0% found this document useful (0 votes)
101 views43 pages

AppTweak ASO Tools & Insights Suite

The document outlines a comprehensive suite of App Store Optimization (ASO) tools designed to enhance app visibility, drive downloads, and monitor performance through keyword tracking, competitor analysis, and market insights. It includes features for optimizing Apple Search Ads campaigns, managing app reviews, and accessing market intelligence, all aimed at improving app growth strategies. Additionally, it offers reporting capabilities and an API for direct access to app store data, enabling users to make data-driven decisions effectively.

Uploaded by

gameschaden
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
101 views43 pages

AppTweak ASO Tools & Insights Suite

The document outlines a comprehensive suite of App Store Optimization (ASO) tools designed to enhance app visibility, drive downloads, and monitor performance through keyword tracking, competitor analysis, and market insights. It includes features for optimizing Apple Search Ads campaigns, managing app reviews, and accessing market intelligence, all aimed at improving app growth strategies. Additionally, it offers reporting capabilities and an API for direct access to app store data, enabling users to make data-driven decisions effectively.

Uploaded by

gameschaden
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Discover our entire suite of products

Get the best out of your ASO efforts: the real magic happens when you combine our products together!
The Most Complete Set of ASO Tools for
Apps & Games
We provide advanced tools, insights & expertise to help app businesses of all sizes drive downloads.
Increase visibility Boost app conversion Monitor performance

Product Video link:


[Link]
[Link]/medias/fn8gg8
a26j
A data goldmine to help transform your app growth strategy

• Understand which keywords are driving


downloads to your app
Get your app to the top of keyword search results, find new
opportunities to get featured, and strengthen your app store
acquisition strategy.
More about All Ranked Keywords Performance

• Identify the most relevant keywords for


your app
Leverage 12+ keyword suggestion tools, AI-powered keyword
features, and unique KPIs to identify the keywords with the
most visibility potential.
Discover our Keyword Research & Suggestions tools

• Monitor keyword rankings & performance


Stay on top of keyword movements and closely
monitor any changes to your visibility over time.
Discover our Keyword Tracking & Monitoring tools

• Measure the impact of keywords on


growth
Understand the impact of your keyword optimization work with
easy-to-use measuring & monitoring tools.
Discover our Keyword Tracking & Monitoring tools
• Spy on competitors’ metadata updates
& A/B tests
Find new inspiration for your metadata & creative optimization
strategy with unique market insights.
Discover the ASO Timeline

• Monitor competitors’ in-app events,


promotional content & custom product
pages
We prioritize insights on the latest app store marketing tools.
Visualize & track in-app events, promotional content, and
CPPs directly on AppTweak.
More about In-App Events & Promotional Content

• Uncover market trends & industry best


practices
Always stay a step ahead of the competition. Be the first to
know what works (or doesn’t work) for your market.
Discover our Benchmarking & Creative Optimization tools

• Compare app performance with


competitors in one view
Competitive analyses are at the center of all our features.
Across our entire tool, we make it easy to compare your
app’s performance with competitors in one single view.
Discover our Competition Monitoring tools
• Discover when & where your app gets
featured
Be the first to know how, when & where apps get featured on
the App Store or Google Play.
Discover our Featured Apps tools

• Identify new opportunities to get featured


Boost visibility, reinforce your app marketing, and drive more
downloads by finding new opportunities to get featured.
More about featuring opportunities

• Understand the impact of being featured


on downloads
Being featured is an amazing ASO opportunity. Understand the
impact of being featured on your app growth with our
measuring tools.
More about measuring featuring impact

• Monitor visibility from “Similar Apps”


Find out how & where the stores suggest your app to relevant
users through “Similar Apps” or “You May Also Like.”
Discover more about Similar Apps
• Measure the impact of ASO events on
app performance
Monitor your app performance, easily measure success, and
improve your team’s efficiency with accurate insights into
app store optimization impact.
Discover our Analytics tools

• Compare download & revenue estimates


with competitors
Benchmark your app growth against competitors with
performance estimates for any app in 100+ countries.
More about App Downloads & Revenue Estimates

• Leverage custom exports


Create custom ASO & performance dashboards for your goals.
Easily export all your data & integrate with your favorite BI tools.
More about App Performance Monitoring

• Receive smart insights & alerts


Stay on top of ASO movements & get notified about app
performance updates.
Search Ads Manager
Optimize & scale your Apple Search Ads campaigns with ease
Unite ASO & ASA to make more informed decisions
Product video link: Identify new opportunities to expand your reach
[Link] Optimize UA performance & budgets

medias/wt12g8ctar
Scale your reach by uniting ASO & ASA

Campaign Creation

Create ASA campaigns


from our leading ASO
tool
Centralize your app growth by managing
your Search Ads campaigns directly in
AppTweak. Just getting started?
Leverage ready-to-use templates
following ASA best practices.
Keyword Suggestions

