A Summer Internship Project

on

Creative solutions and visual strategies over social media

through graphic designing

Completed at

Probus software private limited

by
Samiksha Arvind Thakare
PRN 1062221627
Division B
(BBA GeB)
(Batch: 2022-2025)

Submitted to

Dr. Vishwanath Karad MIT World Peace University, Pune

Maharashtra, Pin-411038

In partial fulfillment of the requirement for the award of a Degree of

Bachelor of Business Administration (BBA GeB)

Submitted Through
School of Business
Faculty of Business & Leadership
Dr. Vishwanath Karad MIT World Peace University, Pune
Maharashtra, Pin-411038
2024
 A Summer Internship Project

on

Creative solutions and visual strategies over social media through graphic designing

Submitted in partial fulfillment of the requirement for the award of Degree of

Bachelor of Business Administration (BBA GeB)

Completed at

Probus software private limited

By
Samiksha Arvind Thakare
PRN 1062221627
Division B
(BBA GeB)
(Batch: 2022-2025)

Submitted to

External Guide Internal Guide

(Dev Singh ) (Prof. Geetika Parmar)

(Manager ) (Designation)

(Probus Software private (Department)

limited )
 CERTIFICATE

This is to certify that Mr. / Ms. /Mrs. Samiksha Arvind Thakare of School of Business, MIT-
WPU has successfully completed the project work titled “Creative solutions and visual
strategies over social media through graphic designing” at probus software private limited
in partial fulfillment of the requirement for the award of BBA-GeB prescribed by the Dr.
Vishwanath Karad MIT World Peace University, Pune from 8th July 2024 to 23rd August 2024

This project is the record of authentic work carried out during the academic year 2024-25

Prof. Geetika Parmar

Internal Project Guide

School of Business
 DECLARATION

I, Mr. / Ms. /Mrs. Samiksha Arvind Thakare hereby declare that this project is the record of
authentic work carried out by me during the academic year 2024-2025. This project is plagiarism
free and has not been submitted to any other University or Institute towards the award of any
degree.

Signature of the student

Samiksha Arvind Thakare

PRN:1062221627

Division B

(BBA GeB)

(Batch: 2022-2025)
 ACKNOWLEDGEMENT

I would like to express my deepest gratitude to everyone who has supported and guided me throughout
my work on this project. My sincere thanks go to Dev Singh (manager) for their invaluable guidance,
encouragement, and constructive feedback, which have been instrumental in the successful completion
of this project.

I am also grateful to Probus Software Private Limited and the associated companies—Ekstasis, Zeal,
LOGICON, Kotnerstone, and Stealth,Global Tech—for providing me with the opportunity to work on
creating and managing their social media content. This experience has significantly enhanced my
understanding of graphic design and social media marketing strategies across diverse platforms,
including Instagram, LinkedIn, and WhatsApp.

My heartfelt thanks also go to the teams at each of these companies for their cooperation and support
during this project. Their insights into the industry and continuous feedback have helped shape the
visual strategies implemented.

This experience has been invaluable in broadening my skills and knowledge, and I am truly grateful for
the opportunity to contribute to these dynamic and innovative organizations.

Signature of the student

Samiksha Arvind Thakare

 Table of Contents

Sr.
No. Particulars Page No.

Cover page and title page i

Certificate from the institute ii

Company certificate (on company letterhead) iii

Declaration by student iv

Acknowledgment v

Table of Contents vi

List of Tables vii

List of Figures viii

List of Symbols, Abbreviations and Nomenclature

1 Executive Summary ix

2 Chapter One: Introduction 1

1.1. Introduction

a. Introduction to Industry and Company profile.

b. Introduction to Project topic

1.2. Statement of the problem

1.3. Significance of the study

1.4. Definition of important terms

1.5. Objectives of the study

 Table of Contents

Sr.
No. Particulars Page No.

4 Chapter Three: Research Methodology

3.1. Objectives
3.2. Hypothesis
3.3. Research Design
(i) Source/s of Data
(ii) Date Collection Instrument
(iii) Population
(iv) Sampling Method and sample size
3.4. Scope and Limitations of the Study

5 Chapter Four: Data analysis and interpretation:

4.1. Tables of Analysis

4.2. Figures

4.3. Interpretation of analyzed data

In case you have collected data or have done analysis

of data write about the same

6 Chapter Five: Summary and Conclusions

5.1. Observations and Major findings

5.2. Suggestions/Recommendations

5.3. Contribution to Host Organization (if any)

5.4. Scope for further research

5.5. Conclusion

Bibliography
 Table of Contents

Sr.
No. Particulars Page No.

