UNIT – 1

UNIT-2
 UNIT-3

Business Analytics &

Business/Corporate
Performance Management
 1 Introduction to Business Analytics

2 Objective Curve in Business Analytics

Agenda 3 Web Analytics and Web Intelligence

4 Customer Relationship Management (CRM)

5 Business/Corporate Performance Management

6 Six Sigma and Business Analytics

01.
•Introduction to Business Analytics
Defining Business Analytics

What is Business Analytics? Types of Business Analytics The BA Process

Business analytics (BA) is the practice of Descriptive analytics It typically involves defining
iterative, methodical exploration of an summarizes past data to provide business objectives, data
organization’s data, with emphasis on insights and reporting; collection, data preparation,
statistical analysis, used to drive decision- predictive analytics uses model building, evaluation, and
making. It involves using data, statistical statistical models to forecast deployment. Each step is critical
and quantitative analysis, explanatory and future outcomes; and for achieving successful
predictive modeling, and fact-based prescriptive analytics outcomes.
management to drive decisions and recommends actions based on
01actions. optimization02and simulation. 03
The Evolution of Business Intelligence

01 From BI to BA
Business Intelligence (BI) primarily focuses on historical data analysis using
technologies like data warehousing and reporting. BA expands on BI by
incorporating advanced statistical and predictive techniques for future
insights.

02 Key Differences Between BI and BA

BI is retrospective, focusing on reporting what happened. BA is prospective,
aiming to predict and prescribe what will happen next. This includes data
mining, machine learning, and optimization techniques.

03 The Impact of BA on Decision-Making

BA provides deeper insights, supports data-driven decision-making, and
enables businesses to optimize their operations, improve customer
experiences, and gain a competitive advantage.
The Strategic Value of Business Analytics

Improving Identifying Enhancing

Business Business Competitive
Outcomes Opportunities Advantage
Business analytics BA provides By harnessing data to
enables better comprehensive make informed
decision-making, insights to discover decisions, businesses
efficient allocation of market trends, can optimize
resources, and better customer preferences, strategies to
understanding of and potential outperform
business innovations. competitors and
performance. It helps Companies can use it adapt quickly to
organizations reduce to target specific changing market
costs, improve growth strategies. dynamics.
productivity, and
02.
•Objective Curve in Business Analytics
Understanding Objective Curve

What is an Objective Curve? Visualizing Business Applications of Objective

Performance Curves

An objective curve represents the Objective curves are graphical Common applications include resource
relationship between a decision variable representations that help stakeholders allocation, investment analysis, and
(e.g., investment level) and a understand how different actions can scenario planning, enabling informed
performance metric (e.g., profit). It's used affect desired outcomes. It allows choices to maximize benefits and
to identify optimal points for decision- businesses to visually assess the impact minimize risks.
making. of each choice.
Constructing Objective Curves

Data Collection and Preparation

01. Collecting relevant historical data is the first step. Data
cleaning and preprocessing create a consistent dataset
to accurately depict a cause-and-effect scenario.

Developing Analytical Models

02. Utilize appropriate statistical or mathematical models
like regression or simulation to predict outcomes for
different input variables. Model selection will depend on
the data and required level of granularity.

Generating the Curve

03. Plotting the results of the models on a graph produces
an objective curve. It displays the trade-offs and optimal
solutions necessary for decision-making.
Interpreting Objective Curves

Identifying Key Understanding Trade- Using Curves to Support

Performance Levels offs Decisions

Critical points on the curve may Objective curves illustrate trade- Reviewing the curve ensures that
indicate maximum profit, minimum offs between actions and outcomes. the business decision aligns with
loss, or breakeven points. They They provide a visual aid in long-term goals and maximizes
provide insight into the best and balancing conflicting goals to make desired results. It's a practical
worst possible outcomes based on data-driven strategic choices. approach for data analysis.
inputted decisions.
03.
•Web Analytics and Web Intelligence
Introduction to Web Analytics

1
Defining Web Analytics
Web analytics is the measurement, collection, analysis, and
reporting of web data to understand and optimize web usage.
It helps improve online business.

2
Key Metrics in Web Analytics
Essential metrics include page views, bounce rate, time on site,
conversion rates, and traffic sources. These help in
understanding user behavior.