Find thousands of
keyword opportunities
for ASA
Go beyond the 10 keyword suggestions in the
ASA console: Discover thousands of new
opportunities to expand your reach based on
organic performance, AI suggestions, and more.
ASO & ASA Combined

Make informed
decisions with ASO,
ASA & MMP data
Use your organic keyword research to make
data-driven growth decisions. In one view,
compare ASO, ASA, and MMP metrics to gain a
better return on investment with a holistic view
of keyword performance.
Automation

Optimize performance
& budget with
automation
Set custom automation rules to manage your
campaigns, ad groups, and keywords, and
drive better results with less effort. Let
AppTweak do the manual work so you feel
more in control of your strategy.
Campaign audits

Scale your campaigns


with smart monitoring
Keep a close eye on your campaign
performance to improve your UA reporting.
With our smart monitoring tools, automatically
identify duplicated keywords across campaigns,
empty ad groups, and more.
Custom Product Pages

Lower CPI & increase


conversions with CPP
Monitor and compare the performance of your
custom product pages, improve CPP
conversions, and find valuable insights to
design impactful CPPs for ASA.
ASA Benchmarks

Benchmark against
your industry to stay on
track
Leverage our award-winning data science to
compare performance (CPT, TTR, CVR, etc) to
industry benchmarks and understand how your
campaigns stack up against the competition.
App Reviews Manager
Empower your customer success team & take control of your app store reputation.
Product Video link: Centralize your reviews across apps, countries & languagess
Leverage AI & automation to efficiently engage with customers
[Link] Monitor user sentiment & gather valuable product feedback
dias/0broebabdo
Save time & be more efficient replying to app store reviews
With our AI-powered App Reviews Manager, take your app customer service to new heights, maximize productivity, and
increase user engagement.

Leverage user
feedback to improve
your product
Reviews & ratings are the biggest signals of
your app’s health. Effectively mining your
reviews can reveal new strengths, weaknesses
& opportunities.

• Get a global view of user opinions with


metrics & KPIs
• Monitor trends & compare with competitors
• Analyze user sentiment & discover which
words people use the most in your reviews
Centralize all your
reviews in one place
Improve your team’s efficiency & manage
your app store reputation in one platform.

• Gather all your reviews in AppTweak’s


easy-to-use & intuitive interface
• Quickly access segmented reviews with
filters & custom views
• Automatically translate any reviews & replies
in seconds
Maximize productivity
with AI you can trust
Set your customer support team up for success
& manage high volumes of reviews with ease.

• Ask GPT-4 to provide personalized & instant


replies to reviews in any language
• Use automation to reply with your best
templates & tag reviews
• Bulk reply to reviews from different apps,
countries & languages
Easily reply from
Zendesk, Salesforce &
Slack
Is your support team already using a CRM tool?
Integrate AppTweak with Zendesk, Salesforce, or
Slack to centralize your work.

• Receive your app store reviews in Zendesk,


Salesforce, or Slack
• Reply to reviews from your chosen CRM
platforms & channels
• Customize the reviews you want to receive in
your CRM tools
Analyze the impact of
your customer support
Empower your team to effectively manage your
app store reputation with advanced insights &
KPIs.

• Access reply impact metrics (aggregated &


individual)
• Track the history of review/reply updates in
one view
• Filter reviews by those “updated after a
reply,” “rating updated,” and more
App Market Intelligence
Trusted mobile market insights to grow your business

Explore mobile market trends


Tailor research for niche markets
Rely on the most accurate market data
Make strategic decisions using the
industry’s most trusted app store data
TOP APPS & TOP PUBLISHERS

What can you learn


from top apps &
publishers?
With Top Apps & Publishers, explore
leading players in your market and uncover
the strategies behind their success.
Analyze download and revenue trends
across entire countries, categories, and
publisher portfolios to find valuable
insights for your own growth strategy.
MARKET SIZE & SHARE

In which markets
should you next
expand your business?
Discover untapped opportunities by analyzing
shifts in market size across countries and time.
Pinpoint where your next move will have the
highest impact and prioritize a data-driven
strategy to expand your business.
SEASONALITY INSIGHTS

When should you


launch marketing
campaigns for
maximum impact?
Use accurate seasonality insights to time your
marketing efforts more effectively. Align your
campaigns with high-impact periods to
maximize reach, minimize costs, and
capitalize on seasonal shifts in download
trends.
ADVANCED FILTERS

Go deeper in your
market research
with advanced
filters
Analyze specific industries, gain a
unique view of the competitive
landscape, and uncover the most
relevant growth opportunities with
advanced filters and breakdowns.
APPDNA & GAMEDNA

