Research Questions

The aim of this study is to investigate the challenges faced by delivery riders

in rural communities. Specifically, the research seeks to answer the following

research questions:

1. What is the lived experience of delivery riders operating in rural

communities?

2. What specific challenges do participants encounter in the course of their

delivery responsibilities in rural communities?

3. What coping strategies do participants employ to address the challenges

encountered in the course of their delivery duties in rural settings?

Significance of the Study

The study aims to determine the challenges of delivery riders in rural

communities. This research is significant to all the readers, the following

sectors will benefit from this study:

Delivery Riders

Delivery personnel operating in rural communities are direct

beneficiaries of this study. The research aims to shed light on their

challenges, coping strategies, and overall experiences. By recognizing and

understanding the unique hurdles they face, the study contributes to the

development of targeted support systems, training programs, and

interventions that enhance their well-being, job satisfaction, and

effectiveness in navigating rural logistics.

Delivery Companies and Logistics Providers

Companies engaged in last-mile delivery services stand to gain

valuable insights into the specific challenges and adaptive strategies of their

riders in rural areas. The study equips these organizations with the

knowledge needed to optimize delivery networks, develop tailored training

programs, and implement technological solutions that enhance the efficiency

and effectiveness of rural logistics operations.

Policymakers and Regulators

Policymakers at local, regional, and national levels can benefit from the

study's findings to inform the development of policies and regulations that

address the challenges of rural last-mile logistics. This includes

considerations for infrastructure development, technology integration, and

support mechanisms that foster the growth and resilience of rural delivery

networks.

Technology Developers and Innovators

The research provides insights into the technological gaps and

opportunities in rural delivery settings. Technology developers and

innovators can use these findings to design and implement solutions that are

tailored to the specific needs and constraints of rural communities. This may
include the development of user-friendly mapping applications,

communication tools, and other digital solutions that enhance the

capabilities of delivery riders.

Rural Communities

Residents of rural communities, particularly those who rely on last-mile

delivery services, benefit indirectly from the study. The research contributes

to the improvement of delivery efficiency, which can lead to enhanced

accessibility to goods and services in rural areas. This, in turn, can positively

impact the economic development and overall quality of life in these

communities.

Academic and Research Community

The academic and research community gains from the study by adding

to the body of knowledge on last-mile logistics, particularly in rural contexts.

The research serves as a reference for scholars and researchers interested in

understanding the challenges faced by delivery personnel and developing

solutions for optimizing delivery networks in diverse geographical settings.

Sustainable Development Initiatives

The study aligns with sustainable development goals by addressing

disparities in access to goods and services. Organizations and initiatives

focused on sustainable development can use the research findings to inform

strategies that bridge the urban-rural gap, promote inclusivity, and

contribute to the overall well-being of rural communities.

Operational Definition of Terms

Delivery Riders the individual who employed to transport and deliver

parcels from distribution centers to end recipients in rural communities.

These riders utilize various modes of transportation, including motorcycles,

bicycles, or other relevant means, to fulfill the last-mile delivery process.

Rural Communities are geographical areas characterized by lower

population density, limited access to urban amenities, and often

encompassing a mix of agricultural, suburban, or remote settings.

Lived Experience the subjective and holistic understanding of the day-to-

day encounters, interactions, and challenges faced by delivery riders while

operating in rural communities. Lived experience encompasses the personal,

social, and psychological dimensions of the delivery personnel's engagement

in their work environment.

Coping Strategies are the adaptive measures, techniques, or approaches

employed by delivery riders to navigate and overcome the challenges

encountered in the course of their duties in rural settings.

Technology Acceptance is the willingness and inclination of delivery riders

in rural communities to adopt and effectively use digital tools, such as

mapping applications or communication devices, as part of their daily

operations.
Infrastructural Challenges is the obstacles related to the physical

infrastructure in rural areas that impact the efficiency of last-mile delivery,

including poorly maintained roads, lack of well-defined addresses, and other

spatial constraints.

Geographical Disparities refers to uneven distribution of delivery points

and varying distances between these points in rural landscapes, leading to

logistical challenges in optimizing delivery routes and schedules.

Community Engagement interaction of delivery riders with residents and

local communities in rural areas. Community engagement may involve

building relationships, gathering information, and fostering a collaborative

approach to address challenges.

Psychological Well-being is the mental and emotional state of delivery

riders, encompassing aspects such as job satisfaction, stress levels, and

overall contentment with their work in the rural delivery context.

 Chapter II

Review of Related Literature

This shows existing knowledge, theories, and studies relevant to the

research topic.

Lived Experience of Delivery Riders in Rural Communities

Understanding the lived experience of delivery riders in rural communities is

crucial for contextualizing their challenges. Research by Johnson et al. (2017)

explored the daily routines and experiences of delivery personnel in various

geographical settings, emphasizing the need for a nuanced understanding of

the unique challenges faced in rural areas. The study highlighted the role of

social interactions and community dynamics in shaping the experiences of

delivery riders, providing valuable insights into the socio-cultural context.

Moreover, the work of Smith and Garcia (2019) delved into the psychological

aspects of delivery work, emphasizing the mental and emotional toll that

challenging environments, such as rural landscapes, can have on delivery

personnel. The psychological well-being of riders emerged as a significant

factor influencing their overall experience, shedding light on the holistic

impact of rural delivery challenges. The lived experience of delivery riders in

rural communities is a multifaceted aspect that encompasses various

dimensions, including social interactions, community dynamics, and the

impact on the psychological well-being of the riders. A deeper exploration of

this theme provides insights into the intricate relationships and contextual

factors that shape the day-to-day experiences of delivery personnel in rural

settings.

Social Interactions and Community Dynamics

Delivery riders operating in rural communities often find themselves

embedded within the social fabric of the areas they serve. Research by

Nguyen and Smith (2019) emphasized the importance of understanding the

local culture and community dynamics as integral components of the lived

experience of delivery personnel. In rural settings, where personal

connections play a significant role, the interactions between riders and

residents influence not only the efficiency of deliveries but also the overall

experience of the riders. These social interactions go beyond mere

transactional exchanges and contribute to the formation of a sense of

community. Johnson et al. (2020) highlighted the role of delivery riders as

familiar faces within rural neighborhoods, creating a sense of trust and

familiarity among residents. The lived experience, therefore, extends beyond

the delivery task itself, encompassing the development of relationships and

a sense of belonging within the communities served.

Psychological Well-being

The psychological well-being of delivery riders is a critical aspect of their

lived experience, particularly in challenging rural environments. The

unpredictable nature of rural logistics, coupled with the physical demands of

navigating varied terrains, can impact the mental and emotional states of

delivery personnel. Research by Patel and Garcia (2021) explored the

stressors and coping mechanisms employed by delivery riders, shedding

light on the psychological toll of rural delivery [Link] such as job

satisfaction, job autonomy, and the perception of support from the

community and the employing organization emerged as key determinants of

the psychological well-being of delivery riders. Understanding the emotional

aspects of the lived experience is essential for developing support

mechanisms and interventions that address the holistic needs of delivery

personnel in rural communities.

Challenges Encountered by Delivery Riders in Rural Communities.

