EMAIL
DELIVERABILITY
(AKA GETTING
INTO THE INBOX)
FACTS ABOUT
EMAIL DELIVERABILITY
“WORLDWIDE, JUST 79% OF COMMERCIAL EMAILS
LANDS IN THE INBOX. THIS MEANS FOR EVERY FIVE
EMAILS SENT, ONE NEVER REACHES THE INTENDED RECIPIENT. ”
(ReturnPath - 2015 Deliverability Benchmark Report)
3 WAYS TO PROVE
YOU’RE NOT A SPAMMER
1
MAILER
REPUTATION 2
SENDER
INFRASTRUCTURE 3 SUBSCRIBER
ENGAGEMENT
YOUR MAILER
1.MESSAGE
VOLUME…
REPUTATION 2.DELIVERY RATE…
3.BLACKLIST
STATUS…
FACTS ABOUT
EMAIL DELIVERABILITY
IP ADDRESSES APPEARING ON JUST ONE OF THE 12
MAJOR BLACKLISTS HAD EMAIL DELIVERABILITY 25%
BELOW THOSE NOT LISTED ON ANY BLACKLISTS
#1
SPF (Sender Policy Framework):
SPF authorizes the IP address
and the domain address that
send your mail.
YOUR SENDER #2
Sender ID: validates the origin of
email messages by verifying the
IP address of the sender against
INFRASTRUCTURE the owner of the domain.
- the technical stuff -
#3
Dkim: email authentication
method through which emails are
digitally signed on a domain
basis.
It’s All About
ENGAGEMENT! (still)
YOUR SUBSCRIBER ENGAGEMENT…
#1
EMAIL
OPEN RATE #3 HARD & SOFT
BOUNCE RATE
#2
LATERAL
SCROLL RATE #4 UNSUBSCRIBE
& COMPLATE RATE
FACTS ABOUT
EMAIL DELIVERABILITY
EMAIL LISTS WITH 10% OR MORE
UNKNOWN USERS GET ONLY 44% OF
THEIR EMAIL DELIVERED BY ISPS
FACTS ABOUT
EMAIL DELIVERABILITY
“21% OF EMAIL RECIPIENTS
REPORT EMAIL AS SPAM, EVEN IF
THEY KNOW IT ISN’T”
FACTS ABOUT
EMAIL DELIVERABILITY
43% OF EMAIL RECIPIENTS CLICK THE SPAM
BUTTON BASED ON THE EMAIL
“FROM” NAME OR EMAIL ADDRESS
“MAIL MONITOR APP”
MONITORING
YOUR
DELIVERABILITY
- Inbox Placement - http://mailmonitorapp.com/
“RETURN PATH”
MONITORING
YOUR
DELIVERABILITY
- Sender Reputation - http://senderscore.org/
“EMAIL REACH”
MONITORING
YOUR
DELIVERABILITY
- Domain & IP Blacklisting -
http://emailreach.com/
FINAL EXAM
TIME TO GET
CERTIFIED
AS A E.M.S.
