TOURISM PLANNING Stakeholders are an importamt Microenvironmental factors

- Tourism plans may vary in source of local knowledge and refer to those that are internal to
terms of scope and timeline. provide a barometer of the a planning unit, such as a tourist
Tourism planning in a community's sentiments about destination, an LGU, a country,
collaborative process. tourism development (whether in and the like.
favor or against it).
Tourism Sites (TSs) Macro-environmental Factors
- are the specific places that IMPORTANCE OF TOURISM - The other half of the situation
tourists come to see and PLANNING analysis involves the
experience. assessment of macro
Tourism planning environmental factors.
Tourism Development - is fundamental to having a Macro-environmental factors
Clusters (TDCs) good tourism development refer to those that are external to
- are areas that have a sufficient program. a planning unit, which was
number and range of tourism explained previously.
sites with the capacity to meet PLANNING VERSUS
long-term development DEVELOPMENT Step 2. Setting Goals and
Objectives
Tourism Development Areas Planning and development are - After knowing where we are,
(TDAs) closely intertwined. the next question to ask is,
- consist of at least one, but "Where do we want to be?" To
more usually several tourism Planning answer this, we have to define
sites. - is primarily an intellectual our goals and objectives.
exercise and should include ●​ Goals and objectives
Strategic Destination Areas details of tourism development. refer to what a
(SDAs) It is something you do in the destination or an LGU
- are a group of priority TDAs present for the future. wants to achieve after a
that are adjacent to each other certain period of time.
and are within their respective Development
clusters. - is the process of putting Step 3. Formulating Strategies
together the components to - The third task is to formulate
Plans convert a raw natural, cultural, or strategies. Strategies tell us how
- may also vary in terms of the historical resource into a tourism to go from where we are to
time horizon. In many literary destination. where we want to be. Planners
works about planning: state strategies in broad strokes.
●​ short-term may be from STEPS IN TOURISM
one to two years PLANNING Step 4. Determining an Action
●​ medium-term will be Plan
for up to five years The immediate output of tourism - Planners translate strategies
●​ long-term for 10 years planning is a written plan. A plan into tactics or action plans or
or more. is sometimes called a roadmap. implementation plan.
-​ Roadmaps should The action plan provides a
A master planning team always be written on breakdown of programs,
consists of experts in land, use paper so that they can projects, and activities. They
planning, human resource provide consistent specify who or what entity is
development, disaster risk information for responsible for the specific
reduction, architecture, product guidance. activities.
development, marketing,
finance,community development, Step 1. Situation Analysis Step 5. Monitoring and
and environment among others. - basically the analysis of an Evaluation
LGU's or the destination's - The last step in tourism
National or local government current position in terms of its planning is monitoring and
agencies may hire a consulting attributes and the larger evaluation. This stage should be
firm to formulate the tourism environment where it operates. an essential component of any
plan. - It answers the question tourism plan.
"Where are we now?" This step
Tourism planning is is also called the SWOT analysis
consultative. There are several
stakeholders or groups o1 Microenvironmental Factors
people who could be affected by - One part of the situation
tourism development. analysis involves an assessment
of microenvironmental factors.
MAJOR CONSIDERATIONS IN 2. Historical or Cultural Value 7. Quality of Surroundings
THE PRELIMINARY √ Is the built heritage at least 50 Within 5 km Off the Site
ASSESSMENT years old? √ Is it a landfill/dumpsite, mining
√ What festivals are celebrated site, or informal settlement?
Hazards and Security Issues down the site? Are there culinary √ Is there a beautiful vista?
- One red flag is the presence of experiences available at the √Are there support services?
serious hazards in the area site?
under study, Good sources for Does the site have a museum? Sites should be ranked from
this information are the LGU'S highest to lowest where Rank 1
CLUP which usually contains a 3. Accessibility is the highest The ranking can
section on identified hazards and √ Is the place accessible all be used as a basis for prioritizing
susceptibility to such hazards, year? the sites to be developed
Disaster Response and √ Is there a regular transport
Recovery Management Plan service? The average score per
(DRRM) plan, and Local Climate √ How far is it from the service component of all the sites is
Change Adaptation Plan center? shown in the row marked
(LCCAP). √How far is it from the town "Average Scores."
- Hazards can be natural or center?
man-made.
4.Basic Utilities
Control and Ownership of the √Is there a clean water supply
Land for drinking? For cleaning
- DOT et al. (2017) identify land toilets? √ Is electricity available
ownership as among the salient 24/7?
factors that need to be assessed Is the communication accessible
in tourism planning. The DOT et (internet, telephone, cell phone)?
al. (2017) favor government How strong is the cellphone
owned lands over private lands signal?
√
Stakeholder Support for Does the site have adequate
Tourism Development drainage and sewerage system
- One of the pillars of sustainable to protect it from flooding and
tourism development is the prevent water pollution?
inclusion of tourism stakeholders
in decision-making. 5. On site Facilities
Does the site have
Significant Attractions in the well-maintained and safe
Area restrooms?