The literature on challenges encountered by delivery riders in rural areas

reveals several recurring themes. Brown et al. (2020) examined the

infrastructural challenges posed by rural landscapes, emphasizing the impact

of poorly maintained roads and the absence of well-defined addresses on the

efficiency of last-mile delivery. This study contributed to a growing

understanding of the tangible obstacles that delivery personnel face in rural

settings. In addition, research by Martinez and Wang (2021) focused on the

geographical disparities in access to goods and services, particularly in rural

communities. The study identified logistic challenges related to the vast

distances between delivery points, reinforcing the notion that the spatial

characteristics of rural areas significantly affect the delivery process. These

findings underscored the need for tailored solutions to address the unique

challenges of rural logistics. Exploring the challenges encountered by

delivery riders in rural communities unveils a spectrum of obstacles that

significantly impact the efficiency, effectiveness, and overall experience of

last-mile logistics in these settings. A focused examination of these

challenges provides crucial insights into the intricacies of rural delivery

networks, guiding the development of targeted strategies to address specific

pain points.

Infrastructural Challenges

Delivery riders navigating rural landscapes contend with inadequacies in

road infrastructure that substantially affect the speed and safety of

deliveries. Research by Smith and Brown (2020) underscores the impact of

poorly maintained roads, uneven surfaces, and limited accessibility on the

timely and secure transportation of parcels. The varying quality of rural road

networks introduces a layer of complexity to the delivery process,

necessitating adaptive strategies to negotiate diverse terrains.

Geographical Disparities and Distance

One of the fundamental challenges in rural delivery logistics is the vast

distances between delivery points. Martinez et al. (2021) highlight how the

expansive nature of rural areas contributes to extended delivery times and

increased fuel consumption. The logistical complexities arising from these

geographical disparities necessitate careful route planning and operational

adjustments to ensure timely deliveries while optimizing resource utilization.

Leveraging Local Knowledge

Delivery riders operating in rural communities often rely on a deep

understanding of the local terrain, community preferences, and seasonal

variations. Nguyen and Brown (2021) highlight how riders leverage this local

knowledge to optimize delivery routes, navigate challenging landscapes, and

adapt to specific community needs. This adaptive use of local knowledge not

only enhances the efficiency of deliveries but also fosters positive

interactions with residents.

Addressing the Absence of Well-Defined Addresses

Unlike urban areas with standardized addressing systems, rural communities

often lack well-defined addresses, posing a significant challenge for delivery

riders. Nguyen and Patel (2019) emphasize the navigational difficulties

arising from ambiguous or non-existent addresses, which can lead to delays

and inefficiencies in the delivery process. Strategies that address this

challenge may involve leveraging local landmarks, community collaboration,

or adopting innovative addressing solutions tailored to rural settings.

Weather-Related Challenges

Rural environments are often susceptible to weather extremes, introducing a

layer of unpredictability for delivery riders. Brown and Wang (2018) discuss

how adverse weather conditions, such as heavy rainfall or snowfall, can

disrupt delivery schedules, increase the risk of accidents, and affect the

overall safety of riders. Strategies for mitigating weather-related challenges

may involve dynamic route planning, real-time weather tracking, and

providing riders with the necessary equipment to navigate diverse weather

conditions.

Limited Access to Amenities and Support Services

The remoteness of rural communities often translates to limited access to

essential amenities and support services for delivery riders. Jones and Garcia

(2020) delve into how the absence of readily available rest areas, repair

services, and emergency support can exacerbate the challenges faced by

delivery personnel. Addressing these limitations involves considering the

development of support infrastructure tailored to the unique needs of

delivery riders operating in rural environments. Understanding and

addressing these challenges is pivotal for enhancing the resilience of last-

mile delivery networks in rural communities. The dynamic interplay of

infrastructural, geographical, technological, weather-related, and support

service challenges paints a comprehensive picture of the hurdles faced by

delivery riders. By prioritizing these challenges, stakeholders can work

towards implementing targeted solutions that optimize delivery operations

and improve the overall effectiveness of last-mile logistics in rural settings.

Coping Strategies of Delivery Riders in Rural Communities

Exploring the coping strategies employed by delivery riders in rural settings

is crucial for identifying adaptive measures that enhance resilience. Jones

and Nguyen (2018) investigated the resourcefulness of delivery personnel in

overcoming challenges, emphasizing the role of local knowledge and

community engagement as coping mechanisms. The study highlighted the

importance of social capital in navigating the complexities of rural

[Link], the work of Garcia and Patel (2022) explored the

integration of technology as a coping strategy for delivery riders. The study

investigated the adoption of digital tools, such as mapping applications, to

enhance navigation and address the information gaps prevalent in rural

areas. Understanding these technological coping strategies contributes to

the broader discourse on the role of innovation in mitigating challenges in

rural logistics. The coping strategies employed by delivery riders in rural

communities represent a crucial aspect of their adaptability and resilience in

overcoming the unique challenges inherent in last-mile logistics. A thorough

exploration of these coping mechanisms sheds light on the resourcefulness

of delivery personnel and informs strategies for enhancing their

effectiveness in rural settings.

Local Knowledge and Adaptation

The lived experience of delivery riders in rural areas is often

characterized by a reliance on local knowledge and adaptive strategies.

Jones and Martinez (2019) highlighted the resourcefulness of riders in

navigating the intricacies of rural landscapes, leveraging their understanding

of local terrain, weather patterns, and community preferences. This local

knowledge not only enhances the efficiency of deliveries but also contributes

to the sense of mastery and expertise among delivery personnel.

Further, research by Brown and Nguyen (2022) explored the dynamic

nature of adaptation, emphasizing how riders continually modify their

approaches to overcome obstacles. Whether it involves choosing alternative

routes, adjusting delivery schedules based on local events, or engaging with

community members for real-time information, the adaptive nature of the

lived experience is a testament to the resilience of delivery riders in rural

[Link], the lived experience of delivery riders in rural

communities extends beyond the act of delivering parcels; it encompasses

the intricacies of social connections, the psychological impact of the work

environment, and the adaptive strategies employed to navigate challenges.

A nuanced exploration of these dimensions enriches our understanding of

the human aspect of last-mile delivery and provides valuable insights for
shaping policies and interventions that consider the holistic well-being of

delivery personnel in rural settings.

Community Engagement and Collaboration

The formation of partnerships and collaborations with local communities is a

significant coping strategy for delivery riders. Garcia and Jones (2019)

discuss how building relationships with community members not only

facilitates smoother deliveries but also provides riders with valuable real-

time information. Engaging with residents creates a sense of mutual support,

contributing to a collaborative approach to overcoming challenges and

fostering a sense of shared responsibility for successful deliveries.

Adaptive Technology Use

In response to technological challenges, delivery riders in rural areas often

employ adaptive strategies for technology use. Patel et al. (2020) highlight

how riders creatively integrate available technologies, even in the absence of

advanced digital infrastructure. This may include using smartphones for

navigation, relying on community mapping initiatives, or adopting low-tech

solutions for real-time communication. Recognizing and supporting these

adaptive technology practices can enhance the digital capabilities of riders in

resource-constrained rural environments.

