[Link].
courses
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Facebook Ads: Plan Of Attack
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Here’s what we’re going to cover
● The power of using Facebook ads for your own agency.
● How we use Facebook ads (paid ads) to get 30-100+ qualified appts/Mo
● Going over key Facebook & Funnel KPIs
● Our Lead & Stats tracker
● Paid Ads: How To Do Market Research
● The power of social proof, testimonials & reviews
● How to collect social proof, testimonials & reviews
● Summary of our paid ads process
● Why you must never lose sight of the ‘’goal’’ when running paid ads
● What we’re going to cover in this entire module
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AGENCY™
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The power of using Facebook ads for your own agency.
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The power of using Facebook ads for your own agency.
● Using paid ads & funnels is one of the only ways to truly automate qualified appt generation.
○ (Appts on autopilot)
○ No Va’s
○ No team
○ Just 3-5 high converting ads, 1 great funnel & micro-webinar.
○ 2-3 golden audiences (Customer Lists, LAA’s & Hyper-Interest targeting)
○ Sales rep to handle the volume
● It’s the most efficient & easy way to scale your agency to 7-figures
● It’s also incredibly cheap when you hit the correct numbers (KPIs)
● Chances are your top 9/10 competitors are running ads.
● We used Facebook Ads & the micro-webinar to scale from 20k-30k/pm to 64-82k/pm
● And we will use it to scale to 200k/pm
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IMPERIUM NAME ™
AGENCY™
[Link]
[Link]
How we use Facebook ads (paid ads) to get 30-100+
qualified appts/Mo
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[Link]
[Link]
How we use Facebook ads (paid ads) to get 30-100+
qualified appts/Mo
● We use Facebook ads to scale our agency & remove the tedious organic attraction process.
● Organic is a great way to start but if you truly want to become a market leader in your niche. Paid ads is ALWAYS
the next step.
● Organic is FREE & simple but it’s not great when you truly want to scale.
● For Facebook ads you need funds, so don’t start running ads until you’re at least doing 6-7k/mo & have a proof of
concept.
● You need a great product & your clients need to get consistent results.
● Once the system has been built and perfected; Getting appts will feel like the easiest thing in the world.
● Our own agency spends around $6000/mo on ads which generates us around 50-100+ appts a month.
● Our best month: 113 appts.
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IMPERIUM NAME ™
AGENCY™
[Link]
[Link]
Key Facebook & Funnel KPIs
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Key Facebook & Funnel KPIs
● KPIs: [Key Performance Indicators]. Essential numbers that tell us if our ad campaign is performing or not.
● When it comes to Facebook Ads. It’s all about the numbers & nothing but the numbers.
● Keeping accurate and clean data & making decisions based on fact instead of emotion will determine your success
using Facebook ads.
● Be as emotionless as humanly possible. Look at the numbers & data, NOTHING ELSE.
● Our goal is to get appts & clients
○ So at the end of the day it doesn’t matter how much you pay per click, per lead, per whatever.
○ The only thing that matters is are my ads profitable: Money In & Money out.
○ KPIs help us get intel on the overall health of our ad campaigns only it is not the main thing.
○ The main thing is simple: If I spend a $1000 am I making at least $2000 back?
○ If the answer is ‘’YES’’, keep it running.
○ If the answer is ‘’NO’’, look at what KPI is effecting this the most & change it.
YOUR PROGRAM
IMPERIUM NAME ™
AGENCY™
[Link]
[Link]
Key Facebook & Funnel KPIs
● KPIs:
○ $2-$5 clicks (CPC)
○ 0.5-2% Click through rate (CTR)
○ $15-$50 per 1000 impressions (CPM) [Varies per audience type we use]
○ $5-$30 leads (CPL)
○ $25-$300 per appt.
○ $40-$350 per show
○ $300-$2000 per client (CPA)
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IMPERIUM NAME ™
AGENCY™
[Link]
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Key Facebook & Funnel KPIs
● Example from our very first month of running ads:
○ $3,383 Ad spend:
○ CPM: $34.39
○ CPC: $5.49
○ CTR: 0.63%
○ Leads: 142
○ CPL: $23.83
○ Appts: 32
○ Cost per appt: $105.72
○ Shows: 26 (after follow up)
○ Sales: 8 (CPA: $422.88)
○ Cash (after sales rep commision): $36,000 -
○ LTV: $51,400 (not all profit)
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IMPERIUM NAME ™
AGENCY™
[Link]
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$3,383 IN & $36,000 OUT
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AGENCY™
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I HOPE YOU’RE BEGINNING TO REALIZE HOW
POWERFUL PAID ADS CAN BE FOR YOUR AGENCY
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AGENCY™
[Link]
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Our Paid Ads Tracker
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Our Paid Ads Tracker
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AGENCY™
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Paid Ads: How To Do Market Research
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Paid Ads: How To Do Market Research
● What do we need to know about our niche:
○ Niche Challenges & Daily struggles
○ ‘’The want’’, desires & goals
○ What their life would look like if they fixed:
■ A: their challenges & struggles
■ And B: got what they ‘’wanted’’.
