EVM VOLKSWAGEN

SUMMER INTERNSHIP REPORT

SUBMITTED BY

ROSHNA PARVEEN R
TVE23MBA110

in partial fulfilment for the award of the degree

of
MASTER OF BUSINESS ADMINISTRATION

of APJ Abdul Kalam Technological University

CET SCHOOL OF MANAGEMENT

COLLEGE OF ENGINEERING TRIVANDRUM

MAY-JULY 2024

1
 Certificate From the Company

Roshna Parveen R

2
 DECLARATION

I ROSHNA PARVEEN R, MBA student of COLLEGE OF ENGINEERING

TRIVANDRUM, here declare that this summer internship report at EVM VOLKSWAGEN,

THIRUVANANTHAPURAM is an original work submitted for the partial fulfilment of the

requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION
of APJ Abdul Kalam Technological University under the guidance of Mr. Abhijith Rajkumar.

I further do hereby declare that this report won’t be submitted for any other recognition. No
part of this report has been reproduced or copied from any reports of any other universities.

Place: THIRUVANANTHAPURAM ROSHNA PARVEEN

R

Date:

3
 CERTIFICATE FROM FACULTY GUIDE

This is to certify that the report entitled Summer Internship Report in collaboration with
EVM VOLKSWAGEN submitted by Roshna Parveen R, Reg no: TVE23MBA110 in partial
fulfilment of the requirements for the award of degree of Master of Business Administration
is a bonafide record of the work carried out under the guidance and supervision of CET
School of Management during the academic year 2023-2025.

Mr Abhijith Rajkumar Dr Suresh Subramoniam

Assistant Professor Director and Professor

4
 ACKNOWLEDGEMENT

Through this acknowledgement I would like to convey my sincere gratitude to all those
people who helped and supported me in this internship, which has been a great learning
experience. I am greatly indebted to my guide Mr Abhijith Rajkumar, Assistant Professor,
CET School Of Management, Thiruvananthapuram, for his efforts in coordinating with my
work and guiding in right direction. I escalate a heartfelt regard to our institution Director, Dr.
Suresh Subramoniam, for his cooperation during this work.

I take this opportunity to thank to all those who have been instrumental in completion of my
internship report at EVM Volkswagen, Thiruvananthapuram. I immensely thank to Mr
Noufudheen, HR Manager EVM Volkswagen, Thiruvananthapuram, for rendering their
valuable time and providing me with information that was very much required for the
successful completion of this internship report.

Finally, my sincere gratitude to my family and friends for supporting me, sharing their
thoughts and giving me a moral support during the preparation of this report.

ROSHNA PARVEEN R

5
 LIST OF CONTENTS

CHAPTER TITLE PAGE NUMBER

INTRODUCTION 7

1
Objectives of the internship 8

Industry Analysis 9-10

ORGANIZATIONAL ANALYSIS 11-16

Organisational Structures with Duties and 11-12

Responsibilities
Mission and Vision 12-13
2 Products/Services 13
Market Share and Performance 13-14
SWOC Analysis 14
Organizational Policies 15-16
Competitors Review 16
POSITIONING OF THE INTERN 17

3 AND HIS/HER ROLE

DETAIL ABOUT THE INTERNSHIP 18-27

Weekly Activity Report 18-24

4 Contribution of the intern to the Organisation 25
Knowledge gained from the internship 25-26
Work Sample 26-27
CONCLUSION 28-33

5 Conclusions and Recommendations 28

References 29
Annexure 30-33

6
 LIST OF FIGURES

Number Title Page Number

Figure 2.1 Organisational Structure with 11

Duties and Responsibilities
Figure 3.1 Position of the Intern 17
Figure 4.4.1 Sales Calls List 26
Figure 4.4.2 Employee Data Pool 27
Figure 4.4.3 Employee Uniform Detail 27
Figure 7.1 Customer File 30
Figure 7.2 Sales Contract 31
Figure 7.3 Service Files 32
Figure 7.4 Service Files 33

