CHAPTER I: PRESENTATION OF THE COMPANY
Company History
XPERT GROUP SARLwas created in 2015 by Mr. Gervais KEEDI, Managing Director, whose main objective
was to respond to the difficulties of companies and in some cases to improve their performance by
perpetuating their activities. The company having experienced a difficult period financially, pushed it to
reorient its activities strategically. This is how it turned to the agro-industrial sector through the
processing of raw materials such as peanut seeds in June 2019 under the name MUM. The company
therefore currently has an industrial unit located at the same location as its general management.
Safety data sheet
The fact sheet provides information on various aspects of the company. It is presented in Table 1 below:
Table 1: XPERT GROUP identification sheet
Name and company name
XPERT GROUP
Legal status
Limited liability company (LLC)
Logo
Year of creation
2015
Head office
Bonamoussadi (behind YAPAKI Prestige Blue Diamond entrance)
Company name
Production and manufacturing of agri-food products
Advice and technical assistance
Taxpayer number
M051512406614L
RCCM number
RC /DLA/2015/B/2092
Capital
1,000,000 FCFA
Tax system
Simplified
BP: 8443 Douala Akwa North
Address
Tel: 6 76 96 76 76 / 6 51 51 51 51
Email:[email protected]
Website:www.xpertcameroon.com
LinkedIn: Xpert Group Cameroon
Shareholders
100% Cameroonian
Staff
Executive team: 8
General manager
Mrs. DEFFO Carine
Geographic location
XPERT-GROUP is a Cameroonian agri-food company based in Cameroon, its General Management and
its factory are located in the coastal region more precisely in a district of the 5th district of Douala
named Bonamoussadi, the company is located behind the YAPAKI PRESTIGE BLUE DIAMOND entrance.
Figure 1 below shows the geographical location of this company.
Figure 1:XPERT GROUP Identification Sheet
Organizational chart of XPERT GROUP
The company is organized hierarchically according to the organization chart below:
Figure 2: Diagram of the hierarchical organization of XPERT GROUP
Direct and indirect competitors of XPERT GROUPXPERT GROUP distinguishes two types of competitors:
Direct competitors: CHOCOCAM, some SMEs identified in the market such as BAMBI, CHOCOJOY,
CHOCOLOCO, Wity, MUM'SKITCHEN and imported products such as MILA, NUTELLA…
Indirect competitors: small artisans.
I.6. Activities and Products of XPERT GROUP
Through the MUM brand, XPERT GROUP operates mainly in the production of the following products:
TARTIMAX chocolate spread
NATURE, DADA and TARTINE peanut paste
➢ QUICK BREAK Lunch
Photo 6:The complete MUM brand
CHAPTER II: LITERATURE REVIEW
This chapter presents a brief literature review on chocolate spread, cocoa powder and also on peanuts
which are the main raw materials used within XPERT GROUP, as well as on the concepts of quality, GHP
and HACCP system.
II.1. General information on spreads
II.1.1. Spreads
has. Definition
Spreads are semi-solid foods rich in fat that should flow easily when deformed (CRDaubert et al., 1998
cited in M.Mosazadeh et al., 2013). Spread is a food intended to complement the taste of a bland food
base such as bread and its derivatives. It can be sweet or salty and syrupy or viscous depending on the
food to be spread. Typically, spreads are marketed and then stored in their original, hermetically sealed
jar. Thus, although this food is rich in essential nutrients, its consumption should be moderate and
regulated (Anonymous1, 2013).
b. Types of spreads
Overall, two main groups of spreads can be applied to breads according to taste: sweet spreads and
more or less salty spreads. Furthermore, many culinary and pastry practitioners are looking into new
variations of spreads (Anonymous1, 2013).
i. Salty spreads
Here are some examples:
Margarine;
Butter ;
Cheese and food preparation, etc.
ii. Sweet spreads
Sweet spreads are foods with multiple textures, flavors, and colors. They are more or less thick or gel-
like (Gardon, 2019). According to Mardasuklang (2019), sweet spreads include:
Jam ;
Marmalade;
Peanut butter;
Cocoa-based spread, etc.
II.1.2. Cocoa-based spread or chocolate spread
has. Definition
The spread is a dispersion of cocoa and sugar particles in a continuous oil medium that are structured
with a considerable proportion of solid fats. From a rheological point of view, the spread behaves as a
soft solid preventing sedimentation of the dispersed particles as well as separation of the liquid oil
("oiling out"). This structure gives it a spreading capacity (elasticity) under the applied force. The
viscoelasticity of the spread is achieved by incorporating significant amounts (> 20% by weight) of solid
fats (hydrogenated oils or natural oils with high levels of saturated fatty acids such as palm oil). This
viscoelasticity is attributed to the crystallization of solid fats in the continuous oil medium (Mc Ginness
et al., 1995; Biehl and Ziegleder, 2003; Patel, 2018).
Additionally, an oil binder (high melting point triglyceride made from hydrogenated liquid oil) is
incorporated into the recipe to prevent "oiling" at storage temperatures.
(Patel, 2014).
b. Using chocolate spread
Cocoa spread can be served on its own or eaten with bread and biscuits. It has now become a favorite
not only among children, but also among people of all ages. There are many brands of cocoa spreads on
the market. Most cocoa spreads are generally flavored.