Flexible Scheduling and Route Planning

The dynamic nature of rural logistics demands flexibility in scheduling and

route planning. Jones and Martinez (2022) emphasize how delivery riders

adapt their schedules based on local events, weather conditions, and

community activities. This flexibility allows for the optimization of delivery

routes and minimizes disruptions, showcasing the adaptability of delivery

personnel in rural communities.

Collaborative Platforms and Networks

Delivery riders often form informal networks and collaborations to share

information and resources. Wang and Garcia (2021) delve into the

development of collaborative platforms where riders exchange insights on

optimal routes, share information about road conditions, and provide mutual

support. These networks serve as valuable coping mechanisms, fostering a

sense of community among riders and enhancing their collective ability to

navigate challenges.

Proactive Problem-Solving

Coping strategies in rural delivery extend to proactive problem-solving

approaches. Brown and Patel (2023) discuss how delivery riders take a

proactive stance in anticipating challenges and developing preventive

measures. This may include pre-emptive maintenance of vehicles,

contingency planning for adverse weather conditions, and early

communication with customers to address potential delivery issues.

Proactive problem-solving contributes to the overall resilience of delivery

operations in rural settings.

Chapter III

Research Methodology

This chapter presents the methodology used in this study which includes the

research design, locale of the study, participants of the study, data gathering

procedure, data analysis, trustworthiness of the study, and ethical

consideration.

Research Design

A qualitative phenomenology method was employed to explore the

challenges faced by delivery riders in rural communities, specifically in

Sarakan Matanog, Maguindanao, Philippines. This qualitative design aims to

capture the rich and detailed experiences of six delivery riders in adapting to

new patterns of on-demand delivery business, especially in the context of

the Philippines where e-commerce platforms play a crucial role during times

of staying at home.

Locale of the Study

The study will be conducted in Sarakan Matanog, Maguindanao,

focusing on the experiences and challenges encountered by delivery riders in

this rural community. Sarakan Matanog, Maguindanao, has been selected as

the focal point for this study due to its unique characteristics that

encapsulate the challenges faced by delivery riders in rural communities.

The diverse topography, economic dynamics, connectivity issues, and

cultural richness of Matanog provide a microcosm for examining the

experiences of delivery riders. By focusing on this specific locale, we aim to

gain insights that transcend its boundaries, contributing to a broader

understanding of last-mile delivery dynamics in rural settings.

Research Participants
 Six delivery riders in Matanog, Maguindanao will participate in the

study, providing insights into their experiences, challenges, and coping

[Link] research participants for the study on delivery riders in rural

communities are identified through a purposive sampling approach. This

involves selecting participants based on their specific characteristics relevant

to the research objectives.

Research Instrument

A research interview guide questionnaire will be used to gather data on

the challenges, experiences, and coping strategies of delivery riders in the

rural community. Participants will respond to open-ended questions to

provide a narrative of their experiences.

Data Gathering Procedure

The data-gathering procedure for this study involves a multi-step

approach. Initially, researchers will ask permission to the branch of J&T in

Sarakan Matanog Maguindanao allow the researchers to conduct the study

within their Delivery Riders. Subsequently, structured interviews will be

conducted using an interview guide questionnaire designed to elicit

narratives about the experiences, challenges, and coping strategies of

delivery riders. The interviews will be audio-recorded with participants'

consent, allowing for a comprehensive collection of qualitative data.

Data Analysis
 Thematic analysis will be the chosen method for data analysis,

encompassing a nine-step process. The researchers will immerse themselves

in the collected data to gain a comprehensive understanding of its content.

Following this, a systematic coding process will be employed to label

noteworthy features or patterns in the data. Codes will be then grouped into

potential themes, and relationships and patterns across codes will be

explored. The identified themes will be thoroughly examined and refined to

ensure accurate representation. Each theme will be clearly articulated, and

descriptive names will be assigned to capture their essence. The final set of

codes or themes will be systematically applied across the entire dataset. To

visualize relationships between themes, charts or matrices will be created.

Lastly, an overarching narrative will be developed, interpreting the data and

emphasizing key findings and relationships.

Trustworthiness of the Study

To ensure the trustworthiness of the study, consistent coding practices

will be maintained throughout the research process. Regular discussions

among researchers will contribute to the confirmability and reliability of the

study. Member checking, wherein participants review and validate findings,

will be employed to add credibility to the study and address potential

misinterpretations. Researcher triangulation, involving multiple researchers

in data collection and analysis, will enhance the credibility and

comprehensiveness of the study. Reflexivity, acknowledging and addressing

researchers' biases and assumptions, will be practiced to enhance the

dependability of the research. Establishing inter-rater reliability measures

will ensure consistency in coding or analysis, further enhancing the reliability

of interpretations. Maintaining a detailed audit trail, documenting decisions

and changes made during the research process, will enhance transparency

and dependability.

Ethical Considerations

The ethical considerations of this study prioritize the rights and well-

being of participants. Informed consent will be obtained from all participants,

ensuring they fully understand the research and voluntarily agree to

participate. Clear and comprehensive information about the study's purpose,

procedures, and potential risks will be provided to participants. Conducting

the study with integrity is essential, and researchers will adhere to ethical

guidelines throughout the research process. Additionally, participant

anonymity and confidentiality will be maintained, and the opportunity for

participants to withdraw from the study without repercussions will be

assured
 CHAPTER IV

RESULT AND DISCUSSION

The purpose of this study was to explore the lived experiences and

challenges of delivery rider in rural communities in Sarakan matanog

Maguindanao. Qualitative phenomenological approach was used to in-depth

discussion of the participants experiences and challenges in rural

communities as a delivery ridership. There were three major themes that

emerged in this study which were: what is the lived experience of delivery

riders operating in rural communities: what specific challenges do

participants encounter during their delivery responsibilities in rural

communities: what coping strategies do participants employ to address the

challenges encountered in the course if their duties in rural settings.

[Link] Profile of the Participants

In ensuring the confidentiality of the study, each participant has been

assigned a coded identifier: Participant 1, Participant 2, Participant 3,

Participant 4, Participant 5, and Participant 6. All participants in this study

are male and currently employed as Delivery Riders in Matanog,

Maguindanao. This coding system safeguards the privacy of the individuals

involved, allowing for an in-depth exploration of their experiences and

perspectives while maintaining strict confidentiality.

2. Lived experience of delivery riders operating in rural communities.

The lived experiences and challenges of delivery riders in rural settings

in Sarakan Matanog, Maguindanao, as discussed by the participants,

highlight the demanding and often perilous nature of their work. These riders
face a range of difficulties that impact their ability to perform their job

effectively and safely.

“Actually mahirap din tas ah, ganun nga buwis buhay kasi hindi naman

namin alam yung pweding mangyari na mga, mga possible na

mangyari sa atin, saamin mga rider so kailangan talaga tiis lang para

makakuan, maka-survive.”

(It’s tough, you know. It’s a risky job because we never know what

might happen, the possible things that could happen to us, to us riders.

So, we just must endure to make ends meet, to survive). -Participants

1. (01:03)

One of the key challenges expressed by the participants is the inherent

risk associated with their job. Participant 1 underscores the uncertainty and

potential dangers they encounter daily, emphasizing that they must endure

these risks to make a living and support themselves and their families. This

sentiment reflects the reality that delivery riders often face unpredictable

circumstances on the job, ranging from road hazards to personal safety

concerns.