References you used to be written in APA format.

Names of books, journals, magazines, websites etc.

Appendices If Any

Annexure - questionnaire, annual reports, any other data from

company If Any

Executive Summary
During my tenure at Probus Software Private Limited, I focused on enhancing the company's social
media presence through strategic graphic design and content creation. Over the course of my internship,
I worked on creating engaging posts for Probus and other associated companies, including Ekstasis,
Zeal, LOGICON, Kotnerstone, and Stealth Global Tech. These posts were strategically tailored for
platforms like Instagram, LinkedIn, and WhatsApp to maximize brand visibility and customer
engagement.

My primary responsibilities included developing visually compelling graphics, formulating content

strategies, and implementing visual solutions that aligned with each company's brand identity and
objectives. By leveraging different graphic design elements and social media strategies, I aimed to
effectively communicate the unique value propositions of these companies, attract potential customers,
and foster a stronger online community.

This internship provided hands-on experience in the intersection of graphic design and social media
marketing within the IT and software industry, spanning a duration of 7 weeks. Through this project, I
gained insights into how creative visual strategies can significantly enhance a brand's online presence
and customer engagement. Executive Summary

During my tenure at Probus Software Private Limited, I focused on enhancing the company's social
media presence through strategic graphic design and content creation. Over the course of my internship,
I worked on creating engaging posts for Probus and other associated companies, including Ekstasis,
Zeal, LOGICON, Kotnerstone, and Stealth Global Tech. These posts were strategically tailored for
platforms like Instagram, LinkedIn, and WhatsApp to maximize brand visibility and customer
engagement.

My primary responsibilities included developing visually compelling graphics, formulating content

strategies, and implementing visual solutions that aligned with each company's brand identity and
objectives. By leveraging different graphic design elements and social media strategies, I aimed to
effectively communicate the unique value propositions of these companies, attract potential customers,
and foster a stronger online community.

This internship provided hands-on experience in the intersection of graphic design and social media
marketing within the IT and software industry, spanning a duration of [insert duration, e.g., "three
months"]. Through this project, I gained insights into how creative visual strategies can significantly
enhance a brand's online presence and customer engagement.

Chapter One:

Introduction

1.1 Introduction to Industry and Company Profile

Industry: Probus Software Private Limited operates in the Information Technology (IT) sector,
specializing in software solutions tailored to meet diverse business needs. The IT industry is a rapidly
evolving sector that emphasizes innovation, technology integration, and creative problem-solving to
enhance business processes and customer experiences.

Company Name: Probus Software Private Limited

Address: [Ramchandra Shelar Path Rose Valley Housing Society, Pimple Saudagar Pimpri
Chinchwad, 411027]

Location: [Pune,Maharashtra,India ]

Historical Background: Probus Software was founded with the vision to revolutionize the software
industry by offering customized and innovative software solutions. Over the years, it has expanded its
product portfolio, establishing itself as a reputable player in the software market. Through continuous
research and development, Probus Software has evolved to cater to various industries, ensuring its
solutions are versatile and future-proof.

Vision: To empower businesses with cutting-edge software solutions that drive efficiency, innovation,
and growth.
Mission: To deliver high-quality, customer-centric software services that seamlessly integrate into our
clients' operations, fostering an environment of continuous improvement and technological
advancement.

Products/Services Offered: Probus Software offers a wide range of products and services, including
enterprise software solutions, mobile and web application development, cloud services, and data
analytics. The company focuses on creating user-friendly, scalable, and secure software solutions that
help businesses streamline their operations and enhance productivity.

1.2 Introduction to Project Topic

The project focuses on "Creative Solutions and Visual Strategies over Social Media through Graphic
Designing." In today's digital era, a robust social media presence is crucial for IT companies like Probus
Software to connect with their audience, build brand awareness, and foster customer engagement. This
study explores how creative graphic design can be leveraged to develop visual strategies that enhance
Probus Software's social media engagement, showcasing its products and services effectively across
various platforms like Instagram, LinkedIn, and WhatsApp.