3
Tools and Technologies for Web Analytics
Popular tools include Google Analytics, Adobe Analytics, and
various open-source solutions. These provide mechanisms for
tracking user behavior and performance.
Web Intelligence

Extending Web Analytics

Web intelligence involves applying data mining and
Advanced Techniques in Web Intelligence machine learning techniques to web data. Its goal is to

This includes sentiment analysis, web content mining, uncover hidden patterns and insights for strategic

and social media analytics for a comprehensive decisions.

understanding of user preferences and market trends.

Benefits of Web Intelligence

Improved decision-making, enhanced customer
experience, and competitive advantage are benefits. It
enables businesses to create more customized products
and services.
Integrating Web Analytics and Intelligence
Combining Data Sources
01
Integrating web analytics data with other data sources such as CRM
and sales data results in complete insight on customer interactions
and conversions to support a 360-degree view.

Enhancing Reporting Capabilities

02
By combining real-time web analytics with advanced web
intelligence, businesses improve understanding and quick response
of user behavior.

Real-World Example
03
Analyzing customer journey to optimize marketing campaigns
improves user experiences and increases conversion rates through
detailed data tracking and analysis.
04.
•Customer Relationship Management
(CRM)
 The Role of CRM in Business
What is CRM?

CRM involves strategies and

technologies for managing a
company’s interactions with Key Components of a CRM
System
potential and existing customers.
Contact management, sales automation,
Improve business relationships to
and customer support are critical
increase company returns.
components of a CRM platform that
The Importance of Customer
facilitate streamlined processes and
Relationships
comprehensive customer management.
Building strong customer
relationships leads to customer
loyalty, increased sales, and positive
word-of-mouth referrals. Customer
relations help to build long term
revenue and satisfaction.
CRM Analytics

Using Analytics to
Improve CRM
Analyzing CRM Data Segmenting Customers Performance
Using CRM data to identify Segmenting customers based on Identify the effectiveness of
patterns and gain insights helps demographics, behaviors, and marketing campaigns, optimize
in better understanding purchase history enables sales processes, and improve
customer needs, predicting customized marketing strategies. customer service through
behavior, and improving Targeted interactions personalize customer data and analytics that
satisfaction. the user experience and reduce enhance efficiency and drive
churn. revenue.
Integrating CRM with Business Analytics

Gaining a Holistic View of Customers

Combining CRM data with other data

sources like web analytics and social media
to give a complete view of customer
interactions for personalized marketing and
service strategies.
Real-World Examples of Integrated
CRM and Analytics

For example, identifying high-value

customers and proactively offering
incentives, also predicting customer churn,
for tailored retention strategies.

Enhancing Customer Experience

Data-driven customer insights enable

businesses to offer personalized experiences,
tailored offerings. This proactive
engagement strengthens relationships.
05.
•Business/Corporate Performance
Management
Introduction to Business Performance Management
Defining Business Performance
01
Management
Business/Corporate Performance Management (BPM/CPM)
involves monitoring and managing an organization's
performance using key performance indicators (KPIs) to
achieve strategic objectives.

02
Key Components of BPM
Strategic planning, budgeting, forecasting, and performance
monitoring are necessary for making improvements based on
data-driven insights.

03
The BPM Process
Set strategic goals, define KPIs, collect and analyze data, and
implement corrective actions to ensure these steps enable
continuous improvement to stay aligned.
Dashboards and Scorecards

1
What Are Dashboards?
Dashboards are visual displays of key performance indicators
that enable quick monitoring of performance across different
areas in a business. Real-time information allows for easy
understanding.

2
What Are Scorecards?
Scorecards provide a strategic view of performance using a
balanced set of financial and non-financial measures. They
focus on the overall strategic goals by maintaining alignment.

Designing Effective Dashboards and

3
Scorecards
Ensure that they align with strategic objectives and are user-
friendly and provide actionable insights using clear visual
elements.
 Business Activity Monitoring
The Role of Business Activity
Monitoring
BAM provides real-time visibility into
ongoing business operations. This
includes actively monitoring critical Real-Time Business Decisions
processes to make informed and
Responding promptly to emerging
timely decision-making.
trends and challenges helps to give a
competitive advantage and mitigates
Benefits of BAM potential risks through real-time
management strategies.
Immediate alerts on issues, improved
operational efficiency, and enhanced
responsiveness to real-time events.
These promote proactive
management.
06.
•Six Sigma and Business Analytics
What is Six Sigma?

