Email Cheat Sheet + Breakdown Templates

NESB Alter-Egos:
New/Only
Easy/Anybody
Safe/Predictable
Big/Fast

4 Key Emotions:
Greed - A tangible and positive result. Make money, a great deal, getting
something good with little or no effort.

Fear - A tangible and negative result. Losing money, fear of missing out on an
opportunity, desire to avoid danger

Anger - The desire for revenge, justice, or physical violence. Often directed
towards a “villain” of some kind. The “establishment”, Wall Street, politicians,
opposite political party

Curiosity - The desire to know something unknown. Urgency is a subcategory of

curiosity.

The 4 U’s:
Urgent
Unique
Useful
Ultra Specific

D.I.C.
Disrupt | 3-4 Lines
Intrigue | 3-4 Lines
Click | 3-4 Lines
WIIFM (What’s In It For Me?)
***Answer this within the first 4 lines***

Create Urgency/FOMO:
The reader has to feel urgency to click, they aren’t gonna click just because you
tell them to.

Not Statements:
“It’s not about your pitch, it’s not about your offer, it’s not about etc etc”

“This” <- This is vague and stupid. Don’t use words like “this” or “that” when
describing something.

STOP TEACHING:
People are lazy. They don’t want to “learn” anything. [Make it easy]

DO NOT PROMISE PEOPLE MONEY GAINS!

 TEMPLATE

Dominant Subject Who – A person, an institution, or company.

What – A “gimmick” or a “trick”, a chart, system, formula, discovery,
prediction
Where – A physical location
When – A specific date
How – Typically refers to “how fast”

Dominant Emotion Greed - A tangible and positive result. Make money, a great deal,
getting something good with little or no effort.

Fear - A tangible and negative result. Losing money, fear of missing out
on an opportunity, desire to avoid danger

Anger - The desire for revenge, justice, or physical violence. Often

directed towards a “villain” of some kind. The “establishment”, Wall
Street, politicians

Curiosity - The desire to know something unknown. Urgency is a

subcategory of curiosity.

Subject Line

Destination URL [Link]

Email (Framework)

Email (Template)
 EXAMPLE 1

Dominant Subject What – A “gimmick” or a “trick”, system, formula, discovery, prediction

Dominant Emotion Curiosity - The desire to know something unknown. Urgency is a

subcategory of curiosity.

Subject Line How to come up with BIG marketing ideas (faster than anyone
else)

Destination URL
[Link]
W-MsRUJ2mMoaGsyr9sAQp&index=8&t=8s

Email (Framework)

Big Problem Do you find it hard to come up with the “big idea”?

Safe If so, don’t worry...

Not Statement It’s NOT because you suck at copy.

Cred/Trust + A Harvard doctor recently discovered you have to “trick” your brain into
New/Discovery becoming an idea machine.

Intro Mechanism He says it all comes down to your brain’s “salience network”...

Problem And if you struggle with “big ideas” and killer hooks...

Mechanism ...it’s probably because you haven’t flipped your “salience network” on.

Easy/Catalyst +CTA Luckily, there’s a super simple way to flip the switch...

Easy So you can start spittin’ out ideas WITHOUT wanting to put your fist
through your computer screen.

CTA Click here now to see how >>

 Email (Template)

Do you find it hard to come up with the “big idea”?

If so, don’t worry...

It’s NOT because you suck at copy.

A Harvard doctor recently discovered you have to “trick” your brain into
becoming an idea machine.

He says it all comes down to your brain’s “salience network”...

And if you struggle with “big ideas” and killer hooks...

...it’s probably because you haven’t flipped your “salience network” on.

Luckily, there’s a super simple way to flip the switch...

So you can start spittin’ out ideas WITHOUT wanting to put your fist
through your computer screen.

Click here now to see how >>

 EXAMPLE 2

Dominant Subject What – A “gimmick” or a “trick”, a chart, system, formula, discovery,

prediction

Dominant Emotions Greed - A tangible and positive result. Make money, a great deal,
getting something good with little or no effort.

Curiosity - The desire to know something unknown. Urgency is a

subcategory of curiosity.

Subject Line [video] the ONE question everyone wants to know…

Destination URL [Link]

Email (Framework)

Big Problem If you want to make it as a copywriter…

Tease Mechanism There’s one element you absolutely must know.

Tease Mechansim One simple question…

Only It’s the only question every reader wants answered…

But if you’re thinking it’s WIIFM (What’s In It For Me)...

Intrigue/Not Statement You’re dead wrong.

Humor/Eye catcher [gif]

While WIIFM is important in its own rights…

Soft CTA It doesn’t compare to the power of this secret copywriting phrase,

Mechanism This phrase is the crux of any great promo…

Tease Result And I’m revealing everything you need to know in today’s short
breakdown.
Tease Result If you want all the details on this unprecedented copywriting method…

CTA Don’t miss today’s video - click here to watch now >>

Peace out Copy Squad,

Kyle

Email (Template)

If you want to [achieve desired result]…

There’s [one thing] you absolutely must know.

One simple [thing]…

It’s the only [thing] every [target audience] wants answered…

But if you’re thinking it’s [common misconception]...

You’re dead wrong.

[gif]

While [common misconception] is important in its own rights…

It doesn’t compare to the power of this [gimmick],

This [gimmick] is the crux of [achieving desired result]…

And I’m revealing everything you need to know in today’s

[event/video/lesson].

If you want all the details on this unprecedented [gimmick]…

Don’t miss today’s video - click here to watch now >>

Peace out Copy Squad,

Kyle
 EXAMPLE 3

Dominant Subject What – A “gimmick” or a “trick”, a chart, system, formula, discovery,

prediction

Dominant Emotion Curiosity - The desire to know something unknown. Urgency is a

subcategory of curiosity.

Subject Line How to write copy for ANY product (30 seconds or less)

Destination URL
[Link]
w4DkL2Hba8n53JsCefgrvZU&index=10

Email (Framework)

Disrupt I have great news for you...

Big It's about the most important part of your copy...

Result "Making your product stick out in a sea of products."

Big Problem You see, most people stress out trying to be "creative."

Easy But YOU don’t need to do any of that heavy lifting...

Tease Mech You only need to unlock these answers.

Soft CTA/Fast I lay it all out for you in the first 30 seconds of today's video.

Bullets/Easy/Tease I’m going to walk you through:

Reuslt - The simple mistake that almost every copywriter makes...
- Where to start before you write a single word of copy...
- How to make any product "uniquely yours"...

Tease Result Are you ready to take your copywriting to the next level?

CTA This short video could be the key to your success.

 Email (Template)

I have great news for you...

It's about the most important [thing]...

"Making your product stick out in a sea of products."

You see, most people [do the wrong thing]

But YOU don’t need to do any of that heavy lifting...

You only need to unlock these answers.

I lay it all out for you in the first 30 seconds of today's video.

I’m going to walk you through:

- The simple mistake that almost every [target audience] makes...
- [where to start]...
- How to [achieve result]...

Are you ready to [achieve result]?

This short video could be the key to your success.