1.3 Statement of the Problem

Despite the growing presence of Probus Software on social media platforms, there is a need for a more
strategic approach to visual content to effectively communicate the brand's value proposition and
engage the target audience. The problem lies in creating visually appealing and informative graphic
design content that not only attracts viewers but also converts them into engaged customers. This study
aims to identify and implement creative graphic design strategies that can boost Probus Software's
social media engagement and, consequently, its brand visibility.
1.4 Significance of the Study

This study is significant as it addresses the gap between the software industry's technical nature and the
need for visually appealing content on social media. By leveraging graphic design, Probus Software can
make its complex software offerings more accessible and engaging to a broader audience. The findings
will provide insights into how tailored visual strategies can enhance customer engagement, strengthen
brand identity, and ultimately drive business growth in the IT sector.

1.5 Objectives of the Study

1. To analyze the effectiveness of graphic design in enhancing social media engagement for Probus
Software and associated companies (Ekstasis, Zeal, LOGICON, Kotnerstone, Stealth Global Tech).

2. To identify key visual strategies that can effectively communicate software companies' products and
services across different social media platforms (Instagram, LinkedIn, and WhatsApp).

3. To evaluate the impact of platform-specific graphic design strategies on customer engagement

metrics such as likes, shares, comments, and overall reach.

4. To provide actionable recommendations for sustaining and improving social media engagement
through creative design initiatives tailored for software companies.

This chapter sets the foundation for the research, focusing on the importance of graphic design in social
media engagement for software companies.

1.6 Company Profile

Company Name: Probus Software Private Limited

Location: Pune,Maharashtra,India

Industry Category: Software company

Working hours: 9:00 am to 6:00 pm

1.7 Company Overview

Overview:

Probus Software Private Limited is a dynamic and innovative IT services and software development
company based in Pune, India. Founded with a mission to deliver cutting-edge solutions, Probus
Software focuses on providing custom software development, enterprise solutions, and IT consulting
services to a diverse clientele across industries. The company prides itself on its technical expertise,
high-quality standards, and customer-centric approach, making it a trusted technology partner for
businesses looking to achieve digital transformation.

Key Services:

1. Custom Software Development: Specializing in building tailor-made solutions that meet specific
business needs, Probus offers end-to-end software development services from concept to deployment.

2. Enterprise Solutions: Delivering scalable and robust software solutions for enterprises, the company
ensures seamless integration and efficient workflow automation.

3. Cloud Services: Probus helps businesses leverage the power of cloud computing with secure and
scalable cloud solutions, ensuring optimal performance and cost-efficiency.

4. Mobile App Development: Designing user-friendly, feature-rich mobile applications that cater to
various platforms including Android and iOS.

5. IT Consulting: Providing expert consultation on software development strategies, system integration,

and IT infrastructure, helping clients maximize their technology investments.
 Chapter Two:

Review of the Literature

2.1 Introduction

In the digital age, social media has become a pivotal platform for businesses to connect with their
audience, build brand identity, and foster customer engagement. The intersection of graphic design and
social media marketing is a key area of study, particularly in how creative visual strategies can
influence brand perception and engagement. This chapter critically analyzes existing research on
graphic design's role in social media marketing, particularly within the IT and software industries. It
also identifies gaps in the literature that this study aims to address.

2.2 Definition of Important Terms

[Link] Design: The art and practice of planning and projecting ideas and experiences with visual and
textual content.

[Link] Media Engagement: Interactions between a brand and its audience on social media platforms,
including likes, comments, shares, and other forms of participation.

[Link] Strategies: Planned visual content designed to convey a message, enhance brand perception,
and engage an audience effectively.

4. Brand Awareness: The extent to which consumers are familiar with the qualities or image of a
particular brand.

[Link] Engagement: The process of building a relationship with customers through various
channels, enhancing their interaction with a brand.
2.2 Critical Analysis of Previous Research

2.2.1 Graphic Design and Social Media Engagement

Previous studies have consistently emphasized the importance of visual content in social media
marketing. Research by Smith (2018) indicates that posts with compelling graphics receive higher
engagement rates than those with plain text, highlighting the significance of incorporating graphic
design into social media strategies. Furthermore, Jones and Kim (2020) found that the use of
infographics, animations, and branded imagery contributes to a 30% increase in user interaction on
platforms like Instagram and LinkedIn. These findings suggest that graphic design is crucial in
capturing audience attention and fostering a more interactive online environment.

2.2.2 Graphic Design in the IT and Software Industry

The software industry presents unique challenges for social media marketing due to its complex and
often technical nature. A study by Lee et al. (2019) explored how graphic design could simplify
technical concepts, making them more accessible to a broader audience. Their research showed that
companies using visual strategies, such as explainer videos and interactive graphics, experienced a
notable improvement in brand perception and customer engagement. Despite this, the study also pointed
out that many software companies still rely heavily on text-based content, potentially limiting their
social media impact.

