1

2
CONTENT

06 THE MEANING OF EID AL-ADHA:

LEGACY, DEVOTION & COMMUNITY

09 OUR MISSION & VISION:

HOMES THAT HONOR HERITAGE

13 ABU DHABI BLUEPRINT:

LIVING WITH PURPOSE

17 COMMUNITY VOICES: HOW

RESIDENTS CELEBRATE EID

20 GBROTHERS LEGACY:
NAJEEB & MUJEEB’S JOURNEY

24 ARABIAN GENEROSITY:
THE HEARTBEAT OF EID

27 SPOTLIGHT: IN MODERN
ISLAMIC LIVING

31 A LETTER TO
NEWGENERATION

32 EID IN THE CAPITAL:

CELEBRATING IN ABU DHABI

35 ARABESCO PROJECTS & PROPERTIES:

WHERE BELONGING BEGINS

38 EID STYLE: DESIGN, DECOR &

AMBIENCE IN ARAB HOMES

41 WELLNESS THROUGH WORSHIP:

PHYSICAL & SPIRITUAL BALANCE

46 A VISUAL JOURNEY:
EID IN ARABESCO HOMES

3
 FOUN
MESS
Arabesco was never born out of
ambition alone — it rose from a deeper
calling. A calling to serve, to preserve
heritage, and to build with heart. Eid al-
Adha, with its timeless lesson of sacrifice,
reflects our belief: true value lies not
in what you gain, but in what you give.

Arabesco homes do more than shelter

— they hold meaning. Spaces shaped by
tradition, designed for tomorrow. Not just
structures, but sanctuaries of belonging.

Because greatness isn’t measured in

height, but in depth. Not in luxury, but
in legacy. This Eid, the message remains
clear: build with purpose, lead with heart,
and let every project carry the weight of
meaning.

Najeeb Arabesco
CEO - Arabesco Holding

4
NDERS
SAGE
Arabesco was never built for profit
alone. It was built on purpose. Inspired
by the spirit of Eid Al-Adha, we’ve
made sacrifice, service, and meaning
part of our core business philosophy.

We don’t believe in fast growth for its own

sake. We believe in depth - in creating
homes with emotional equity, where
families feel rooted and stories begin.

Our capital is not just financial. It’s

cultural. Every project blends tradition
and innovation, creating real estate
that holds value and meaning.

This Eid, we renew our commitment: to

build with integrity, grow with intention,
and lead with quiet strength - the kind
that lasts beyond balance sheets.

Mujeeb Arabesco
CFO - Arabesco Holding

5
 THE MEANING OF EID AL-ADHA:
LEGACY, DEVOTION
& COMMUNITY

In the Arab The scent of oud lingers

in the breeze like an old
inherits it.
In the UAE, where tradition
world, time story retold. Perfumed coexists with Tesla, and
halls echo with footsteps minarets rise beside
does not pass of those returning home. mirrored towers, Eid al-
its layers. And In the hushed stillness of Adha becomes both
Eid morning, before the compass and celebration.
Eid al-Adha is first rays crown the domes It reminds us that progress
a layer so rich, of Abu Dhabi’s skyline, the
air is thick with reverence.
without piety is shallow,
and faith without action is
so evocative, Not noise, not ceremony, empty. This is a land that
it binds just reverence. This is Eid
al-Adha. Not merely a
understands the scale of
ambition, of architecture, of
generations day on the calendar, but a wealth but Eid pulls focus
philosophy carved into the to the scale of the heart. It’s
in a shared soul of a people. A sacred where sacrifice is personal.
heartbeat. promise between devotion It is, ultimately, the soul’s
and destiny. currency.
In the Arab world, time Legacy, in this region, is
does not pass its layers. not defined by titles or
And Eid al-Adha is a layer wealth but by how well one
so rich, so evocative, it upholds the values passed
binds generations in a down. Grandfathers once
shared heartbeat. Its sat in tents under desert
origin, anchored in the skies, telling the tale of
story of Prophet Ibrahim’s Ibrahim with a tear and
willingness to sacrifice, is a trembling voice. Today,
not some dusty parable. their grandchildren listen
It is alive, pulsing in every between push notifications
family gathering, every and city noise, but the
act of giving, every lamb lesson still lands: Devotion
offered not for spectacle, is everything. The ability to
but for submission. In that surrender your will, your
story, the believer does not ego, your comfort is what
just witness obedience; he sets the faithful apart.

06
Arabesco understands this
not as a branding motif,
but as a moral compass. In
every brick they lay, there
is deference to this legacy.
The structures may be
sleek, the interiors modern,
but the intention is ancient.
Homes are designed not
only for living, but for
gathering. For prayer. For
story. For sacrifice. For Eid.
And isn’t that the secret
alchemy of Eid al-Adha?
It transmutes the ordinary
into the eternal. A home
becomes a haven. A meal
becomes a memory.
A gesture becomes a
generation’s guide. The
lamb is not the point, it is
the metaphor. What we
offer, what we are willing
to let go of, reveals who we
truly are.
In the narrow streets of
old Sharjah, in the sunlit
courtyards of Al Ain, in the
high-rises of Dubai Marina,
Eid brings people back to
one another. The rich open
their gates, the poor are
honored with dignity, and
no one eats alone. There
is no greater architecture
than that of belonging.
Arabesco, in many ways,
has made this its blueprint.
Within the homes Arabesco
builds, Eid arrives with
dignity. Spacious living
rooms become majlises of
remembrance. Kitchens,
designed for communion,
become cauldrons of
celebration. Prayer spaces
tucked into quiet corners
host whispered duas of
gratitude. These homes do
not just hold people, they
hold meaning.
At the heart of this Eid is
07
not the feast, but the faith. togetherness. And that, what truly matters.
The ability to align with above all else, is the sacred Eid al-Adha is the proof
something bigger than rhythm of Eid: community that simplicity holds power.
oneself. This is the same in motion. That even in a world of
force that fuels Arabesco’s Arabesco›s designs mirror excess, the heart responds
mission aligning luxury with this rhythm. Large dining to humility. That no luxury
purpose, modernity with areas built not just for rivals legacy. And that no
mercy. Because what is a meals, but for memories. community thrives without
home, if not a sacred trust? Guest rooms that echo shared values.
And what is a company, the Prophet’s teaching This Eid, as the nation
if not a servant of the of hospitality. Shared bows its head in gratitude,
community? amenities that encourage Arabesco too bows not in
Across the UAE, mosques neighbors to become kin. defeat, but in respect. For
overflow with worshippers These aren’t just features, the generations before, and
dressed in white. Children they are philosophies. the generations to come.
grip their fathers’ hands, The community that For the sacrifices made
watching as old and young springs to life during Eid in silence. For the dreams
alike bow in unison. There is not temporary. It is a planted in patience. For the
is something poetic in glimpse of what’s possible promise that in every home
that posture, spines bent year-round when intention lies a universe.
not in defeat, but in divine guides design. Arabesco’s And as twilight falls
submission. At this moment, developments are living and lanterns glow from
status dissolves. Sacrifice ecosystems where cultures balconies across the
equalizes. Community coexist, where stories Emirates, one truth stands
ascends. intertwine, where the taller than any tower: In
In homes across the Arab architecture of the home the language of Eid, the
world this Eid, fathers will supports the architecture words are love, sacrifice,
rise early to attend Eid of the soul. and return. And Arabesco is
prayers, their sons watching, Devotion, after all, is not fluent.
mimicking, remembering. just prayer, it›s presence. It’s
Daughters will lace their being there for your elders.
fingers through hennaed It’s walking across the hall
hands, giggling, radiant. to invite your neighbor. It’s
Mothers will set the table, pausing, amidst the pace
not for perfection but for of the world, to remember

08
 OUR MISSION & VISION:
HOMES THAT HONOR
HERITAGE
There are stories etched into whispered into blueprints. and hear him speak of a
stone, and then there are A vow wrapped into life before luxury. Before
stories whispered through every property deed. In a malls and metros. Before
walls. In the heat of the UAE world of fleeting trends convenience replaced
sun, where glass towers kiss and architectural one- community. It is these
the clouds and highways upmanship, Arabesco holds fleeting, fragrant, full that
stretch like silver veins the line. A home is not a Arabesco seeks to preserve,
across the land, Arabesco transaction. It is a covenant. not in museums, but in
builds not just for today but A sacred pact between land modern living.
for memory. For meaning. and legacy, between past There is a reason the
For moments handed and possibility. founders speak of heritage
down through generations. To understand the soul with reverence. Not as
Theirs is not a mission born of Arabesco is to walk a brand story, but as
in a boardroom. It is a vision barefoot through time. To a personal truth. Their
unearthed from the sands, pass through the low stone childhood was steeped in
polished by faith, and doorways of Al Bastakiya, the quiet dignity of majlis
carried forward by purpose. where wind towers once culture, of food shared
“Homes that Honor whispered secrets to the on the floor, of prayers
Heritage.” Not just a motto, sky. To sit beneath a date echoing at dusk from
it›s a meditation. A pledge palm with your grandfather minarets carved by hand.