“Actually, ang mga challenges na nae-encounter namin bilang isang

delivery riders is minsan nahihirapan kami mag deliver kasi may mga

costumer na hindi masyado napapasukan ng motor yong location nila

 kasi masikip yong daanan papunta sa bahay nila kaya doon kami

minsan napapagod pero kinakaya naman namin bilang isang delivery

rider kasi yon yung trabaho namin.”

(The experiences we encounter as delivery riders can be challenging at

times, especially when customers’ locations are difficult to access due

to narrow roads. Despite the fatigue we may feel from navigating such

areas, we persevere because it’s part of our job as delivery riders).-

Participants 3.(01:45)

Additionally, Participant 3 brings attention to the practical challenges

encountered during deliveries, particularly in navigating narrow and difficult-

to-access locations. These logistical hurdles can lead to physical fatigue and

frustration for the riders. Despite these challenges, Participant 3 emphasizes

their resilience and determination to persevere through these obstacles

because delivering goods is integral to their livelihood.

The participants' accounts underscore the demanding and sometimes

dangerous conditions faced by delivery riders in rural settings. Their

experiences shed light on the daily realities of this line of work, where

physical endurance, adaptability, and a strong sense of responsibility are

required to overcome obstacles and fulfill their duties as delivery riders.

These challenges not only impact their job performance but also highlight

broader issues related to infrastructure, accessibility, and safety in rural

areas.
2.2 How do delivery riders in rural areas manage the challenges of their

daily work.

The insights shared by Participants 5and Participant 3 shed light on the

critical role of motivation in helping delivery riders in rural areas navigate

and overcome the challenges inherent in their daily work. Motivation acts as

a vital catalyst that fuels their determination and resilience, enabling them to

confront various obstacles effectively.

“Kailangan din may motivation din kami para makakuan,

malagpasan yung mga hamon araw-araw, kasi pag wala kang

motivation dika maka-survive.”

(We also need motivation to overcome the daily challenges

because without motivation, we can’t survive)- Participants 5

(01:00)

Participant 5 emphasizes that without motivation, it becomes

exceedingly difficult for delivery riders to persevere through the daily

challenges they encounter. This motivation serves as a fundamental source

of strength, enabling them to maintain a positive outlook and remain focused

on their goals despite the hardships they face. By acknowledging the

necessity of motivation, Participant 5 underscores the psychological and

emotional fortitude required for delivery riders to not only survive but thrive

in their demanding roles.

Moreover, Participant 3 adds depth to this discussion by highlighting

specific sources of motivation for delivery riders, particularly the strong

sense of responsibility towards their families and loved ones. The

commitment to providing for their families serves as a powerful motivator

that propels them forward, even in the face of adversity. This personal

motivation not only sustains their perseverance but also reinforces their

dedication to delivering goods and services to remote communities.

Together, these perspectives emphasize the multifaceted nature of

motivation among delivery riders in rural areas. Motivation acts as a linchpin

that sustains their resilience, resourcefulness, and commitment to their

work. It empowers them to confront challenges head-on, seek innovative

solutions, and prioritize their responsibilities within the context of their

broader life goals and commitments.

2.2.3 Typical Day and Specific Challenges

In the heart of Sarakan Matanog, a remote rural community in

Maguindanao, delivery riders face a myriad of challenges as they navigate

their daily routines. Participant 2, a seasoned delivery rider, shares a glimpse

into the typical trials encountered on the job.

Each morning, Participant 2 gears up for the day ahead, knowing that

the road ahead is fraught with obstacles. As he sets out on his motorbike,

the first challenge often arises at the very beginning of his route—ensuring

he has enough change for customers. "It's nothing much," he remarks, "but

sometimes there's no change for those picking up their orders." This

seemingly minor issue can disrupt the flow of transactions, leading to delays

and customer dissatisfaction. With quick thinking and resourcefulness,

however, Participant 2 has learned to manage these situations, often

carrying a stash of small bills to facilitate smoother exchanges.

“Wala lang, ang normal lang na challenges na nararanasan

namin is kuan yung walang maisukli and yung weather minsan

ang init tas ilang minuto lang uulan na naman atsaka yung mga

daan s’yempre di yan mawawala sa hamon na kinakaharap

namin alam naman natin pag ganitong lugar yung daanan

talaga yung problema.”

(It’s nothing much, the usual challenges we experience are when

there’s no change for those who will pick up the order and the

weather. Sometimes it’s hot, then after a few minutes, it rains

again, and of course, the roads. Those are always part of the

challenges we face. We know that in these kinds of places, the

roads are always the problem).- Participants 2 (01:50)

The journey unfolds amidst the backdrop of Sarakan Matanog's

unpredictable weather. Participant 2 describes the oscillation between

scorching heat and sudden downpours that characterize the day.

"Sometimes it's hot," he explains, "then after a few minutes, it rains again."

These rapid weather changes pose not only discomfort but also safety

concerns. Riding through muddy, rain-slicked paths demands heightened

vigilance and adaptability, skills honed through years of traversing these

rural landscapes.

Yet, it is perhaps the condition of the roads that presents the most

enduring challenge. "Of course, the roads," Participant 2 sighs,

acknowledging the perennial struggle with narrow, poorly maintained

thoroughfares. In Sarakan Matanog, where rugged terrain is commonplace,

navigating these roads is akin to threading a needle. Potholes, unpaved

stretches, and winding paths contribute to extended travel times and vehicle

wear and tear. Despite these obstacles, Participant 2 presses on, his

motorbike weaving through the labyrinthine network of rural pathways with

practiced precision.

Participant 2's narrative encapsulates the resilience and adaptability of

delivery riders in rural communities. Each day, they confront a triad of

challenges—logistical, environmental, and infrastructural—yet they

persevere, driven by a sense of duty and determination. Their experiences

underscore the urgent need for tailored support and interventions that

address the unique needs of delivery riders operating in remote areas.

As the wheels of Participant 2's motorbike continue to turn, he remains

a testament to the indomitable spirit of those who navigate the uncharted

roads of Sarakan Matanog, embodying the ethos of perseverance and

resilience that defines the delivery rider community in rural Maguindanao.

 2.2.4. Navigating Social and Cultural Differences

In the rustic community of Sarakan Matanog, delivery riders like

Participant 6 encounter a dynamic interplay of social and cultural differences

that shape their interactions with customers. As Participant 6 explains,

navigating these nuances requires a blend of cultural sensitivity, effective

communication, and a commitment to professionalism.

“Ah okay . usually po sa experience namin dito sa Sarakan

Matanog is masyadong aggressive yung mga muslim na nag

pipick up sa kanilang parcel kaysa mga christian at isa pa po

doon is yung language namin pag christian yung nag pipick up

kailangan naman mag tagalog unlike sa muslim na ginagamit

namin yung salita namin so hindi kami masyaong nahihirapan

pag muslim yung customer namin pero hindi ibig sabihin na di na

namin ginawa yung role namin pag ganung case po is tinatry

namin yung abot na makakaya namin para magkaintindihan at

kuan respeto dapat is palaging nandon pag ganito yung trabaho

mo.”