Origins of Six Sigma DMAIC Methodology How Six Sigma Improves

Business Performance

Six Sigma is a data-driven methodology Also known as Define, Measure, Analyze, By minimizing errors and maximizing
used to improve processes by reducing Improve, and Control, DMAIC gives a efficiency, organizations can reduce costs,
defects and variability. Its focus on structured approach to problem-solving improve customer satisfaction, and
quality and efficiency are integral. and process management for continual increase profitability across operational
improvement. departments.
Integrating Six Sigma with Business Analytics

Using BA in the DMAIC Process

Business analytics drives accurate and verifiable
Enhancing Data Analysis decision-making throughout the DMAIC process,

Advanced analytic techniques improve the ability to assisting with data driven business improvements.

analyze and interpret data for decision-making and

process optimization decisions.

Predictive Analysis
It helps to predict problems, optimize processes, and
prevent future defects with a more proactive maintenance
system that is beneficial to long-term operations.
Real-World Examples

Case Study 1 Case Study 2 Case Study 3

Reducing defects in manufacturing Improving customer service Streamlining supply chain

by applying Six Sigma principles processes using data-driven operations through data analysis
enhanced with business analytics. insights from BA reduces wait for cost savings and efficiency
times and increases customer gained by optimized route
satisfaction scores. mapping.
07.
•Conclusion
Recap of Key Concepts

Importance of Data-
Summary of Business Driven Decision Future Trends in
Analytics Making Business Analytics
The key concepts and tools How embracing a data-driven Emerging trends like AI, machine
covered, highlighting their culture can transform learning, and big data are
importance in leveraging data organizations, reduce uncertainty, transforming the business
for making better business and support strategic objectives. analytics landscape, enabling
choices. more actionable information.
Final Thoughts

Q&A

What’s Next

Encouraging proactive steps that can

continue in business analytics to improve
business results.
Thank You
Reporter
[Link] – CSE (Emerging Technologies) R-22

estimating the business value of the proposed decisions. All of this helps in making efficient and
effective decision-making.

UNIT - IV

Advanced BI

Business Intelligence (BI) is a set of technology-driven processes and technologies that convert raw data
into useful information to drive profitable business actions.

Big data involves storing, processing, and visualizing a combination of structured, semi-structured, and
unstructured data collected by companies to extract meaningful information and insights.

Big data analytics makes use of various advanced analytic techniques, such as predictive models, statistical
algorithms, etc., to analyze and process large and diverse datasets from different sources and sizes.

The main goal of Big Data analytics and Business Intelligence is to summarize the data results so that
businesses can uncover real insights and trends, thereby helping them make informed decisions.

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[Link] – CSE (Emerging Technologies) R-22

Big Data Applications in Business :

 Improving customer service: Organizations can use big data analytics to better understand customer
needs and preferences. This can help them improve customer service and provide a more personalized
experience.
 Enhancing product development: Big data can be used to help businesses improve product
development processes. By analyzing data from customer interactions and feedback, businesses can
identify trends and understand what products and features customers want.
 Enhancing marketing efforts: Big data can help businesses improve their marketing efforts by providing
insights into customer behavior. By analyzing data on customer interactions and interests, businesses
can develop targeted marketing campaigns that are more likely to be successful.
 Improving operations: Big data analytics can be used to improve business operations by identifying
inefficiencies and waste. By understanding how customers interact with the organization’s products and
services, businesses can make changes that improve efficiency and reduce costs.

Big data analytics helps companies collect, process, clean, and analyze large datasets so that they can
uncover trends, patterns, and correlations from a large pool of raw data. This helps the companies
make data-informed decisions, thereby promoting business growth.

Business Intelligence helps companies and businesses gather the necessary data, analyze it and
determine which actions need to be taken to reach their goals. This process also helps them get
answers to their queries and track their performance against these goals.

