Nail Salon Studio

ADDRESS CONTACT
10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153
https://example.com [email protected]

Prepared By

John Doe

Fall in Love with the Art of Nails

Information provided in this business plan is unique to this business and confidential; therefore,
anyone reading this plan agrees not to disclose any of the information in this business plan
without prior written permission of
 uccess Factors 7
Financial Summary 8
3 Year profit forecast 8

Company Summary 9
History 10
Products and Services 10
Salon Design 11

Market Analysis 12
Market Trends 13
Target Market 13

Strategy & Implementations 15

Advertising Strategy 16
Local Publications 16

Major Publications 17

Community Events/Organizations 17

Commute Advertising 17

Direct Mail 17

Ongoing Customer Communications 18

Management Team Members 20

Hiring Plan 20

Operations Plan 21
Functional Roles 22
Service Functions 22
Administrative Functions 22
Milestones 23

Financial Plan 24
Important Assumptions 25
Brake-even Analysis 25
Projected Profit and Loss 26
Projected Cash Flow 29
 Projected Balance Sheet 30
Business Ratios 31

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 Business planning that’s simpler and faster than
you think
Creating a business plan using Upmetrics to start and grow a business is
literally the easiest thing in the World. Simply read the instructions and fill in
the blanks. It’s as simple as that.

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400+ sample business plans will guide you through each section of your plan as a business
mentor.
1.

Executive Summary
Mission statement
Vision statement
Customer Focus
Management Team
Success Factors
Financial Summary

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 Before you think about how to start a Nail salon service, you must
create a detailed Nail salon business plan. It will not only guide you in
the initial phases of your startup but will also help you later on.
Upmetrics!

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

 Finger Art

Finger Art Nail Studio is a classy nail salon that will be opened in New York City,
United States. We have chosen New York because we think that it would be an amazing
opportunity to have the crème de la crème in society and in showbiz visit our nail hub.


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Mission statement

 Finger Art

Our mission is to provide professional and creative service to our clients- thereby
meeting their beauty needs at all times.
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Vision statement

 Finger Art

Our vision is to provide our teeming clients with the best of nail services, such
that is hard to experience in New York. We strive to achieve this with our overly
trained nail attendants and the ambiance which our salon has to offer.


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Customer Focus

 Finger Art

Finger Art will primarily serve the residents within a 5-mile radius of our
location. The demographics of these customers are as follows:
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Management Team

 Finger Art

Finger Art is led by John Moore who has been in the nail care business for 20 years.
While Mr. Moore has never run a nail salon himself, he has been doing nails since age 15
and spent most of his adult life working at several major salons. As such Mr. Moore has
an in-depth knowledge
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Success Factors

 Finger Art

Finger Art is uniquely qualified to succeed due to the following reasons:

• The Company will fill a specific market niche in the growing community we are
entering.
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Nail Salon Studio | Business Plan [YEAR]

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Financial Summary

 Finger Art

Finger Art is currently seeking $260,000 to launch. Specifically, these funds

will be used as follows:
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3 Year profit forecast

Financial Year Sales Gross Margin Net Profit

Year1 10,000 500 6,000

Year2 12,000 800 8,000

Year3 14,000 1,200 10,000

 Finger Art

In addition to providing these services, Finger Art will also be a retailer of exclusive nail
care products. Customers will find products at Finger Art that they won’t find in grocery
stores. Our prices would also be very affordable; we do not want to scare our new
clients away with our
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Nail Salon Studio | Business Plan [YEAR]

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2.

Company Summary
History
Products and Services
Salon Design

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  Finger Art

Finger Art, located at the heart of New York is a new, upscale nail salon focusing on
providing professional nail services in an enjoyable environment. It will showcase a well-
designed interior as well as a full-featured waiting area equipped with television screens
and at-request
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History

 Finger Art

Upon returning from Fort Lauderdale, surveying the local customer base, and
finding a potential retail location, John incorporated Finger Art as an S-
Corporation in 2021.
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Products and Services

 Finger Art

Below are Finger Art’s initial service offerings and in-store products sold.