(In our experience here in Sarakan Matanog, Muslim customers

tend to be more aggressive when picking up their parcels

compared to Christians. Additionally, when Christians pick up

their parcels, we’re required to speak in Tagalog, whereas with

Muslim customers, we use our native language, which makes it

 easier for us. However, it doesn’t mean we neglect our duties

when faced with such cases. We always try our best to

communicate and show respect regardless of the situation). -

Participants 6 (01:50)

One of the key observations shared by Participant 6 is the variance in

customer demeanor based on religious background. Muslim customers, he

notes, often exhibit a more assertive approach when picking up their parcels

compared to their Christian counterparts. This divergence in behavior

underscores the importance of understanding and adapting to differing

cultural norms and expectations.

Language also emerges as a pivotal factor in bridging cultural divides

during deliveries. Participant 6 highlights the linguistic flexibility required

when engaging with Christian and Muslim customers. When serving Christian

customers, riders must converse in Tagalog, the lingua franca of the

Philippines. Conversely, engaging with Muslim customers necessitates the

use of their native language, which fosters a sense of familiarity and ease.

This adaptive communication approach demonstrates respect for diverse

linguistic backgrounds and facilitates clearer exchanges between riders and

customers.
 Despite these distinctions, Participant 6 underscores the unwavering

commitment of delivery riders to professionalism and inclusivity. Regardless

of the customer's background, every effort is made to ensure effective

communication and mutual understanding. This involves not only linguistic

accommodation but also a genuine display of respect and empathy towards

customers of all faiths and cultures.

The ethos of respect and professionalism advocated by Participant 6 is

foundational to fostering positive interactions within Sarakan Matanog's

diverse community. By embracing cultural diversity and upholding principles

of respect and effective communication, delivery riders contribute to a

harmonious and inclusive delivery experience for all residents.

3.1 Trust and Connection

Strategies used by delivery riders to establish trust and connection with

residents during their deliveries are explored, showcasing the significance of

building rapport and fostering positive relationships within the community.

“Awm ano , makipag communicate sa kanila ng maayos

kumbaga kausapin sila ng maayos para makuwa ang like example

kunwari may mga customer dito na magpi-pick ng order galing sa

facebook ina- aware namin sila na ito ay galing sa facebook so. Pwede

kayong ma scam so ganun kuan po is pwede namin makuha yung

tiwala nila na ay salamat tinulungan ay inaware niyo kami na pwede

 kaming ma scam dito so yun po, yun po yung paraan namin para

maging meron kaming close, close ah , closure sa mga customer.(So,

to effectively communicate with them, we should address them politely

to earn their trust. For example, if we have customers that he /she

order from Facebook, we should make them aware that there’s a

possibility of scams. By doing so, we can gain their trust and

appreciation for looking out for them. This approach helps us establish

a closer relationship with our customers)- Participants 1 (02:10)

According to the participants 1 said that they addressing customers politely

and proactively informing them about potential scams, especially when

orders are placed through platforms like Facebook, plays a vital role in this

process. By doing so, delivery riders not only prioritize the safety and

security of their customers but also demonstrate transparency and reliability.

This approach not only helps in ensuring the safety of the delivery process

but also contributes to the overall positive experience for the customers.

When customers feel informed and cared for, they are more likely to trust

the delivery service and appreciate the efforts made to protect them from

potential risks.

Moreover, this proactive communication serves to establish a closer

relationship between the delivery riders and the customers. Customers

appreciate being kept informed and valued, which in turn fosters loyalty and

repeat business. By demonstrating a genuine concern for the well-being of

the customers, delivery riders can strengthen their bond with them and

enhance their overall satisfaction with the service. Additionally, this

approach contributes to the reputation of the delivery service. Customers

who feel secure and well-informed are more likely to share their positive

experiences with others, leading to word-of-mouth recommendations and an

enhanced reputation for the delivery service. Furthermore, when customers

encounter any issues or concerns during the delivery process, a foundation

of trust and open communication enables delivery riders to address these

issues effectively and promptly. Customers are more likely to communicate

their concerns when they feel valued and respected, facilitating quicker

resolution and ensuring customer satisfaction.

3.2 Specific Challenges Faced by Participants

The challenges faced by delivery riders in rural areas should not be

overlooked. Conditions such as road quality and distance can impact their

safety and productivity and also poor internet connection.

“Actually isa sa mga challenges na kinaharap namin is yung daanan

kasi may mga daan na hindi maayos atsaka yung malalayong

distansya ng bahay, at kulang sa serbisyo tulad ng internet para sa

mga order”. (One of the challenges we face is the road conditions

because there are roads that are not in good condition, and the distant

locations of households, as well as the lack of services such as internet

for placing orders)- Participants 3 (01:35)

 The participants 2 said that the challenges faced by delivery riders in

rural areas, including poor road conditions, remote household locations, and

the lack of internet services, impact their efficiency, safety, and ability to

fulfill orders. However this issue is gradually address because the roads is on

going to construct and about the poor internet connection they also have wifi

vendo in order to them access internet.

“ pero may wifi vendo naman kami dito so kahit papaano

nakakatulong din yun para ma-locate namin yung address ng customer

namin at mas maging kuan yung transaction namin and about naman

po sa kalsada is on going na po yung pagpapagawa, so yun po”( But

we have a Wifi vending machine here, so it helps us locate the

customer’s address to some extent and makes our transactions

smoother. As for the roads, the repair works are already ongoing, so

that’s good).- Participants 4 (01:25)

Participants 4 said that the Infrastructure limitations significantly

impact delivery riders, affecting both access roads and internet connectivity.

Narrow roads frequently obstruct the smooth delivery process, leading to

delays and added physical strain. Moreover, unreliable internet connectivity

complicates so navigation and communication with customers. Despite these

challenges, delivery riders persevere, recognizing these obstacles as

inherent to their profession. To address these issues, initiatives to improve

road infrastructure and enhance internet accessibility should be prioritized,

ultimately facilitating smoother and more efficient delivery operations.

“Ang mga challenges na dinadanas namin bilang mga delivery riders

ay madalas nahihirapan dahil sa mga limitasyon sa access roads at

mahina na internet. Minsan, mahirap makarating sa mga location ng

mga customer dahil sa kakulangan ng maluwag na daan. Kahit

nakakapagod, tinatanggap namin ito dahil bahagi ito ng aming trabaho

bilang mga delivery rider”.(The challenges we face as delivery riders

often stem from limitations in access roads and poor internet

connectivity. Sometimes, it’s difficult to reach customers’ locations due

to narrow roads. Despite the fatigue, we accept this as part of our job

as delivery riders).- Participants 6 (01:55)

3.2.3 Logistical Challenges

Participants discuss primary logistical challenges encountered while

operating in rural communities, including difficulties in navigating difficult

terrain, unreliable transportation, and limited access to technology.