7
 LIST OF TABLES

Number Title Page Number

Table 1 Overview of Internship 7

Table 2.5.1 SWOC Analysis 14
Table 4.1.1 Weekly Activity Report 1 18
Table 4.1.2 Weekly Activity Report 2 19
Table 4.1.3 Weekly Activity Report 3 20
Table 4.1.4 Weekly Activity Report 4 21
Table 4.1.5 Weekly Activity Report 5 22
Table 4.1.6 Weekly Activity Report 6 23
Table 4.1.7 Weekly Activity Report 7 24
Table 4.3.1 Analysis of Achievement vs 26
Objectives

8
 CHAPTER 1

INTRODUCTION
This report is prepared on the basis of 45 days of experience at EVM Volkswagen,
Thiruvananthapuram. This report is all about the activities which have been done during the
internship days starting from 20th May to 5th July 2024. The request of internship sent from
CET School of Management had been accepted by the organization and started internship on
20th May 2024 by submitting the internship letter.

As a Marketing intern, I was able to familiarize with the sales aspect of the company.

Intern Position Marketing Intern

Organization EVM – Volkswagen

Duration 45 Days

Mode of Internship Offline

Internship Period May 20, 2024 - July 5, 2024

Table 1 Overview of Internship

Department Allotted and Details of Reporting Manager

Department Allotted: Sales

Department Industrial Guide: Sajina M Shoukat

Customer Relationship Manager

EVM Volkswagen

, Thiruvananthapuram

9
 1.1 Objectives of the Internship

1. To work as a marketing Intern and gain a deep understanding about the marketing
aspects of the company and how they achieve their target.
2. To contribute positively to the marketing team and organization as whole through
active participation and dedication.
3. To enhance interpersonal and communication skills through interactions with
employees and customers.
4. To understand the Industry Profile.
5. To analyse the competition in the automotive industry.
6. To identify the strength and weakness of the organization.
7. To analyse the practical aspect in relation to the theoretical aspect of the organization.

10
 1.2 Industry Analysis

International Scenario
The international automobile sector is characterized by dynamic shifts in response to
technological advancements, market demands, and regulatory pressures. Autonomous vehicle
technology is progressing, with companies like Waymo and traditional automakers leading
developments, although regulatory and safety concerns remain substantial hurdles. The
COVID-19 pandemic disrupted manufacturing and supply chains, but the industry has shown
resilience, with a strong recovery trend. The global semiconductor shortage remains a critical
issue, prompting efforts to diversify supply sources. The shift towards hybrid and electric
vehicles (EVs) is accelerating globally, with major automakers and new entrants investing
heavily in EV technology to meet rising consumer demand and stringent environmental
regulations. Autonomous vehicle development continues, although widespread adoption faces
regulatory and safety challenges. Sustainability is a key focus, with governments
implementing strict emission regulations and promoting cleaner technologies. Consumer
preferences are shifting towards connected cars, featuring advanced infotainment systems,
enhanced safety features, and greater user experience. This demand for high-tech vehicles is
influencing global market trends and encouraging innovation in autonomous and connected
vehicle technologies. Overall, the global automotive industry is evolving rapidly, balancing
technological innovation, sustainability, and market demands.

Volkswagen (VW) is a major player in the international automobile industry, known for its
wide range of vehicles and strong global presence. The company is advancing in autonomous
and connected car technologies while addressing stringent emission regulations. VW is also
focusing on enhancing production efficiency and supply chain resilience, especially post-
COVID-19 disruptions and semiconductor shortages. Globally, VW leverages its brand
strength and innovation capabilities to capture market share in both mature and emerging
markets, continuously adapting to evolving consumer preferences and regulatory
environments.

11
National Scenario
In India, the automobile industry is robust, with Volkswagen (VW) playing a significant role.
VW Group India focuses on expanding its market presence through strategic launches and
local manufacturing. The company has invested in modernizing its Pune plant and introduced
models tailored to Indian preferences, like the VW Taigun and Virtus. Despite challenges
from the COVID-19 pandemic and semiconductor shortages, VW aims to enhance its market
share by emphasizing quality, safety, and technology. The brand also benefits from growing
consumer demand for premium and feature-rich vehicles.

