,
transitioned to entrepreneurship, founding Agit
in San Francisco, USA, a pioneering AI sports
tech startup aimed at making fitness more
accessible globally. Mentored by BNU faculty,
she established UShapeUP and later led
Founders Bay, shaping her journey as a beacon
of innovation in the tech industry.
Alumnus Receives MSc.
Project Prize at
University of Essex, UK
Hassan Raza, a Software Engineering graduate,
received the MSc. Project Prize at the University
of Essex, UK, awarded for the highest marks in
the MSc. project. His pioneering project on
multi-motion recognition aims to assist medical
professionals in understanding and treating
patients with communication challenges,
showcasing his commitment to using technology
for societal betterment.

Alumnus Promoted to Senior

MIS Consultant Role at USAID
Sharjeel Amir, an accomplished graduate of BSc.
Computer Science, reached a milestone as he
assumed the position of Senior MIS Consultant
at USAID Global Health Supply Chain
Program. This promotion reflects his dedication
and expertise, offering an opportunity to drive
efficiency and enhance health outcomes
worldwide.
 SCHOOL OF EDUCATION (SE)

Dr. Tariq Rahman’s Book

“Pakistan’s wars” wins first
prize at UBL Awards
Dr. Tariq Rahman’s book “PAKISTAN'S
WARS : AN ALTERNATIVE HISTORY”
clinches first prize at the 11th UBL Literature
and Arts Awards in the best Non-Fiction English
category.

SE Celebrates Culmination
of 2023 Success Lab
SE marked the successful conclusion of the
2023 Success Lab with a certificate
distribution ceremony. Dean SE, Prof. Dr.
Tariq Rehman highlighted the initiative's
significance.

Guest Talk on Artificial

Intelligence & Ethics
SE hosted a guest talk for the
interdisciplinary course 'Leadership in the
Age of Artificial Intelligence,' welcoming Dr.
Muhammad Shahbaz to discuss 'Artificial
Intelligence & Ethics.'
Faculty Member Delivers
Guest Lecture at LUMS
School of Education

Ms. Aruj Khaliq, an alumna and visiting faculty

member, was invited by the Dean's office of
LUMS School of Education (SOE) to deliver a
guest lecture on "Whole School Approaches to
Sustainability." Her session engaged M.Phil
scholars in discussions on contemporary debates
and practical applications in sustainable
education practices.

Shabana Ahmed Delivers Talk

on Gender and Language
Shabana Ahmed, Head of the English Language Unit
and Senior Assistant Professor,, delivered a seminar on
Gender and Language at Government Graduate
College for Women. Her insightful talk explored the
intricate connection between language and societal
gender perceptions, sparking engaging discussions
among faculty and students alike.

MPhil Students' Experiential Learning

MPhil students at BNU participated in hands-on learning through visits to Dare Arqam
Bashir Avenue 2, Jia Bagga, Punjab Branch, as part of their Educational Leadership and
Management (ELM) and Linguistics and TESOL programs. They observed teaching and
learning processes, collecting data for analysis and crafting school improvement plans for
classes, reflecting BNU's commitment to providing exceptional learning opportunities.
 SCHOOL OF MANAGEMENT SCIENCES
(SMS)

BBA Student Thrives as

Amazon Advertise
Khizar Raza Zaidi, a 6th semester BBA
student, shifted from freelancer to agency
owner, achieving remarkable success. Leading
a team of 21 at SellerExa, Khizar attributes
his accomplishments to the School of
Management Sciences, where he learned to
adapt, persevere, and innovate.

BBA STUDENTS’
EXPERIENTIAL LEARNING!
BBA students, specializing in Marketing,
visited Coronet Foods (English Biscuits - Peek
Freans) in Haripur to gain practical insights
into the production of biscuits and cookies.
During the visit, the students refreshed their
concepts and asked a wide range of questions
related to product development, market
strategies, and more. Additionally, as part of
the excursion, the students explored nearby
locations, striking a balance between academic
study and extracurricular activities.
Dr. Ali Abbas Chairs
Session at Business
Management Conference
Dr. Ali Abbas, Cluster Head of Marketing,
presided as a session chair at the esteemed
9th International Conference on
Contemporary Issues in Business
Management, hosted by another Higher
Education Institution (HEI).