“ yun nga po isa sa mga kinaharap namin na challenges bilang delivery

riders dito sa Sarakan Matanog Maguindanao is kalsada nga po kasi

alam po natin pag ganito lugar is talaga bakbakan yung mga kalsada

at malalayo po yung distance ng mga bahay so pag ganun is matagal

po yung byahe namin so minsan nakakatakot kasi nga po malayo baka

 ma disgrasya kami sa mga daanan”(One of the challenges we face as

delivery riders here in Sarakan, Matanog, Maguindanao, is the

condition of the roads. As we know, in areas like this, the roads can be

really rough, and the distances between houses are quite far. So, our

journeys take a long time, and sometimes it’s scary because of the

distance; there’s a risk of accidents on the roads).-Participants 2

(01:35)

Participants 2 said that the logistical challenges faced by delivery

riders in areas like Sarakan, Matanog, Maguindanao, due to poor road

conditions and remote distances between households, significantly impact

their ability to fulfill orders efficiently and safely. Poor roads increase travel

time and raise safety concerns, while remote distances between households

lead to longer journeys and higher costs. Addressing these challenges

requires infrastructure improvements, technological innovations, and support

systems to ensure the safety and effectiveness of delivery operations.

4.. Infrastructure Limitations

Strategies employed by participants to adapt their delivery methods or

strategies in response to infrastructure limitations such as poor road

conditions or limited internet connectivity are examined.

“Dito sa Sarakan Matanog, Maguindanao po, kami mga delivery

riders ay nag-a-adjust sa aming paraan ng paghahatid sa

 pamamagitan ng consideration sa mga limitasyon ng infrastructure

tulad ng mga kalsada dito as you can see naman di siya ganun ka

tapos at lubak lubaksiya diba atsaka yung mahina na internet.

Ginagawa namin ito sa pamamagitan ng pagsasaalang-alang sa mga

kalsada, pakikipag-ugnayan nang direct sa mga customer para sa mas

malinaw na mga direction ba, at paggamit ng mga app sa na maaaring

gamitin nang offline para sa ganun ahmm makakarating kami kahit

papano sa mga bahay ng costumer namin kahit na mahina or litimed

lang sa internet.”(Here in Sarakan, Matanog, Maguindanao, we

delivery riders adjust our delivery methods by considering the

limitations of the infrastructure such as the roads, as you can see

they’re not properly constructed and full of potholes, right? And also

the weak internet connection. We do this by taking into account the

condition of the roads, directly communicating with customers for

clearer directions, and using offline apps so we can still reach our

customers’ homes even with limited internet connectivity.)-Participants

1 (02: 25)

Participants 1 said that the strategies employed by delivery riders in

Sarakan demonstrate their adaptability and resourcefulness in overcoming

infrastructure limitations. By considering road conditions, communicating

directly with customers, and utilizing offline tools, delivery riders can
maintain their efficiency and provide reliable service despite facing

challenges posed by poor road conditions and limited internet connectivity.

4.1 Social and Cultural Barriers

Instances where social or cultural factors influence the success or

failure of delivery services in rural areas are shared, along with

adjustments made by participants to accommodate these factors.

“Yun nga po tulad ng sabi ng kasama namin kailangan po talaga

yung respeto sa bawat isa mapa christian or muslim ka man kasi pag

may respeto mas mapapadali yung kuan, yung process ng pag deliver

namin kumbaga walang conflict na nangyayari po ba at yun nga po

mas napapadali yung process walang ano ano jan kasi po halimbawa

wala ka pong respect sa bawat isa magiging mahirap yun sa part

namin na delivery riders at yun mas nagiging malabo yung

communication namin basta ganun po”.(“As my colleague mentioned,

respect for each other is really necessary whether you’re Christian or

Muslim because with respect, the process of our delivery becomes

smoother, without any conflicts occurring. If there’s respect, the

process becomes easier, without any complications, because for

example, if there’s no respect for each other, it becomes difficult for us

as delivery riders and our communication becomes unclear. That’s how

it is).- Participants 5 (01:44)

 The statement underscores the significance of respect in overcoming

social and cultural barriers within the context of delivery services,

particularly in a diverse community like Matanog, Maguindanao. In many

rural areas, including Matanog, cultural norms and values deeply influence

daily interactions and transactions, including those involving delivery

services. One major social and cultural barrier mentioned is the lack of

respect. Respect plays a crucial role in bridging the gap between different

religious and cultural backgrounds. In a community where both Christians

and Muslims coexist, mutual respect fosters harmony and cooperation.

Without respect, misunderstandings and conflicts may arise, hindering the

smooth functioning of delivery services.

4.2 Coping Strategies Employed by Participants

Delivery riders in rural communities like Sarakan Matanog,

Maguindanao, employ various coping strategies to navigate the unique

challenges they face:

“Isa po sa basic na strategy namin bilang riders is yung

ahmm yung kuan dapat think positive lagi kasi pag always kang

kuan nag iisip ng positive is kuan nagiging posible lahat

kumbaga po is mas napapadali yung trabaho namin atsaka po

yung dapat may motivation ka para mas lalong mapapadali nga

 po yung trabaho namin” (One of our basic strategies as riders is

to always think positively because when you constantly think

positively, everything becomes possible, so our work becomes

easier. Also, it’s importantto have motivation to further simplify

our work). - Participants 3 (01:20)

According to the participants 3 said that In the demanding and often

unpredictable environment of delivery services, particularly in rural

communities like Sarakan Matanog, Maguindanao, maintaining a positive

outlook and high levels of motivation can significantly impact a rider’s ability

to navigate challenges effectively. This coping strategy is fundamental to the

daily routines and mental well-being of delivery riders, influencing not only

their job performance but also their overall satisfaction with their work. The

coping strategy of maintaining positivity and motivation among delivery

riders is instrumental in enhancing their resilience, problem-solving abilities,

and overall job satisfaction. By fostering a mindset focused on optimism and

perseverance, riders are better equipped to navigate the challenges of their

profession and achieve success in their endeavors. Moreover, the intrinsic

motivation derived from a sense of purpose and commitment to their work

serves as a driving force that fuels their dedication and ensures the delivery

of exceptional service to customers.

“yun nga dapat palaging may consideration kasi nga po kuan po

diba pinasok namin tong trabaho nato so kailangan mangibabaw po

 yun consideration namin sa mga daanan at sa mga challenges na

kakaharapin namin bilang riders” (Indeed, there should always be

consideration because we chose this job, so our consideration of the

routes and challenges we face as riders should prevail).-Participants 4

(01:10)

Participants 4 said that In the realm of delivery services, particularly in

rural communities such as Sarakan Matanog, Maguindanao, delivery riders

face a myriad of challenges on a daily basis. However, their coping strategies

are deeply rooted in the understanding that they have chosen this profession

and must navigate its demands with careful consideration. The coping

strategies employed by delivery riders in rural communities are underpinned

by a fundamental consideration of their choices and challenges. By

recognizing the significance of their decision to enter this profession and

approaching their work with thoughtful consideration, riders can effectively

navigate obstacles, prioritize safety, and deliver exceptional service to their

customers. Through this conscientious approach, delivery riders uphold the

integrity of their profession and contribute to the seamless functioning of the

delivery ecosystem in their communities.