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[Link] – CSE (Emerging Technologies) R-22

Business intelligence includes data analytics and business analytics, which help users conclude from
data analysis. The data scientists use the data, along with advanced statistics and predictive analytics,
to uncover patterns and predict future patterns. Business intelligence then uses these models and
algorithms to break down the results into actionable language, thereby helping companies make the
right business-related decisions that are based on the collected data.

Social Networks :

Social intelligence (not to be confused with social BI, which involves the sharing of reports and other
visualizations generated by business intelligence platforms) involves collecting data from people
who view or interact with your business on social media. This data can consist of demographics,
location, number of times visitors view the page before making a purchase, etc.

By collecting this data, users can glean insights, interpret trends and make predictions based on said
data in order to make data-driven decisions about their business practices. This can be anything
from marketing changes in order to cater to key demographics, brand alignment with certain
causes, price changes, etc.

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[Link] – CSE (Emerging Technologies) R-22

Mobile BI :

BI delivers relevant and trustworthy information to the right person at the right time. Mobile business
intelligence is the transfer of business intelligence from the desktop to mobile devices such as the BlackBerry,
iPad, and iPhone.

The ability to access analytics and data on mobile devices or tablets rather than desktop computers is
referred to as mobile business intelligence. The business metric dashboard and key performance indicators
(KPIs) are more clearly displayed.

With the rising use of mobile devices, so have the technology that we all utilise in our daily lives to make our
lives easier, including business. Many businesses have benefited from mobile business intelligence.
Essentially, this post is a guide for business owners and others to educate them on the benefits and pitfalls of
Mobile BI.

Description of different BI-Tools (Pentaho, KNIME) :

 Spreadsheets: Spreadsheets like Microsoft Excel and Google Docs are some of the most widely used
BI tools.
 Reporting software: Reporting software is used to report, organize, filter, and display data.
 Data visualization software: Data visualization software translates datasets into easy-to-read,
visually appealing graphical representations to quickly gain insights.
 Data mining tools: Data mining tools "mine" large amounts of data for patterns using things like
artificial intelligence, machine learning, and statistics.
 Online analytical processing (OLAP): OLAP tools allow users to analyze datasets from a wide variety
of angles based on different business perspectives.

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[Link] – CSE (Emerging Technologies) R-22

KNIME Analytics Platform is an open-source data analysis platform that allows data scientists to create and
manage visual data analytics workflows.

Features/advantages:

 Scalability via clever data management (intelligent automatic caching of data in the background while
maximizing throughput performance)
 High extensibility using a well-defined API for plugin extensions

 Simple user interface

 Workflow import/export (for exchanging with other KNIME users)

Hitachi Data Systems, Pentaho and Hitachi Insight Group have merged into one company: Hitachi Vantara. The
tool aims to assist organizations across numerous industries in extracting value from all of their data, including
big data and IoT.

Features/advantages:

 Intuitive web-based data access wizard and interactive reporting.

 Robust data integration and federation for IT and developers, allowing them to access and integrate

data from Excel to Hadoop.

 Interactive visual analysis.

Price: The software comes in free community and subscription-based enterprise editions.

Application example: flydubai, a United Arab Emirates transportation company, uses Pentaho for Analytics an

51
Business intelligence
implementation
 CONTENTS
01 03 05

Introduction Legal, Advanced

to Business Ethical, and Analytics
Intelligence Privacy and
(BI) Issues in BI Visualization
02 04 06

The Role of The Future

Connecting Social of Business
BI Systems Networks in Intelligence
BI
 01
Introduction to Business
Intelligence (BI)
What is Business Intelligence?

Defining Business Intelligence

Business Intelligence (BI) encompasses strategies and
1 technologies used by enterprises for data analysis
and management of business information. It aims to
provide actionable insights from raw data.

The Evolution of BI
From traditional reporting to modern analytics, BI
2 has evolved to include real-time data processing and
predictive analytics. This evolution reflects the
increasing complexity and volume of data.

Key Components of BI Systems

BI systems include data warehouses, ETL processes,
3 reporting tools, and analytics platforms. These
components work together to transform data into
valuable insights.
Why Business Intelligence Matters
Improving Decision-Making

BI enables data-driven decision-making, leading to more

informed and effective business strategies; this is especially
important in competitive markets.