State Scenario

In Kerala, Volkswagen (VW) has a strong market presence through an extensive dealer
network offering sales, service, and support. Key dealerships include EVM Volkswagen in
Kochi and Phoenix Cars in Kannur. VW focuses on delivering premium vehicles suited to
local preferences, such as the VW Taigun and Virtus. The brand emphasizes customer
satisfaction, robust after-sales service, and periodic promotional events. Kerala's market for
premium and feature-rich vehicles supports VW's growth, driven by rising consumer
aspirations and economic prosperity in the state.

12
 CHAPTER 2
ORGANIZATIONAL ANAYSIS

Figure 2.1 Organisational Structure with Duties and Responsibilities

Source: Primary Data

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2.1.1 Nature of the Organisation

The EVM Volkswagen was established in 2008 by EVM Group, Kerala’s well-renowned
automobile dealer with showrooms and service centres across the state. EVM Group comes
from a business family with more than 68 years of experience in Kerala market. EVM
Volkswagen, a prominent Volkswagen dealership in Kerala, is known for its comprehensive
automotive services and customer-centric approach. Located in Kochi, EVM Volkswagen
offers a wide range of VW vehicles, including popular models like the VW Taigun, Virtus,
and Tiguan, catering to diverse customer preferences. The dealership emphasizes quality
service, with well-trained staff providing personalized assistance from sales to after-sales
support. EVM Volkswagen boasts a state-of-the-art service centre equipped with advanced
diagnostic tools and genuine spare parts, ensuring top-notch maintenance and repair services.
Regular promotional events, test drives, and customer engagement activities are part of their
strategy to enhance customer satisfaction and loyalty. Their transparent pricing, flexible
financing options, and adherence to Volkswagen's high standards have earned them a strong
reputation in Kerala's automotive market. EVM Volkswagen's commitment to excellence and
customer-focused services make it a preferred choice for Volkswagen enthusiasts in the
region.

2.2 Companies Vision and Mission

Misson

Our Mission is to offer our customers a wide range of our product offerings with an
exemplary service that is delivered with a sense of warmth, friendliness, individual pride, and
Brand spirit to help make our customers Life Joyful, Healthy while also meeting their
Transportation needs through impressive "Service" for we know Service Fuels us - Our
Future and we know" Future is our Business".

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Vision

1. To Help all Families discover the Joy of everyday life.

2. Dedicated to Creating Lifetime customers through superior service and to "Serve to
WIN"
3. To run a profitable business for long-term viability.
4. Forward thinking and aim to be India's most customer-centric Group through our
commitment to excellence.

2.3 Product Range

1. Volkswagen Taigun: A mid-size SUV, available with two engine options: a 1.0L TSI
engine and a 1.5L TSI EVO engine. The Taigun boasts features such as a 20.32 cm
digital cockpit, 25.65 cm VW Play touchscreen infotainment system, wireless
charging, and comprehensive safety features including six airbags and electronic
stability control. It is priced between INR 11.7 lakh and INR 19.74 lakh

2. Volkswagen Virtus: A stylish sedan equipped with a 1.0L TSI engine and offering both
manual and automatic transmissions. It includes features like a touchscreen
infotainment system, digital cockpit, and multiple safety enhancements. The Virtus is
priced between INR 11.56 lakh and INR 19.35 lakh

3. Volkswagen Tiguan: A premium SUV powered by a 2.0L TSI engine, available with
an automatic transmission. It features advanced safety and comfort technologies,
making it suitable for luxury SUV buyers. The Tiguan is priced at INR 35.17 lakh

2.4 Financials- Market Share & Performance of the Company

MARKET SHARE

1. India-wide Target: Volkswagen aims to capture about 2% of the overall Indian market
by leveraging new models and an aggressive marketing strategy
2. Current Position: Volkswagen's market share in India is currently around 1.2%, with
plans to increase this to 3% in the coming years

15
 PERFORMANCE IN KERALA

1. Dealership Strength: EVM Volkswagen in Thiruvananthapuram is a significant player

in the Kerala market, offering a wide range of Volkswagen vehicles and excellent
customer service.
2. Sales Performance: The dealership has seen steady sales growth, driven by popular
models like the Volkswagen Taigun,Virtus and Tiguan.
3. Customer Satisfaction: High levels of customer satisfaction contribute to strong brand
loyalty and repeat business.