○ What worked in the past but doesn’t work anymore: (Things your client hate)
■ Example fitness niche: LBE offers ($21 for 21 days), bait and switch 6 week challenges, discounting plans
and packages, posting daily on social media, cold calling, etc.
○ What are your top competitors doing?
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IMPERIUM NAME ™
AGENCY™
[Link]
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Paid Ads: How To Do Market Research
● How do we get all of this information?
○ Research:
■ Cold call (don’t tell them you’re an agency)
● Say you're writing an article on the daily struggles of [niche] business.
■ Interview current clients
■ Interview past clients
■ Look at what your competitors are doing (FB Ads Library)
● Don’t copy them, but use their ads & marketing process for inspiration
● Use their ads as the foundation for your own ads.
■ Listen to your sales calls (Very effective)
■ Facebook groups: ‘’writing a research article’’ and post your questions.
■ Put everything down on a google document
YOUR PROGRAM
IMPERIUM NAME ™
AGENCY™
[Link]
[Link]
Paid Ads: How To Do Market Research
● Example of fitness niche:
○ burned by marketing agencies in the past
○ don't like challenges
○ don't understand marketing
○ want more members
○ lots of bad debt
○ 16 hour working days
○ hate marketing their business
○ just want leads
○ great at sales, sucky at ads
○ tried ads before (boosting posts)
YOUR PROGRAM
IMPERIUM NAME ™
AGENCY™
[Link]
[Link]
The power of social proof, testimonials & reviews
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The power of social proof, testimonials & reviews
● We need social proof to run effective marketing campaigns!
● The more social proof the better your ads will convert
● We want to bombard our prospects with case studies, reviews, testimonials, client results.
● So we can put them on our funnels
● Use them in our ads
● Send them in our emails
● THIS IS A MUST!
● The more social proof you have: ‘’The better’’
● A Sufficient amount of Social proof can and will cut your appt cost & cpa in half.
YOUR PROGRAM
IMPERIUM NAME ™
AGENCY™
[Link]
[Link]
YOUR PROGRAM
IMPERIUM NAME ™
AGENCY™
[Link]
[Link]
How to collect social proof, testimonials & reviews
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How to collect social proof, testimonials & reviews
● First of all just ask.
● At every opportunity you should be asking for a quick video testimonial from your clients.
○ Especially if they’re getting good results
○ Use your weekly/bi-weekly/monthly check in call
● Rewards:
○ $100 off next months retainer
○ $100 worth of ad credit
○ Free services
○ 2 hours of consulting
○ etc, etc.
● Bonus: we don’t do this for our own agency (We should). But it does work: try and invterview your client instead
of asking for a testimonial.
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IMPERIUM NAME ™
AGENCY™
[Link]
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Summary of our paid ads process
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The structure of the funnel
Step 1: Paid Traffic [Facebook Ads, Youtube Ads, Linkedin Ads & Google Ads]
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AGENCY™
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The structure of the funnel
Step 2: Optin/Landing Page [Collects data: email, phone number, etc.]
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The structure of the funnel
Step 3: Mini Webinar/Vsl/case study video
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AGENCY™
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The structure of the funnel
Step 4: Survey with qualifying questions
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The structure of the funnel
Step 5: Scheduling Page
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The structure of the funnel
Step 6: Thank you page
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The structure of the funnel
Step 7: Sales call
YOUR PROGRAM
IMPERIUM NAME ™
AGENCY™
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Why you must never lose sight of the ‘’goal’’ when running
paid ads
YOUR PROGRAM NAME ™
[Link]
[Link]
Why you must never lose sight of the ‘’goal’’ when running
paid ads
YOUR PROGRAM
IMPERIUM NAME ™
AGENCY™
[Link]
[Link]
What we’re going to cover in this entire module
YOUR PROGRAM NAME ™
[Link]
[Link]
Facebook Ads: VSL/Micro-Webinar
● Facebook Ads: Plan Of Attack
● Facebook Ads: Foundations
● Facebook Ads: Proven Ad Copy Templates
● Facebook Ads: Proven Ad Creatives
● Facebook Ads: Creating Your Own Ads
● Facebook Ads: Building Your Audience Using Lists
● Facebook Ads: Building Your Audience Using LAA's
● Facebook Ads: Building Your Audience Using Interest Targeting
● Facebook Ads: Tracking KPIs & Setting Up Conversions
● Facebook Ads: Launching Ads
● Facebook Ads: Daily Facebook Agenda
● Facebook Ads: Scaling
● Facebook Ads: Retargeting
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