[TITLE OF DISSERTATION]

CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING

Submitted to Lovely Professional University In partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION

Submitted by: Group No_QM-_____

Supervisor: Name of facultyadvisor Miss. Mallika

Name of the student 1- MOHIT RANA

Roll No. RQ3702B20

Name of the student 2 -ROHIT THAKKAR Roll No.- RQ3702B22 Name of the student 3 SUVEER KUMAR Name of the student 4 Roll No.- RQ3702B21

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA

TABLE OF CONTENTS

[Link]. 1 1.2 1.3 1.4

PARTICULARS INTRODUCTION B-SCHOOLS TOP B- SCHOOLS ADVANTAGES

REVIEW OF LITERATURE

NEED and SCOPE OF STUDY

4 4.1 4.2 4.3 4.4

RESEARCH METHODOLOGY RESEARCH OBJECTIVES RESEARCH DESIGN SAMPLE DESIGN DATA COLLECTION METHOD

REFERENCES

TENTATIVE CHAPTERISATION

[Link] 1

Chapter [Link] to B-SCHOOLS 1.1 B-SCHOOLS 1.2 DEGREES 1.3 ADVANTAGES 1.4 TOP 10 B- SCHOOLS IN INDIA

2.

Review of literature

Need And Scope Of Study

4. Research Methodology 4.1 Research Objectives 4.2 Research Design 4.3 Sample Design 4.4 Data Collection Method

5 6 7 8

Result And Discussion Summary, Conclusion Limitations & Recommendations References

ABSTRACT : This paper reports the findings of the study designed to examine the factors that influence the students choice of B SCHOOLS . Data would be gathered through the questionnaire survey from students . Students would be asked with the relative importance of possible influences on their choice of their B- SCHOOL. Students selecting for B- SCHOOL would be highly distinguishable selecting other courses. B-SCHOOLS placed the most importance on external factors such as future earnings and career option. 1) INTRODUCTION : Choosing the right business school is a matter of extensive research. The time everyone spend doing this research is a very worthwhile investment, so do not take shortcuts. Most business students tend to choose the institute with the best reputation in other words, A grade institutes which have the highest ratings. In terms of overall value, this is obviously a good strategy. However, the courses offered must also suit you in all respects or you might not be able to finish it. Dropping out because the business school you chose is no longer affordable is also not very helpful. So choose wisely and poll all the options open to you before you make a final choice. Your final choice of business school must also depend on what kind of career opportunities and scope for personal development are implied. You can gauge an institutes potential for creating career opportunities for graduating students in many ways: The business school should have specific programs to help students to identify career objectives and develop career plans. It should also give importance on honing career management skills and give opportunities to implement professional development during the course. Apart from the academic curriculum, the business school should feature career-oriented workshops and hold regular company information sessions. You should also have the option of individual career counselling sessions with resident career guidance counselors.

Many business schools have their own career opportunities resource centres. These usually operate a regularly updated database of employment option B SCHOOLS : A business school is a university-level institution that confers degrees in Business Administration. It teaches topics such as : accounting,administration, economics, entrepreneurship, finance, information systems, marketing, organizational behavior, public relations, strategy, human resource management, and quantitative methods. They include schools of business, business administration, and management. There are four principal forms of business school. 1. Most of the university business schools are faculties, colleges or departments within the university, and teach predominantly business courses. 2. In North America a business school is often understood to be a university graduate school which offers a Master of Business Administrationor equivalent degree. 3. Also in North America the term "business school" can refer to a different type of institution: a two-year school that grants the Associate's degree in various business subjects. Most of these schools began as secretarial schools, then expanded into accounting or bookkeeping and similar subjects. They are typically operated as businesses, rather than as institutions of higher learning. 4. In Europe and Asia, some universities teach only business.

DEGREES ASSOCIATED:

Associate's degree: AA, AAB, ABA, AS Bachelor's Degrees: BA, BS, BBA, BBus, BComm, BSBA, BAcc, BABA, BBS, BMOS and BBusSc

MastersDegrees: MBA, MBM, MM, MAcc, MMR, MSMR, MPA, MISM, MSM, MHA, MSF, MSc, MST, MMS, EMBA and MComm. At Oxford and Cambridge business schools an MPhil, or Master of Philosophy, is awarded in place of an MA or MSc.

Post Graduate: Post Graduate Diploma in Management (PGDM), Post Graduate Diploma in Business Management (PGDBM), Post Graduate Program (PGP) in Business Management, Post Graduate Program (PGP) in Management.

Doctoral Degrees: Ph.D., DBA, DHA, DM, Doctor of Commerce (DCOM), FPM, PhD in Management or Business Doctorate (Doctor of Philosophy) Doctor of Professional Studies (DPS).