Enhancing Operational Efficiency

By identifying bottlenecks and inefficiencies, BI tools can

optimize business processes, reducing costs and improving
productivity.

Competitive Advantage

Companies leveraging BI gain a competitive edge through

better market understanding, customer insights, and
innovative product development.
Implementing Business Intelligence

Defining Business Objectives

01
Before implementing BI, organizations must define clear, measurable objectives that align with overall business goals.
Without clear objectives, measurement of success is impossible.

Selecting the Right BI Tools

02
Choosing the right BI tools and platforms is crucial. Consider factors such as scalability, ease of use,
integration capabilities, and cost.

Data Governance and Quality

03
Effective BI relies on high-quality data. Data governance policies ensure data accuracy, consistency, and reliability
across the organization.
 02
Connecting BI Systems
Data Integration Strategies

Extract, Transform, Load (ETL) processes are fundamental for

01 ETL Processes integrating data from diverse sources into a centralized data
warehouse.

Real-time data streaming enables immediate analysis of

02 Real-Time Data incoming data, allowing for rapid responses to changing

Streaming conditions.

APIs provide standardized interfaces for connecting different

03 APIs and Data systems and data sources, supporting seamless data
Connectors exchange.
Data Warehousing
Data Warehouse Architecture

A well-designed data warehouse integrates structured data

from multiple sources, optimized for analytical queries.

Data Modeling Techniques

Data modeling ensures efficient data storage and

retrieval, supporting complex analytical requirements
via techniques like Star Schema and Snowflake Schema.

Cloud-Based Data Warehouses

Cloud data warehouses offer scalability, flexibility, and cost-

effectiveness, reducing the need for extensive on-premises
infrastructure. Examples include Amazon Redshift and
Snowflake.
BI System Architecture
On-Premises vs. Cloud

Choosing between on-premises and cloud-based BI depends on

factors like security needs, budget, and scalability requirements.
Hybrid approaches are also common.

Components of a Modern BI
Stack

A modern BI stack includes data ingestion tools, data storage

solutions, analytic engines, and visualization platforms. Each
component must integrate smoothly to provide end-to-end analytics.

Scalability and Performance

Considerations

BI systems must scale to handle growing data volumes and user

demands and need to guarantee high responsiveness of dashboards
and reports.
 03
Legal, Ethical, and Privacy
Issues in BI
Data Privacy Regulations

Other Global Privacy

GDPR Compliance CCPA Compliance Laws

The General Data Protection The California Consumer Privacy Various countries have their own
Regulation (GDPR) sets strict rules Act (CCPA) grants California data protection laws.
for processing personal data of residents rights over their Organizations must be aware of
EU citizens. Compliance is personal data, impacting how and comply with the regulations
essential for any organization businesses collect and use data. relevant to their operations.
operating in Europe.
01 02 03
Ethical Considerations

Bias in Algorithms Transparency and Responsible Data Use

Explainability
Algorithms can perpetuate biases BI systems should be transparent and Organizations must use data
present in the data. Careful explainable, allowing users to responsibly, avoiding practices that
monitoring and mitigation strategies understand how insights are derived could harm individuals or groups.
are needed to ensure fairness and and decisions are made, otherwise
equity in outcomes. trust can be eroded.
Data Security

Data Encryption Access Controls Threat Detection

and Monitoring

Encryption protects sensitive Role-based access control Continuous monitoring for

data from unauthorized restricts data access to suspicious activity helps
access, both in transit and at authorized personnel only, identify and respond to
rest; consider both ends of minimizing the risk of potential security threats
the data pipeline. breaches. promptly.
 04
The Role of Social
Networks in BI
Social Media Data Integration

Collecting Social Media Data

01.
Tools and techniques for scraping and collecting
data from social media platforms are crucial for
analyzing public sentiment and trends.

02. Analyzing Social Sentiment

Sentiment analysis identifies the emotional tone
behind social media posts, providing insights into
customer perceptions and brand reputation.