Nail Technicians will be asked to perform the following services:

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Nail Salon Studio | Business Plan [YEAR]

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Salon Design

 Finger Art

Finger Art will develop a 2,500 square foot store whose key elements will include the
following:

• Stylist Booths
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Nail Salon Studio | Business Plan [YEAR]

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3.

Market Analysis
Market Trends
Target Market

Nail Salon Studio | Business Plan [YEAR]

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 The most important component of an effective Nail Salon business plan
is its accurate marketing analysis. If you are starting on a smaller scale,
you can do marketing analysis yourself by taking help from this Nail
Salon business
To unlock help try Upmetrics! 

Market Trends

 Finger Art

Quite a number of distinct trends have emerged in recent times in the nail beauty
industry which is why nail salons are positioning their organizations to attract all
and sundry. As a
matter of fact, this is one of the things that makes most nail studios spruce up their creativity
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Target Market

 Finger Art

The target market which we are all out to serve is primarily the female folks. This is
because of the fact that they are the ones who will leave no stone unturned in seeing
that they look their best. Whilst some may do this to continue to be attractive to their
partners, yet others cannot
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Nail Salon Studio | Business Plan [YEAR]

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Nail Salon Studio | Business Plan [YEAR] 14/34
4.
&
Implementation
s
Advertising Strategy
Pricing Strategy

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 After identifying the market demand, market trends, and the potential
customers of the startup, the next step is to define an effective strategy
for attracting those customers. Like marketing analysis, sales strategy
is also an
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 Finger Art

We are mindful of the fact that there is stiff competition amongst nail salons in the
United States of America; hence we have been able to hire some of the best business
developers to handle our sales and marketing. Our sales and marketing team will be
recruited based on their
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Advertising Strategy

 Finger Art

Finger Art expects its target market to be individuals working and/or living
within a 5-mile radius of its location. Our promotions strategy to reach these
individuals includes:
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 Finger Art

Finger Art will announce its opening several weeks in advance through publicity
pieces in multiple local newspapers and publications. Regular advertisements will
run to maintain
exposure to relevant markets. Community newspapers, school publications, youth sports
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Local Publications

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Nail Salon Studio | Business Plan [YEAR]

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  Finger Art

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We will make careful use of advertising in selected larger publications. [Publication or

newspaper name] has a circulation of XYZ and we can expect to reach a wider
geographic region of customers on a limited basis. Advertisements with major
publications will be used
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Major Publications

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 Finger Art

Finger Art will promote itself by distributing marketing materials and participating in
local community events, such as school fairs, local festivals, homeowner associations,
or sporting events. Since mothers are often heavily involved in such things, we will not
only reach the
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Community Events/Organizations
Start writing here..

 Finger Art

We will drive attention toward Finger Art by hiring workers to hold signs alongside
[route or highway]. Advertising on heavily traveled commute routes is an
opportunity to alert large numbers of working individuals with disposable income of
our opening.

Commute Advertising 

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 Finger Art
 Finger Art will maintain a website and publish a monthly email newsletter to
tell customers about new events, products, and more.
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Direct Mail

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 Finger Art

Upmetrics!
te buzz and awareness for Finger Art in the area.


Ongoing Customer Communications

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 Finger Art

Finger Art will blanket neighborhoods surrounding its locations with direct mail
pieces. These pieces will provide general information on Finger Art, offer
discounts, and/or provide other inducements for people to visit the salon.


Customer Loyalty Programs

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 Finger Art

Finger Art will create a winning customer loyalty program to keep its best clients coming
back again and again. When not actively providing services to customers in the store,
our professionals and other employees will make periodic, regular phone calls to
customers. These
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Pre-Opening Events

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5.
Nail Salon Studio | Business Plan [
 The management plan is also an important component of a nail
salon business plan since it gives you an estimate of the staff
required for your
startup as well as the costs incurred on their salaries. So, make sure to duly
To unlock help try Upmetrics! 

Management Team Members

 Finger Art

Finger Art is led by John Moore who has been in the nail salon business for 20 years.

