SAMPLE SET 1
Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
MEDIA STUDIES
Paper 1 Media One
Time allowed: 1 hour 30 minutes
Materials
You will need no other materials. For Examiner’s Use
Question Mark
Instructions
• Use black ink or black ball-point pen. 1
• Fill in the boxes at the top of this page. 2
• Answer all questions.
3
• You must answer the questions in the spaces provided.Do not write outside the
box around each page or on blank pages. 4
• If you need extra space for your answer(s), use the lined pages at the end of 5
this book. Write the question number against your answer(s). 6
• Do all rough work in this book. Cross through any work you do not want to be
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marked.
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Information 9
• The marks for questions are shown in brackets.
TOTAL
• The maximum mark for this paper is 84.
• You are reminded of the need for good English and clear presentation in your
answers.
• Question 09 requires an extended response. You will be assessed on the
quality of your written response, including the ability to construct and develop a
sustained line of reasoning which is coherent, relevant, substantiated and
logically structured.
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Section A – Media Language and Media Representations box
Answer all questions in the spaces provided.
You are advised to spend around 60 minutes on this section.
Figure 1
True magazine front cover featuring Wiz Khalifa.
This image has been removed for copyright purposes but can be accessed by following
this link:
True magazine cover featuring Wiz Khalifa
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Only one answer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 In the photographic image on the cover of True magazine (Figure 1), Wiz Khalifa
is wearing ear jewellery.
What does this denote? (shade one lozenge only).
[1 mark]
A Celebrity
B Hip hop music
C Pair of earrings
D Wealth
Turn over for the next question
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0 2 Analyse the cover of True magazine (Figure 1) to show how different elements box
communicate meaning.
[12 marks]
12
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Figure 2 box
Front cover of Tatler from January 2021 (Close Study Product)
This image has been removed for copyright purposes but can be viewed in the Close
Study Products booklet.
Turn over ►
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0 3 Analyse the narrative features of the front cover of Tatler magazine (Figure 2) in box
terms of Propp’s theory.
[8 marks]
Turn over for the next question
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Figure 3 box
Advert for OMO (Close Study Product)
This image has been removed for copyright purposes but can be viewed in the Close
Study Products booklet.
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0 4 . 1 What do the following elements of the OMO advertisement (Figure 3) connote: box
a) the woman’s rolled up sleeve
b) the woman’s facial expression?
[2 marks]
a)
b)
0 4 . 2 Why do advertisers use stereotypes? Answer with reference to the OMO
advertisement in Figure 3.
[6 marks]
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0 4 . 3 Explain how advertisements reflect the historical context in which they were box
created. Answer with reference to the OMO advertisement in Figure 3.
[12 marks]
20
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0 5 Represent, the NHS Blood and Transplant campaign video, uses a range of box
representations in order to appeal to a black and minority ethnicity audience.
How are the different representations used in order to appeal to this target
audience?
[6 marks]
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Section B – Media Audiences and Media Industries box
Answer all questions in the spaces provided.
You are advised to spend around 30 minutes on this section.
0 6 Briefly explain what is meant by horizontal integration.
[2 marks]
0 7 How do print newspapers make sure they appeal to their target audiences?
Answer with reference to the Daily Mirror (Close Study Product).
[9 marks]
11
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0 8 Explain why print newspaper sales have been declining. box
[6 marks]
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0 9 ‘Music radio may have met the needs of a youth audience in the early days of box
Radio 1 but it is no longer relevant to today’s youth audience.’
How far do you agree with this statement?
In your answer you must consider:
• social and cultural contexts of radio
• the Tony Blackburn Show on Radio 1 (1967) and Kiss Breakfast on KISS
Radio
(Close Study Products)
• technological change including the internet
• radio as a media industry
• radio audiences.
[20 marks]
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END OF QUESTIONS
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There are no questions printed on this page
DO NOT WRITE ON THIS PAGE
ANSWER IN THE SPACES PROVIDED
Copyright information
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