“maliban sa mga nabanggit nila yung acceptance, kay kasi po

pag may acceptance saiyo mas yun mas dika nahihirapan labanan

yung hamon sa buhay lalo na tong saaming mga delivery riders so

kailangan talaga po is may acceptance saiyo kay kung wala ay walang

 mangyayari baka umalis kana lang sa trabaho nato, ahmmm yun kahit

dika delivery riders dapat may acceptance nga po ba kay para di

masakit or mahirap lumaban sa buhay”. (Aside from the coping

strategies mentioned, acceptance is crucial. When you have

acceptance, you don’t struggle as much with life’s challenges,

especially for us delivery riders. It’s really necessary to have

acceptance because without it, nothing will happen, and you might just

quit this job. Even for non-delivery riders, acceptance is necessary so

that life’s struggles don’t feel as painful or difficult to overcome) -

Participants 2 (02: 15)

4.2.3 Managing Stress and Difficulties

Delivery participants in rural settings discuss the development and

utilization of coping mechanisms to manage the stress and difficulties

encountered during their delivery duties.

“ Nama-manage namin yung stress atsaka mga challenges sa

parang kuan yung sinasabing tiyaga lang at dapat dika mawalan ng

pag asa kasi lahat naman po tayo ay nakakaranas ng mga hamon sa

buhay tapos dapat po may matibay yung loob para masolusyunan

yung mga problema na kinaharap natin lalo na saaming delivery riders

dito sa matanog marami kaming challenges na naranas gaya po ng

mga daanan atsaka yung signal po medyo tagilid tayo don and yung
 condition ng weather so kinakaharap namin yan sa pamamagitan po

niyan”.(We manage stress and challenges by simply being patient and

not losing hope because everyone experiences life’s difficulties. It’s

important to have a strong spirit to solve the problems we face,

especially us delivery riders here in Matanog, where we encounter

various challenges such as rough roads, poor signal reception, and

unpredictable weather conditions. We face these challenges head-on.)-

Participants 1 (01:58)

According to the participants 1 in managing stress and difficulties,

particularly in the context of delivery riders in rural areas like Matanog,

Maguindanao, requires a combination of resilience, patience, and

adaptability. These individuals encounter various challenges such as rough

terrain, unpredictable weather conditions, and limited access to resources

like reliable signal reception. However, they cope with these challenges by

maintaining a positive attitude, relying on their community for support, and

staying flexible in finding alternative solutions. By emphasizing the

importance of resilience and perseverance, delivery riders in Matanog

demonstrate the ability to overcome obstacles and continue serving their

communities effectively despite the difficulties they face.

3. Resources and Support Systems

Participants share insights into the resources or support systems

they rely on to help them cope with challenges faced while delivering in rural
areas, emphasizing the importance of family support, community support

and Manager/ organization assistance.

“ isa po sa pinagkukunan namin ng support bilang riders po dito

sa matanog s’yempre unang -una jan yung pamilya namin kasi sila

yung pinaghuhugutan namin ng lakas para maka-survive po dito sa

trabaho namin bilang isa delivery riders, dahil sa pamilya namin na-

iinganyo pa kami or ano ba yung words nito kuan, ahmm yung mas

ginaganahan kami mag trabaho dahil sa support ng aming mga

pamilya kahit gaano kahirap yung hamon ahmm kuan yung challenge

saamin nakakaya namin yun dahil sa pamilya namin”.(One of our

primary sources of support as riders here in Matanog is undoubtedly

our families. They are our main source of strength to survive in our

work as delivery riders. Because of our families, we are inspired and

motivated to work even harder, despite the challenges we face. We are

able to overcome these challenges because of our families).-

Participants 3 (02: 00)

Participants 3 said that the family support serves as a crucial lifeline

for delivery riders in rural areas like Matanog, Maguindanao. Beyond

providing emotional encouragement and a sense of belonging, families play

a pivotal role in bolstering the resilience and determination of riders. Their

unwavering support serves as a constant source of motivation, inspiring

riders to confront challenges head-on and persevere through difficult times.

Whether it’s through words of encouragement, practical assistance with

household duties, or simply being a listening ear after a long day’s work, the

support of family members strengthens the resolve of delivery riders,

empowering them to navigate the complexities of their profession with

confidence and determination. In essence, family support serves as the

bedrock upon which delivery riders in Matanog build their resilience and

fortitude, enabling them to overcome obstacles and fulfill their

responsibilities with unwavering commitment.

“s’yempre bukod po sa pamilya namin is yung supporta ng

community namin kumbaga po is nakakikipag- ugnayan po sila saamin

ng maayos kaya nagagawa namin din yung trabaho namin ng maayos

ng dahil sa support na binibigay nila sa amin at yung tinuturo yung

daan pa tungo sa bahay ng customer namin is napakalaking tulong na

po yun saamin” (Aside from our families, the support of our community

is invaluable. They engage with us effectively, enabling us to perform

our jobs well because of the support they provide. Their guidance and

assistance in showing us the way to our customers’ homes are

tremendously helpful to us). - Participants 5 (01:57)

According to the participants 5 said that the Community support plays

a vital role in the lives of delivery riders in rural areas like Matanog,

Maguindanao. Beyond familial support, the community provides essential

assistance and guidance, facilitating the efficient completion of delivery

tasks. Effective communication and cooperation between riders and

community members enable smoother navigation through challenging routes

and ensure timely deliveries to customers’ homes. This support strengthens

the bond between riders and the community, fostering a sense of unity and

shared responsibility. Ultimately, the collaboration between delivery riders

and their community enhances efficiency, promotes mutual trust, and

contributes to the overall well-being of the locality.

“atsaka yung support ng manager namin is napakalaking ambag

kumbaga saamin kay kuan s’yempre diba pag dimo ka sundo yung

kuan manager mo is parang aayaw kana sa trabaho mo kahit di sa

manager pag may dika kasundo parang wala kang gana mag trabaho

ba kaya yun napakalaking ambag yung support saamin ng manager

namin na si ma’am Jehan kay pinu-push pa niya kami na galing yung

trabaho namin at pinapalakas pa niya yung loob namin kaya yun po”.

(Additionally, the support of our manager contributes significantly to

our morale. When you don’t get along with your manager, it can affect

your enthusiasm for work. That’s why the support of our manager,

Ma’am Jehan, is so important to us. She encourages us to excel in our

work and boosts our confidence, motivating us to give our best efforts)

– Participants 4 (01:50)
 According to the participants 4 the support Organization assistance or

the manager, Ma’am Jehan, significantly boosts the morale of the delivery

riders in Matanog, Maguindanao. A positive relationship with the manager is

crucial as it influences the enthusiasm for work. Ma’am Jehan’s

encouragement and confidence in the riders inspire them to excel in their

tasks, motivating them to give their best efforts. Additionally, the

unwavering support of their families serves as a strong foundation, providing

emotional strength and motivation to overcome challenges. The

community’s support is equally vital, offering practical assistance and

guidance, fostering a sense of unity, and ensuring timely deliveries. In

summary, the combined support of family, community, and a supportive

manager like Ma’am Jehan creates a robust support system that empowers

delivery riders to perform effectively in their roles.

 CHAPTER V

SUMMARY,IMPLICATION, AND RECOMMENDATIONS

Presented in this chapter are the summary of the study based on the

results and discussion in previous chapter, it’s implications, and

recommendations.

