AS A LEADER IN PRESTIGE OMNI-RETAIL, SEPHORA`S MISSION IS TO CREATE A WELCOMING Introductory Advertising
BEAUTY SHOPPING EXPERIENCE FOR ALL AND INSPIRE FEARLESSNESS IN OUR COMMUNITY.
LAUNCHED IN THE PARIS 1970 Business Presentation
1.About Sephora: A Brief History
2.Company`s Core Values and Missions
3.Unique Shopping Experience
4.Sephora's Loyalty Program: Beauty Insider
5.Sephora's Digital Presence and Innovation
6.Sephora's Commitment to Sustainability
Organizational stage
A Brief Story Values and Missions Unique Shopping Beauty Insider Presence and Future Commitment to Sustainability
Canada
100
China
300
United States Sephora has established itself
600
as a premier destination for
cosmetics, skincare, and
fragrance enthusiasts
worldwide.
France
300
an approximate breakdown of Sephora store counts by
country based on available data
A Brief Story Values and Missions Unique Shopping Beauty Insider
Presence and Future Commitment to Sustainability
Inclusive Beauty
Empowerment
Innovation
Customer experience
SEPHORA'S UNIQUE SHOPPING
EXPERIENCE
IN-STORE IMMERSION PERSONALIZED SERVICE
DIGITAL INNOVATION
Sephora's physical stores are designed Corporations` knowledgeable and
It`s advanced digital platforms,
to create a sensory-rich experience, with passionate beauty advisors provide
including its user-friendly website and
interactive beauty stations, expert personalized guidance, tailored product
mobile app, offer cutting-edge features
consultations, and a diverse array of like virtual try-on, personalized product recommendations, and hands-on
product testers to inspire and empower recommendations, and seamless online- demonstrations to help customers find
customers. to-in-store integration. their perfect beauty match.
A Brief Story Values and Missions Unique Shopping Beauty Insider Presence and Future Commitment to Sustainability
Personalized Rewards Community Engagement
The Beauty Insider program offers a range of Sephora's Beauty Insider community empowers
exclusive benefits, including personalized members to connect with like-minded beauty
product recommendations, early access to enthusiasts, share tips and reviews, and
new releases, and a points-based reward participate in exclusive events and workshops,
system that allows members to redeem for fostering a vibrant and engaged customer base.
products, services, and experiences.
Elevated Experiences
As customers progress through the different tiers of the Beauty Insider program, they unlock access to
premium benefits, such as dedicated beauty advisors, custom-curated gift sets, and invitations to exclusive
VIP events.
A Brief Story Values and Missions Unique Shopping Beauty Insider Presence and Future Commitment to Sustainability
Online Retail
1
Sephora's e-commerce platform offers a seamless and engaging online shopping
experience, featuring comprehensive product information, user-generated reviews,
and virtual try-on capabilities to help customers discover their perfect products.
Mobile App
2
The Sephora mobile app amplifies the brand's digital offerings, allowing customers to
access their Beauty Insider accounts, browse and purchase products, and even book
in-store services and appointments with ease.
Cutting-Edge Tech
3
Sephora continuously invests in innovative technologies, such as AI-powered
personalization, AR-enhanced virtual try-ons, and data-driven product
recommendations, to elevate the customer experience and stay at the forefront of the
beauty industry.
A Brief Story Values and Missions Unique Shopping Beauty Insider Presen
and Future Commitment to Sustainability
Sustainable Sourcing
Packaging
Innovations
Community
Engagement
A Brief Story Values and Missions Unique Shopping Beauty Insider Presence and Future Commitment to Sustainability
Introductory Advertising
Business Presentation
