Business-Plan
Business-Plan
Business PLAN
BUSINESS PLAN
PRESENTED TO: THE KENYA NATIONAL EXAMINATON COUNCIL (K.N.E.C) IN PARTIAL FULFILMENT
FOR THE AWARD OF DUIPLOMA IN MECHANICAL ENGINEERING PLANT
DEDICATION
I hereby dedicate this business plan to my parents for their financial support, care and provision towards
completion of this business plan.
DECLARATION
By students
I hereby declare this business plan is my own work and has never been presented to any exam body in
fulfillment of the award of Diploma in Mechanical Engineering Plant
NAME:
SIGNATURE:
DATE:
This business plan is submitted to The Kenya National Examination Council under the
supervision of my Lecturer
SUPERVISOR NAME:
SIGN:
DATE:
SUPERVISOR:
ACKNOWLEDGEMENT
I do channel my sincere gratitude to my project supervisor for diplomatic drive towards
achievements of this business plan. In addition I do send my gratitude to my family and friends
for their massive support and moral perpetuation which enable me successfully to complete
this project.
Table of Contents
DEDICATION....................................................................................................................................................... 1
DECLARATION.................................................................................................................................................... 2
ACKNOWLEDGEMENT........................................................................................................................................ 3
EXECUTIVE SUMMARY....................................................................................................................................... 7
CHAPTER ONE.................................................................................................................................................. 8
1.0 BUSINESS DESCRIPTION............................................................................................................................... 8
1.1THE SPONSOR............................................................................................................................................... 8
1.2 NATURE OF THE BUSINESS........................................................................................................................... 9
1.2.1 Business Name and address...................................................................................................................... 9
1.2.2 Business purpose...................................................................................................................................... 9
1.2.3 Forms of business ownership.................................................................................................................... 9
1.2.4 Business location....................................................................................................................................... 9
1.3THE INDUSTRY............................................................................................................................................. 10
1.3.1Industry size............................................................................................................................................. 10
1.3.2Industry Characteristics............................................................................................................................ 10
1.3.3Industry trends......................................................................................................................................... 10
1.3.4Industry outlook....................................................................................................................................... 11
1.4PRODUCTS AND SERVICES........................................................................................................................... 11
1.5BESINESSS GOALS/OBJECTIVES................................................................................................................... 11
1.5.1 Short- term goals /objectives.................................................................................................................. 11
1.5.2 Long term goals /objectives.................................................................................................................... 11
1.6 JUSTIFICATION OF BUSINESS OPPORTUNITY.............................................................................................. 12
1.7 ENTRY AND GROWTH STRATEGY................................................................................................................ 12
1.7.1Entry Strategy.......................................................................................................................................... 12
1.7.2 Growth Strategy...................................................................................................................................... 12
CHAPTER TWO................................................................................................................................................. 12
2.0 MARKETING PLAN...................................................................................................................................... 12
2.1 POTENTIAL CUSTOMERS............................................................................................................................. 12
2.2COMPETITION............................................................................................................................................. 13
2.3MARKET SHARE /SIZE.................................................................................................................................. 13
2.4 PRICING STRATEGY AND POLICY................................................................................................................. 15
2.5 SALES TACTICS............................................................................................................................................ 15
EXECUTIVE SUMMARY
BUSINESS DESCRIPTION
EVANS MECHANICAL WORKSHOP AND SPARES will be a sole proprietorship form of business owned by
me. The business will start operating in December 2025 in AHERO A LONG KISUMU AWASI ROAD
The location is chosen because it is easily accessible and it is at a strategic location .the business will
offer any repair and maintenance work for almost all Mechanical components.
MARKETING PLAN
I will be targeting local people that lives a round Ahero town and other people that use the nearby road
as a means of transport.
Potential customers will be reached through advertisement, local radio stations and erecting sign boards.
Quality services offered by the business will enable effective competition with the existing business.
The management team that will be important to the business will comprise of my assistance managers,
accountant, store keeper, watchman and cleaners.
The total number of subordinates who will help in business operation will be 20 for the start,
Workers’ salaries will be based on qualification and each worker will be entitled to incentive depending
on monthly profit. For smooth operation of the business it will have two telephones for communication.
Since the business will not be involved in production processes it will only require little machinery like
computers and calculators’.
Most of the capital realized in the business will be used to add modern tools and spares to easen the
work
FINANCIAL PLAN
For the start of the business and successful running it will require KSH 1000000 .The breakdown of the
proposed finance will be as follows; the preoperational cost estimates will total into KSH 597,800 and
working capital estimates will total into KSH 341250
CHAPTER ONE
AGE : 25 YEARS
NATIONALITY: KENYAN
RESIDENCY: KISUMU COUNTY
MARITAL STATUS: SINGLE
RELIGION: CHRISTIAN
ID NO: 36980772
EDUCATIONAL BACKGROUND
2006-2012: OJERE PRIMARY SCHOOL (K.C.P.E)
2014-2017: KOCHOGO SECONDARY SCHOOL (K.C.S.E)
2019-2022: THE KISUMU NATIONAL POLYTECHNIC (DIPLOMA IN MECHANICAL ENGINEERING
PLANT)
Since I am being trained to be a Mechanical Technician, I will use my acquired knowledge to
effectively run my business.