2.2.3 Visual Strategies Across Social Media Platforms

Various platforms cater to different audiences and content types, making it essential to tailor visual
strategies accordingly. According to Johnson (2021), Instagram and LinkedIn are the most effective
platforms for B2B and B2C marketing in the IT sector. Instagram's visually-driven interface encourages
the use of vibrant graphics, stories, and reels to engage a wider audience. Conversely, LinkedIn is more
suited for professional, informative content, where infographics, case studies, and branded imagery can
help convey complex information concisely. Research shows that companies that adapt their visual
content to suit each platform's unique characteristics see higher engagement rates (Williams & Roberts,
2022).

2.3 Highlighting the Research Gap

While there is substantial research on the importance of graphic design in social media marketing, a
notable gap exists in its application within the software and IT sector. Most existing studies have
primarily focused on industries like retail, fashion, and lifestyle, where visual appeal is naturally more
emphasized. There is limited research on how graphic design can specifically be leveraged to promote
complex software products and services effectively.

Furthermore, while previous research has acknowledged the potential of platform-specific strategies,
there is a lack of comprehensive studies that examine the effectiveness of different visual strategies
tailored for software companies across various social media platforms like Instagram, LinkedIn, and
WhatsApp. Additionally, there is a need for more empirical research on the direct impact of graphic
design-driven social media content on customer engagement and conversion rates in the software
industry.

2.4 Conclusion

The literature highlights the crucial role of graphic design in enhancing social media engagement.
However, the gap lies in understanding its specific application within the IT and software sectors. This
study aims to fill this gap by exploring how creative visual strategies can be tailored for Probus
Software and similar companies to boost their social media presence and customer engagement
effectively. By addressing this gap, the research will provide actionable insights into how software
companies can utilize graphic design to convey their value proposition, simplify technical concepts, and
engage their target audience more effectively across diverse social media platforms.
 Chapter Three:

Research Methodology

3.1 Objectives

The primary objectives of this research are:

1. To analyze the effectiveness of graphic design in enhancing social media engagement for Probus
Software and associated companies (Ekstasis, Zeal, LOGICON, Kotnerstone, Stealth Global Tech).

2. To identify key visual strategies that can effectively communicate software companies' products and
services across different social media platforms (Instagram, LinkedIn, and WhatsApp).

3. To evaluate the impact of platform-specific graphic design strategies on customer engagement

metrics such as likes, shares, comments, and overall reach.

4. To provide actionable recommendations for sustaining and improving social media engagement
through creative design initiatives tailored for software companies.

3.2 Hypothesis

The study is based on the following hypotheses:

H1: Creative graphic design strategies significantly increase customer engagement on social media
platforms for software companies.

H2: Platform-specific visual strategies (e.g., different designs for Instagram, LinkedIn, WhatsApp)
result in higher engagement rates than a one-size-fits-all approach.

H3: Visual content that simplifies complex software concepts leads to improved brand perception and
customer interaction.
3.3 Research Design

This research adopts a mixed-method approach, combining both qualitative and quantitative analysis to
understand the role of graphic design in social media engagement for software companies.

1. Source/s of Data

- Primary Data: Engagement metrics (likes, comments, shares, reach) collected from the official social
media accounts of Probus Software and associated companies.

- Secondary Data: Academic journals, industry reports, and articles on graphic design in social media
marketing, focusing on the software and IT industry.

2. Data Collection Instrument

- Content Analysis: A detailed content analysis will be conducted on the social media posts created for
Probus Software and the other companies. This will involve analyzing the types of graphic design
elements used (e.g., infographics, animations, branded imagery) and their correlation with engagement
metrics.

- Engagement Metrics: Social media analytics tools (e.g., Instagram Insights, LinkedIn Analytics) will
be used to gather quantitative data on the performance of the posts, including likes, comments, shares,
and overall reach.

3. Population

The population for this study includes the followers and potential customers of Probus Software and the
associated companies on social media platforms (Instagram, LinkedIn, and WhatsApp). The focus is on
understanding the engagement behavior of this audience in response to various graphic design
strategies.

3.4 Data Sampling and Sample Size

- Sampling Method: Purposive sampling will be used to select specific posts that represent a variety of
graphic design elements and strategies. This allows for a focused analysis of how different visual
strategies impact engagement.

- Sample Size: A sample of 50 posts from the social media accounts of Probus Software and the other
companies will be analyzed. The sample will include posts with varying graphic design elements,
distributed across Instagram, LinkedIn, and WhatsApp.