Dr. Ali Abbas publishes paper in Scopus indexed,

ABDC Journal
Dr. Ali Abbas, Asst. Prof. & Marketing Cluster Head at School of Management Sciences,
BNU publisheed a paper titled CSR ad impact on purchase intention in Scopus indexed,
ABDC Journal.

Workshop on Commercial
Policy and Pricing
Management
The School of Management Sciences
conducted a comprehensive workshop on
Commercial Policy and Pricing
Management, led by industry-academia
expert Dr. Jacek Wallusch, focusing on
evolving pricing strategies in EU markets.

Dr. Muhammad Zafran

Publishes in HEC
Recognized Journal
Dr. Muhammad Zafran, Assistant
Professor, co-authored an article titled
"Adoption of Environmental Technologies
in the Hotel Industry" in a prestigious
HEC-recognized, Scopus-indexed journal.
 DEPARTMENT OF HOSPITALITY
MANAGEMENT

Hashoo Group CEO Visits

Hospitality Management
Department
Mr. Bestien Blanc, CEO of Hashoo Group
Hospitality, and Mr. Haseeb A. Gardezi,
Executive Director, visited BNU's Department
of Hospitality Management. Mr. Blanc
emphasized the importance of hospitality
education, sharing insights on collaborative
arrangements between BNU and the Hashoo
School of Hospitality Management,
highlighting internship and job opportunities
for students.

BNU and HSHM

Accredited as CTH UK
Teaching Center
BNU and Hashoo School of Hospitality
Management (HSHM) have been approved
as official Teaching Centers for CTH UK
(Levels 4, 5 & 6), signifying commitment to
delivering high-quality hospitality
management education aligned with
international standards set by CTH UK.
Hospitality Management Students Acquire
HACCP Certification
Hospitality Management students successfully
acquired their Hazard Analysis Critical Control Point
(HACCP) Training Certification following a rigorous
two-day training at Pearl Continental Hotel Lahore.
Facilitated by Hashoo School of Hospitality
Management, the program enabled students to delve
into essential aspects of food safety, hygiene, and
quality assurance, offering hands-on experience in
exploring kitchen facilities at PC and reinforcing the
seven practical principles of HACCP.

Renowned Hospitality
Experts Engage with
Students
Dr. Cihan Cobanoglu, Dean of the School of
Hospitality Management at the University of
South Florida, and Dr. Faizan Ali, Associate
Professor at the same institution, visited the
Department of Hospitality Management,
delivering an engaging session to the students.
They offered career guidance, insights into
global hospitality trends, and discussed
potential academic collaboration, fostering
connections between institutions.
Exploring Futuristic Trends:
Hospitality & Tourism
Speaker Session
The Department of Hospitality Management
hosted an online speaker session with Dr. Enya
Marie D. Apostol from Mindoro State
University, focusing on the past, present, and
future of the hospitality industry. Dr. Apostol
explored the integration of technologies like AI
and VR, shaping hospitality and tourism
management.

Dr. Atif Hassan invited as a

distinguished speaker at ICOHT
2024
Dr. Atif Hassan, Head of the Department of
Hospitality Management at the School of
Management Sciences (SMS), has been invited as a
Distinguished Speaker at the 10th International
Conference on Hospitality and Tourism
Management 2024 (ICOHT 2024). With the theme
"Diversification and Expansion of Tourism
Products," the conference aims to explore innovative
strategies and trends in the rapidly evolving
hospitality and tourism industry. It is set to take
place from July 25th to 26th, 2024, in Colombo, Sri
Lanka.
 SEETA MAJEED SCHOOL OF LIBERAL
ARTS & SOCIAL SCIENCES (SLASS)

'History and Society 2024' Conference

The Department of Liberal Arts hosted its inaugural
'History and Society 2024' Conference, commencing
with a keynote address by Dr. Akmal Hussain, a
Distinguished Professor of Economics. This event
provided a rich exploration of the relationship between
history and society, featuring enlightening
presentations and discussions by esteemed scholars. It
also included a panel discussion on the Future of
Liberal Arts held by DLA students.