While Mr. has never run a nail salon himself, he has extensive at major salons for the
past 20
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Hiring Plan

 Finger Art

John Moore will serve as the store manager. In order to launch our salon, we
need to hire the following personnel:
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Nail Salon Studio | Business Plan [YEAR]

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6.

Operations Plan
Functional Roles
Service Functions
Administrative Functions
Milestones

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Functional Roles

 Finger Art

Finger Art will carry out its day-to-day operations primarily on an appointment basis.
Walk-in clients will be served by the earliest available technicians, but priority will be
given to clients
who called ahead. In the meantime, waiting for customers can divert themselves to the lounge,
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Service Functions

 Finger Art

1.Manicures
2.Pedicures
3. Massages
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Administrative Functions

 Finger Art

• General & administrative functions including legal, marketing, bookkeeping,

etc.
• Sourcing and storing products
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Nail Salon Studio | Business Plan [YEAR]

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Milestones

 Finger Art

Finger Art’s long-term goal is to become the dominant provider of nail care and related
services and products in the area. We seek to the standard by which other providers are
judged.

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Nail Salon Studio | Business Plan [YEAR]

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7.

Financial Plan
Important Assumptions
Brake-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios

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 The last component of a nail salon business plan is an in-depth
financial plan. The financial plan crafts a detailed map of all the
expenses needed for the startup and how these expenses will be met
by the earned profits. It is
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 Little Stars

The company will be financed by John himself and he will control the direction of the
business to make sure that it is expanding at the forecasted rate. As for the nail salon
business start-up, no equity funding or outside loans will be required. With the help of
financial experts, John has
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Important Assumptions
The financial projections of the company are forecast on the basis of the following
assumptions. These assumptions are quite conservative and are expected to show
deviation but to a limited level such that the company’s major financial strategy will
not be affected.

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10,00% 11,00% 12,00%

Long-term Interest Rate 10,00% 10,00% 10,00%

Tax Rate 26,42% 27,76% 28,12%

Other 0 0 0

Brake-even Analysis

Monthly Units Break-even 5530

Monthly Revenue Break-even $159 740

Assumptions:

Average Per-Unit Revenue $260,87

Average Per-Unit Variable Cost $0,89

Estimated Monthly Fixed Cost $196 410

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Projected Profit and Loss

2024 2025 2026

Revenue $251,355.70 $406,646.90 $664,580.40

Hair and Scalp Treatment $79,587.50 $142,939.50 $256,700

Unit Sales 1,592 2,859 5,134

Unit Price $50 $50 $50

Manicure and Pedicure $102,183.20 $145,696.40 $207,738.40

Unit Sales 2,555 3,642 5,193

Unit Price $40 $40 $40

Nail Art and Design $69,585 $118,011 $200,142

Unit Sales 1,392 2,360 4,003

Unit Price $50 $50 $50

Cost Of Sales $34,082.11 $47,043.31 $67,454.83

General Costs $34,082.11 $47,043.31 $67,454.83

Nail Products $12,625.15 $17,311.52 $24,666.04

Nail Polish $6,341.24 $7,145.34 $8,051.52

Nail Art Supplies $6,283.91 $10,166.18 $16,614.52

Salon Equipment $21,456.96 $29,731.79 $42,788.79

Manicure Stations $10,145.95 $11,432.68 $12,882.69

Pedicure Chairs $11,311.01 $18,299.11 $29,906.10

Revenue Specific Costs $0 $0 $0

Personnel Costs (Direct

$0 $0 $0
Labor)

Gross Margin $217,273.59 $359,603.59 $597,125.57

Nail Salon Studio | Business Plan [YEAR] 26/34

 2024 2025 2026

Gross Margin (%) 86.44% 88.43% 89.85%

Operating Expense $234,275.61 $343,352.42 $377,174.89

Payroll Expense (Indirect

$209,364 $309,641.55 $330,051.72
Labor)