I will invest in my business as follows;
ITEMS COST(KSH)
Machinery, tools and equipment 150000
Building Structures and Premises 65000
License acquisition 7000
Spare Parts 100000
TOTAL 322,000
1.3THE INDUSTRY
The proposed business will fall under Mechanical industry
1.3.1Industry size
Field of mechanical is very wide.This is evident as there as there is increased production of
products nation wide .For instance, industry produce and stock more.
The industry faces stiff competitions i.e. competition between sugar companies in order to
satisfy customers expectations.
In addition, the competition among small garages themselves and limited companies and vice
versa.
The industry also expands so fast and employs good number of people nationwide; in addition
the industry contributes to the national income generation through tax payments and revenue
collections both at garages and limited companies, showing its rapid growth.
1.3.2Industry Characteristics
Mechanical workshops industry is highly capital intensive as it requires huge amount of capital
to start and maintain as it can be evident in limited companies such as Toyota Kenya and Isuzu
which allocates much capital to purchase machineries and pay their workers for effective work
outputs.
Small garages also invest much capital to purchase basic tools and equipment, build premises,
acquire license, start and maintain the garages. High cost of maintaining and purchase of
vehicles.
Industry is much profitable both to the nation and to the individuals through tax payment,
revenue collections as well as salary and profits gained by the individual.
The government also takes control of the industry by issuing number plates, imposing taxes on
the imported vehicles and spare parts, provide loan to small garages for expansion.it has also
introduce automotive engineering as a technical course to enable learners acquire technical
skills and venture in automobile businesses.
1.3.3Industry trends
The industry embraces the use of technology in production and service provision. For example,
limited companies use fault diagnose machine to diagnose the vehicle fault as well as using
machines to replace human labor as some task are nowadays done over computers.
Some industry companies market their products and services online, over television, Radios,
Magazine etc.
Industry productivity increases with increase in demand.
Government regulates the industry trends by imposing high import tax when number of
imported vehicles and spare parts is high in order to reduce the importation and lowers import
tax when the supply of vehicle and spare parts are low
1.3.4Industry outlook
The industry will be technologically developed as compared to now as it encourages the use of
advanced machinery tools and equipment as well as innovation.
The industry also encourages use of different strategies to market their products and services.
1.5BESINESSS GOALS/OBJECTIVES
1.5.1 Short- term goals /objectives
The proposed business will have achieved the following short-term goals within a period of six
months to one year.
Employment of three personnel within one year.
Put up of structural premises within one year to improve physical appearance and
performance efficiency.
Registration of the business with the relevant authority within eight months for legal
authority of performance.
CHAPTER TWO
a) Domestic customers
The residents of Ahero town;
The local people who live around Ahero town and own vehicles will be our first potential
customers as they would give us job opportunities to service, repair, overhaul their vehicles if
there is need.
The travelers
Ahero town is located in such ways that people travelling from Nairobi to Kisumu and vice versa
have to pass through Ahero town. Therefore, this category will provide job opportunity to my
business in term of service delivery and distribution of spare parts.
Other local garages within Ahero town
Small garages which do not stock spare parts would be likely to refer their customers to my
business for acquisition of spare part
Institutional Customers
The students
The learners around Ahero town for example students from The Kisumu National Polytechnic
will be the other category of customer to the business in ten-year time after the establishment
of business technical schools as it would offer attachment service to such students at cost.
2.2COMPETITION
The proposed business will face competition under different categories;
Service delivery competition
These competitors will include any business that offer maintenance services and immediate
competitors would include CAKEFA auto garage and FLORY enterprise.
Product delivery competition
These competitors would include any business that deals in vehicle mechanic spare parts.
Immediate competitors include CAMBRIDGE auto spares, SEVEN ELEVEN auto spares and
NANNAK engineering auto spares.
As the proposed business will deal in similar products and services as the already existing
businesses, it will therefore employ standardized marketing strategy to Market their
products and services.
The strategies will include imposition of fair and justifiable price that are affordable to
customers.
Employ qualified personnel with required skills, knowledge and experience to ensure quality
work output thus attracts and maintain customers.
The business will ensure good relationship between the workers and employers, employer
and customers and also customers and workers, to build honesty within oneself and win
customers courtesy.
The business will ensure continuous creation of awareness within and outside the business
about their products and services as well as motivating customers thus boosting the sales
and service delivery.