09
And they know, even now, The real estate industry
that marble can crack. Steel is loud. It clamors for ROI,
can rust. But values that for footfall, for market
endure. dominance. But Arabesco
Arabesco’s mission is is tuned to a quieter
clear: to fuse heritage and frequency. One that listens.
hospitality, innovation and One that asks: What do
intimacy, function and you remember of home?
faith. In every design, you’ll Not just the structure. But
find an echo of this ethos. the feeling. The smell of
Courtyards invite the old cardamom in your mother’s
rhythm of family back into coffee. The soft call to Fajr
privacy and openness, of
daily life. Arched windows on a Friday morning. The
form and function. Spaces
don’t just nod to tradition, comfort of knowing that
for women to gather. Places
they frame it. Prayer rooms every inch of your house
for children to play under
are not afterthoughts. They reflects your identity not
the gaze of watchful elders.
are cornerstones. Because just as a consumer, but as a
Details that might not
in an Arabesco home, custodian of culture.
make headlines, but make
worship is not something Arabesco does not sell units.
all the difference. Because
you do. It is something you It curates legacies. It builds
luxury, in its truest form, is
live. with an understanding
comfort. And comfort, in its
that every Emirati deserves
deepest form, is familiarity.
There’s a home that reflects his
And yet, Arabesco is not
heritage, not just his net
something worth. That every expat
nostalgic. It does not live
in the past. It studies it to
deeply cultural who lives under these skies
should feel the warmth of
build forward. Its vision
is deeply aligned with
and deeply Arabian hospitality, not
UAE Vision 2030 a future
just through service but
emotional through space.
where progress honors
provenance, where smart
about hosting The homes of Arabesco
homes speak Arabic,
are not accidental. They are
in the Arab choreographed. A rhythm
where artificial intelligence
bows respectfully before
world. of light and shadow, of
ancestral knowledge.
You’ll see it in their Abu
Dhabi blueprint: mixed-use
developments that balance
innovation with identity.
Homes equipped with solar
panels but built to breathe
like Bedouin tents. Smart
systems calibrated to
respect religious rhythms.
Spaces that anticipate not
just your needs but your
values.
At the heart of Arabesco’s
work is a deep reverence
for belonging. Not just
belonging to a building,
but to a story. To a culture

10
that traces its lineage not who we were but who we corridor between centuries.
through wealth but through are becoming. In a time A place where your
wisdom. The mission is not when global identity feels grandfather’s values can
simply to house people. fractured, Arabesco offers live beside your daughter’s
It is to help them anchor. a clear thesis: that strength dreams.
To give them the roots to lies in specificity. That we As the UAE strides
remember who they are are most universal when we confidently into the future,
even as the world changes are most rooted. with satellites in space and
around them. This vision is not easy. It innovation at every corner,
In many ways, Arabesco’s costs more. It takes longer. Arabesco ensures the soul
vision is a form of It requires patience, nuance, of the nation is not left
resistance. Against the humility. But it is the only behind. It follows in the
homogenization of the kind of vision that lasts. footsteps of those who
world. Against the erasure The kind that doesn’t flicker walked the dunes before
of intimacy in favor of with the market but burns there were roads. It builds
efficiency. Against the steady with meaning. not just for profit but for
notion that progress must You see it in the pride of a posterity.
be sterile. Arabesco dares father walking through an “Our mission is not to
to dream that a tower Arabesco project with his impress,” the founders
can hold tradition. That son, pointing at the design once said. “It is to express.”
a cityscape can carry the and saying, “This is how To express reverence.
whisper of the desert wind. we used to live but better.” Gratitude. Identity.
Community is not a You hear it in the laughter Devotion. And in that
checkbox, it is the heartbeat of cousins reunited in a expression, to give others
of this mission. From shared courtyard that looks like the space to do the same.
spaces that encourage their grandmother’s, only In the end, Arabesco’s
connection to events that newer. You feel it in the mission is simple, but
celebrate local traditions, quiet tears of a mother who sacred: To turn every key
Arabesco places belonging lights incense in a home into a calling. To make every
at the center of its that feels like home even home a haven. To remind
architectural grammar. Eid if she came from another people, with quiet dignity,
gatherings. Friday prayers. country, another language, that no matter how far they
Neighborhood iftars. It is another life. travel into the future, they
not just a property portfolio. And maybe that’s what will always have a place
It is a living, breathing, Arabesco has built more built of light, of history, of
collective of lives entwined. than anything else: the hope to return to.
And in this ecosystem, possibility of continuity. A A place where heritage lives
every role is sacred. From bridge between worlds. A on. A place called home.
the laborers who lay the
foundation to the designers
who script the aesthetics,
every hand is guided by
a larger purpose. To build
homes that do not just look
Arab but feel Arab. That
does not mimic culture, but
manifest it.
Because to Arabesco,
heritage is not a relic. It is a
resource. A living, evolving
force that shapes not only

11
12
 ARABESCO’S ABU DHABI BLUEPRINT:
LIVING WITH PURPOSE
At the heart of the UAE’s than most blueprints. This plans, every detail pulses
capital where the call to city does not simply exist; with meaning.
prayer weaves through it composes. And Arabesco, In a fictionalized
the steel and glass like with its heritage-steeped conversation with the
silk through stone there’s heart and forward-facing founders, Mujeeb leans
a quiet revolution taking vision, composes with it over a scaled-down model
place. It’s not loud. It a symphony of stone and of one of their Abu Dhabi
doesn’t roar like engines or soul, design and devotion. properties. “We didn’t want
flash like neon. It breathes. Their blueprint forAbu Dhabi to build on the land,” he
It roots. It listens. And it’s is not a map. It’s a mission. says. “We wanted to build
called Arabesco. A quietly bold reimagining it.” His twin, Najeeb, adds
Abu Dhabi is a city of of how to live in a city that’s with a half-smile, “You can’t
contradictions that always moving forward, force a soul into a structure.
harmonize. One moment yet never leaves the past You have to let it speak.”
you’re in the middle of a behind. While others draw And so the city speaks, and
high-speed highway, the towers for profit, Arabesco Arabesco listens. The wide,
next, sipping qahwa in a sketches purpose into palm-lined avenues of their
shaded courtyard older every elevation. They don’t developments aren’t just
just build. They believe. about flow they’re about
In intention. In belonging. feeling. The light in each
In life beyond the square unit is not accidental, it›s
meter. ancestral. Inspired by wind
The foundation of this towers and traditional
blueprint is not concrete. Emirati homes that
There’s It’s conviction.
something Conviction that people are
more than demographics.
deeply cultural That homes are more than
and deeply units. That communities are
not manufactured, they›re
emotional cultivated. Arabesco’s plan
for Abu Dhabi unfolds
about hosting like a dua whispered at
in the Arab dawn: deliberate, spiritual,
full of promise. From
world. neighborhood layouts
inspired by the geometry of
Islamic art, to prayer spaces
carved into modern floor
13
 Instead, they curate it,
protect it, and amplify it.
Eid celebrations spill into
courtyards. National Day is
felt in architecture. Fridays
are made sacred again.
And yet, for all their
purpose and planning,
Arabesco does not forget
beauty. Their homes do
not apologize for elegance.
They celebrate it. Arabic
calligraphy dances across
breathed with the desert, Mosques aren’t decorative,
entryways. Mashrabiya-
Arabesco’s Abu Dhabi they›re directional.
inspired patterns filter light
projects invite the outdoors This is Arabesco’s Abu
like lace. Water features
in, reintroducing residents Dhabi: not just livable, but
murmur like poetry. Here,
to the rhythm of light and lovable. Not just efficient,
aesthetics are not just
air. but elegant. Not just
visual, they›re visceral.
But Arabesco’s Abu Dhabi functional, but full.
To live in an Arabesco
is not a nostalgia project. It’s What sets this blueprint
home in Abu Dhabi is
a declaration of relevance. apart is its unwavering
to live between breath
A stand against the cold loyalty to context. In a
and blessing. To walk
uniformity of globalized city where the skyline
hallways that echo with
development. Where others competes for attention,
intentionality. To wake in
mimic Manhattan, Arabesco Arabesco opts for harmony.
a place where tradition
magnifies Madinat Zayed. Their developments don’t
isn’t staged it’s alive. And
Their projects ask: Why impose they invite. They
to know, deep down, that
build faster when you can kneel before the city’s
this space wasn’t built for
build deeper? Why reach history, and rise only when
the masses. It was built for
higher if you’ve forgotten they’ve earned the right.
meaning.
who you are? As part of this vision,
Their Abu Dhabi blueprint
Living with purpose means sustainability is not just a
extends beyond residential.
that no design decision is checkbox, it›s a worldview.
Hospitality, retail, and
aesthetic alone. It’s cultural. The use of local materials,
wellness are woven into the
Spiritual. Strategic. Shared passive cooling, shaded
tapestry not as commercial
courtyards echo the logic of walkways, and green energy
pursuits, but as communal
the majlis: open yet private, all reflect a commitment not
offerings. Hotels feel like
communal yet sacred. Walls just to environmentalism,
heritage homes. Markets
offer shade, but also silence. but to ethics. Because
Roofs offer shelter, but also Arabesco knows: a home
stargazing. built without care for the Arabesco
And beyond the walls earth is a home without a
life. Purposeful life. future. doesn’t see
Arabesco doesn’t see Their communities are communities
communities as clusters walkable by design,
of residents. It sees them inclusive by nature, and as clusters of
as ecosystems. Schools
aren’t afterthoughts they’re
diverse by heart. This is not
tokenism, it›s a testament.
residents. It
anchors. Green spaces In a multicultural capital sees them as
aren’t marketing props, like Abu Dhabi, Arabesco
they›re spiritual pauses. refuses to flatten identity.
ecosystems.
14
pulse with the spirit of And in the soft hours of do better. Arabesco’s Abu
souqs. Gyms and wellness dusk, when the sky bleeds Dhabi blueprint is just that:
centers are designed with into sand and silence takes an insistence. On rooted
both the body and the ruh over, you feel it: Arabesco’s innovation. On respectful
(soul) in mind. work is not visible in living. In depth over dazzle.
In alignment with the UAE’s brochures. It’s visible in The founders say they don’t
Vision 2030, Arabesco how neighbors greet each just want to build places
doesn’t just align with other. In how a child walks where people live. They
national goals it embodies safely to school. In how a want to build places where
them. Innovation is pursued mother prays in the corner people remember why they
not for headlines, but for of her living room with the live. In their vision, a house
harmony. Urban resilience is qibla perfectly aligned. In becomes a home, a street
planned not just for climate how the city, for once, feels becomes a sanctuary, a city
shifts, but for cultural shifts. like it was built for you not becomes a cradle not of
They ask: How do we build despite you. commerce, but of care.
cities that are human? That The purpose is not always This is what it means to live
honors the elderly? That loud. Sometimes, it’s the with purpose.
protects the child? Does quiet insistence that we can And Arabesco has drawn
that serve the worker? do better. That we must the map.

