Table of Contents
Introduction
Business Description
Market Analysis
Market Size
Marketing Strategy
Operations
Financial Projections
Management and Organization
Human Resource Plan
Key Performance Indicators (KPIs)
Risks and Challenges
Conclusion
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BUSINESS PLAN FOR A SMALL TAILORING BUSINESS
Introduction
Elegant Stitches is a small scale tailoring business located in Port
Harcourt, Nigeria. We specialize in providing high-quality, custom-
made clothing and alteration services to individuals, businesses,
and organizations. Our goal is to deliver exceptional tailoring
services that exceed our customers' expectations, while building
a successful and sustainable business.
Business Name: Elegant Stitches
Location: Imo State, Nigeria
Type: Sole Proprietorship
Objective: To establish a reputable and profitable tailoring
business, offering high-quality clothing and alteration services to
individuals and businesses.
Business Description
Elegant Stitches will offer bespoke and ready-to-wear clothing,
alterations, and repairs for men, women, and children. Our
services will include:
1. Custom-made clothing (suits, dresses, traditional wear)
2. Alterations (hemming, taking in/out, repairs)
3. Bridal and evening wear
4. Uniforms (school, corporate, hospitality)
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Market Analysis
Industry Overview: The global tailoring industry has seen
steady growth due to increasing demand for personalized
clothing options. Consumers are becoming more aware of
the importance of fit and quality in their wardrobe choices.
Target Market: The primary target market includes:
o Professionals aged 25-50 who require tailored suits for
work.
o Brides and grooms seeking custom wedding attire.
o Fashion-conscious individuals who value unique
designs.
Competitive Analysis: Local competitors include other
tailors, dry cleaners offering alteration services, and online
custom clothing retailers. Differentiation will be achieved
through superior customer service, faster turnaround times,
and a focus on sustainable materials.
Marketing Strategy
Branding: Develop a strong brand identity that emphasizes
quality craftsmanship and personalized service.
Promotion: Utilize social media platforms (Instagram,
Facebook) to showcase completed projects and customer
testimonials. Collaborate with local fashion influencers to
reach a broader audience.
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Pricing Strategy: Competitive pricing based on market
research while ensuring profitability. Offer introductory
discounts to attract new customers.
Operations
Workshop: Rent a 10x10 feet workspace in a commercial area
Equipment
Industrial sewing machines (2)
Overlock machine
Cutting table
Steam iron
Staff
Owner/ Tailor
Assistant Tailor (part-time)
Sales/Marketing Representative (part-time)
Financial Projections
Start-up Costs:
1. Initial Investment: ₦500,000 (approximately $1,250 USD)
Rent: ₦100,000
Equipment: ₦200,000
Materials/Supplies: ₦50,000
Marketing: ₦50,000
Miscellaneous: ₦100,000
Monthly Expenses
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1. Rent: ₦20,000
2. Utilities: ₦5,000
3. Materials/Supplies: ₦20,000
4. Staff Salaries: ₦30,000
5. Marketing: ₦10,000
Revenue Projections
1. Average Order Value: ₦5,000
2. Monthly Orders: 50
3. Monthly Revenue: ₦250,000
4. Annual Revenue: ₦3,000,000
Growth Plan
1. Year 1: Establish customer base, refine operations
2. Year 2: Expand services (embroidery, screen printing)
3. Year 3: Open additional workshop or retail outlet
Management and Organization
1. Owner/Tailor: Overall responsibility
Oversee production and quality control
Manage inventory and materials
Train and supervise Assistant Tailor
Ensure timely delivery of orders
2. Assistant Tailor: Supports owner with sewing and alterations
3. Sales/Marketing Representative: Handles customer service,
marketing, and sales
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Human Resource Plan
1. Recruitment: Hire experienced tailors and sales/marketing
professionals.
2. Training: Provide ongoing training and development for staff.
3. Performance Evaluation: Regularly review staff performance
and provide feedback.
4. Compensation: Offer competitive salaries and benefits.
Key Performance Indicators (KPIs)
1. Sales growth
2. Customer satisfaction
3. Production efficiency
4. Quality control
5. Employee satisfaction and retention
Risks and Challenges
1. Competition from established tailors
2. Fluctuating fabric prices
3. Managing cash flow
4. Maintaining quality control
Conclusion
Elegant Stitches aims to become a reputable and profitable
tailoring business in Lagos, Nigeria. With a solid business plan,
attention to detail, and quality services, we are confident of
achieving our objectives and expanding our operations in the
future.
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