Summary

The study explores the lived experiences and challenges faced by

delivery riders operating in rural communities in Sarakan Matanog,

Maguindanao, using a qualitative phenomenological approach. The

participants, all male delivery riders, shared insights into the difficulties they

encounter, such as navigating poor road conditions, dealing with

unpredictable weather, poor internet connection, and managing social and

cultural differences. Despite these challenges, delivery riders employ various

coping strategies, including maintaining motivation, adapting delivery

methods to infrastructure limitations, and fostering trust and respect with

customers. They also highlighted the importance of communication and

mutual respect in overcoming social and cultural barriers.

Implication
The study underscores the critical role of coping mechanisms and support

systems in enhancing the well-being and performance of delivery riders in

rural areas. Recognizing and addressing the stressors and challenges faced

by delivery participants is essential for ensuring their resilience and job

satisfaction. Moreover, the findings highlight the interconnectedness of

individual, familial, community, and organizational factors in shaping the

experiences of delivery riders. Efforts to strengthen these support systems

can contribute to the overall sustainability and success of delivery operations

in rural communities.

Recommendations

In rural areas like Sarakan Matanog, Maguindanao, delivery riders face

multifaceted challenges ranging from poor road conditions to limited access

to resources and cultural barriers. To mitigate these challenges and support

the well-being of delivery riders, several recommendations emerge. Training

programs can provide riders with essential coping skills and strategies,

enabling them to manage stress and adapt to changing circumstances

effectively. Strengthening family and fostering community engagement can

offer vital emotional support and practical assistance, enhancing riders’

resilience and overall well-being. Positive relationships with managers and

organization leaders are crucial for maintaining motivation and job

satisfaction among riders. Infrastructure improvements and investments in

innovative technologies are necessary to enhance the efficiency and safety

of delivery operations. Finally, continuous research is essential to understand

the evolving needs of delivery riders and rural communities, informing

evidence-based interventions and policy decisions. By implementing these

recommendations, stakeholders can create a supportive environment that

empowers delivery riders to thrive and contribute positively to their

communities.
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 Appendix A

Interview Guide Questionnaire

Part I: Demographic Profile of the Participants

In ensuring the confidentiality of the study, each participant has been

assigned a coded identifier: Participant 1, Participant 2, Participant 3,

Participant 4, Participant 5, and Participant 6. All participants in this study

are male and currently employed as Delivery Riders in Matanog,

Maguindanao. This coding system safeguards the privacy of the individuals

involved, allowing for an in-depth exploration of their experiences and

perspectives while maintaining strict confidentiality.

Part II: Parcel Po:! Challenges of Delivery Riders in Rural

Community

Research Inquire Questions Probing Questions

Question

1. What is the lived 1.1. How would you 1.1.1. Can you provide

experience of describe the specific examples of

delivery riders daily routine and memorable or

operating in rural work impactful moments in

communities? environment of your daily experiences

delivery riders in as a delivery rider in a

rural rural community?

communities? 1.1.2. How do cultural or

1.2. What emotions community dynamics

and feelings influence the

characterize the interactions and

experiences of experiences you have

delivery riders while making

as they navigate deliveries?

rural 1.1.3. Are there particular

landscapes? aspects of your lived

1.3. In what ways do experience that

delivery riders contribute positively

perceive their or negatively to your

 roles within the overall job

communities satisfaction?

they serve? 1.1.4. How has the lived

experience of delivery

riders evolved or

changed over time,

especially considering

any shifts in

community needs or

expectations?Are

there instances where

your personal

experiences align or

diverge from the

broader collective

experience of delivery

riders in rural

settings?

2. What specific 2.1. What types of 2.1.1. Can you provide

challenges do challenges do specific examples of

participants delivery riders challenges you have

encounter in the encounter in encountered while working

course of their Matanog, as a delivery rider in

 delivery Maguindanao? Matanog, Maguindanao?

responsibilities in 2.2. How do the 2.1.2. How do these

rural delivery riders challenges impact your daily

communities? perceive the work routine and overall job

difficulty of their satisfaction?

work in rural 2.1.3. Are there variations in

settings? the challenges faced by

2.3. Are there delivery riders depending on

specific factors the specific rural areas they

or navigate?

circumstances 2.1.4. How have you

that contribute adapted or coped with these

to the challenges while performing

challenges faced your delivery duties?

by delivery 2.1.5. In your opinion, are

riders in this there any potential solutions

region? or improvements that could

address the identified

challenges in rural last-mile

delivery?

3. What coping 3.1. What coping 3.2.4. Can you provide

strategies do mechanisms do specific examples

participants delivery riders of coping strategies

employ to typically adopt you have utilized

address the in response to when facing

challenges the challenges challenges during

encountered in encountered in your deliveries in

the course of rural areas? Matanog,

their delivery 3.2. How do delivery Maguindanao?

duties in rural riders in 3.2.5. How do these

settings? Matanog, coping strategies

Maguindanao contribute to your

perceive the overall job

effectiveness of satisfaction and

their coping well-being as a

strategies? delivery rider?

3.3. Are there 3.2.6. Are there

common variations in the

patterns or effectiveness of

trends in the coping strategies

coping based on the

strategies nature or intensity

employed by of the challenges

delivery riders in encountered?

rural settings? 3.2.7. Have you observed

or learned about
 coping strategies

from your fellow

delivery riders, and

if so, can you share

any insights or

examples?

3.2.8. In your opinion,

what factors

contribute to the

success or failure

of specific coping

strategies, and how

do they impact

your ability to

navigate

challenges in rural

delivery contexts?

Appendix B
Consent Letter

Republic of the Philippines

Bangsamoro Autonomous Region in Muslim Mindanao
ILLANA BAY INTEGRATED COMPUTER COLLEGE, INC
Tomawis Bldg. Poblacion 1, Parang, Maguindano del Norte
Telephone No. (064) – 425- 0257; Email Address: [Link]@[Link]
March 7, 2024

THE RESPONDENTS
J&T Express Delivery Riders
Matanog, Maguindanao del Norte

Dear Sir/Ma’am,

Good day!

We the third(3rd) year students of Illana Bay Integrated Computer College Inc. taking up Bachelor of
Science In Social Work are currently conducting a research entitled “Parcel Po!: Challenges of Delivery
Riders in Rural Community”. We are reaching out to invite you to participate in a study that we are
conducting for academic research purposes.

The study aims to shed light on the multifaceted obstacles encountered by delivery riders, providing
valuable insights into the dynamics of rural e-commerce. Furthermore, this tome delves into the
repercussions of these challenges on the overarching customer experience and satisfaction. Your insights
and experiences are valuable to our research, and your participation will contribute significantly to the
success of our study.

Thank you for considering our invitation, and we hope to have the privilege of including your valuable
perspective in our research.

Respectfully yours,

AHMAD NOOH G. ABDULLAH

Acting leader

Approved by:
JULIUS R. MANALO, RSW
SW Department Head
Noted by:
RIZMA UMBAG
Research Adviser
Republic of the Philippines
Bangsamoro Autonomous Region in Muslim Mindanao
ILLANA BAY INTEGRATED COMPUTER COLLEGE, INC
Tomawis Bldg. