Question 1Skipped
Which functionality does Data Cloud offer to improve customer support interactions when a
customer is working with an agent?
Predictive troubleshooting
Enhanced reporting tools
Correct answer
Real-time data integration
Automated customer service replies
Question 2Skipped
A consultant is troubleshooting a segment error.
Which error message is solved by using calculated insights Instead of nested segments?
Correct answer
Segment is too complex.
Multiple population counts are in progress.
Segment population count failed.
Segment can't be published.
Question 3Skipped
A global fashion retailer operates online sales platforms across AMER, EMEA, and APAC. The
data formats for customer, order, and product information vary by region, and compliance
regulations require data to remain unchanged in the original data sources. The retailer also
requires a unified view of customer profiles for real-time personalization and analytics.
Given these requirements, which transformation approach should the company implement to
standardize and cleanse incoming data streams?
Use Apex to transform and cleanse data.
Correct answer
Implement streaming data transformations.
Transform data before ingesting into Data Cloud.
Implement batch data transformations.
Question 4Skipped
Cumulus Financial wants to create a segment of individuals based on transaction history data.
This data has been mapped in the data model and is accessible via multiple container paths
for segmentation.
What happens if the optimal container path for this use case is not selected?
Alternate container paths will be suggested before the segment is published.
Correct answer
The resulting segment may be smaller or larger than expected.
Data Cloud segmentation will automatically select the optimal container path.
The resulting segment will not be generated
Question 5Skipped
Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier
customer visits their Investment pages more than three times in a 24-hour period, CF wants to
Immediately Send an email that offers a private consultation.
What should a consultant recommend for this business requirement?
Calculated insight with a data action to a Marketing Cloud Engagement transactional email
Rapid segment to a data action journey in Marketing Cloud Engagement
Standard segment with activation into Marketing Cloud Engagement
Correct answer
Streaming insight with a data action into a journey in Marketing Cloud Engagement
Question 6Skipped
A consultant needs to update a field in CRM as soon as a record gets updated in the DMO.
Which feature should the consultant use?
Rapid segments
Correct answer
Data actions
Streaming data transform
Data share target
Question 7Skipped
What is a key functionality of Data Cloud?
To create a master data management (MUM) strategy
To give a persistent ID for unified profiles
Correct answer
To build insights on unified profiles
To help users build a heat map using their data
Question 8Skipped
A consultant needs to minimize the difference between a Data Cloud segment population and
Marketing Cloud data extension count to determine the true size of segments for campaign
planning.
What should the consultant recommend to filter the segments by to accomplish this?
Correct answer
User preferences for marketing outreach
Geographical divisions
Marketing Cloud Journeys
Business units
Question 9Skipped
A company is seeking advice from a consultant on how to address the challenge of having
multiple leads and contacts in Salesforce that share the same email address. The consultant
wants to provide a detailed and comprehensive explanation on how Data Cloud can be
leveraged to effectively solve this issue.
What should the consultant highlight to address this company's business challenge?
Data Bundles
Calculated Insights
Correct answer
Identity Resolution
Data Lake Objects
Question 10Skipped
A consultant is troubleshooting a segment error.
Which error message is solved by using calculated insights Instead of nested segments?
Correct answer
Segment is too complex.
Multiple population counts are in progress.
Segment population count failed.
Segment can't be published.
Question 11Skipped
A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector
to ingest data into Data Cloud.
Where does a request for data deletion or right to be forgotten get submitted?
In Data Cloud settings
On the individual data profile in Data Cloud
Correct answer
In Marketing Cloud settings
through Consent API
Question 12Skipped
What is the key functionality of Data Cloud?
To create a master data management (MDM) strategy
Correct answer
To build insights on unified profiles
To give a persistent ID for unified profiles
To help users build a heat map using their data
Question 13Skipped
A user needs permissions to access Data Cloud to create, manage, and activate segments.
However, the user should not be allowed to create reports or manage data sources. Which
permission set should the consultant assign?
Correct answer
Data Cloud Marketing Specialist
Data Cloud Marketing Manager
Data Cloud Data Aware Specialist
Data Cloud User
Question 14Skipped
A bank collects customer data for its loan applicants and high net worth customers. A
customer can be both a load applicant and a high net worth customer, resulting in duplicate
data.
How should a consultant ingest and map this data in Data Cloud?
Correct answer
Use a data transform to consolidate the data into one DLO and them map it to the individual
and Contact Point Email DMOs.
Ingest the data into two DLOs and map each to the individual and Contact point Email DMOs.
Ingest the data into two DLOs and then map to two custom DMOs.
Ingest the data into one DLO and then map to one custom DMO.
Question 15Skipped
A segment fails to refresh with the error "Segment references too many data lake objects
(DLOS)".
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers
Correct selection
Split the segment into smaller segments.
Correct selection
Use calculated insights in order to reduce the complexity of the segmentation query.
Refine segmentation criteria to limit up to five custom data model objects (DMOs).
Space out the segment schedules to reduce DLO load.
Question 16Skipped
Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud
and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?
B2C Commerce Starter Bundles
Direct Sales Order entity ingestion
Direct Sales Product entity ingestion
Correct answer
B2C Commerce Starter Bundles plus a custom extract
Question 17Skipped
How does Data Cloud ensure high availability and fault tolerance for customer data?
Correct answer
By distributing data across multiple regions and data centers
By using a data center with robust backups
By Implementing automatic data recovery procedures
By limiting data access to essential personnel
