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Ford Customer Satisfaction Survey

The document is a questionnaire about Ford motor vehicles and the Cauvery Ford Dealership in Mangalore. It contains 21 multiple choice and open-ended questions about how customers learn about Ford, what vehicle brands they consider, their opinions on Ford vehicle prices, expected dealer offers, impressions of the dealership, interactions with salespeople, test drives, and perceptions of Ford versus other brands in areas like spare parts availability, after sales service, mileage, maintenance costs, vehicle appearance, performance, and more. The questionnaire aims to gather customer feedback to study customer conversion rates at the Cauvery Ford Dealership.

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Linel Dias
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345 views6 pages

Ford Customer Satisfaction Survey

The document is a questionnaire about Ford motor vehicles and the Cauvery Ford Dealership in Mangalore. It contains 21 multiple choice and open-ended questions about how customers learn about Ford, what vehicle brands they consider, their opinions on Ford vehicle prices, expected dealer offers, impressions of the dealership, interactions with salespeople, test drives, and perceptions of Ford versus other brands in areas like spare parts availability, after sales service, mileage, maintenance costs, vehicle appearance, performance, and more. The questionnaire aims to gather customer feedback to study customer conversion rates at the Cauvery Ford Dealership.

Uploaded by

Linel Dias
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Questionnaire on Ford motor vehicles (Cauvery Ford Dealership)

Dear Sir/Madam, We are students of 2nd year, MBA, St. Aloysius institute of management & information technology(AIMIT), Mangalore. As part of our academic curriculum, we have undertaken a business consultancy project (BCP) work entitled A Study on the customer conversion rate at the Cauvery Ford Dealership, Mangalore. To carry out our study successfully, we request you to do co-operate by filling up a sample questionnaire attached here with. We assure you that the information collected from you will be utilized only for academic purpose. 1) How did you come to know about Cauvery Ford? News paper Friends/relation Car dealers Internet Others

2) Which of these car brands do you consider while making a purchase decision

a)
MS Ritz MS swift Honda Jazz VW Polo

Ford Figo
Chevrolet Beat

b)
Ford Endevour Honda CRV Mitsubishi Pajero Toyota Fortuna MS Grande Vitara Mahindra XUV 500

c)
Honda City MS SX4 VW Vento Hyundai Verna Ford Fiesta Fiat Linea

3) Opinion on Price of Ford Vehicles? Highly expensive Expensive Value for money Rip-off Not expensive

4) What kind of offers do you expect from the dealer? Free insurance Discount Others _ _ _ _ _ _ _ _ _ _ _ _ _ Extended service period Interest free loan

5) Initial impression of dealership on arrival? Excellent Very good Poor Good Fair

6) Was the sales person professional and well groomed? Excellent Very good Good Fair Poor

7) Did the sales people respond effectively to queries?

Excellent Very good Good

Fair Poor

8) Was the sales person approachable and communicative? Very friendly Friendly Just responded to questions Uninterested Not approachable

9) Did the sales people offer a test drive?


Yes No

10)

What is your perception of Ford with respect to other brands in terms of spare parts availability?
Satisfactory Poor

Excellent Good

Average

11)

What is your perception of Ford with respect to other brands in terms of after sales service?
Excellent Good Satisfactory Unsatisfactory Poor

12) What is your perception of Ford with respect to other brands in terms of

Mileage?
Excellent good satisfactory Unsatisfactory Poor

13) What is your perception of Ford with respect to other brands in terms of

maintenance costs?
Excellent good Satisfactory Unsatisfactory Poor

14)

I find the looks/appearance of Ford vehicles to be


stylish modern normal needs improvement boring

15)

The performance of Ford vehicles are


Very good(exceptions) Good Satisfactory Unsatisfactory Poor

16)

What do you think about the Ford brand? Is it.


Luxurious Affordable Trustworthy Unaffordable

Others_ _ _ _ _ _ _

17)

The boot space(dickey) in Ford vehicles are generally


Adequate Inadequate

18)

How do you find Ford interiors?


High quality Stylish Normal Low quality Outdated

19)

What would make the Cauvery Ford showroom a more attractive destination?
Personalized service Welcome drink New offers Soft music

Giant screen with audio visual displays

20) Why did you not opt to purchase a Ford vehicle from Ford dealership?
No resale value Delay in delivery time Not enough choices (few models)

Other reasons. Please specify_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ______________________________________ 21)

Suggestions for further improvement. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _______________________________________________ _________________________

Thank you for your Time and Co-operation --x--End--x--

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