The Egyptian market for premium herbal teas presents significant growth opportunities,
driven by increasing health awareness and a rising preference for herbal beverages.
Market Size and Growth:
Overall Tea Market: The Egyptian tea market was valued at approximately USD
131 million in 2023 and is projected to reach USD 225 million by 2033, reflecting
a compound annual growth rate (CAGR) of 6.20% from 2024 to 2033.
imarcgroup.com
Herbal Tea Segment: The herbal tea market in Egypt is expected to grow during
2023-2029, with detailed forecasts available for various segments, including
cognitive health, digestive health, and multifunctional teas.
6wresearch.com
Online Sales Potential:
E-commerce Market: The Egyptian Teas & Other Hot Drinks eCommerce
market is projected to reach USD 2.5 million by 2024, accounting for 43.6% of
the Hot Drinks eCommerce market in Egypt. This segment is expected to grow at
a CAGR of 28.4% from 2024 to 2028, reaching an estimated USD 6.7 million by
2028.
ecommercedb.com
Conclusion:
The Egyptian market for premium herbal teas is poised for substantial growth, both in
traditional retail and online channels. The increasing health consciousness among
consumers and the expanding e-commerce landscape present promising opportunities
for businesses entering this sector.
Egypt Tea Market Trends:
Increasing Health Awareness and Preference for Herbal Teas
One of the fundamental factors that has greatly influenced the positive growth of tea in
the Egyptian market is the growing health and wellness concerns. Consumers are
increasingly favoring natural products, which has led to a surge in interest and
consumption of herbal teas. In Egypt, popular varieties, such as chamomile, hibiscus,
and mint teas, are not only enjoyed for their flavors, but also for their health benefits.
These include stress relief, aiding digestion, and providing antioxidants, among other
advantages. Egypt Ranks Fourth Globally in Herbal Medicine Exports for 2022. All
these factors have enhances the consumption of healthy teas, thereby boosting their
domestic as well as export demand.
Expanding Export Opportunities and Government Initiatives
The demand for tea in Egypt is on the rise because of the increase in export
opportunities such as export licenses and support from the government. Egypt's exports
to African countries surged by 13 percent between January and October 2023, reaching
a total of $6 billion. Egypt holds the largest share of intra-trade within the Common
Market for Eastern and Southern Africa (COMESA). In 2022, the trade volume between
Egypt and COMESA countries reached its highest level, totaling $4.3 billion. In
November, the Central Agency for Public Mobilization and Statistics (CAPMAS)
reported a 15.6 percent increase in Egypt's exports to COMESA countries in 2022,
reaching $3,544 million compared to $3,066 million in 2021. The country remains
favorably located and has a good and conducive climatic condition, which makes it
possible to produce teas that meet international standards. The Egyptian government is
actively promoting the export of agricultural products such as tea by providing
incentives, developing favorable physical infrastructure, and facilitating access to global
markets. These initiatives are intended to elevate the presence of Egyptian tea
worldwide. Additionally, Egypt's participation in international trade fairs and exhibitions
highlights local tea brands, further boosting exports. Therefore, it is evident that the
government's strategic efforts to develop the tea industry, coupled with increasing global
interest in luxury, high-quality tea products, are key factors positively impacting the tea
market in Egypt.
Egypt Tea Market News:
In June 2024, i'SUPPLY, a healthtech company based in Egypt, has secured a
pre-Series A funding round led by Disruptech Ventures, with contributions from
OneStop Capital, Axian Investment CVC, Egypt Ventures, and other investors.
This funding aims to support the company's expansion, enhance its financial
services for small and medium-sized pharmacies, and improve its fintech and
technology solutions. This follows a $1.5 million pre-seed round that the
company raised nearly two years ago, also led by Disruptech Ventures.
Egypt Tea Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market,
along with forecasts at the country level for 2025-2033. Our report has categorized the
market based on product type, packaging, distribution channel, and application.
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