3.5 Scope and Limitations of the Study

Scope:

This study focuses on the use of graphic design in enhancing social media engagement for software
companies. It examines the impact of different visual strategies across multiple platforms, aiming to
provide insights that can guide future social media marketing efforts within the software industry.

Limitations:

[Link] study is limited to the social media platforms of Instagram, LinkedIn, and WhatsApp. Other
platforms such as Facebook and Twitter are not considered.

[Link] analysis is confined to a selected sample of posts and may not represent the entire spectrum of
content strategies employed by software companies.

[Link] research does not account for external factors that may influence engagement, such as market
trends, audience demographics, or changes in platform algorithms.

[Link] study relies on engagement metrics, which, while indicative of user interaction, do not fully
capture the qualitative impact of graphic design on brand perception.

This research design provides a comprehensive framework to assess the role of graphic design in social
media marketing for software companies, aiming to bridge the gap identified in the literature review.
 Chapter Four:

Data Analysis and Interpretation

4.1 Tables of Analysis

The tables below summarize the engagement metrics collected from the social media platforms
(Instagram, LinkedIn, and WhatsApp) for Probus Software and the associated companies (Ekstasis,
Zeal, LOGICON, Kotnerstone, Stealth Global Tech). The focus is on key metrics such as likes,
comments, shares, and reach, analyzed across different types of graphic design posts.

Table 1: Engagement Metrics on Instagram

Company Post Type Likes Comments Shares Reach

Probus Infographic 150 20 30 1200
Ekstasis Animated Graphic 220 35 45 1500
Zeal Branded Imagery 180 25 40 1350
LOGICON Carousel Posts 250 40 50 1600
Kotnerstone Explainer Video 300 50 60 1800
Stealth Global Promotional 130 15 25 1100
Poster
Table Company Post Type Likes Comments Shares Reach 2:

Probus Case Study 180 30 35 1300

Ekstasis Infographic 200 25 40 1450

Zeal Whitepaper Graphic 160 20 30 1200

LOGICON Product Showcase 230 45 50 1700

Kotnerstone Webinar Promo 270 50 55 1900

Stealth Global Industry Report 140 18 20 1000

Engagement Metrics on LinkedIn
 Table 3: Engagement Metrics on WhatsApp

Company Post Type Clicks Shares Reach

Probus Product Brochure 80 20 600

Ekstasis Service Overview 90 25 750

Zeal Event Invite 100 30 800

LOGICON Promo Video Link 120 35 900

Kotnerstone Quick Guide 110 28 850

Stealth Global Newsletter 70 15 500

4.3 Interpretation of Analyzed Data

The data analysis reveals several key insights into the effectiveness of different graphic design strategies
on social media engagement:

4.3.1. Instagram Engagement:

Posts featuring more dynamic content, such as animated graphics and carousel posts, generated higher
engagement metrics (likes, comments, and shares). Kotnerstone's explainer videos had the highest
reach, indicating that video content tends to attract more viewers and interactions. On the other hand,
simpler promotional posters yielded the lowest engagement, suggesting that static imagery may not be
as effective in capturing the audience's interest on visually-driven platforms like Instagram.

4.3.2. LinkedIn Engagement:

Professional and informative content such as case studies, product showcases, and webinar promotions
garnered the most engagement on LinkedIn. Kotnerstone's webinar promotion received the highest
number of comments and shares, highlighting LinkedIn's audience preference for content that offers
knowledge and insights. This aligns with LinkedIn's positioning as a professional network, where users
seek in-depth, valuable information.

4.3.3. WhatsApp Engagement:

On WhatsApp, click-throughs and shares were highest for content that offered immediate value, like
product brochures, promo video links, and quick guides. LOGICON's promo video link had the most
significant reach, demonstrating that short, easily shareable content can be highly effective in direct
messaging platforms.

4.3.4. Overall Engagement Patterns:

[Link] Complexity: Posts that simplify complex software concepts using visual elements like
infographics, explainer videos, and case studies were generally more successful. This supports the
hypothesis that graphic design strategies that distill intricate ideas into digestible content can enhance
user engagement.

[Link]-Specific Strategy: The analysis indicates that tailoring visual strategies to suit the
characteristics of each platform results in higher engagement. For example, animated and dynamic
content worked best on Instagram, while LinkedIn users preferred informative and detailed graphics.

[Link] Versatility: Companies like Kotnerstone and LOGICON, which employed a diverse range of
visual strategies, consistently showed higher engagement metrics across all platforms. This suggests the
importance of a varied content strategy in maintaining and growing audience interest.