2.5 SWOC Analysis

Table 2.5.1 SWOC Analysis

STRENGTH WEAKNESS

1. Strong brand recognition and reputation. 1. Limited presence in rural areas

2. High quality reliable vehicles 2. High operational cost
3. Established customer base 3. Limited Customization option
4. Comprehensive after sale services
5. Skilled and knowledge staff

OPPORTUNITY CHALLENGES

1. Expanding electric vehicle (EV) market 1. Intense competition from other automobile
2. Increasing demand for eco-friendly vehicles brand
3. Potential for digital marketing and e-commerce 2. Regulatory changes and compliance cost
4. Growing market in emerging economies 3. Technological advancements by competitors

Source: Author

16
2.6 Organizational Policies: Code of Ethics of EVM Group

2.6.1 VALUES AND GUIDELINES

1. Customer Focus
a) Customer satisfaction is our priority and a prerequisite for the satisfaction of our staff
and shareholders,
b) Our internal quality standards are based on the needs, the expectations, and desires of
our customers.
2. Top Performance
a) We can only achieve real results by demanding the most of ourselves.
b) Our constant eye on the results is the source of our success and our personal
satisfaction.
3. Creating Value
a) Everything we do must create value, otherwise it is better not to do it.
b) Doing our job in the best possible way can help improve the quality of the work of
everybody.
4. Continuous Innovation
a) We fight for our ideas and we are open to listen to the ideas of others.
b) We don't rest on our laurels; we strive to consistently and continuously develop new
ideas and new opportunities.
5. Respect
a) We show respect for the results of others: our employees, colleagues, superiors,
partners, and competitors.
6. Continuity
a) In our daily activities, we keep in mind the long-term objectives established by the
Group.
b) Every top manager promotes and mentors’ future strategic issues.

2.6.2 PRINCIPLES IN COMPANY MANAGEMENT

1. Fairness and Honesty

2. Impartiality
3. Compliance with the law:

17
a) Compliance with the specific regulations
b) Compliance with company regulations
c) Accuracy in accounting entries and extraordinary transaction
4. Protection of the job, health, safety and environment
5. Equality policy
6. Respect for privacy

2.6.3 GUIDELINES FOR CONDUCT AND BEHAVIOUR

1. Towards Customer
2. Towards Suppliers
3. Towards Employees

2.6.4 CONFIDENTIALITY AND HANDLING OF PRIVATE INFORMATION

1. Conflicts of Interest
2. Developing and train human resources
3. Respect and Co-operations
4. Equal Opportunity
5. Duties of the Employees
6. Handling Company Assets
7. Gifts
8. Institutions and Public Administrations

2.7 Competitors Review

EVM Volkswagen and Phoenix Volkswagen are both strong competitors in Kerala, offering a
premium experience with a focus on customer satisfaction. Both dealerships have modern
showrooms, extensive model ranges, and robust after-sales support. They also provide
multiple financing options, loyalty programs, and have strong digital presences. The choice
between the two may come down to personal preference or specific experiences with the
dealership staff and services. Both EVM Volkswagen and Phoenix Volkswagen are well-
equipped to meet the needs of Volkswagen customers.

