How To Sell on Amazon in 6 Steps (2025)

Thinking about selling on Amazon, but not sure where to start? Learn how to set up your Amazon Seller
account and create product listings that sell in this beginner’s guide.

by

Michael Keenan

Updated on Nov 22, 2024

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Selling on Amazon can be valuable to many business owners, whether you’re a small business launching
its first product line or an established company seeking global expansion.

As the world’s largest online marketplace—with 300 million customers making at least one purchase
annually—Amazon has extraordinary brand recognition, and its onboarding process for businesses is
relatively easy. Still, you might have some questions before creating your Seller central account, which
gives you access to a suite of tools and resources to manage your business.

This guide offers tips and strategies for building a successful business on Amazon.

How to sell on Amazon for beginners

Conduct market research

Choose a selling strategy

Write a business plan

Create an Amazon seller account

Decide which fulfillment option to use

1. Conduct market research

Use market research and competitive analysis to help you decide what to sell on Amazon. You’re looking
for products that are trending and have a good profit margin in a space with relatively weak
competition. There are a few ways you can assess the current market landscape on Amazon and decide
which products to prioritize:

Review Amazon bestsellers lists

Amazon’s bestsellers page is a great place to find product ideas based on what’s selling well right now
on the site. Although it takes time for a product to attain Amazon bestsellers rank (it’s based on sales
volume), you can still get a sense of what consumers are buying. Can you offer a version of a popular
product that serves a specific niche or satisfies an unmet need?

Reference: https://www.shopify.com/blog/sell-on-amazon