Salon Staff $67,524 $164,122.35 $180,754.44

Hairstylists $33,924 $121,702.35 $112,203.72

Nail Technicians $33,600 $42,420 $68,550.72

Administrative Staff $84,240 $86,767.20 $89,370.24

Salon Manager $55,200 $56,856 $58,561.68

Receptionist $29,040 $29,911.20 $30,808.56

Support Staff $57,600 $58,752 $59,927.04

Cleaners $36,000 $36,720 $37,454.40

Maintenance Staff $21,600 $22,032 $22,472.64

General Expense $24,911.62 $33,710.87 $47,123.17

Utilities $5,050.02 $6,924.61 $9,866.40

Electricity $2,536.46 $2,858.16 $3,220.59

Water $2,513.56 $4,066.45 $6,645.81

Salon Maintenance $5,979.69 $7,441.50 $9,267.83

Equipment Maintenance $1,956.12 $2,338.64 $2,796.07

Cleaning Services $4,023.57 $5,102.86 $6,471.76

Marketing and Advertising $13,881.91 $19,344.76 $27,988.94

Online Advertising $7,540.67 $12,199.42 $19,937.42

Local Media Advertising $6,341.24 $7,145.34 $8,051.52

Bad Debt $0 $0 $0
Nail Salon Studio | Business Plan [YEAR]

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 2024 2025 2026

Amortization of
$0 $0 $0
Current Assets

EBITDA ($17,002.01) $16,251.16

$219,950.68

Additional Expense
$8,467.02 $7,192.40 $5,812.01
Long Term Depreciation
$5,022 $5,022 $5,022
Gain or loss from Sale
of Assets
$0 $0 $0

EBIT ($22,024.01
) $11,229.16 $214,928.68
Interest Expense
$3,445.02 $2,170.41 $790.01
EBT ($25,469.03
) $9,058.76 $214,138.67
Income Tax
Expense / Benefit
$0 $0 $0

Total Expense
$276,824.7
Net Income 3 $397,588.14 $450,441.73
($25,469.0
Net Income (%) 3) $9,058.76 $214,138.67

(10.13%) 2.23% 32.22%

Retained Earning Opening

Owner's Distribution $0 ($115,469.03) ($196,410.27)

Retained Earning Closing $90,000 $90,000 $90,000

($115,469.0
3) ($196,410.27) ($72,271.60)
Nail Salon Studio | Business Plan [YEAR]

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Projected Cash Flow

2024 2025 2026

Cash Received $251,355.70 $406,646.90 $664,580.40

Cash Paid $271,802.74 $392,566.15 $445,419.73

COS & General Expenses $58,993.72 $80,754.20 $114,578

Salary & Wages $209,364 $309,641.55 $330,051.72

Interest $3,445.02 $2,170.41 $790.01

Sales Tax $0 $0 $0

Income Tax $0 $0 $0

Net Cash From

($20,447.04) $14,080.75 $219,160.67
Operations

Assets Sell $0 $0 $0

Assets Purchase $35,000 $0 $0

Net Cash From

($35,000) $0 $0
Investments

Amount Received $80,000 $0 $0

Loan Received $50,000 $0 $0

Common Stock $0 $0 $0

Preferred Stock $0 $0 $0

Owner's Contribution $30,000 $0 $0

Amount Paid $105,356.82 $106,631.44 $108,011.76

Loan Capital $15,356.82 $16,631.43 $18,011.76

Dividends & Distributions $90,000 $90,000 $90,000

Net Cash From

($25,356.82) ($106,631.44) ($108,011.76)
Financing

Nail Salon Studio | Business Plan [YEAR] 29/34

 2024 2025 2026

Summary

Starting Cash $0 ($80,803.86) ($173,354.55)

Cash In $331,355.70 $406,646.90 $664,580.40

Cash Out $412,159.56 $499,197.59 $553,431.49

($80,803.86
Change in Cash ) ($92,550.69) $111,148.91
($80,803.8
Ending Cash 6) ($173,354.55) ($62,205.64)

Projected Balance
Sheet

2024 2025 2026

Assets ($50,825.86) ($148,398.55) ($42,271.64)

Current Assets ($80,803.86) ($173,354.55) ($62,205.64)

Cash ($80,803.86) ($173,354.55) ($62,205.64)