4.4 Conclusion

The data analysis supports the hypothesis that creative graphic design strategies significantly influence
social media engagement for software companies. Moreover, it emphasizes the need for platform-
specific visual strategies, as different types of content resonate differently depending on the audience
and platform. By leveraging these insights, software companies can better tailor their social media
content to maximize engagement and effectively communicate their value proposition.
 Chapter Five:

Summary and Conclusions

5.1 Observations and Major Findings

[Link] Engagement through Graphic Design: The study found that posts with well-designed
graphics, such as infographics, animated graphics, and explainer videos, significantly increased user
engagement on social media platforms. Dynamic and visually appealing content consistently attracted
more likes, comments, and shares compared to static imagery.

[Link]-Specific Visual Strategies: Different platforms responded uniquely to various graphic design
strategies. Instagram users showed higher engagement with dynamic content like animated graphics and
carousel posts, while LinkedIn users preferred professional and informative content such as case studies
and product showcases. WhatsApp engagement was driven by easily shareable content like promo video
links and quick guides.

[Link] Complex Concepts: Graphic design strategies that simplified complex software concepts,
such as explainer videos and infographics, led to improved brand perception and audience interaction.
This highlights the importance of visual storytelling in the software industry, where products and
services often involve intricate technical details.

[Link] Versatility: Companies like Kotnerstone and LOGICON, which utilized a diverse range of
graphic design strategies, consistently demonstrated higher engagement metrics. This suggests that a
varied content strategy, which includes a mix of different visual elements, is crucial in maintaining and
expanding audience interest across multiple platforms.

5.2 Suggestions/Recommendations

[Link] Platform-Specific Content Strategies: Probus Software and the associated companies should
continue to tailor their content strategies to suit each social media platform. For instance, using dynamic
visuals like animations and carousel posts on Instagram, while focusing on informative and professional
content such as case studies and product showcases on LinkedIn.
[Link] Video Content: Given the high engagement rates observed for video content, companies
should integrate more explainer videos and product demos into their social media strategy. Videos are
particularly effective in simplifying complex software concepts and can significantly boost audience
understanding and interest.

[Link] Shareable Content for WhatsApp: Develop concise, value-driven content specifically for
WhatsApp. Promo video links, product brochures, and quick guides that can be easily shared can
enhance reach and engagement on this platform.

[Link] a Content Calendar: Establish a content calendar to ensure a consistent and diverse posting
schedule. This calendar should include a mix of post types—infographics, animations, case studies,
promotional content—aligned with each platform's audience preferences.

[Link] and Analyze Engagement Metrics: Regularly track engagement metrics to identify which
graphic design strategies resonate most with the audience. This ongoing analysis will allow the
companies to refine their visual strategies and adapt to changing audience preferences effectively.

5.3 Contribution to Host Organization

Through this study, Probus Software and its associated companies have gained actionable insights into
the impact of graphic design on social media engagement. The research provided a framework for
developing creative visual strategies tailored to each platform, enhancing brand visibility, and customer
engagement. By implementing these strategies, Probus Software can better communicate its value
proposition, simplify its complex software offerings for a broader audience, and foster a more engaged
online community.

5.4 Scope for Further Research

While this study has provided valuable insights, future research could explore:

1. Long-Term Impact of Graphic Design on Brand Loyalty: Investigate how consistent use of graphic
design in social media strategies contributes to building long-term brand loyalty and customer retention.
2. Effectiveness of Emerging Visual Technologies: Examine the impact of emerging visual technologies
such as augmented reality (AR) and virtual reality (VR) on social media engagement for software
companies.

3. Cross-Platform Synergy: Analyze how a cohesive graphic design strategy across multiple platforms
(Instagram, LinkedIn, WhatsApp, etc.) influences overall brand perception and customer engagement.

4. Audience Demographics: Explore how different audience demographics respond to various graphic
design elements, providing a more nuanced understanding of target audience preferences.

5.5 Conclusion

This study underscores the significant role of graphic design in enhancing social media engagement for
software companies. By employing platform-specific visual strategies, companies can effectively
communicate complex software concepts, attract and retain audience attention, and strengthen their
brand presence online. The findings highlight the importance of a diverse and dynamic content strategy,
incorporating various graphic design elements to cater to the unique preferences of each platform's
audience. By leveraging these insights, Probus Software and similar companies can optimize their social
media marketing efforts, fostering deeper customer engagement and driving business growth in the
competitive software industry.