18
 CHAPTER 3

POSITIONING OF THE INTERN

Source: Author

Figure 3.1 Position of Intern

Duties and Responsibilities Assigned to the Intern

1. Data Entry
2. Duty to assist the superior
3. Assorted sales and service documents
4. Lead Generated
5. Site Visiting
6. Employee Records management

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 CHAPTER 4

INTERNSHIP OVERVIEW

4.1 Weekly Activity Report

Title of Summer Internship: EVM Volkswagen Thiruvananthapuram

Date From:20/05/2024 Date To:24/05/2024

Table 4.1.1 Weekly Activity Report 1

Day Date Time Task Assigned Task Completed Observations

1 20/05/2024 9am-1pm Company The task of meeting Familiarized with

Introduction with manager for office layout
understanding the
rules and regulations
of the organization
was completed
2
21/05/2024 ___ Day off ________ ______

3 22/05/2024 9am-4pm Orientation Understanding Understand the

Company culture company’s goals and
the role as an intern
4 23/05/2024 2pm-3pm Training Online training Familiarized with
session company’s history and
background
5 24/05/2024 9am-1pm Document Formatting and Understand about the
Preparations sorting documents company’s filing and
documentation work

20
 Remarks of Industry Guide:
Source: Author

Day Date Time Tasks Assigned Tasks Completed Observations

6 27/05/2024 9am-4pm Document Formatting and sorting Understanding about

Preparations Documents company’s filing and
documentation work
7 28/05/2024 9am-4pm Familiarising with Basic knowledge Understand about the
company software about the CRM company’s CRM
software “Salesforce” software “Salesforce”
8 29/05/2024 9am-4pm Employee Profile Analysed employee’s Understand about
Analysis profiles employee’s roles and
responsibilities
9 30/05/2024 9am-4pm Familiarising with HR Studied HR Understand company
files documents policies and procedure

10 31/05/2024 9am-4pm Analysing Employee Examines employee Understand about their

Files files compensation details,
work hours, duties and
responsibilities
Remarks of Industry Guide:

DATE FROM: 27/05/2024 DATE TO: 31/05/2024

Table 4.1.2 Weekly Activity Report 2

Source: Author

21
 DATE FROM: 02/06/2024 DATE TO:
07/06/2024

Table 4.1.3 Weekly Activity Report 3

Day Date Time Task Assigned Task Completed Observations

11 3/06/2024 9am-4pm Training Training on: Introduction Understand the basic

to Volkswagen website structure of the
Volkswagen website
12 4/06/2024 9am-4pm Sales Files Assorted various files Understand the sales
Assortment relating to marketing and target pattern of the
department company

13 5/06/2024 9am-4pm Employee Data Prepared Employee Data Familiarized with

pool pool on Microsoft Excel company’s unsolicited
candidates for future
recruitment process
14 6/04/2024 9am-4pm Employee Data Prepared Employee Data Familiarized with
pool pool on Microsoft Excel company’s unsolicited
candidates for future
recruitment process
15 7/04/2024 9am-4pm Assist Marketing Analyse the target Understand the various
Manager achieved by the sales types of customers and
representatives how they are seeking
the products
Remarks of Industry Guide:

Source: Author

22
 DATE FROM:10/06/2024 DATE
TO:15/06/2024

Table 4.1.4 Weekly Activity Report 4

Day Date Time Task Assigned Task Completed Observations

16 10/06/2024 9am-4pm SOP Training Training on The Understand about the
Standard Operating SOP (SPARSH)
Procedure of followed by the
Volkswagen company.
17 11/06/2024 9am-4pm Assist Customer Analyse the target Understand the
Relationship achieved by the sales various types of
Manager representatives customers and how
they are seeking the
products
18 12/06/2024 9am-4pm Site Visiting Visited Ashok Understand about the
Layland Showroom sales procedure
near Thiruvallam followed by the
showroom
19 13/06/2024 9am-4pm Site Visiting Visited Ashok Understand about the
Layland Showroom sales procedure
near Thiruvallam followed by the
showroom
20 14/06/2024 9am-4pm Site Visiting Visited Ashok Understand about the
Layland Showroom target market of the
near Thiruvallam Showroom
21 15/06/2024 9am-4pm Sales Calls Lead generated Understand how the
leads are generated in
the Company