Explore niche
markets with our
app store
taxonomy
Unlock critical insights and effectively
refine your strategy with AppDNA &
GameDNA, our app classification
systems comprised of 200+ niche app
and game subcategories.
Reporting Studio
No-code solution to create reports and showcase the impact of your ASO efforts
Streamline reporting & collaboration
Customize & tailor to your needs
No exports or coding required
• See your App Store &
Google Play data in one view
Combine App Store & Google Play data into a single
dashboard to save time and give your team a complete view of
your app’s performance

• Measure impact on installs &


revenue after being featured
With MMP integrations in Reporting Studio, easily measure the
impact of being featured on performance like Pixel Federation.

• Measure the organic uplift of


ASA campaigns
Isolate the impact of ASA campaigns on organic visibility to
optimize ad spend and assess the true value of your paid
strategy.

• Keep track of brand


awareness across markets
Monitor branded keyword performance, compare it to
competitors, and gain a data-driven understanding of your
brand’s reach worldwide.
Build your single source of truth to make data-
driven decisions
Centralize all your
data in one place
App store marketing data is often scattered
across multiple tools, making it difficult to
get a clear picture of how your efforts are
paying off.

Reporting Studio centralizes all your data—


from AppTweak, App Store Connect, Google
Play, and MMPs—in one place. This
empowers your team with real-time insights
without constantly switching platforms,
keeping everyone aligned on key
performance metrics.
Visualize your data
your way - no exports
required
No two businesses are the same, and one-
size-fits-all reports just won’t cut it.

With Reporting Studio, build custom


dashboards that track what matters most—
whether it’s high-level app performance or
granular insights like keyword rankings. This
flexibility helps your team tailor strategies
based on the most relevant insights for their
goals.
Share reports with
your team for faster
decision-making
Easily share interactive, customizable reports
with your team to streamline decision-
making. Reporting Studio allows you to
share reports instantly—whether via secure
link or password protection—so your team
can quickly access the insights they need,
even without an AppTweak account.
Automated Exports
Get your app store data routinely sent to your preferred destination to power your reporting dashboards.
Export AppTweak & console data
Define export frequency & history
Receive exports automatically in your preferred destination
Reporting made easy

Export App Store & Google


Play console data
Retrieve all data directly from AppTweak. Make sure
to integrate your console to export any of your app
store data (e.g. from App Store Connect, Google Play
Console, or Google Play Report).
Select your preferred
destination
Send your data via email, Slack channel, AWS S3,
Google Cloud Storage, or MySQL DB. Not seeing your
preferred data warehouse? Just let us know.

We also integrate with data connectors like Funnel


and Clarisights.
CREATE REPORTING DASHBOARDS

Bring your data to life in


reporting dashboards
Safely store your data & build reporting
dashboards in your favorite BI tools (e.g. Tableau,
Looker Studio, or Power BI). Looking for inspiration?
Use our tailor-made dashboard templates.
UNMATCHED FLEXIBILITY

Auto-sync
Your exports align perfectly with the data in your
AppTweak account. Any new app, competitor, or
keyword you track will automatically be reflected,
no code required.
App Store API
Direct access to more than 6 million apps on the Apple App Store and Google Play Store in 100+ countries via
RESTful API.
Fetch AppTweak and app store console data
Data available since 2014 in 100+ countries
Flexible pricing options
Unlock all app store data with AppTweak’s API

Create your own


dashboards
Our API represents the market’s most complete
mobile app database along with ASO metrics from the
App Store & Google Play. This data enables you to
build the dashboards you want:

• Monitor your aggregated app performance


(downloads, revenues, etc.)
• Fetch daily ratings & reviews across your apps and
countries
• Track the daily ranking evolution of your app for
specific keywords
Enhance your ASA tool
with reliable app store data
ASO and ASA go hand in hand. Use our API to pull
app store data on a daily basis and add key ASO
insights to your software.

• Get daily keyword ranking for any app or a list of


all apps that rank on a keyword
• Acess keyword volume history from 2016 onwards
• Find the most relevant keyword suggestion for an
app
Run large-scale market
analyses
Carry out worldwide market analyses and identify
global and local market trends thanks to our data
science insights.

• Identify profitable market segments and discover


untapped opportunities
• Capture seasonality movements and growth
trends
• Conduct custom market research – we’ll take care
of the data
Automated Exports, no
code required
Looking for a no-code solution to build app
performance dashboards? Discover Automated
Exports for your app store console data &
AppTweak’s ASO Intelligence.

• Get your mobile data sent on a regular frequency

• Send data via email, Slack, AWS S3, or Google


Cloud Storage
• Sync data automatically with any changes in your
account

You might also like