15
16
COMMUNITY
VOICES: HOW
RESIDENTS
CELEBRATE EID
Eid doesn’t arrive like a holiday. It arrives like a
homecoming. A breeze carrying the scent of musk
and maamoul sweeps through the courtyards of
Arabesco communities, stirring memories older than
the buildings themselves. And in those first early
hours of celebration before the city fully wakes,
before the coffee is poured, before the lamb is carved
you can hear it: laughter from balconies, whispers of
prayer, the silent poetry of belonging.
It’s not the architecture alone that gives Arabesco its
soul. It’s the people. The residents who have turned
these spaces into sanctuaries. Who fills these walls
not just with furniture, but with faith. Who celebrate
Eid not as an event, but as a rhythm, a ritual, a return.
Each home, a verse. Each family, a voice in a great
song.
In every Arabesco property across Abu Dhabi, Sharjah,
and beyond, the arrival of Eid al-Adha transforms
more than just schedules; it transforms spirit. You
see it in the way neighbors greet each other with a
sincerity that feels older than time. You feel it in the joy
of children twirling in new clothes on stone walkways.
You hear it in the melodic greetings exchanged over
fences, balconies, and garden walls: Eid Mubarak. Kul
‘am wa antum bikhair.
In the heart of Al Qasr Residences, we meet Amina
and Rashid, an Emirati couple who have celebrated
every Eid in the same home for over a decade. “It’s
not Eid until we hear the takbirat echo through our
courtyard,” Amina smiles. “I still remember our first Eid
here… we had just moved in, and the whole building
surprised us with a platter of sweets. It felt like we
weren’t just welcomed, we were woven in.”
Woven in. That’s the thing about Arabesco homes
17
they don’t isolate. They
intertwine.
In another wing of the
community, -22year-old
Layla, a third-generation
Pakistani expat, prepares
traditional sheer khurma
with her grandmother.
“We decorate with moon
lanterns, place our prayer
mats by the window, and the
kids in the building go from
door to door getting treats,”
she shares. “It reminds me
of my childhood in Lahore…
but this is home now. It’s
different, but it’s ours.”

It’s in the
sound of
slippers tapping
down marble
hallways, little
ones hurrying
practiced strokes, blending dates. Another brews tea.
to show off devotion with design. No RSVP needed. Just
henna designs In Arabesco neighborhoods, come as you are. This is how
or receive an Eid is not confined to communities are built not
extra dirham of living rooms. It spills out through policy, but through
onto terraces, into shared presence.
eidiya kitchens, around communal What binds these voices
majlises. It’s in the aroma of is not nationality, not
saffron rice wafting from language, not background.
Layla’s voice is one among half-open doors. It’s in the It is something far more
many. An Egyptian family sound of slippers tapping powerful: a shared rhythm
strings lights across down marble hallways, little of reverence. A collective
their patio, illuminating ones hurrying to show off decision to honor Eid not
verses from the Qur’an. henna designs or receive an as a performance, but as
A Sudanese grandfather extra dirham of eidiya. a pulse. Something that
gathers his grandkids to And when the day turns beats inside each of them
tell the story of Prophet toward evening and the and resonates through
Ibrahim beneath a date air softens, families gather every corridor of an
palm in the communal outside. Lights flicker on like Arabesco home.
garden. A Filipino convert stars, some strung between Even the youngest
to Islam prepares his buildings, others glowing residents have their rituals.
first Eid meal, guided by from lanterns handcrafted Five-year-old Zaid runs
neighbors who now feel like by residents themselves. across the common yard,
family. A Syrian calligrapher A Moroccan oud player his kandura swishing as he
paints Eid Sa’id on the walls begins to play beneath a races to join his cousins. His
of the kids’ playroom with canopy. Someone brings father, Tareq, watches from

18
the doorway. “He’s growing become extended family. whether your home knows
up with the kind of Eid I And the meaning of Eid your heart.
had,” he says. “Family, food, deepens not through This is Arabesco’s true
faith. Nothing excessive. luxury, but through love. architecture: the kind
Just right.” We spoke to an Indonesian that lives in community
There’s a quiet resistance housekeeper named Siti, rhythms, in shared silences,
in these celebrations. In a who lives in the staff quarters in the echo of children’s
world that often mistakes of one of Arabesco’s hotels. footsteps on Eid morning. A
productivity for purpose, “Even though I’m working, celebration that transcends
the Arabesco community I celebrate. My colleagues demographics. A joy that
chooses pause. Chooses and I cook together, we cannot be packaged. A
presence. Chooses to sit, share stories, we pray. I faith that is lived as much
to share, to serve. Eid feel seen. I feel part of as it is prayed.
becomes a mirror showing something.” Her eyes mist And as the stars come out
who they are when they are with gratitude. “Arabesco and the night folds around
their most grounded selves. makes that possible.” the city like a cloak, the
Even for those who are That inclusion is no accident. voices of Arabesco residents
far from their homeland, The developers designed it hum softly into the evening.
Arabesco’s communities so. The founders envisioned The sound is not grand,
offer a sense of qurb not just a company, but a not orchestrated. But it is
closeness. To God. To cultural fabric. One stitched symphonic. It is sacred.
each other. To memory. with intentionality, with And it tells the story of Eid
The physical spaces invite faith, with dignity. They not as a holiday, but as a
spiritual connection. The knew that Eid isn’t about home.
design makes room for marble countertops or
ritual. The neighbors skyline views, it›s about