The business will ensure that the expense of its market cover a vast region by establishing
branches nationwide.
The business will provide welfare facilities such as medical funds, benevolent funds to boost
the morale of the employee to work to their best in order to increase quality and quantity of
work output.
(26/100*360) =93.6^
CHAPTER THREE
3.1.1Organizational chart
3.4.2Training policy
The business will train its employees by sending them to seminars, exhibition and allow part
time training
LEGAL REQUIREMENTS
3.6.1 Permit Requirement.
The business will attain trading license from Ahero town county council at a cost of KSH 6000 for
a period of one year. This will give the mandate to carry out activities of the business without
suspicion
CHAPTER FOUR
PRODUCTION/OPERATION PLAN
The business will arrange its premises such that each technical work is assigned different
worker and are allocated in different work station for example puncture repair workstation,
Engine overhaul workstation, vehicle body heavy fabrication work station, panel beating and
spray painting work station to avoid delay in service delivery.
The business will also employ skilled laborers with required technical skilled for effective
services delivery. The business will also offer training facilities to its employees to enable
them cope with the new technology in order to ensure that service delivery techniques
meets customers satisfaction by promoting quality service delivery
The business will employ use of effective technology in service delivery; solicit suggestions from
customers to identify their views and expectations
TOTAL 339000
4.3.2 Labor recruitments
The table below shows the expenses that the business will incur in future in delivering its
services
Total 15,000
The business will involve the following steps to acquire and dispatch spare parts to its customers
Making orders; the business will give orders for specific products (spare parts) to the
supplier, giving the description of goods, their quantity and dates of delivery. The follow –
ups will be made to ascertain whether orders have been accepted.
Delivery of goods; The products will either be delivered by suppliers or collect from the
supplier by business personnel
Inspection of goods; on reception of goods they are checked and inspected to ascertain on
quality and quantity ordered.
Reception or order from customers; Orders from customers will be received and responses
will be given to customers
Dispatch and collection; Goods are dispatched to customers in accordance with their orders
or customers to collect from the store.
The table below shoes steps that the business will involve in selling its products to its
customers
Marketing order
Receiving of goods
Inspection
Storage
The business will require trading license from Ahero town county council before the
business to begin its operation for smooth and effective operations.
Trade dispute Act this outlaws guidelines and procedures the business will use to solve
disputes between the employer and employees
Public Health Act ( Cap 242) the business will adopt this act to assure its customers that
products and services offered to them are safe for their utilization
Workers compensation act (Cap 326) the business will adopt workers compensation act
to defend the rights of employees to be compensated in case of injury while undertaking
his/her tasks.
Pension schemes and fringe benefit Act the business will enroll its employees with
institutions like NHIF and NSSF to ensure that their health status is catered for. It will
also ensure that its employees are given pensions after retirements at old age.
CHAPTER FIVE
By-laws 1800
TOTAL 597,800
Current assets
Stock /purchases
Current liabilities
Loans
PARTICULARS JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV
Beginning - 46,000 19600 294450 835000 1102750 113950 85895 8358 71725 7949
Balance 0 0 00 0 0
Cash in Hand 20,000 96,000 103000 200000 70000 50000 90000 11000 7900 15000 2000
0 0 0 0
Amount 233,500 11,000 113000 179500 195000 39000 12000 7000 1300 230004000
receivable 0
Cash Sales 120,000 140,0900 250000 319000 419000 299000 450000 27000 1300 21000 2900
0 00 0 0
Total Cash 373,500 418,000 794600 1392950 1456000 1490750 175150 12489 1059 11902 1394
Receipt 0 50 800 50 00
PARTICULARS JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV
CASH PAYMENT -
Purchases - 80,000 200000 249000 20000 39000 500000 80000 2000 300001500
0 0
Wages and 298,250 298,250 298250 29850 298250 298250 298250 29825 2982 29825 2982