Accounts Receivable $0 $0 $0

Inventory $0 $0 $0

Other Current Assets $0 $0 $0

Long Term Assets $29,978 $24,956 $19,934

Gross Long Term Assets $35,000 $35,000 $35,000

Accumulated Depreciation ($5,022) ($10,044) ($15,066)

Liabilities & Equity ($50,825.84) ($148,398.51) ($42,271.60)

Liabilities $34,643.19 $18,011.76 $0

Current Liabilities $16,631.43 $18,011.76 $0

Accounts Payable $0 $0 $0

Income Tax Payable $0 $0 $0

Nail Salon Studio | Business Plan [YEAR] 30/34

 2024 2025 2026

Sales Tax Payable $0 $0 $0

Short Term Debt $16,631.43 $18,011.76 $0

Long Term Liabilities $18,011.76 $0 $0

Long Term Debt $18,011.76 $0 $0

Equity ($85,469.03) ($166,410.27) ($42,271.60)

Paid-in Capital $0 $0 $0

Common Stock $0 $0 $0

Preferred Stock $0 $0 $0

Owner's Contribution $30,000 $30,000 $30,000

Retained Earnings ($115,469.03) ($196,410.27) ($72,271.60)

Check $0 $0 $0

Business Ratios
Industry
Year 1 Year 2 Year 3 Profile

Sales Growth 4,35% 30,82% 63,29% 4,00%

Percent of Total Assets

Accounts Receivable 5,61% 4,71% 3,81% 9,70%

Inventory 1,85% 1,82% 1,79% 9,80%

Other Current Assets 1,75% 2,02% 2,29% 27,40%

Total Current Assets 138,53% 150,99% 163,45% 54,60%

Long-term Assets -9,47% -21,01% -32,55% 58,40%

TOTAL ASSETS 100,00% 100,00% 100,00% 100,00%

Current Liabilities 4,68% 3,04% 2,76% 27,30%

Long-term Liabilities 0,00% 0,00% 0,00% 25,80%

Total Liabilities 4,68% 3,04% 2,76% 54,10%

Nail Salon Studio | Business Plan [YEAR] 31/34

 Industry
Year 1 Year 2 Year 3 Profile

NET WORTH 99,32% 101,04% 102,76% 44,90%

Percent of Sales

Sales 100,00% 100,00% 100,00% 100,00%

Gross Margin 94,18% 93,85% 93,52% 0,00%

Selling, General & Administrative
Expenses 74,29% 71,83% 69,37% 65,20%

Advertising Expenses 2,06% 1,11% 0,28% 1,40%

Profit Before Interest and Taxes 26,47% 29,30% 32,13% 2,86%

Main Ratios

Current 25,86 29,39 32,92 1,63

Quick 25,4 28,88 32,36 0,84

Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10%

Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40%

Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00%

Additional Ratios

Net Profit Margin 19,20% 21,16% 23,12% N.A.

Return on Equity 47,79% 50,53% 53,27% N.A.

Activity Ratios

Accounts Receivable Turnover 4,56 4,56 4,56 N.A.

Collection Days 92 99 106 N.A.

Inventory Turnover 19,7 22,55 25,4 N.A.

Accounts Payable Turnover 14,17 14,67 15,17 N.A.

Payment Days 27 27 27 N.A.

Total Asset Turnover 1,84 1,55 1,26 N.A.

Debt Ratios

Debt to Net Worth 0 -0,02 -0,04 N.A.

Current Liab. to Liab. 1 1 1 N.A.

Liquidity Ratios

Net Working Capital $120 943 $140 664 $160 385 N.A.

Nail Salon Studio | Business Plan [YEAR] 32/34

 Industry
Year 1 Year 2 Year 3 Profile

Interest Coverage 0 0 0 N.A.

Additional Ratios

Assets to Sales 0,45 0,48 0,51 N.A.

Current Debt/Total Assets 4% 3% 2% N.A.

Acid Test 23,66 27,01 30,36 N.A.

Sales/Net Worth 1,68 1,29 0,9 N.A.

Dividend Payout 0 0 0 N.A.

Nail Salon Studio | Business Plan [YEAR]

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