19
 GBROTHERS LEGACY:
NAJEEB & MUJEEB’S JOURNEY

20
 one destiny. A legacy born not in a blaze of hype, but
not in boardrooms, but in in the hush of sincerity. The
barefoot days under date early years were lean. Long
palms and starlit nights nights. Missed holidays.
filled with their father›s Calculated risks. Deals that
stories. fell through. Faith that
You don’t just stumble into never did. They didn’t start
vision. You grow it like a with a golden key, they
seed in the soul. And the carved it. Together. Every
soil of the twins’ upbringing decision, every failure, every
was rich with sacrifice, milestone they faced it side
faith, and fierce integrity. by side.
Their father, an austere The irony is poetic: twins
man with soft eyes, was navigating an industry of
not wealthy, but wise. A division. Cutthroat markets.
builder not of buildings, but Zoning wars. Ruthless
of men. He taught them competition. But Najeeb
that a handshake meant and Mujeeb weren’t in it
something. That generosity for the noise. They moved
was its own form of prayer. like mirrored calm through
That name carried weight, the chaos. One always
and every decision either thinking two steps ahead,
polished it or buried it. the other ensuring no detail
They listened. They slipped through the cracks.
watched. They internalized A perfect paradox: one a
the quiet rhythm of dreamer, the other a doer.
devotion. Not the kind One heart. Two heads.
worn loud on sleeves, but Their vision was never
the kind that manifests about luxury for the sake
in discipline, in detail, in of luxury. It was about
the way one treats others honor. About crafting
when no one is watching. homes where culture
And when the time came wasn’t diluted but distilled.
to lead, they didn’t ask for Where every tile told a
a throne. They asked for story. Where prayer rooms
responsibility. weren’t afterthoughts,
The journey began not and courtyards called back
with blueprints but with to ancestors who once
vision. Two young men, gathered under stars. They
Before the first tower rose. barely out of university, weren’t building for show.
Before the first contract walking the streets of Abu They were building for the
was signed. Before Dhabi, seeing not what soul.
Arabesco became a name was but what could be. Arabesco grew slowly.
whispered with reverence They didn’t see plots of Intentionally. No shortcuts.
across the Emirates there land. They saw futures. No sellouts. From one
were two boys chasing the Families. Foundations. Not residential cluster in
desert wind. Twin shadows structures, but sanctuaries. Abu Dhabi to landmark
on the sands of Sharjah, They believed that to build hospitality developments
indistinguishable in stride, was sacred work an act of across the Emirates, every
inseparable in spirit. Najeeb service, not ego. project bore their fingerprint
and Mujeeb. Two names, And so Arabesco was born not in signature, but in
21
spirit. Residents didn’t just into new emirates, into And that’s what the twin
receive keys. They became hospitality, into smart legacy is really about:
part of a philosophy. communities the core inheritance. Not of money.
And still, the twins kept a remains unchanged. Not of land. But of meaning.
low profile. You won’t find Build beautifully. Build Of method. Of mission. A
them courting headlines or responsibly. Build with passing down of something
giving TED Talks. You’ll find reverence. The architecture eternal, disguised in the
them walking the corridors evolves, the mission temporal homeownership,
of their own buildings, doesn’t. And that’s the gift architecture, development.
unnoticed, observing. of twin leadership: balance. All of it merely vehicles for
Asking the security guard One holds the vision steady. values.
how his family is. Taking The other moves the vision Today, as the UAE prepares
notes on whether the plants forward. for the next era of growth
in the lobby need pruning. Yet they never outgrew into AI, into Mars, into
Najeeb once spent two their roots. To this day, they realms yet unimagined,
hours talking to a janitor return to the family home Arabesco continues its
about water pressure. in Sharjah for Friday lunch. sacred work: building for
Mujeeb insists on attending They still drink qahwa with people, not personas.
every mosque inauguration their mother. They still recite Designing not for applause,
within their developments verses from the Qur’an with but for alignment. Because
personally. the same humility they the brothers believe that
Their legacy, after all, isn’t had at seventeen. Success the greatest skyscraper will
about fame. It’s about didn’t change them, it never outshine a well-lived
faithfulness. clarified them. life.
Eid al-Adha is when their What sets their journey Their message to the next
story feels most alive. apart is not what they’ve generation is simple but
The spirit of sacrifice, of achieved, but how. In a sacred: know who you are.
submission, of community market driven by ROI, Lead with humility. Serve
it’s in their DNA. During Eid, they’ve stayed rooted in before you shine. Build
they don’t host extravagant ROL Return on Legacy. homes that reflect not just
press-covered galas. They They speak often of their ambition, but ancestry.
host workers. They visit father, who never saw And never forget: you
tenants. They pray quietly their towers rise, but are not just builders of
at dawn, then head to whose principles laid every buildings, you are builders
charity drives. They believe foundation. “He taught us of belonging.
that leadership is not how to build,” Najeeb once In the mirrored reflections
about elevation, but about said, “long before we ever of Arabesco’s glass facades,
service. held a blueprint.” you might see two brothers.
Their employees speak of Mujeeb smiles as he But look deeper, and you’ll
them in tones reserved for recalls the nights they’d see a singular legacy. A twin
mentors. The twins expect stay up discussing the flame. A shared promise
excellence, but reward shape of Arab living that continues to light the
loyalty. “They don’t lead spaces, sketching dream way forward not just for a
from behind a desk,” says communities on napkins. company, but for a country.
Fatima, one of Arabesco’s “We always saw Arabesco For what Najeeb and
earliest hires. “They lead not just as a company but Mujeeb have created is
from within. You feel it. You as a contribution.” To the more than a business.
follow it.” There is no cult of country. To the culture. It is a blessing, carefully
personality here. Just the To the kind of world they carried. And it will echo,
cultivation of purpose. wanted their children to long after the last stone is
As Arabesco expands inherit. laid.

22
23
 ARABIAN GENEROSITY:
THE HEARTBEAT OF EID

Eid does not enter quietly generations: feed the complex managed by
in the Arab world; it arrives hungry, clothe the poor, Arabesco in Al Ain, a
like a warm wind through lift your neighbor. And it group of residents pool
a tent flap, bringing with is this generosity, quiet, their resources to host a
it the scent of oud, the unshakable, unquestioned building-wide iftar every
sizzle of lamb on fire, the that becomes the pulse of year on the eve of Eid. No
rustle of new clothes, and Eid. signboards, no corporate
the unmistakable thrum You can feel it everywhere sponsors. Just aluminum
of generosity. Not the during Eid al-Adha, trays passed from floor to
performative kind. Not the especially within the floor. “This is the way of our
kind that posts receipts communities Arabesco has grandparents,” says Salim,
or hashtags virtue. But nurtured. From shaded a retired schoolteacher
the old, sacred kind. The courtyards in Abu Dhabi who organizes the event.
kind that flows like water to rooftop gatherings in “They never asked who you
from a desert spring is Sharjah, giving becomes were. They asked if you had
unexpected, unfailing, and ritual. Sharing becomes eaten.”
abundant. instinct. Families buy It’s the simplest question,
Arabian generosity isn’t a extra groceries not for but in Eid, it becomes
gesture. It›s geography. themselves, but for the divine. Have you eaten?
A landscape of the heart anonymous baskets that Have you been seen? Have
shaped by centuries of will be delivered before you been welcomed?
tradition, faith, and kinship. dawn. Children are taught Arabian generosity is not
It is the unspoken rule that their eidiya should first about excess, it›s about
of the majlis: serve the go to those who have less. intention. A modest plate
guest before they even This is not charity. It is a of dates. A cool glass of
ask. It is the Prophet’s character. laban. A place at the table.
guidance whispered across In a small apartment These are the currencies
24
of Eid. And they flow more a flickering lantern, over a needing to be told. Where
freely during these days steaming plate of mansaf charity doesn’t come
than any other time in the that the heartbeat of Eid from campaigns, but from
year. Because generosity becomes audible. It’s not culture.
here is tied not to wealth, the roar of fireworks or the Eid al-Adha, in its
but to worth. jingle of cash registers. It’s essence, commemorates
For Arabesco, this spirit the rustle of a scarf being the willingness to give
is not a seasonal affair. gifted. The clang of a pot everything. To sacrifice
It’s part of the blueprint. being shared. The laughter what you love most for
Their spaces are designed of strangers becoming the One you love more.
not just for private life, family. It’s not about the meat,
but for communal giving. In many ways, generosity it›s about mercy. The
Open courtyards for is architecture in its purest willingness to offer, without
shared meals. Community form; it creates space. question, what is asked
halls for charitable drives. Space for others. Space for of you. And this offering
Residences that house God. Space for goodness. ripples outward not just
not just individuals, but And in Arab culture, it is not in animals sacrificed, but
interconnected souls. optional. It is foundational. in ego surrendered, pride
Each year, Arabesco The Bedouins shared softened, grudges released.
coordinates discreet but water in the desert long Across Arabesco homes,
deeply impactful Eid before they shared borders. this ripple turns into waves.
initiatives food deliveries, Their tents were open to Residents who don’t speak
utility support, educational enemies as well as friends. the same language still
supplies for children. Their dignity was measured pass dishes to each other.
Nothing is loud. No not in what they kept, but Teenagers who barely nod
branding splashed across in what they gave. during the week show up
the cartons. Just quiet This is the inheritance in droves to help package
respect. A reminder that Arabesco seeks to preserve donations. A concierge
in the Islamic tradition, the not just through concrete, buys Eid clothes for the
left hand should not know but through community. children of his building’s
what the right hand gives. Through building places janitor. No cameras. No
It’s in these moments under where people give without content. Just care.
25
In one of Arabesco’s Sharjah are often the smallest. A give. And across Arabesco
neighborhoods, a Yemeni knock on the door. A smile communities, that
widow named Fatimah at the mosque. A gift left heartbeat is strong. Steady.
prepares a feast every Eid anonymously. And during Ancient.
for twenty, though she Eid, those acts multiply. Najeeb once said in passing,
lives alone. She sets the Arabesco does not claim “We don’t want to build
table and waits. And sure to have invented this spirit cities of luxury. We want to
enough, by mid-afternoon, but it honors it. Facilitates build cities of generosity.”
her neighbors come. it. Designs for it. And that is the clearest
Sudanese, Filipino, Emirati, Their developments are blueprint of all.
Egyptian. She doesn’t call more than places to live. This Eid, as dishes are
them. They just know. “It’s They’re invitations. To passed and prayers are
how I honor my husband,” pause. To share. To connect. lifted, Arabesco honors not
she says softly. “He taught And perhaps that is the just the spirit of sacrifice
me that food tastes better purest form of architecture: but the spirit of sharing.
when shared.” the kind that doesn’t just Not just homes with beauty
That is Arabian generosity. shape a skyline, but shapes but homes with barakah.
Not a trend, not a souls. Because in this region, in
transaction. A memory In the sacred silence after this faith, in this celebration
turned into action. A grief Eid prayers, when the giving is not extra.
turned into giving. streets are still and the It is everything.
It’s easy to forget, in our sun just begins to rise, you
digital world of filters and can feel it: the heartbeat
fleeting attention, that of the day is not in what
the most powerful acts you wear, but in what you