Top 10 B schools in INDIA : 1) IIM AHMEDABAD 2) IIM BANGLORE 3) IIM CALCUTTA 4) XLRI JAMSHEDPUR 5) IIM LUCKNOW 6) IIM INDORE 7) IIM KIZHIKODE 8) FMS DELHI 9) IIM SHILLONG, RAJIN GANDHI INSTITUTE OF MANAGEMENT 10) IBS HYDERABAD

ADVANTAGES OF B- SCHOOLS:

A Good Grasp on the Realities of Business

B-SCHOOLS give people a complete education about running and maintaining a business. Business students are not only taught the basic principles of management in text books, they are also given real life examples to examine so that they can bring these principles to life. Business instructors use case studies and hands-on projects to show students how things can go right or wrong depending on how a business is managed.

Learn Teamwork

Business management studies are needed because they teach students about teamwork. Nowadays, businesses are run in a team format. Departments are segmented into specific teams that must work together in order to accomplish business goals. Most business management classes will teach you the importance of working as a unit with other employees, and they also give you tips on how to deal with different personalities at work in the interest of achieving a higher goal. Learn How to Manage People

Business managers must know how to manage and supervise employees effectively. Studying in business schools will give you a background about what you can expect from employees, how to respond to employee grievances and issues, and how to motivate your workforce. One of the most valuable subjects that is frequently discussed in business management courses is employee morale the confidence that employees have in their jobs and their company. A Variety of Career Choices

Many young people choose to major and study in business school because these B schools give them a variety of options to explore on the job market. Every company is looking for a level-headed business manager to bring order to a chaotic situation. Students frequently end up in mid- to upper-management positions in popular fields like insurance, medicine, banking and media. They are also hired as independent consultants to help companies with specific projects and goals. Considerations

The purpose of most business school is to breed future business leaders. You cannot go to an interview for a mid- or upper-level position without a good management education behind you and be taken seriously.

2) REVIEW LITERATURE:

AACSB 2010
AACSB in 2010 defines the business school is its contextthe structural, geographic, environmental, and regulatory settings in which it operates. The choice of them depends upon the context that the business school has with its activities in which it engages to fulfill that mission. Many B-schools already engage in some form of ongoing analysis of their activities as a dimension of their strategic planning.. Some schools may evaluate their activities against their context and relevant communities, but not formally measure the achievement of intended outcomes. Others may already be measuring outcomes of some activities but find considerable opportunity to communicate those outcomes and draw deserved attention to under-recognized achievements.

BOOK BY EMERALD CARRER DEVELPOMENT INTERNATIONAL BY TANUJ AGARWALA -2008

This book aims to explore the influence of a range of factors on the career choice of management students in India. The importance of different individuals in the family and at work in making career choices among these students is also to be explored. In addition, the study seeks to address the relationship of the cultural values of individualism-collectivism and the protean/conventional career orientations of MBA students from India, with factors as well as people influencing the choice of a career. Skills, competencies, and abilities was the most important factor and father was the most significant individual influencing the career choice of Indian management students. The predominant cultural value was collectivism, although the students demonstrated individualist tendencies in some contexts. A orientation guided the career orientation of these students.

MALIN REDDY IBS 2010

This paper attempts to discover the factors that Indian students look for in a business school in order for them to develop a preference for it. It also attempts to understand their decision making process. The study was conducted across six colleges in India with 274 students, each of completed a 33-item questionnaire that asked them to rate the importance of various factors when deciding which business school to attend, or apply for. The questionnaire was developed from focus group discussions and that the student responses were factor analyzed. The six identifiable factors which explained 58.25% of the total variance were Auxiliary Academic Activities, Attainment Yardsticks, Pure Academic Offerings, Physical Facilities, Personal and Locations Comfort Zone, Endorsement/ Ratification.

VICENTE SAFON- UNIVERSITY OF VALENCIA- 2005

He examined that what is valued by MBA recruiters by analyzing data from a sample of U. [Link] schools. The study reveals that student characteristics for act as the main factor in guiding firms perceptions, above and beyond reputation derived from media rankings and program value. Moreover, this study shows that neither the research performance of b-schools nor their public or private nature are determining factors in the perceptions of recruiters. I conclude with implications and recommendations for b-schools on the basis of the findings. I used this research as on what factors recruiters judge the B- School and that B-School placement record would act as a parameter for student choice.

