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Optimize Your LinkedIn for Business Coaching

The document outlines a comprehensive strategy for optimizing a LinkedIn profile and building authority as a business coach and speaker. It includes steps for enhancing the profile, creating engaging content, expanding networks, and leveraging partnerships. Additionally, it emphasizes the importance of gathering testimonials and endorsements to enhance credibility.

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0% found this document useful (0 votes)
395 views4 pages

Optimize Your LinkedIn for Business Coaching

The document outlines a comprehensive strategy for optimizing a LinkedIn profile and building authority as a business coach and speaker. It includes steps for enhancing the profile, creating engaging content, expanding networks, and leveraging partnerships. Additionally, it emphasizes the importance of gathering testimonials and endorsements to enhance credibility.

Uploaded by

marketing
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PHASE 1: OPTIMIZE YOUR LINKEDIN PROFILE (Next 3–5 days)

1. Headline (120 characters)

Make this crystal clear:

Founder @Indiapreneur | Business Coach | Keynote Speaker |


Empowering India’s Business Landscape

2. Profile Picture & Banner

 Profile picture: Professional, high-quality image (bright, confident,


welcoming).

 Banner image: A custom-designed image featuring:

o Indiapreneur logo

o Text: “Speaker | Coach | Founder – Indiapreneur”

o Website URL ([Link])

o Tagline: “Telling India’s Business Stories. Empowering the


People Behind Them.”

3. About Section (Your pitch!)

Break into three parts:

 WHO you are: 15+ years in business leadership, founder of


Indiapreneur, extensive pan-India experience with SMBs, Startups,
and MSMEs.

 WHAT you do now: Help entrepreneurs grow through storytelling,


strategy, and speaking.

 WHAT you're available for: Speaking engagements, business


coaching, event panels, strategic workshops.

Example:

I'm the Founder of Indiapreneur, a platform dedicated to celebrating


India's entrepreneurial spirit through stories, events, and insights. Over 15
years, I've worked with SMBs, startups, and industry associations across
India, helping them grow, scale, and connect.

Today, I speak on topics like business growth, women entrepreneurship,


startup journeys, MSME scaling, and the future of Indian enterprise. I’ve
shared insights in boardrooms, summits, factory floors, and now I’m
bringing them to stages across India.
✅ Available for: Keynotes | Panel Discussions | Business Coaching |
Industry Events
🌐 Visit: [Link]

4. Featured Section

Pin the following:

 Link to [Link]

 Link to any speaking videos or short Baithak podcast clips (reels


with subtitles)

 Top-performing LinkedIn posts (inspirational or strategic business


insights)

5. Experience Section

Update "Founder – Indiapreneur":

 Add description focused on your mission.

 Add achievements: cities covered, industries impacted, events


organized.
Add a new line:

Speaker | Business Coach | Panelist


Under this, list any past panels, summits, events—even if self-organized.
Mention future availability.

PHASE 2: BUILD AUTHORITY (Next 30–60 days)

Weekly Content Plan (3x posts/week)

1. Monday – Business Insight


“Top 3 mistakes SMBs make when scaling” or “How women
entrepreneurs are rewriting business rules”

2. Wednesday – Speaker Reel or Clip (Baithak series)


Post 45–60s clips with subtitles + your key message as a headline.

3. Friday – Personal Story or Opinion


Share an experience (e.g., a factory visit in Ludhiana, an
Ahmedabad meet) with a takeaway.

✅ Use hashtags:
#Indiapreneur #BusinessCoach #SpeakerIndia #WomenInBusiness
#SMBIndia #EntrepreneurshipIndia

🔹 PHASE 3: GROW YOUR NETWORK & CREDIBILITY (Ongoing)

1. Strategic Outreach
 Connect with:

o Event organizers (TiE, FICCI, CII, ASSOCHAM, NASSCOM


chapters)

o Business coaches, speakers, and community builders

o Women entrepreneurship communities

o Industry association heads in Tier 1 and Tier 2 cities

 Write a personalized note:


"I’ve spent over a decade working closely with SMBs across India
and recently launched Indiapreneur to bring their stories forward.
Would love to stay connected as I expand my speaker journey."

2. Speaking Assets Kit (PDF/Website Section)

Create a “Speaker Kit” with:

 Your bio (short + long versions)

 Speaking topics (5 topics with summaries)

 Testimonials (from business owners, clients, or event partners)

 2–3 professional speaker photos

 2–3 videos (even if casual to start)

We can design this as a branded PDF and upload it to your website under
"Media" or "Speaker".

PHASE 4: OUTREACH & PARTNERSHIPS

1. Pitch Yourself (Month 2–3)

Use your speaker kit to:

 Email and DM business chambers: “Hi, I’m Ambika Yadav, founder of


Indiapreneur. I’d love to contribute as a speaker to your next
[event/meetup].”

 Start with Tier 2 cities, where you already have networks. (Mention
past events.)

2. Leverage Indiapreneur Events

At every Indiapreneur event:

 Open or close with a keynote by you.

 Record it professionally for future reels.

 Invite press or local media when possible.


🔹 BONUS: Get Endorsements and Testimonials

 Ask 10–15 people you’ve worked with over the years (business
owners, city heads, clients) to endorse you on LinkedIn for:

o Public Speaking

o Business Strategy

o Entrepreneurship

o Leadership

 Request written testimonials for your website and speaker kit.

🌟 Summary Strategy

Area Action

Update profile, build content authority, grow


LinkedIn
relevant network

Add Speaker Page/Media Page with kit, videos,


Website
topics

Post 3x/week with value-driven, speaker-aligned


Content
content

Partnershi Connect with organizers, leverage Indiapreneur


ps events

Reputatio
Gather testimonials, record every talk, get featured
n

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