23
Remarks of Industry Guide:

Source: Author

DATE FROM: 19/06/2024 DATE TO:

22/06/2024

Table 4.1.5 Weekly Activity Report 5

Day Date Time Task Assigned Task Completed Observations

22 19/06/2024 9am-4pm Sales Calls Lead generated Understand how the leads are
generated in the Company

23 20/06/2024 9am-4pm Sales Calls Lead Generated Understand how the leads are
generated in the Company

24 21/06/2024 9am-2pm Sorting Documents Sorted Service Files Understand about the service
procedures and its
documentation work carried
out in the company
25 22/06/2024 9am-4pm Sorting Documents Sorted Service Files Understand about the service
procedures and its
documentation work carried
out in the company
Remarks Of Industry Guide:

Source: Author

24
 DATE FROM: 24/06/2024 DATE TO:28/06/2024

Table 4.1.6 Weekly Activity Report 6

Day Date Time Task Assigned Task Completed Observations

26 24/06/2024 9am-4pm Sales Calls Lead generated Understand how leads

are generated in the
company
27 25/06/2024 9am-4pm Setting up SPARSH Arranged and Understand about the
Handbook completed the various documents
SPARSH Handbook that are required for a
customer Handbook
28 26/06/2024 9am-4pm Setting up SPARSH Arranged and Understand about the
Handbook completed the various documents
SPARSH Handbook that are required for a
customer Handbook
29 27/06/2024 9am-4pm Sales Calls Lead Generated Understand how leads
are generated in the
company
30 28/06/2024 9am-4pm Sorting Documents Sorted Service files Understand about the
service procedures
and its documentation
work carried out in the
company
Remarks Of Industry Guide:

25
 Source: Author

DATE FROM: 01/07/2024 DATE

TO:5/07/2024

Table 4.1.7 Weekly Activity Report 7

Day Date Time Task Assigned Task Observations

Completed

31 1/07/2024 9am-4pm Assorting Service Assorted service Understand how the service
files files on the basis of documents are maintained
the date in the company

32 2/07/2024 9am-4pm Assorting Service Assorted service Understand how the service
files files on the basis of documents are maintained
the date in the company

33 3/07/2024 9am-2pm Assorting Sales Files Assorted sales files Understand how the sales
of the company documents are maintained
in the company

34 4/07/2024 9am-4pm Setting up SPARSH Arranged and Understand about the

Handbook completed the various documents that are
SPARSH required for a customer
Handbook Handbook
35 5/07/2024 9am-4pm Preparing Internship Successfully Draft and finalize the
Report Completed internship report, detailing
Internship Report all tasks completed and key
learning

26
Remarks Of Industry Guide:

Source: Author

4.2 Contribution of the Intern to the Organization

The creation, approval, and implementation of an internship is a collaborative experience

among a student, faculty, guide and industry guide. Each person is responsible for
contributing the overall success of the internship experience. The responsibilities that I
attained through the internship are:

1. Administrative Support: Provide general administrative support to the marketing

department.
2. Sales Support: Supported sales initiatives by identifying potential leads.
3. Customer Engagement: Assisted in developing customer loyalty programs.
4. Social Media Management: Increased followers and online engagement.

4.3 Knowledge gained from the Internship

1. Insight into organizational structure, its various departments and the overall corporate
culture
2. A deep understanding about the sales activity of the company and how they generate
lead.
3. Acquired a comprehensive understanding of the various products of the company and
the aftersales services offered by the company.
4. Learned about the digital marketing strategy adopted by the company.
5. Gained an understanding of the automotive market, including trends and consumer
preferences.
6. Improved skills in interacting with customers, gathering feedback, and enhancing
customer satisfaction.

27
 7. Learned to work effectively in team environment, collaborating with sales, service
and management teams.