Use Cases in Marketing and

03. Customer Service
Social BI can improve marketing campaigns,
enhance customer service, and drive product
innovation by understanding customer needs and
preferences.
Social Collaboration in BI
Social BI Platforms

Social BI platforms enable users to share insights,

collaborate on data analysis, and discuss findings
within a social context.

Improving Team Collaboration

By fostering collaboration, social BI enhances

team productivity and encourages more
informed decision-making; use of social channels
boosts BI value.

Knowledge Sharing

Social BI democratizes data analysis, allowing

more users to access and contribute to
organizational knowledge.
Challenges and Opportunities

Data Privacy on Data Quality and Leveraging Social

Social Networks Reliability Insights for Business
Growth
Addressing privacy concerns Verifying the accuracy and Effective use of social BI can
and ensuring compliance with reliability of social media data drive business growth by
data protection laws when is essential for generating improving customer
using social media data is meaningful insights. engagement, identifying
crucial. market opportunities, and
enhancing brand loyalty.
 05
Advanced Analytics and
Visualization
Machine Learning in BI

01 02 03
Predictive Modeling Anomaly Detection Use Cases in Different
Industries
Machine learning models predict Anomaly detection identifies Machine learning is used in finance
future outcomes based on unusual patterns or outliers in data, for fraud detection, in healthcare
historical data, enabling proactive signaling potential problems or for patient risk assessment, and in
decision-making. opportunities. retail for sales forecasting.
Data Visualization

Advanced Charting
Interactive Dashboards Techniques Storytelling with Data

Interactive dashboards provide a Techniques like heatmaps, Data storytelling uses visuals and
dynamic view of key performance treemaps, and network diagrams narratives to communicate
indicators (KPIs), allowing users to help visualize complex insights effectively, making data
explore data and drill down into relationships and patterns in data. more accessible and engaging to
specific metrics. a wider audience.

01 02 03
BI Search and Text Analytics
Natural Language Processing (NLP)

NLP enables users to query data using natural language,

making BI more accessible to non-technical users.

Text Mining

Text mining extracts valuable information from

unstructured text data, such as customer reviews,
emails, and social media posts.

Search-Based BI

Search-based BI allows users to find insights by searching for

keywords and phrases, similar to using a search engine.
 06
The Future of Business
Intelligence
Emerging Technologies

Augmented Edge Computing Blockchain in BI

Analytics

Augmented analytics uses AI Edge computing processes Blockchain ensures data

to automate data data closer to the source, integrity and transparency,
preparation, analysis, and reducing latency and improving trust and security
insight generation, enabling real-time analysis in BI processes; useful in
empowering more users to for IoT devices and remote supply chain analytics.
leverage BI. locations.
Predicting the Future
The Rise of AI-Driven BI

AI will play an increasingly important role in BI,

automating tasks, improving accuracy, and
uncovering hidden insights.

Democratization of Data

BI tools will become more user-friendly and

accessible, enabling more employees to analyze
data and make data-driven decisions.

The Convergence of BI and Big Data

BI will continue to integrate with big data

technologies, allowing organizations to analyze
vast datasets and gain deeper insights.
Beyond Technology
Data Literacy

Promoting data literacy across the organization is essential for

fostering a data-driven culture and maximizing the value of BI.

Organizational Culture

A data-driven culture encourages experimentation, innovation, and

continuous learning, creating a competitive advantage; this starts with
leadership.

The Human Element

While technology is critical, the human element remains essential; it

includes critical thinking, creativity, and communication skills.
 07
Conclusion
Key Takeaways

Summarizing the The Importance of The Future of BI is

Main Points Ethical and Legal Now
Considerations
BI is a critical tool for Organizations must prioritize The future of BI is here, driven
improving decision-making, ethical and legal by emerging technologies like
enhancing efficiency, and considerations when AI, augmented analytics, and
gaining a competitive implementing BI to protect edge computing.
advantage. privacy and ensure
responsible data use.
Call to Action
Embracing Innovation
01 Organizations should embrace innovation and experiment with new BI
technologies to stay ahead of the curve.

Investing in Data Literacy

02 Investing in data literacy and promoting a data-driven culture are
essential for unlocking the full potential of BI.

Building a Data-Driven Future

03 Building a data-driven future requires a combination of technology,
talent, and a commitment to ethical and responsible data use.
Thank you