MARIBEL BLASCO-Copenhagen Business School, Frederiksberg, Denmark2009

Based on research carried out at a major Scandinavian business school, he explore students perceptions of the way that culture is taught in an international business degree. Students uncertainty about how to tackle cultural analysis in their study tasks is discussed in the light of their confusion over the concept of culture itself, the theoretical models they are taught, and the lack of conceptual integration on the IB programs. The

findings indicate that even a strong emphasis on culture taught within the framework of a highly integrated, interdisciplinary international business program, with a student population that ought in theory to be particularly receptive to cultural matters, is not enough in itself to guarantee that students engage with culture seriously during their studies. I recommend strengthening conceptual integration in IB programs by providing students with readings that explicitly address business activities from a cultural perspective to avoid a situation where they opt for cultural short-cuts in their assignments in the form of overly general, values-based descriptive approaches to culture. I used this research as this research depicts the culture in B-School so it is one of the parameter in deciding the choice of B-School. Thomas W. Gainey, University of West Georgia- 2010 done the research on COMPUTER-BASED CLASSROOMS IN BUSINESS SCHOOLS .

Universities face increased pressures to both reduce costs and, at the same time, serve more students. Using on-line or virtual education is often viewed as a mechanism to serve these competing interests. Indeed, the number of on-line courses has increased significantly over the past decade. And, while most students actively use the Internet to both collect information and engage in social interaction, the results of this study suggest that they actually prefer the traditional classroom setting for most of their coursework. I used this research as it decides factors influencing student preferences using technology in B School. DAVID B. MONTGOMERY Stanford University and Singapore Management University and CATHERINE A. RAMUS University of California, Santa Barbara in academy of management learning and education- 2011.

Our research studies what MBAs in the 21st century care about during their job searches. We update the MBA job preference literature by using adaptive conjoint analysis to calibrate the relative importance of a variety of job factors found in previous research in disparate fields (management, applied psychology, corporate social performance, ethics, and marketing). Our results show the relative importance of organizational reputation related to caring for employees, ethical products/practices, and social and environmental responsibility, compared to factors such as financial package, job challenge, etc., to a

sample of 759 MBAs graduating from 11 business schools8 in North America and 3 in Europe. I used this research as B-Schools decides the factor for job preference and salary so its is one of the parameter for student preference.

3) Need and Scope of the study :

The current growth rate of students towards B- SCHOOLS is 21% and it is expected to accelerate further. Driven by the need to save time by there are many considerations that student prefferred while taking admission in a B SCHOOL. With its ever increasing number of students and their prefference it is indeed a need to study the grounds on which student sholhd make choice for B- SCHOOL. Admissions in B-schools is truly catching on in India. There is good scope for B- SCHOOLS as more and more student in India are looking to take admission in B- Schools . All colleges and universities are coming forward and joining portals as there is the facility for promoting them to the mass. Competition among B- SCHOOLS owners is resulting in student benefits.

4) RESEARCH METHODOLOGY

4.1 RESEARCH OBJECTIVES

To study the choice factors for B-SCHOOL . To identify key factors and parameters affecting B-SCHOOL . To understand the effect of age, education, sex on B-SCHOOL.

4.2 RESEARCH DESIGN The Research design used is Descriptive Research as to understand the choice factors for BSCHOOLS among students Descriptive Research is the marketing research used to better describe marketing problems, situations or markets such as the market potential for a product or the demographics and attitudes of consumers. So in this research our focus will be To identify key factors affecting B-SCHOOLS. To understand choice factors towards B -SCHOOL. To know the demographics of the student preferring B-SCHOOL.

4.3 SAMPLE DESIGN Convenience Sampling will be used in our research, under which we will survey at least 200 people to know their perception towards online shopping. Sampling technique - A Convenience sample is a non random sampling method which is obtained by selecting convenient population units. We will survey people on the basis of our convenience.

Sampling units - The sampling unit will be students, individuals for conducting the survey.

4.4 DATA COLLECTION METHODBoth Primary and secondary research is used to collect the data. 1. PRIMARY DATA QUESTIONNAIRE- Questionnaires will be used as a main Research Instrument by us to collect data from 400 respondents. A detailed questionnaire will be designed according to the research objectives, so as to know APPLYING FOR B- SCHOOL: INFORMATION SOURCES AND CHOICE FACTORS. General Observation Method- By observing what are the different choice factors influencing B-SCHOOL as well as demographics of the student preferring BSCHOOL. Personal Interaction- By personally interacting with the respondents to know the related choice issues of B-SCHOOL.

2. SECONDARY DATA Books ( mentioned in Reference) Magazines Websites ( mentioned in Reference) EBSCO

5)REFRENCE
Cooper D.R., Business Research Methods, Tata McGraw Hill, New Delhi,2007 Kotler, Keller, Koshy & Jha, Marketing Management, 13th edition, Pearson Education Asia. [Link] [Link] m [Link] [Link] [Link] [Link] [Link] School_Tips_for_Selecting_a_School.htm