26
 SPOTLIGHT: IN MODERN
ISLAMIC LIVING
At first glance, the desert with comfort, tradition with walls are built thicker not
seems silent. Barren. technology, reverence with for extravagance, but for
Harsh. But look closer, resilience. A way of building insulation. Rooftop gardens.
and you’ll find life precise, that asks not only “How Greywater recycling. Solar
patient, deeply attuned. does it look?” but “How panels disguised beneath
Palm trees with roots does it last?” traditional mashrabiya
that stretch toward the In the sacred geometry screens. Every detail
unseen water. Wind towers of Islamic art, nothing whispers the same truth:
designed to cool without is random. Every shape, we are caretakers, not
current. Tents positioned every symmetry points to conquerors.
to catch shade and shield balance. And so too in life To build sustainably is not
sandstorms. Before the the believer is called to just to follow codes, it is
word sustainability entered balance dunya and akhirah, to follow fitrah, the natural
boardrooms, it lived in the material and the order created by God.
the heartbeat of Islamic spiritual, the self and the Islam’s earliest teachings
civilization. It is not a new society. Sustainability, in hold environmental care
trend. It is an ancient truth. this framework, is not a side as a form of worship. The
And now, in the age concern. It is fard kifayah a Prophet Muhammad
of hyper-urbanization, communal obligation. (peace be upon him)
artificial intelligence, Arabesco’s developments instructed his followers not
and space exploration, are a quiet echo of this call. In to waste water, even at a
that truth is finding its Abu Dhabi, you’ll find homes flowing river. He praised
voice again quietly, but where the sunlight pours those who planted trees,
insistently through a in at just the right angle even knowing they might
movement Arabesco calls not because it’s aesthetic, not live to see their shade.
Modern Islamic Living. A but because it reduces And in that spirit, Arabesco
life that merges conscience energy use. In Sharjah, builds homes not just for

27
 just residents but rahmah,
mercy for creation.
And what of the buildings
themselves? In a region
often criticized for concrete
sprawl, Arabesco’s projects
stand out for their restraint.
Height never replaces
harmony. Glass never
outshines greenery. Every
project begins with a
question: What does this
community need? And just
as importantly: What can
we give back to the land
that holds us?
In the UAE’s Vision 2030,
sustainability is a pillar. But
for Arabesco, it is not a pillar,
it is the foundation. Long
before regulations required
it, they were investing in
people but for posterity. water. It’s about human energy modeling. Before it
The founders speak often ecology. The systems we was fashionable, they were
of amanah trust. “This land build, the habits we shape, seeking LEED certifications.
is not ours,” Mujeeb once the values we enshrine Before influencers called
said in a staff gathering. in the next generation. for eco-consciousness,
“We are entrusted with it. Arabesco integrates this they were planting trees
To preserve it. To honor in subtle, powerful ways. in memory of workers’
it. To hand it over, better Recycling bins alongside families. Theirs is a legacy
than we found it.” That wudu stations. Educational of quiet innovation.
belief is not marketing. It’s signage quoting verses Modern Islamic living
moral architecture. And about stewardship. also reclaims simplicity as
it guides everything from Workshops during Eid sophistication. In a world
procurement to planning. and Ramadan that teach that equates wealth with
Even in the finest luxury children how to compost, waste, Arabesco’s aesthetic
suites of Arabesco’s hotel how to conserve, how to reimagines restraint as
portfolio, sustainability is care. beauty. Clean lines. Local
embedded. Biodegradable You see it, too, in the stone. Spaces designed
amenities. Locally sourced architecture of time. for cross-ventilation, not
materials. Lighting that Communal spaces aren’t excessive cooling. Homes
adjusts with prayer times, just for convenience, that breathe, not just
minimizing strain and they›re for connection. impress. The Prophet
waste. Guests may not Gardens designed for slow (PBUH) lived in a home
notice at first but they feel walks after Asr. Libraries so simple that sunlight
it. A kind of calm that only filled with books on Islamic streamed through its roof.
comes when design aligns environmentalism. Majlises Arabesco is not trying to
with divine rhythm. where elders speak not replicate that simplicity but
But sustainability in only of the past, but of to respect its spirit.
modern Islamic living isn’t responsibility for the earth. Sustainability, in this
only about energy and Arabesco is cultivating not context, is more than
28
technical; it is taqwa, God- This is the heartbeat of shaded stone under your
consciousness expressed modern Islamic living. feet, the breeze moving
through action. Every drop Not the frantic chase for softly through open arches,
of water is reused. Every innovation. But the rooted the stillness of prayer
tree planted. Every bit of choice to live well, live echoing through intentional
energy conserved. Each humbly, live responsibly. silence know this: it wasn’t
becomes a sadaqah jariyah, Arabesco isn’t trying to lead built just for comfort.
a continuing charity. A a trend. They’re reviving a It was built for consequence.
footprint that leaves grace, trust. Reconnecting faith For continuity. For creation.
not waste. and function. Reinviting the Because modern Islamic
And the community divine into design. living isn’t about less it’s
responds. Residents The Quran reminds us: about enough. About
take pride in their eco- “Do not commit abuse knowing when to stop,
friendly homes. Children on the earth, spreading when to give, when to plant,
participate in clean-up corruption.” Arabesco takes when to protect. And in a
drives. Neighbors compete this not as warning but as world on fire, that kind of
gently in lowering their instruction. And they build living isn’t just sustainable.
consumption. And slowly, accordingly. It’s sacred.
habits shift. Not because So, the next time you step
of pressure, but because of into an Arabesco residence
purpose. and feel the coolness of

29
30
31
 Eid in the Capital:
Celebrating in Abu Dhabi

In Abu Dhabi, Eid doesn’t great mosques of Abu glowing. Mothers lay out
arrive on the calendar; Dhabi open their arms the trays of dates, the
it rolls in on the wind. wide. Sheikh Zayed Grand bowls of nuts, the sweet
It’s there in the scent of Mosque, magnificent in its treats shaped and sugared
freshly ground cardamom white splendor, becomes a by hand the night before.
drifting from open kitchen sea of white kanduras and Grandfathers gather near
windows. It hums in the soft soft murmurs. Side by side, the front doors, ready to
rhythm of sandals brushing shoulder to shoulder, the welcome the steady stream
marble courtyards before city prays not as strangers, of visitors that will mark
Fajr. And it pulses silently, but as one ummah. The the morning with kisses
steadily through a capital air carries the echo of on foreheads and shared
that knows how to be both Allahu Akbar, rising not memories.
regal and reverent, both from loudspeakers but In Arabesco communities,
cosmopolitan and deeply, from hearts. The unity is the celebration takes on its
quietly faithful. palpable. It’s not just Eid. own heartbeat. Courtyards
Eid in the capital is not It’s a return. flicker to life with fairy lights
just a celebration. It is In the neighborhoods of and lanterns strung across
choreography. A sacred Al Khalidiyah, Reem Island, balconies. Neighbors who
sequence of moments, old and Mussafah, the rhythm normally nod in passing
and new, that gather the picks up. Children rush now exchange warm plates
city into one long breath of home from the mosque of machboos and luqaimat.
gratitude. to change into bright new Doors stay open longer.
Before the sun rises, the clothes, hair slicked, faces Conversations stretch.

32
Children run from home to
home collecting eidiya with
wide eyes and pockets full
of laughter. The buildings
themselves seem to smile
made for this, built for this.
Eid in Abu Dhabi has always
been a bridge. Between
Emirati traditions and
the multitude of cultures
that call this city home. A
Pakistani family might roast
lamb in the communal
garden next to a Sudanese
neighbor serving aseeda.
An Indonesian mother
braids her daughter’s hair
beside an Egyptian aunt
applying kohl with practiced
hands. In Arabesco’s
developments, these
shared spaces become
sacred spaces. Not because
of what they are made of,
but because of how they
are used together.
The city itself participates.
Government buildings are lit
in festive colors. Boulevards the morning sun. In the Spaces that are luxurious,
bloom overnight with laborer who hands his only but livable. Grand, yet
flags and florals. Malls extra biscuit to a child. In grounded. They’re not
open early but somehow the grandmother teaching meant to impress outsiders,
feel less commercial, more her granddaughter how to but to cradle insiders to
communal. Shoppers greet wrap a sheila properly, with hold Eid in all its complexity,
each other with sincere love, not scolding. from sunrise prayer to
Eid Mubaraks, strangers Eid in Abu Dhabi is equal sunset feast.
exchange smiles. Even parts majesty and modesty.
the taxis, festooned with You can dine in a palace or Eid in Abu
small paper crescents or picnic in the sand. You can
adorned with sweets on wear silk or simple linen.
Dhabi is equal
the dashboard, become What matters is not the parts majesty
vessels of joy. shine, but the sincerity. and modesty.
But the soul of the city isn’t And sincerity, for Arabesco, You can dine
in its skyline. It’s in its suhoor is the core of how they
tables, its community design their communities in a palace or
prayers, its quiet moments. especially in Abu Dhabi. The picnic in the
In a simple park bench at capital demands elegance, sand. You can
Corniche Beach, where a yes. But also depth. The
family of five eats balaleet company’s properties wear silk or
out of Tupperware while throughout the city reflect simple linen
watching the water reflect that tension beautifully.