Salaries 0 50 0 0
Water 1,900 1300 700 900 1200 1100 1300 400 700 900 1150
Telephone bills 2,500 1100 400 700 500 900 1100 900 1100 2000
950
Electricity bills 3,600 1500 800 1300 800 3000 1900 1100 1500 1900 2300
Interest on loan 16,250 16250 7800 2500 6000 20000 - 1900 230001500
17800 0
TOTAL CASH 327,500 398000 500150 557950 353250 351250 892550 41315 3405 34535 5065
PAYMENTS 0 50 0
Ending Cash 46,000 19600 294450 835000 1102750 1139500 858950 83580 7172 79490 8902
Balance 0 50 0 0
Particulars JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV DE
Beginning ball 108340 2099509700 281840 7690 64760 405710156660 58280 24970 130720 840
0
Cash in hand 25000 90000 390000 100000 179000 290000 63000 180000 250000 27000 290000 310
Particulars JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV DE
0 0
Accounts 29000 11000 23000 5000 30000 60000 4500 60000 90000 10000 119000 130
receivable 0 0
Others 70000 20000 30000 89000 9000 12000 3000 4500 6000 750
Cash Sales 79000 45000 219000 59000 103000 380000 25000 49000 97000 10000 200000 250
0 0
Total Cash 121640 385950711700 465840 349690 754240 507210457660 381420 49947 745120 786
Receipts 0 0 0
Cash payments
Purchases 70000010000 113000 65000 50000 40000 80000 90000 49000 57000 210000 250
0
Salaries/wages 298250298250298250 298250 298250 298250 298250298250 298250 29825 298250 298
0 0
Rents
Waters 1200 750 650 900 950 1150 600 800 900 1100 1300 100
Telephone 1600 950 1050 1200 1300 4000 500 1190 1400 1300 1500 200
Electricity 1900 1300 1910 1800 950 1130 1200 800 1900 2200 2000 300
Stationaries 29000
Interest on loan 30000 15000 6000 3000 2000 30000 4900 5300 3500 40000 600
Sundries
Total Cash 100645 346250429860 458150 414450 348530 350550515940 356750 36935 661050 621
Payments 0 0 0
Ending Cash 2099509700 281840 7690 64760 405750 15666058280 24970 13012 84070 160
Particulars JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV DE
Balance 0 0
Particulars JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV
Beginning ball 160320 20330 147380 16030 140120 231970 30842 388970 25575 16794 6708
0 1 8
Cash in hand 20000 41000 199000 200000 210000 169000 18900 19850 17000 13000 20000
0 0
Accounts 50000 130000 161000 170000 149000 139500 14200 100000 90000 10000 10100
receivable 0 0 0
Others 7000 8000 9000 10000 12000 11850 13000 90000 70000 89100
0
Cash Sales 70000 90000 120000 129000 130000 133000 12950 89800 99000 70000 12300
0 0
Total Cash 300320 247670 340620 486970 660120 694970 77823 653620 56175 41094 51970
Receipts 0 1 8 8
Cash payments
Purchases 10000 25000 19000 17000 15000 13000 40000 15000 20000 16000 6000
Salaries/wages 298250 298250 298250 298250 298250 298250 29825 298250 29825 29825 29825
0 0 0 0
Rents
Waters 900 700 500 700 900 1100 1300 290 750 9000 700
Particulars JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV
Telephone 1200 400 700 900 1300 1300 1450 590 990 890 2000
Electricity 1100 5700 3700 4000 3700 2900 3300 789 1013 1200 2500
Stationaries 30000
Interest on loan 4000 7000 4500 6000 90000 55000 45000 77950 63000 77000 17900
Sundries
Total Cash 320650 397650 356150 346850 428150 396550 38930 397869 39380 40424 37015
Payments 0 3 0 0
Ending Cash 20330 147380 16030 140120 231970 308420 38897 255751 16794 6708 14955
Balance 0 8 6
Sales;
Cash
Advertising
Licenses
Telephone bills
Stationaries
Miscellaneous
Expenses
Net profits
Assets KSH
Current assets
Debtors 89000
Stock 200000
Non-current assets
Stationaries 20000
Liabilities 217600
Capital 127000
Creditors 127000
Loans 489000
expenses 309000
926250
ASSETS
Debtors 7500
Stocks 250000
Stationaries 29000
LIABILITIES
Capital 44,020
CURRENT LIABILITIES
1,965,570
TOTAL LIABILITY
ASSETS KSH
CURRE$NT ASSETS
Debtors 180,000
NON_CURRENT ASSETS
Stationaries 30000
Liabilities
346499
Capital
Operational expenses
Licenses 6000
TOTALS 3,585,000
VARIABLES COSTS
Advertising 14,000
TOTAL 98,000
(3207000-98000)=3109, 000
(3109000/3207000*100) = 96.94%
3585000/96.94
= 36,981.64
= (3109000/3585000)
= 0.867
Operational Expenses
Licenses 4000
Total 3583000
Advertising 14500
Stationary 29000
TOTAL 92,880
PROFITABILITY RATION
(3,900,600/4,334,000*100) =90%
(217000/180000*100) =12.1%
(217000/971050*100)
22.34%
(3519900/3911000*100)
= 90%
(44020/80000*100)
24.46%
(44020/217600*100)
20.23%
(4044690/4494100*100)
= 90%
(346499/150000*100)
19.25%
346499/44020*100%
78.71%
ITEMS AMOUNT(KSH)
373250
ITEMS AMOUNT(KSH)
TOTAL 971050
Appendix
Location map
BUSINESS LOCATION
AHERO RICE
FACTORY
SITE
AHERO TOWN
NAIROBI- KISUMU