Prof. Dr. Tahir Kamran's

Article Published in World
Humanities Report Website
Prof. Dr. Tahir Kamran, HoD Liberal Arts, published
an article titled "The Humanities in Pakistan (1990–
2020)" on the World Humanities Report (WHR)
website, representing South Asia under the auspices of
UNESCO.

Dr. Farooq Sulehria Publishes

Journal Article
Dr. Farooq Sulehria, Assistant Professor, published
"Between Fundamentalist Anvil and Red Hammer"
in Studies in Indian Politics, exploring 1980s Afghan
women's movement. His work highlights indigenous
activism amidst foreign interventions, offering
profound insights into Afghan history
Prof. Dr. Tahir Kamran Joins Panel Discussion
at Lahore Museum
Prof. Dr. Tahir Kamran, HoD Liberal Arts,, served as a panelist at Lahore Museum for
Adnan Tariq's book "Lahore & Partition: Violence, Cross Migration, and Regeneration."
His participation enriched the discussion on the intricate dynamics of partition and its
impact on Lahore's history and society.

Faculty members present

papers at LUMS Conference
Dr. Tahir Kamran, Head of the department of
Liberal Arts, and Dr. Waqas Sajjad, Assistant
Professor at BNU's Seeta Majeed School of
Liberal Arts & Social Sciences (SLASS), presented
scholarly papers focusing on the Khilafat
movement at the 15th Annual Humanities and
Social Sciences Conference hosted by Lahore
University of Management Sciences (LUMS) on
April 19, 2024

Dr. Waqas Sajjad

Participates in a Research
Workshop in Thailand
Dr. Waqas Sajjad, Assistant Professor,
participated in a Bangkok workshop by The
Asia Foundation, where researchers from
South Asia, Africa, and the Middle East
discussed border disputes. Dr. Sajjad
presented his ongoing research on Pakistan-
Afghanistan relations.
Alumna Explores the Rich
Heritage of Attan Dance in
DAWN Article
Maryam Shakeel, delved into the cultural
significance and evolution of the Attan dance
in her article titled "A journey across borders
and continents — the evolution and
persistence of the Attan dance," published in
DAWN.

Ambassador of Kazakhstan Shares Insights

on Pak-Kazakh Relations
His Excellency Yerzhan Kistafin, Kazakhstan's Ambassador to Pakistan, delivered an
enlightening lecture to our Liberal Arts students, emphasizing the need to strengthen
economic and cultural ties between the two nations, highlighting Pakistan's strategic
advantage in connecting with Eurasia.

SLASS Hosts Distinguished Visitors and Fosters

Global Collaboration
Dr. Sana Haroon, Professor of History at the
University of Massachusetts Boston, explored
collaboration opportunities with the Department
of Liberal Arts (DLA), including plans for co-
teaching a new course. Additionally, Dr. Kevin
Greenbank, Vice President of Wolfson College at
the University of Cambridge, visited DLA,
delivering a lecture and discussing initiatives to
advance South Asian Studies in Pakistan with
DLA faculty members.
 SCHOOL OF MEDIA AND MASS
COMMUNICATION (SMC)

Alumna Clinches Best

Pakistani Film Award at
WIFF
Kainat Thebo, a distinguished MS TV & Film
alumna, won Best Pakistani Film at the Women
International Film Festival 2024 for "Made
With Love," a tribute to resilient Sindhi women.
Supported by Seeds of Peace NY and the US
Consulate, her journey reflects BNU's
commitment to nurturing creative talent.

Installation by Faculty Members at

Hungarian Cultural Institute, New Delhi
Sarmed Cheema and Usman Rana, faculty
members from the Department of Theater,
Film & Television, , showcased their work
at the Hungarian Cultural Institute in New
Delhi, India. Their installation explored the
life of renowned South Asian artist Amrita
Shergil, prompting viewers to reflect on her
legacy and influence on future generations
by examining her experiences and emotions.