33
This year, Arabesco It still starts with a prayer. from empathy.
launched a new initiative A plate. A guest. And a And Arabesco, true to its
across its Abu Dhabi gratitude that doesn’t founding soul, continues
developments: Eid Without need to be broadcast to be to build spaces where that
Borders. A campaign known. empathy isn’t just allowed,
encouraging residents to As the evening call to prayer it›s expected.
open their doors literally begins to rise, the capital In a world chasing faster,
and figuratively. To invite slows down once more. louder, newer Abu Dhabi
someone new. To share The gold of the setting during Eid chooses softer.
one dish. To create one sun kisses the domes of its Slower. Truer.
memory. And the response? mosques and the edges of And in that choice, it
Overwhelming. Hundreds Arabesco rooftops. Families becomes more than a city.
of families participated. gather for maghrib. Dates It becomes a blessing.
Some invited their security are passed around. Elders
guards. Others cooked with tell stories that feel familiar
their neighbors. Several even to those hearing them Families gather
turned their parking lots for the first time.
into impromptu majlis And for a moment, time
for maghrib.
spaces. And in doing so, stops. The city breathes. Dates are passed
they embodied the very And all of Abu Dhabi, its around. Elders
soul of the capital, dignified, marble and markets, its
inclusive, and devoted. palaces and parks feels like
tell stories that
The Emirate itself is evolving one shared home. feel familiar
rapidly. Sustainability is the This is Eid in the capital. even to those
new creed. Smart cities are Not a spectacle, but a hearing them
emerging. Data flows like oil sacredness lived in real
once did. But amidst all this, time. A day stitched not for the first time
Eid remains untouched. from extravagance, but

34
 ARABESCO PROJECTS
& PROPERTIES: WHERE
BELONGING BEGINS
In every great city, there are Not occupancy. Not a find something rare in the
places that glitter and then transaction. But belonging real estate world: silence
there are places that glow. to that sacred, elusive that feels sacred, not sterile.
The former catch your eye, feeling of knowing you’re Homes that speak softly,
the latter catches your soul. exactly where you’re inviting you to slow down.
Arabesco builds the latter. meant to be. That’s the To remember. To return.
You won’t always real foundation of every In Al Qasr Residences, the
find Arabesco’s name Arabesco project, whether marble doesn’t shout, it
emblazoned in gold on it rises in the coastal calm murmurs. The landscaping
every billboard. But you’ll of Sharjah or the dynamic doesn’t dazzle it welcomes.
feel its presence the heart of Abu Dhabi. A child can ride a bicycle
moment you step inside Their properties aren’t without fear, because the
one of its homes. It’s in the stamped from templates. street was designed with
warmth of the archways. They’re grown from more than speed in mind it
In the purposeful quiet values. Every square was designed with salaam.
of prayer rooms. In the meter is designed with In the central courtyard,
harmony between modern intentionality. Not just to families gather every Friday
comfort and ancient house bodies, but to hold not because they’re told
rhythm. Because Arabesco lives. To allow for both to, but because the space
isn’t just constructing solitude and celebration, makes it inevitable. It calls
properties it’s crafting ritual and rest, daily routine them back together.
places where belonging and divine remembrance. That’s what Arabesco
begins. Step into an Arabesco builds: not homes, but
Belonging. Not ownership. development, and you’ll harmonies.

35
You see this philosophy your neighbor, with your blueprints, you’ll find its
echoed in The Noor Villas, surroundings, with yourself. soul in the duas whispered
an enclave that offers luxury Even in commercial hubs, by residents. In the iftar
not as an aesthetic, but as a like the upcoming Dar Al dates shared by strangers.
lifestyle anchored in Islamic Tijarah, Arabesco bends In the children who grow up
values. Solar integration, the expected. Office spaces not just with amenities, but
shaded corridors, energy- with meditation nooks. with adab.
efficient cooling systems all Meeting rooms that look And make no mistake this is
built not for trend-chasing, out over green courtyards intentional.
but for stewardship. instead of concrete. Arabesco’s founders,
The developers know Cafeterias that serve Najeeb and Mujeeb, did
sustainability isn’t a traditional Emirati fare not set out to become
buzzword; it’s a trust. A alongside global cuisine, just developers. They
trust handed down by faith,
by heritage, by a land that
teaches patience in every
grain of sand.
And it extends to their
hospitality developments
as well. Arabesco Premium
Hotel in Sharjah doesn’t
just welcome guests, it
remembers them. Staff
trained not only in service
but in sincerity. Interiors that
don’t mimic Arabian culture
live it. From the calligraphy-
lined walls to the gentle
way breakfast is served in
rooms designed for fasting
guests during Ramadan,
Arabesco ensures no detail
lacks meaning.
Their mixed-use
development in Abu Dhabi,
Hayat Al Emarat, stands as
a manifesto: high-rise living
not as novelty, but as norm. set out to become
can still mean high-touch
It’s a subtle reminder that stewards of something
design. Smart systems
modernity and heritage sacred: community. They
blend effortlessly with
don’t have to compete, understood that in the age
soulful motifs. Rooftop
they can coexist beautifully. of endless scrolling and
gardens echo the oases
Across every project, isolated luxury, the greatest
of the past, where water,
you’ll find Arabesco’s luxury is belonging. And so
shade, and conversation
architectural fingerprint: they built it. Slowly. Steadily.
flowed in equal measure.
elegant arches that nod Soulfully.
The elevators are fast but
to tradition, contemporary There are properties
life inside these towers
layouts that serve present that promise “lifestyle.”
moves with deliberate
needs, and communal Arabesco promises life. And
rhythm. You’re encouraged
features that draw people not just any life where your
not just to connect digitally,
toward each other. values echo through your
but to connect deeply with
But beyond bricks and walls. Where every sunrise is
36
seen through thoughtfully just exist on a deed but in They say, simply: “It felt like
positioned windows. Where the heart. us.”
every evening carries the That’s why, during Eid, their Because Arabesco doesn’t
call to prayer just faintly communities don’t need build to impress. It builds
enough to center you, but campaigns to come alive. to reflect. To return to us
not disrupt you. Where They already pulse with something we didn’t know
architecture supports the it. Neighbors become kin. we were missing: a place
architecture of the soul. Spaces become sacred. The not just to live, but to
In today’s hyper- design does its quiet work belong.
commercialized real estate in the background allowing And maybe, in this age of
landscape, this is radical. the people to do what they movement and noise and
Because Arabesco isn’t were born to do: live fully, curated perfection, that’s
chasing headlines. It’s give freely, love deeply. the most revolutionary
chasing home. Real home. There’s a reason that many thing a real estate company
The kind your children residents, when asked can offer.
remember in stories. The why they chose Arabesco, Not just a key.
kind your parents prayed don’t talk about finishes or But a homecoming.
for. The kind that doesn’t square footage.

37
EID STYLE: DESIGN,
DECOR & AMBIENCE IN
ARAB HOMES
Eid doesn’t knock. It floats
gracefully and luminous
like moonlight slipping
through mashrabiya
screens. It arrives not only
in hearts but in homes. And
in the Arab world, where
style is never surface and
design is always devoted,
Eid becomes more than
a celebration. It becomes
an atmosphere. A sacred
setting. A ritual dressed
in textiles and textures,
scents and sounds, light
and lineage.
Eid style is not a trend you From the moment you always white, always
buy, it›s a tradition you step across the threshold, fragrant.
curate. Passed down from something shifts. You In Arabesco properties
the hands of grandmothers are not just entering a across the Emirates, Eid
who embroidered with home; you are entering a decor emerges like a soft
patience, from fathers sanctuary dressed for the tide. On Reem Island, a
who hung lanterns with sacred. Velvet cushions home glows with warm
reverence, from mothers fluffed to perfection. Brass amber lights draped across
who taught us that a home trays waiting for dates its balcony. In Sharjah,
is never truly ready for Eid and Arabic coffee. Doors handwoven rugs are
until it smells of rose water adorned with calligraphy, unrolled, their intricate
and sounds of laughter. not just for aesthetics but designs echoing the
And in Arabesco homes, as protection, as poetry. geometry of Islamic art. In
this atmosphere breathes. In the lead-up to Eid, Arab Abu Dhabi, an Arabesco
homes come alive. Cleaning villa showcases a dining
The guest is isn›t a routine, it›s a ritual. It
is the spiritual sweeping of
table set with ceramic
tagines, vintage silverware,
not expected the soul through the broom and date-wood serving
of the home. Families boards carved by regional
to contribute. polish not only floors, but artisans.
Their presence intentions. Children help These homes are more
dust chandeliers while than design statements;
is enough. humming the takbirat. they are living expressions
New linens are spread, old of faith and hospitality.
photo frames are adjusted, The textures are tactile
fresh flowers are arranged, stories: mother-of-pearl

38
The guest is Bakhoor is placed gently in
corners where guests will
Light-drenched
that welcome guests with
foyers

not expected linger. Candles lit not for grandeur. Wide dining
ambience, but for ancestry spaces built not just for
to contribute. honoring the souls who furniture, but for jam’iyyah
Their presence once prepared Eid sweets gathering. Kitchen islands
with the same hands that positioned for storytelling.
is enough. now guide us in memory. Walls left subtly bare to
And the sound of an Eid host verses, clocks, and
home. It’s not loud. It’s family photos that will span
full. Full of laughter, pots generations.
clinking, the rhythmic It’s in the curves, the arches,
clatter of heels on tiles, the the balance between
inlays passed down for crackle of qatayef being shadow and shine. Arabesco
generations, lace doilies fried, the buzz of WhatsApp doesn’t simply anticipate
handmade by a Syrian aunt, calls from abroad. In some luxury, it anticipates ritual.
gold-threaded prayer mats homes, an old record of The company understands
rolled out facing the qibla. Fayrouz plays. In others, that during Eid, beauty isn’t
Even the cushions speak Quranic recitation fills the static, it›s alive, in motion,
softly echoing verses, early hours, setting the day’s in memory. A home must
or simply stitched with tone not in decoration, but be elegant enough for
blessings: Barakah, Sakina, in dhikr. celebration, but rooted
Rahma. Arabesco, in its design enough for prayer.
The scent of an Eid home philosophy, honors this This is not luxury for the
is unforgettable. A blend sensibility. Its homes are sake of opulence. This is
of incense and intimacy. not blank slates. They are ikram honor. To yourself.
Oud layered with rose, prepared canvases for the To your guests. To your
cardamom, sandalwood. sacred art of Arab living. Creator.
Even the color palettes
echo this intention. Neutral
tones that give space for
spiritual focus. Earthy hues
drawn from the sand and
sea. Golds that shimmer
under candlelight but never
overpower. Deep greens
and blues that whisper
of gardens and rivers
promised in Paradise.
In one Arabesco apartment,
a family of five sets up an
Eid majlis with embroidered
floor cushions and silk
abayas hung at the ready.
The eldest daughter strings
handmade paper moons
across the hallway. The
youngest places a bowl of
fresh zolbia on the table.
The mother, in her quiet
wisdom, sets a rose beside

39
the Qur’an on the shelf, no
centerpiece more worthy.
The mood is set not by any
interior designer, but by
intention. Every detail says,
you are welcome here. Every
space answers, you belong
here. And every corner
hums with the unspoken
refrain of the season: this is
a home of mercy.
This is the architecture
of Eid style. Not grand.
Not loud. But graceful.
Grounded. Glorious in
its restraint. Arab homes
understand what the world
often forgets: ambience is
not bought. It is built layered
with meaning, scented
with history, framed with
tradition.
Arabesco builds for this
kind of beauty. The kind
that doesn’t fade after the
party ends. The kind that
remains when the bakhoor
has burned out and the
guests have gone home. A
residual stillness. A settled
joy. The sound of children
falling asleep with henna on
their hands and Eid songs
in their heads.
So when we speak of “Eid
style,” let us remember it
is not a mood board or a
hashtag. It is the sacred
choreography of design
meeting devotion. It is
the legacy of generations
manifesting in cushions
and carpets, in incense
and intention. It is Arab
identity, celebrated without
apology.
It is a home that holds.
And in Arabesco homes, Eid
style is not just decoration
it is dua you can walk
through.

40
 WELLNESS THROUGH
WORSHIP: PHYSICAL &
SPIRITUAL BALANCE
In the modern age of the stilling of the breath. wellness gurus, but by the
wellness retreats and Worship, for the faithful, Creator of time itself.
mindfulness apps, the has always been wellness. To walk through an
Arab world returns And nowhere is this more Arabesco residence is to
gently, powerfully to an beautifully lived than in witness a blueprint where
older rhythm. One not the homes, halls, and balance is designed not
programmed by algorithms courtyards of Arabesco. imposed. Prayer rooms
or marketed as a lifestyle Here, wellness is not reduced carved into living spaces,
trend, but revealed in divine to green smoothies or yoga not tucked away like
scripture and lived in quiet mats (though there’s space afterthoughts. Light
repetition. In the early call for those, too). It is elevated. allowed to pour in at just
to prayer that stretches Rooted. Integrated into life the right hour, mimicking
across Abu Dhabi before as something sacred and the natural salah timings.
the sun has risen. In the practical. It is the wellness Staircases wide enough to
cleansing splash of wudu. In of routine. Of ritual. Of welcome an elder’s slow
the bowing of the back and rhythms given not by steps. Gardens that echo

41
not luxury, but jannah.
Spiritual health in Islam
is never divorced from
physical health. The
Prophet Muhammad ‫ﷺ‬
taught moderation in
all things sleep, speech,
food, emotion. Fasting
during Ramadan, standing
for nightly prayers, the
cleansing of limbs multiple
times a day these are not
abstract rituals. They are
deeply embodied. They are
movements for the soul
and the body.
At Arabesco, this wisdom
is woven into the very
architecture. Fitness
centers aren’t just aesthetic
additions; they face open
sky, inviting both sweat and
surrender. Rooftop walking
paths trace the curves of
traditional prayer beads
symbolic steps toward both
fitness and reflection. Even
the placement of windows
matters. Light therapy is
built into design. Wake with
the sun, wind down with
the stars.
In one of Arabesco’s newer
communities in Sharjah,
the wellness program
during Eid includes not is the heart of it. Wellness
just community walks and as rahma. Mercy. Not
healthy cooking demos punishment of the body,
The guest is but Qur’an recitation circles
and tahajjud workshops.
but partnership with it. Not
hyper-productivity, but
not expected Residents are reminded alignment. The kind that
that worship is not comes when your circadian
to contribute. about escape. It is about rhythm hums with the
Their presence embodiment. A returning adhan, not your alarm clock.
to the self in the presence During Eid, that alignment
is enough. of the Divine. feels especially present.
Mujeeb, co-founder of After a month of fasting,
Arabesco, once said in the body is light, yet the
a staff meeting: “We’re soul is full. Morning prayers
not building gyms. We’re stretch the spine. Shared
building gentleness.” That meals nourish more than
42
just hunger. Even the act there is a mental reset. The not endless upgrades, but
of dressing well is a kind world spins fast, but the eternal values. Not apps,
of wellness, a restoration prayer rug remains still. And but ayat. Not fads, but
of dignity, a celebration Arabesco builds homes faith.
of fitrah. The entire day around these axis spaces And as the world rediscovers
becomes a meditation in that slow the spin, that the need for balance,
motion.For Arab women, invite stillness, that whisper: Arabesco continues to
Eid is often a time of high “You are not behind. You build for it not with slogans,
output cooking, hosting, are exactly where you are but with spaces.
and preparing. And yet, in meant to be.” Because in a home where
Arabesco homes, there is a This is not a rejection of worship is easy, wellness
deliberate softness built in. modern wellness. It is a becomes effortless.
Seating arrangements that refinement. A return to And in a world that is always
promote posture. Kitchen the source. Sleep hygiene, asking you to hustle, sujood
layouts that reduce strain. hydration, clean eating, remains the place where
Quiet rooms where one can mindfulness all these are everything slows down,
retreat between guests. already mapped in the and everything returns to
Design is not just functional, Sunnah. Arabesco simply harmony.
it is compassionate. ensures the map has a Eid style is not a trend you
Children, too, are woven physical place to live. buy, it›s a tradition you
into this philosophy. Prayer On Eid night, after the curate. Passed down from
corners that feel playful, guests have gone and the the hands of grandmothers
not forced. Playgrounds final sweet has been served, who embroidered with
shaded not only from sun, an Arabesco resident patience, from fathers
but from overstimulation. unrolls her prayer rug in the who hung lanterns with
Books in community serenity of her corner room. reverence, from mothers
libraries that speak of health She lights bakhoor, drinks who taught us that a home
in both bodily and spiritual warm water, and sits with is never truly ready for Eid
terms. A child raised in this her palms open. The room until it smells of rose water
environment does not learn is not silent, it is sacred. and sounds of laughter.
balance as an afterthought. Built for this. A space where And in Arabesco homes,
It is built into their earliest body and soul can rest this atmosphere breathes.
memories. together, aligned.
Wellness through worship This is the future of wellness:
isn’t about extremes.
It is about wasatiyyah,
the golden middle path.
Islam teaches that we are
neither angels nor animals.
We are custodians of
our bodies, minds, and
souls. Arabesco’s wellness
philosophy echoes this
perfectly: you don’t need to
escape to find peace. You
need only to return to ritual,
to prayer, to presence.
Inside the sujood, there is
spinal release. Inside the
tasbih, there is breathwork.
Inside the Friday khutbah,

43
 Transform Houses
into Homes Communities
into Families

44
Arabesco Real Estate, a subsidiary of Arabesco
Holdings, is a leading property management company
founded by experts with over 20 years of experience
in the real estate sector. Having managed more
than 50,000 units and served over 100,000 clients
from over 100 nationalities across Abu Dhabi, Dubai,
Sharjah, and beyond, Arabesco is a trusted name not
only in the UAE market but also across other GCC
countries and international markets. Our seamless
property management services ensure that assets
are maintained to the highest standards. Supported
by a team of expert property managers, an in-house
maintenance crew, and the use of premium materials,
we are dedicated to maximizing revenue while
preserving and enhancing property value—making
Arabesco the top choice for property owners locally
and globally

45
 A VISUAL JOURNEY:
EID IN ARABESCO HOMES
Not through a door, but listings or floorplans: the jewels. Through the arched
through a feeling. The kind way a home holds memory. window, sunlight spills
that arrives before words, The way space becomes across the floor like honey,
before you even take off your sacred when dressed in joy, catching the fringe of her
shoes. It’s the light pooling in fragrance, in family. jalabiya.
on polished floors, the In one photo, we see a Another frame shows a
trace of bakhoor curling in mother smoothing the child perhaps seven, maybe
the hallway, the soft shuffle edges of a crisp white eight standing tall in his
of slippers on marble. This tablecloth, her fingers quick kandura, one hand clutched
is Eid in Arabesco homes but tender. Around her, the around a tiny velvet pouch
not a place, but a moment dining room gleams not of eidiya. He stands before
caught in golden stillness. with excess, but with effort. a hallway mirror, admiring
This photo gallery isn’t a There are porcelain plates himself not in vanity but
catalogue. It’s a love letter. stacked neatly, brass tea in belonging. Behind him,
A lens pressed gently to pots lined like soldiers of a corridor lined with family
the heartbeat of a sacred tradition. A date tray takes portraits stretches back
day. Each frame captures center stage, its medjool like a timeline of blessings.
what can’t be described in bounty arranged like You feel it: this child is not

46
 her mother’s dessert. The
backsplash behind her
tells its own story glazed
turquoise tiles etched
in Arabic calligraphy.
Bismillah. Rahma. Noor.
This is not just Eid styling.
This is Eid storytelling.
Elsewhere, we glimpse
balconies draped in fairy
lights. Prayer rooms lit only
by sunrise. Front doors
adorned with crescent-
shaped wreaths made
of woven palm fronds
and fresh jasmine. In one
shot, a barefoot toddler
toddles across a Persian
rug, clinging to a toy camel.
In another, a father helps
his teenage son adjust
his ghutra, the moment
captured in mid-laughter
timeless and timely.
Arabesco homes are
not backdrops. They are
participants.
Each space was designed to
anticipate life, not interrupt
just celebrating Eid. He is beard contrasts with the
it. The archways frame more
stepping into it. dark velvet of the rug
than just space; they frame
Slide again, and you’re beneath him. The room is
memory. The courtyard isn’t
inside the majlis. Not the sparse. Just a Qur’an stand.
just for light it’s for lineage.
stiff, overly decorated A lantern flickering beside
Even the hallways serve as
showroom kind but a lived- it. Light slices through the
runways for children racing
in, layered lounge where wooden lattice, creating
between relatives, their tiny
cousins sprawl across shadowed patterns on
footsteps leaving echoes
embroidered cushions, the floor that mimic the
their laughter bouncing geometry of the sajda he
off sandstone walls. bows into. You don’t hear
Above them, a chandelier the takbir, but you feel it.
glows with the warmth Turn the page or swipe The guest is
of gathering. There is no and suddenly you’re in the
single focal point. The kitchen. The scent almost not expected
room is the focal point. escapes the frame. A pot to contribute.
It was made for this of harees steams beside a
moment. The conversation. tray of rose-scented milk. A Their presence
The connection. The
continuation of heritage.
girl no older than ten wears
an apron embroidered
is enough.
In one particularly moving with her name, beaming
image, an elderly man sits with pride as she adds the
alone in prayer. His white final pistachio garnish to

47
long after the day ends. Muted tones. Clean lines. open on the couch. Light
Zoom in, and the details Gentle curves. A home that from a now-setting sun
sing: henna cones drying knows how to get out of catches on the edge of a
on velvet cushions, Qur’anic the way so love can do its gold mabkhara. It is the end
verses framed in carved work. of the day, but not the end
wood, incense smoke rising Through these images, a of the feeling.
between fingers as elders narrative unfolds: Eid is not Because in Arabesco
offer salaam. There’s a an event it is an environment. homes, Eid never really
rhythm to it all Eid doesn’t And Arabesco designs ends. It lingers. It lives on
exist here in isolation. It’s for that environment with in every corner touched by
embedded. Infused. reverence. Their homes are celebration, in every hallway
And then, a moment of never sterile showpieces. that carried joy, in every
p a u s e. They are stage sets for the room that held prayer.
A mother and daughter sacred. Structures made And so, this visual journey
sit side by side, brushing soft by human warmth. By isn’t just a gallery.
out one another’s hair. No custom. By care. It’s a return. To meaning. To
opulence. No pose. Just The final photo lingers. my family. To faith.
intimacy. Behind them, A shared family table. To the kind of home where
the simple beauty of an Dishes half-eaten. Tea cups Eid doesn’t just visit.
Arabesco living room. are still warm. A Quran left It belongs.

48
 GIVING BACK: ARABESCO’S
EID CHARITY DRIVES
Long before the meat is Because what makes Eid becomes choreography in
shared, before the sweets holy is not the decoration every department, every
are plated, and even before or the dishes it is the duas property, every resident
the dawn prayer rises into said in silence, the small gently pulled into a dance
the sky like incense, Eid hands handing out parcels, of compassion.
begins with an intention. the dignity returned to This year’s Arabesco Eid
Not for festivity, but for someone who might’ve Charity Drive began not
fidyah for giving. For forgotten their name still with an announcement, but
sacrifice. For remembrance. carries weight. with a question: “What do
In the heart of every believer, For Arabesco, giving our neighbors need?” Not
Eid al-Adha is not just back is not a seasonal a theoretical community.
celebration, it is surrender. performance. It is a constant A real one. From security
It is a service. And in the pulse, a quiet rhythm built guards to delivery
quiet margins of the city, into the company’s DNA. riders, cleaning staff to
Arabesco understands this But when Eid arrives, the maintenance teams, those
intimately. pulse quickens. Charity who serve silently all year
49
were placed at the center of words: “You are seen. You
the frame. Not as recipients are loved.”
of pity, but as brothers and Those who received them
sisters in the sacred season didn’t smile for the camera
of giving. because there were no
It started, as it always does, cameras. Just hands
in the early days of Dhul extended, eyes lowered
Hijjah. Across Arabesco in gratitude, and in some
developments in Abu cases, tears that fell without
Dhabi and Sharjah, discreet noise. An Egyptian janitor
donation boxes appeared in a labor camp whispered,
in lobbies beautifully “This is the first time I’ve
crafted, unbranded. No received something for Eid
slogans. No hashtags. Just since I left home ten years
an opportunity. Residents ago.” His voice trembled,
began to fill them with care. but his hands were steady.
Not old clothes in plastic Because dignity, once
bags, but pressed jalabiyas, offered, steadies us.
ironed kanduras, brand- Beyond these food and
new sandals with the tags clothing drives, Arabesco’s
still on. Toys still in their charity took other forms
boxes. Eid cards written by quiet but creative. They
children with crayons and covered the tuition fees
pure hearts. for two orphaned girls in
In parallel, Arabesco’s Ajman. Installed AC units
operations teams in worker dormitories in Al
partnered with local Quoz. Paid overdue medical
mosques and municipal bills for three families from
networks to identify low- their own community
income families, overlooked listings. Funded new
laborers, and single Eid clothes for over 200
mothers in need of support. children in underprivileged
Not with clipboard charity neighborhoods. All of it
but with conversation. unannounced. All of it
With presence. With prayer. intentional.
Because real giving starts And within the walls of their
by asking, How are you, own properties, giving was
really? turned inward too. In one
One evening, just days Sharjah apartment building,
before Eid, volunteers, a young Emirati couple
residents, employees, even hosted a “Free Eid Shop” in
the founders gathered the lobby setting up racks
quietly in a warehouse of gently worn clothes and
turned sanctuary. Under wrapping stations where
soft fluorescent light, anyone could take, gift, or
packages were assembled: give. No questions asked.
rice, flour, lentils, dates, A building concierge who
canned milk, prayer beads, watched it unfold for three
Qur’ans, and a handwritten days said, “This is the first
Eid message. Each box bore Eid I didn’t feel like I was on
no company logo, only the the outside, watching.”

50
For Arabesco, the most A way of building lives the
radical thing about Eid is same way they build homes:
its reminder that we are all with care, with respect, and
custodians of one another. always with the intention to
That the essence of sacrifice uplift.
is not in what we give up, Even after the Eid days
but in who we give to. The pass, the legacy of giving
Quran does not instruct the lingers. The children who
wealthy to pity the poor, it helped pack food now
commands them to purify ask bigger questions. The
their wealth through giving. residents who contributed
Charity is not optional. It is once, return with more next
oxygen. year. The doormen stand
This is why Najeeb and a little taller. The women
Mujeer, the twin founders, in housekeeping tie new
remain so grounded during scarves around their hair
Eid. You won’t find them with a little more color.
at gala dinners or industry Something shifts not just
events. You’ll find them on- materially, but spiritually.
site packing boxes, shaking Because charity, in the
hands, sitting cross-legged Arab tradition, is not about
beside laborers breaking transaction. It’s about
fast together. One evening, tazkiyah purification. It
in a quiet corridor of a cleans the heart. It clears the
workers› housing facility, soul. It creates community
in the most sacred sense:
The guest is not built on contracts, but
on compassion.
not expected So as the sun sets on
to contribute. another Eid, and the city
begins to return to its usual
Their presence rhythm, something remains
different in Arabesco
is enough. homes. A softness in the
air. A knowing. A whisper
in every hallway and every
prayer room.
Here, giving was not an
afterthought. It was the
beginning.
Mujeer helped serve lamb And in that beginning,
biryani to over 60 men. “It’s belonging took root. Not
not about giving back,” he just in the architecture but
said. “It’s about returning in the hearts of all who
what was never ours to were reminded that the
keep.” most beautiful homes are
And maybe that’s what the ones that remember to
Arabesco gets right, charity give.
is not about more. It’s about Because in the end, Eid is
meaning. It’s not an act. It’s not about what we receive.
an architecture of the heart. It’s about what we return.

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52