8. Analysis of Achievement vs Objectives:

Objectives Achievements
To positively contribute marketing team Support sales team with lead generation
and organization as whole
To support digital marketing initiatives Increase social media engagement
Table 4.3.1

Source: Author

9. Major areas where the concept can be practically used:

a) Digital Marketing
b) Market Research and Analysis
c) Sales Support
d) Customer Relationship Management

4.4 Work Sample

Figure 4.4.1 Sales Calls List

28
Date Lead Number Model Sales Consultant Comment
15-06-2024 Shalu Babu 9633552282 Amith Just casual enquirey
15-06-2024 Karthik Nair 7034722244 Virtus Anand Not required
15-06-2024 Immanuel S 9486596021 Jojo Wrong Number
15-06-2024 Joseph K X 9447553632 Anand Not responding
15-06-2024 Pranoy M 8089479016 Nandu Not responding
15-06-2024 Shihab 9961863342 Jojo Already booked taigun @Thrissur Showroom
15-06-2024 Chandrakanth 8907481098 Nandu Not responding
15-06-2024 Varun J 9629287736 Taigun MT Anand Details given, looking for Taigun MT
15-06-2024 Arjun Dev 8129152666 Amith Switched Off
15-06-2024 Rajesh R 9847152827 Vishnu Details given, casual enquirey
15-06-2024 Arun Kumar 9447081383 Jojo Already purchased Taigun from VW EKM
15-06-2024 Sreerag G 8281889915 Vishnu Cut the call many times
15-06-2024 Jino Jome 9496513670 Anand Casual enquirey
15-04-2024 Vishnu 9746330661 Amith Details given
19-06-2024 Rajeev 9495303940 Taigun Jojo Wrong Number
19-06-2024 Ananthu Vishnu 9188682884 Nandu Not responding
19-06-2024 Varun R 7736142650 Amith Incoming call facility not available
19-06-2024 Sajith Kumar 9495360753 Anand Lost, Booked Hyrider
19-06-2024 M S Satheesh 7306374622 Taigun Jojo Casual enquirey
19-06-2024 Abhisheik A B 9544591181 Taigun Vishnu Low budget

Source: Author

Figure 4.4.1 Shows the detail list of the leads that the company’s sales consultant generated
during the month of July. This organized data helps in sales tracking, enhance customer
engagement, and streamlined the follow-up process for the sales team.

Figure 4.4.2 Employee Data Pool

Sl No. Name Contact Number Place Position Applied Date of Interview Remarks
1 Akshaya V K 8075704418 Paruthippally Sales 27-10-2023 None
2 Mohammed Ashik Ahammed 7034361830 Kollam Sales 27-10-2023 None
3 Shaun Varkey Abraham 9207593476 Thiruvalla Service Advisor 30-10-2023 None
4 Lijin Raj R S 9946089814 Thiruvananthapuram ASM 11-10-2023 None
5 Hari Prasad J S 8129201258 Thiruvananthapuram HR Executive 14-10-2023 None
6 Ullas Krishnan 9207413670 Alappuzha Technician 19-09-2023 None
7 Abhilash S 8893099913 Thiruvananthapuram Assistant HR 14-09-2023 Can be taken as an executive
8 Parvathi LS 9847468923 Thiruvananthapuram HR Executive 05-10-2023 Can be taken as an HR executive
9 Saudhiya Mol P N 7012757081 Idukki Front Office 08-08-2023 None
10 Chaithra L C 9747581391 Thiruvananthapuram Sales 08-09-2023 None
11 Miteesh Babu M S 9497849904 Thiruvananthapuram Sales Consultant 25-05-2023 Repllacement for Shafi
12 Kiran Suresh 9745974542 Thiruvananthapuram Sales Manager 26-07-2023 None
13 Nijin Joy 8075236606 Kollam Service Advisor 14-07-2023 3 Months back he got an offer from VW Kollam as a SA(Rs:17,000 Salary)
14 Nithu N Rasheed 7994996606 Thiruvananthapuram CRH ---- Good Candidate
15 Aromal A S 8590689672 Thiruvananthapuram Technician-Trainee 11-09-2023 Can take him as a Trainee
16 Abhina A K 8590881635 Thiruvananthapuram CRE 26-09-2023 Hold
17 Anitha A K 8075269232 Thiruvananthapuram Team Leader 22-08-2023 None
18 Nibin Nazar 8089869673 Thiruvananthapuram ASM 05-09-2023 15 Days Notice period required
19 Pranav Lal S K 7356128886 Thiruvananthapuram Warranty Administrator 21-08-2023 30 Days Notice required
20 Titto M Jackson 9952110483 Tamil Nadu Engineer 18-09-2023 None

