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The Agency Positioning Playbook 1739916813

The document outlines a playbook for agencies to transition from freelancer pricing to attracting high-ticket clients through effective positioning. It emphasizes the importance of owning a niche, crafting compelling offers, pricing based on outcomes, building online authority, and enhancing client experience. By avoiding common positioning mistakes, agencies can elevate their perceived value and client retention.

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elbashiryo
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41 views9 pages

The Agency Positioning Playbook 1739916813

The document outlines a playbook for agencies to transition from freelancer pricing to attracting high-ticket clients through effective positioning. It emphasizes the importance of owning a niche, crafting compelling offers, pricing based on outcomes, building online authority, and enhancing client experience. By avoiding common positioning mistakes, agencies can elevate their perceived value and client retention.

Uploaded by

elbashiryo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Joshua (Kobyashi) Johnston

The Agency
Positioning
Playbook
How to go from freelancer pricing to closing
high-ticket clients.
Joshua (Kobyashi) Johnston

The Harsh Truth


About Positioning
🚨 Bad positioning = low-value clients, bad
retention, and pricing struggles.

✅ The best agencies own their niche.


✅ They charge premium prices.
✅ They attract clients pre-sold on their value.

Freelancers chase clients.


Positioned agencies attract them.
Joshua (Kobyashi) Johnston

The Positioning Mistakes


Keeping You Small

❌ Charging by the hour instead of


value-based pricing

❌ Saying “I” instead of “we” (clients


don’t see a scalable team)

❌ Taking on every project instead of


specializing

These mistakes make you look replaceable, not in


demand.
Joshua (Kobyashi) Johnston

Step 1 – Own a Specific


Niche
🚀 The riches are in the niches.
Instead of saying “We help businesses with marketing,” say:

✅ “We help SaaS companies scale past $10M with


outbound marketing.”
✅ “We lower CAC by 30% for eComm brands using
retention ads.”
✅ “We build LinkedIn strategies that book calls for
consultants.“

These mistakes make you look replaceable, not in


demand.
Joshua (Kobyashi) Johnston

Step 2 – Craft a No-


Brainer Offer
Your clients don’t want services—they want
results.

❌ “We run Facebook ads.”


✅ “We lower your CAC by 30% in 90 days—
guaranteed.”

Your offer should make them think: "I’d be dumb to say no."
Joshua (Kobyashi) Johnston

Step 3 – Price Like a


Real Agency
Stop selling time. Sell outcomes.

❌ Freelancer pricing → $50/hr


🔥 Positioned agency → $5K/month minimum
retainers

“Charge based on the problem you solve, not


the hours you work.”
Joshua (Kobyashi) Johnston

Step 4 – Build
Authority Online
If clients Google you and find nothing, you
don’t exist.

✅ Post insights on LinkedIn/Twitter so


you’re seen as the expert.
✅ Share case studies—proof beats
promises.
✅ Have a site/social presence that looks
polished & professional.

People pay more for authority. Be the


obvious choice.
Joshua (Kobyashi) Johnston

Step 5 – Upgrade Your


Client Experience
High-value agencies feel premium.

🚀 Fix your onboarding process


(First impressions matter!)

💬 Set clear expectations


(Clients love certainty.)

📊 Over-communicate results
(Show them progress before they ask.)

The easier you make it to work with you, the


longer clients stick.
Joshua (Kobyashi) Johnston

Follow the Journey

🚀andWant more insights on scaling, positioning,


closing high-ticket agency clients?

📲thatFollow me for daily agency growth strategies


help you land better clients, charge higher
prices, and scale without chaos.

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