- Attractions can be natural or √Does the site have an
cultural, Planners can assess accommodation facility for
them in terms ol their overnight guest
uniqueness and natural beauty, /Are there restaurants, kiosks,
the level of their preservation, and other food and beverage
and appeal to the senses. service
√ Does the site have sports and
Accessibility other recreational facilities such
- Another point to be considered as basketball/tennis/volleyball
is accessibility. This factor has court, game room, kayak, and
something to do with the the likez
infrastructure that will enable √Are there enough directional
visitors to reach the attractions. and information signs leading to
the site
1. Uniqueness and Natural and on-site?
Beauty
/ How rare is it? 6. Ownership of Property
√ Does it appeal to the senses? √ Is it government-owned?
√ How well-preserved is it? / Is it privately owned, under
√ Does the DOT recognize the CARP or CARPable, an
attraction? Is the attraction being ancestral domain or claimed by
promoted by the DOT on its two or more individuals or
website and other media? families?
Planning like developing new tourist aspects, including tourism,
Planning is the process of attractions or improving local infrastructure, and social
deciding how to achieve specific infrastructure. services, ensuring that all areas
goals. It involves thinking ahead of development work together.
about what needs to be done, - Long-term: Goals set for five
when it should happen, and who years or more, focusing on Comprehensive Land Use
will do it. In tourism, planning sustainable tourism development Plan (CLUP)
helps to create a roadmap for and major projects that require A Comprehensive Land Use
developing attractions, significant investment. Plan (CLUP) outlines how land
managing resources, and in a specific area will be used. It
ensuring that tourism benefits Vision helps to manage land resources
local communities. A vision is a clear idea of what a effectively, balancing
community or organization wants development needs with
Development to achieve in the future. In environmental protection. In
Development refers to the tourism, a vision might describe tourism, it ensures that
process of improving and the type of destination the attractions are developed in
expanding tourism facilities and community wants to become, suitable locations.
services. This can include such as a vibrant cultural hub or
building hotels, roads, and a nature-friendly eco-tourism Provincial Development and
attractions, as well as enhancing spot. It guides all planning and Physical Framework Plan
the skills of local workers. The development efforts. (PDPFP)
goal of development in tourism is The Provincial Development and
to attract more visitors and Indicators Physical Framework Plan
create economic opportunities Indicators are specific measures (PDPFP) is a strategic plan that
for the local community. used to assess progress toward integrates development goals
goals. In tourism, indicators with land use planning at the
Stakeholders could include the number of provincial level. It aims to guide
Stakeholders are individuals or visitors, hotel occupancy rates, sustainable growth and
groups that have an interest in a or community satisfaction levels. development across the
project or organization. In They help stakeholders province, including tourism
tourism, stakeholders can understand how well tourism initiatives.
include local communities, initiatives are performing.
government agencies, Existing Tourist Site
businesses, and tourists. Their Local Government Unit (LGU) An existing tourist site is a place
opinions and needs are A Local Government Unit (LGU) that people already visit for fun,
important because they can is a local authority responsible learning, or relaxation. It has
affect and be affected by tourism for governing a specific area, been around for a while and has
activities. such as a city or municipality. In things like attractions, facilities
tourism, LGUs play a crucial role for tourists, and is well-known
PESTLE Framework in creating policies, managing among travelers. For example, a
The PESTLE framework is a tool resources, and promoting local famous historical castle or a
used to analyze the external attractions to visitors. popular beach that has been a
factors that can impact an tourist destination for years.
industry. PESTLE stands for Tourism Development Plan
Political, Economic, Social, (TDP) Emerging Tourist Site
Technological, Legal, and A Tourism Development Plan An emerging tourist site is a
Environmental factors. In (TDP) is a strategic document place that is starting to become
tourism, this framework helps that outlines how to develop and popular with tourists. It might
planners understand the broader manage tourism in a specific have unique features like a new
context in which they operate area. It includes goals, natural wonder, a trendy
and make informed decisions. strategies, and actions needed neighborhood, or an upcoming
to enhance tourism while cultural event. These places are
Short-term, Medium-term, ensuring it benefits the local getting more attention from
Long-term community and environment. travelers and are developing
- Short-term: Goals or plans that more tourist-related services.
are meant to be achieved within Comprehensive Development
a year or less. For example, Plan (CDP) Potential Tourist Site
organizing a festival for the A Comprehensive Development A potential tourist site is a place
upcoming tourist season. Plan (CDP) is a long-term plan that could be a great destination
created by local governments to in the future. It has qualities like
- Medium-term: Plans that guide overall development in a beautiful scenery, interesting
typically span one to five years, community. It covers various history, or unique culture, but it
hasn't been fully developed or Gateway These make a place more
discovered by many tourists yet. A gateway is a place that serves convenient and attractive for
Maybe it's a secluded mountain as an entrance or a starting point visitors.
village or an unspoiled forest. for tourists to reach a particular
destination. It could be an Quality of Surroundings
Greenfield airport, a train station, or a major How pleasant and appealing the
A greenfield is an area of land city. For example, a big city environment is around a place.