Source: Author

Figure 4.4.2 Shows the list of unsolicited candidates of the company. The employee data pool
is generated from candidates resumes that compiles key information about their contact
number, position allied for etc. This data can be used for future recruitment process.

Figure 4.4.3 Employee Uniform Detail

29
 Employee Dungaree -
Sl No Code Name Branch Designation DOJ Gender Shirt Size Pant Size Size
1 72746 REEJA JOHN Alappuzha F&A F N
2 16079 KANNAN M Alappuzha Sales M 38 30
3 78852 MAHESH M Alappuzha Sales M 38 32
4 78853 RAKHI VS Alappuzha Sales F N
5 16080 RATHEESH KP Alappuzha Sales M Y Y
6 79222 ABHILASH S Alappuzha Service M 38 32
7 78436 ANANTHAKRISHNAN K S Alappuzha Service M L 32
8 78430 ANANTHU A Alappuzha Service M 38 34
9 78586 ANTONY VINCENT Alappuzha Service M M 32
10 78854 ARAVIND PR Alappuzha Service M L 33
11 79076 ARJUN P PRASAD Alappuzha Service M 42 34
12 16078 ARUN PRASAD Alappuzha Service M Y Y
13 16077 MONU V M Alappuzha Service M Y Y
14 73369 NANDAGOPAL S Alappuzha Service M Y Y
15 70424 Rajani Manoj Alappuzha Service F N
16 79486 SHANKAR DAS R Alappuzha Service M 40 34
17 78858 VIVEK V Alappuzha Service M XXL 38
18 71494 PRIJITH LAL M Ambalappuzha F&A M 40 32
19 16088 ANSHAD SHARAF Ambalappuzha Sales M
20 76125 BIPIN K Ambalappuzha Sales M L 36

Source: Author
Figure 4.4.3 Shows the detail list of employee’s uniform including employees name and code,
designation, branch, uniform size and gender.

CHAPTER 5

CONCLUSIONS
EVM Volkswagen Thiruvananthapuram stands out as a reputable dealership offering high-
quality Volkswagen vehicles, known for their reliability and performance. The showroom is
staffed by knowledgeable professionals who provide excellent customer service and
comprehensive after-sales support, ensuring a satisfying customer experience. While the
higher price and limited rural presence pose challenges, the expanding market for electric
vehicles and potential for digital marketing offer significant growth opportunities. The
dealership must navigate intense competition and economic fluctuations, but with strategic
focus on enhancing rural outreach, leveraging digital platforms, and expanding EV offerings,
EVM Volkswagen Thiruvananthapuram can capitalize on its strengths to drive future success.

Recommendation:

1. Focus on Electric Vehicle

2. Enhance rural outreach
3. Improve cost management

30
 References
Book

1. Adil Jal Darukhanawala (2018) “Volkswagen In India, At 10”

2. EVM Volkswagen Departmental Files (HR, Sales and Service)

Website

1. https://evmgroup.co.in/
2. https://evmvolkswagen.com/
3. https://www.carandbike.com/news/exclusive-volkswagen-india-targets-2-per-
centmarket-share-in-2022-2706084

31
 ANNEXURES
Figure 7.1 Customer File

32
 Source: Primary Data

Figure 7.2 Sales Contract

33
Source: Primary Data

Figure 7.3 Service File

34
Source: Primary Data

Figure 7.4 Service Files

35
Source: Primary Data

36