Faculty Member's Short Film

Selected for Linz Short Film
Festival
Iqra Rafiq's short film "When Heart Meets Soul"
has been chosen for the Talent Academy of the
Linz International Short Film Festival 2024. This
selection underscores Rafiq's talent and creativity
in filmmaking.
Students Perform at MAAS
International Theatre
Festival Under Dr. Qaisar Abbas's guidance, our theater
students presented “Ritual” at the MAAS
International Theatre Festival 2024. The performance
explored how humans construct meaning through
codes, actions, and symbols, challenging societal
norms and offering diverse interpretations that
question established truths about race, ethnicity,
gender, belief, borders, and class.

Students Shine at
LUMS Filmistani
Festival

Short films and music videos by our female

students secured a place at the esteemed
LUMS Filmistani Festival, celebrating
women's contributions in cinema. Filmistani,
Pakistan's pioneering film festival led by
women, provides a platform for showcasing
diverse narratives and networking with
industry professionals.
Alumnus to Present Research at
IAMCR Conference in New Zealand
Rehan Tayyab, a graduate of Theatre, Film & TV
department, will present his research paper
“Quddusi Sahab Ki Bewah (2012): Decoding the
lingua materna of the transgender community in
Pakistan” at the IAMCR conference in
Christchurch, New Zealand. This forthcoming
presentation underscores Rehan Tayyab's ongoing
dedication to advancing knowledge and making
meaningful contributions to the discourse within
his field.

MS Film and TV Alumna

Clinches International
Awards
In an exceptional feat, Zainab Yunus, an alumna
of the MS Film and TV program, clinched the
Grand Prize and Best Male Diagnosis Award at
the International Festival of Reality Cinema in
Morocco with her film "Hum Awaaz."
Furthermore, her film earned selection for
screening at the prestigious South Asian Film
Festival in Montreal.

Alumnus Triumphs in 2024

Queen Mary University of
London Elections
Journalism and Mass Communication alumnus,
Hassam Naeem secured the prestigious position of
Vice President in the 2024 Queen Mary University of
London elections, leading a student body of 33,000
with distinction and vision.
Department of Journalism Faculty's
Research Publications
Faculty members of the Journalism Department,
including Rana Faizan Ali, Dr. Zeeshan Zaighum,
and Werdah Munib, recently published two research
papers in the latest edition of the Lahore Institute of
Research and Analysis Journal. The first publication
explores military-public relations in contemporary
information warfare in Pakistan, while the second
critically analyzes the media's role in policy
formation within the country's socio-political
landscape.

Faculty Conducts
Training Workshop at
UMT
HoD Journalism Mr. Rana Faizan Ali and
Program Head BS Communication &
Immersive Media, Mr. Naveed Aasim,
conducted a workshop at UMT aiming to
equip students with skills for VR and 360
production. Participants gained hands-on
experience in creating immersive content
with industry-standard tools, preparing
them for the evolving field.

Alumna to Present
Research at IAMCR
Conference in New Zealand
Farah Saman, SMC alumna, has been chosen to
present her paper "Suicide is Sinful! Religious
factors influencing Body Dysmorphic Disorder
and Suicidal Ideation in Pakistan" at the
IAMCR 2024 conference in Christchurch, New
Zealand.
 BEACONHOUSE
NATIONAL
UNIVERSITY
MARCH-MAY 2024

Beaconhouse National University (BNU) is Pakistan’s first

Not-for-profit Liberal Arts University founded in 2003. BNU is
rooted in the values of respect for diversity, inclusiveness,
social sensitivity, academic freedom and a merit-driven and
need-oriented admission policy.

BNU is a contemporary and interdisciplinary higher

education institution offering academic and research
programs in conventional and emerging disciplines in the
areas of Visual Art & Design, Architecture, Media and Mass
Communication, Liberal Arts, Economics, Management
Science, Hospitality Management, Computer Science,
Education, and Psychology.