that has not been built on before. might be the gateway to a This includes things like
In tourism, it could be a piece of nearby national park. cleanliness, safety, and the
land where new tourist resorts, general atmosphere.
theme parks, or other tourist Service Center
facilities are planned to be built. A service center is a place that
It's like a blank canvas for provides various services to
developers. tourists. These services can
include information about tourist
Brownfield attractions, accommodation
A brownfield is land that was booking, transportation services,
used for something before, like and help with any problems or
an old factory or a commercial questions tourists might have.
building. In tourism, these sites
can be redeveloped into new Uniqueness
tourist attractions, like converting Something that makes a place
an old warehouse into a or thing special and different
museum or a hotel. from others. It's what sets it
apart. For example, a unique
Protected Area rock formation or a special type
A protected area is a place that of local craft.
is set aside and protected by the
government or an organization. Natural Beauty
It could be a national park, a The attractive features of nature
nature reserve, or a wildlife found in a place, such as
sanctuary. The goal is to mountains, forests, beaches, or
preserve the natural waterfalls. It's the scenic appeal
environment, plants, and of the natural environment.
animals. Tourists can visit these
areas but must follow rules to Cultural Value
protect them. The importance of a place or
thing based on its history,
Ancestral Domain traditions, and cultural
An ancestral domain is an area significance. This could be a
of land that belongs to a historical building, a traditional
particular group of people, festival, or a unique way of life.
usually indigenous communities.
It has special cultural, historical, Land Ownership
and spiritual significance for Who legally owns a piece of
them. In tourism, respecting the land. This is important in tourism
rights and traditions of the because developers need to
people who own the ancestral know who to get permission from
domain is very important. to build or develop on a site.

Hazards Utilities
Hazards are things that can Services that are necessary for
cause harm or danger to daily life, such as water,
tourists. This could be natural electricity, gas, and sewage
disasters like earthquakes, systems. These are essential for
floods, or hurricanes, or tourists and businesses in a
human-made hazards like crime tourist area.
or pollution. Tourists need to be
aware of these hazards when Facilities
traveling. Things that are available for
use, such as hotels, restaurants,
transportation, and restrooms.
Give 2 laws that explain the Give 3 examples of
rationale and objectives of governance laws that affect
tourism development. tourism planning.
●​ RESIDENTIAL ●​ LOCAL
DEGREE NO. 189 OF GOVERNMENT CODE
1973 OF 1992 (RA NO.
●​ TOURIST ACT OF 7160)
2009 (REPUBLIC ACT ●​ SEAL OF GOOD
NO. 9593) LOCAL
GOVERNANCE ACT
OF 2019 (RA NO.
11292)
Enumerate 4 laws that ●​ PROCUREMENT LAW
regulate the standards of (RA NO. 9184)
tourism facilities.
●​ NATIONAL BUILDING Enumerate 4 laws that
CODE promote tourism-related
●​ ACCESSIBILITY LAW investments.
OF 1982 (BATAS ●​ FARM TOURISM
PAMBANSA BILANG DEVELOPMENT ACT
344) OF 2016 (RA NO.
●​ SANITATION CODE 10816)
●​ FIRE CODE ●​ OMNIBUS
INVESTMENT CODE
OF 1987 (EO 226)
●​ EXECUTIVE ORDER
List 5 laws that protect the 129- A, S. of 1987
interests of vulnerable groups. ●​ GRANTING
●​ ANTI-VIOLENCE INCENTIVES TO
AGAINST WOMEN FOREIGN
AND THEIR INVESTMENT IN
CHILDREN ACT OF TOURIST-RELATED
2004 (RA NO. 9262) PROJECTS AND
●​ ANTI-SEXUAL TOURIST
HARASSMENT ACT ESTABLISHMENTS OF
OF 1995 (RA NO. 1986 (EO 63)
7877)
●​ ANTI-TRAFFICKING IN Give 2 examples of
PERSONS ACT OF environmental laws that are
2003 (RA NO. 0208) relevant to tourism planning.
●​ MAGNA CARTA OF ●​ CLIMATE CHANGE
WOMEN (RA NO. ACT OF 2009 (RA NO.
9710) 9729)
●​ WOMEN IN ●​ NATIONAL
DEVELOPMENT AND INTEGRATED
NATION BUILDING PROTECTED AREAS
ACT (RA NO. 7192) SYSTEM ACT OF 1992
●​ INDIGENOUS PEOPLE (RA NO. 7586)
RIGHTS ACT OF 1997 ●​ ENVIRONMENTAL
(RA NO. 8371) IMPACT
●​ MAGNA CARTA FOR ASSESSMENT
DISABLED PERSONS SYSTEM OF 1978 (PD
OF 1992 (RA NO. NO. 1586)
7277) ●​ CORAL RESOURCES
CONSERVATION AND
PROTECTION
DEGREE OF 1977 (PD
NO. 1219)