Solving
Case Study
By– Diya & Anya
INTRODUCTION
What is a case study ?
Case study is a detailed study of a specific subject, such as a
person, group, place, event, organization, or phenomenon.
STEPS TO MOVE FORWARD
STEP 1 STEP 2 STEP 3 STEP 4
Identify the Ask clarifying Elaborate, Review client
problem questions Analyze and history and past
statement Identify the trends
problem
STEPS TO MOVE FORWARD
STEP 5 STEP 6 STEP 7 STEP 8
Market and peer Use relevant Optimal Solution Presentation
analysis framework
Company
Overview
You have Banking Client and they want to
launch a new credit card in the market.
IDENTIFY THE PROBLEM ASK CLARIFYING
STATEMENT QUESTIONS
● Clearly state the client's ● To understand the vision of the
goal. client it is important to ask
● The key objective that we questions.
can see is to enter ● Ask questions like what is the
smoothly into and sustain brand message that they want
in the market by to promote? How is the product
generating a profitable unique? What is it's selling
term. factor? How is it different from
the competitors in the market?
ELABORATE, ANALYZE AND REVIEW CLIENT HISTORY
IDENTIFY PATTERNS AND PAST TRENDS
● After getting all questions ● We can see from clients past
answered by the client, trends, how the client needs to
identify the pattern and design the product so as to
analyze them. attract more and more
● Some points that can be customers and to understand
identified are pricing, business profitability.
services, no. of cards to
produce .
MARKET ANALYSIS USE RELEVANT
● It is important to
FRAMEWORKS
understand market
opportunities, make ● Making frameworks helps you
informed decisions and and your client understand
understand competition. things better.
● Identify who all are the ● SWOT, Porters five force,
main competitors, their revenue models etc can be
pricing, their market made
strategy, etc.
OPTIMAL SOLUTION PRESENTATION
● Filter the solutions that you
● A good presentation is a must
can think of on the basis of
to get your solution across the
result of frameworks and to
table to the client.
match client preferences to
● It includes stating assumptions
deliver the best strategy
properly and concluding the
and solution to the case.
same.
Recommendations
Find the optimal solution Check the feasibility of State assumptions
as per co. preferences. the solution. clearly.
Keep your answers Try to create a good Headings should be
precise. story through a catchy as they are the
customer journey first impression.
Victoria Secret
In today's dynamic business landscape, companies face multifaceted
challenges that demand innovative strategies for success. Victoria’s Secret
founded in the late 90's by Mr. Raymond to create a lingerie store that
was comfortable and inviting for men to shop for their partners. It became
a leader in the industry and a cultural phenomenon with its fashion shows
which included supermodels named “Angels”. The brand was soon
accused of promoting unrealistic and unhealthy beauty standards and not
being inclusive of all body types. Now VS is facing a huge backlash and
them being your client, what strategies would you implement to make
them relevant again?
Key Points
Rebranding of VS Past Sales
Customer feedback (preferences) Market Share
Competitive Strategies Personalised shopping
experience
Product Diversification Social Responsibility
Digital Transformation Being Inclusive
Conclusion
Victoria Secret needs to
rebrand itself by
identifying its Target
Audience and introducing
New products for the
same. It also needs to take
in account the change in
consumer preferences
and launch campaigns to
showcase it as an ally of
women. Digital
Transformation will help
VS to capture the market
share which was
previously lost.
Thank You !
! Do you have any Questions ?
