From: Yuridia Suchil
Phone: (956) 992-8895 x3198
Email:
[email protected] 6/4/2025 4:53 PM
Flight Dates: 06/30/2025 - 07/27/2025 Radio Market: MCALLEN-BROWNSVILLE-HARLINGEN
Demo: P 12+ Survey: FA24
Geography: Metro
Daypart Length Spots Unit Rate Frequency Total Cost Schedule Cume Persons
Radio Total 30 $40.00 4.1 $1,200.00 22,400
KURV-AM 30 $40.00 4.1 $1,200.00 22,400
Flight A - 4 wks (06/30, 07/07, 07/14, 07/21)
28 $40.00 3.9 $1,120.00 22,400
One Week Total 7 $40.00 2.0 $280.00 14,000
M-F 6A-10A 60 7 $40.00 2.0 $280.00 14,000
Flight A - 1 wk (07/21)
2 $40.00 1.2 $80.00 14,000
One Week Total 2 $40.00 1.2 $80.00 14,000
M-F 6A-10A 60 2 $40.00 1.2 $80.00 14,000
The cost of reaching each target person an average of 4.1 times is 6.9 cents.
The first demo listed is the Primary Demo.
This report was created in TAPSCAN using the following Radio information: MCALLEN-BROWNSVILLE-HARLINGEN; FA24; Metro; M-F 6A-10A ; P 12+; See Detailed Sourcing Page for Complete Details.
Copyright © 2025 The Nielsen Company. All rights reserved.
Page 1 of 3 Schedule
From: Yuridia Suchil
Phone: (956) 992-8895 x3198
Email: [email protected]
6/4/2025 4:53 PM
Schedule Grand Totals: 4 Weeks
Stations Spots Unit Rate Frequency Total Cost Schedule Cume Persons
Radio Total 30 $40.00 4.1 $1,200.00 22,400
KURV-AM 30 $40.00 4.1 $1,200.00 22,400
The cost of reaching each target person an average of 4.1 times is 6.9 cents.
Accepted by Station Date
Accepted by Client Date
This station does not discriminate in the sale of advertising time and will accept no advertising which is placed with an intent to discriminate on the basis of race, gender or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air
time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, gender, national origin or ancestry.
The first demo listed is the Primary Demo.
This report was created in TAPSCAN using the following Radio information: MCALLEN-BROWNSVILLE-HARLINGEN; FA24; Metro; M-F 6A-10A ; P 12+; See Detailed Sourcing Page for Complete Details.
Copyright © 2025 The Nielsen Company. All rights reserved.
Page 2 of 3 Schedule
Detailed Sourcing Summary
Radio Market: MCALLEN-BROWNSVILLE-HARLINGEN
Survey: Nielsen Radio Fall 2024
Geography: Metro
Daypart: Monday-Friday 6A-10A
......................................................................................................................................................................................................................
Demo/Intab/Population:
Age/Gender Population Intab
Persons 12+ (Primary) 1,093,500 1,812
......................................................................................................................................................................................................................
Stations: User Selected
Additional
Notices:
......................................................................................................................................................................................................................
Estimates reported for dayparts which start and end between 12m and 5a are based on the 5a-5a broadcast day. Estimates for all other dayparts are based on the 12m-12m calendar day.
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening and meet a minimum reporting standard of 0.1 AQH unrounded rating in the Metro survey area, Monday-
Sunday 6AM-Midnight, during the survey period. If a current Nielsen client does not meet this minimum reporting standard, Nielsen will report the station as long as credited listening is received from at
least one diarykeeper.
Estimates are derived from the diaries that provided the audience data for the Nielsen Radio Market Report and are subject to the qualifications and limitations stated in that Report. The TAPSCAN Web
software product is accredited by the Media Rating Council and reports both accredited and non-accredited data. For a list of the accredited and non-accredited Nielsen radio markets and data available
through TAPSCAN, click here: http://www.arbitron.com/downloads/MRC_Accredited_Services_Markets.pdf
The Reach and Frequency Model utilized by Nielsen is formulated on the bases of the Harris Model, a Linear Frequency reach-and-frequency model, and the Slide Rule audience (cume) growth model.
......................................................................................................................................................................................................................
Ascription Website: http://ascription.nielsen.com
Rating Reliability Estimator: https://rre.nielsen.com
......................................................................................................................................................................................................................
A Nielsen Radio eBook Special Notices and Station Activities document has been generated for each survey. Please select the hyperlink to the survey that interests you.
https://ebook.nielsen.com/secure/RR8/2024FAL/0269/pdfs/SpecialNotices.pdf
Report: Copyright 2008 Nielsen. Software: Copyright 2008-2025 Nielsen. Nielsen Radio Data: Copyright 2024 Nielsen. All rights reserved. For use pursuant to a license from The Nielsen Company. Subject to the limitations and qualifications
disclosed in the data and reports.
TAPSCAN is a mark of TAPSCAN Inc. used under license. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C.
Copyright © 2025 The Nielsen Company. All rights reserved.
Page 3 of 3 Detailed Sourcing Summary
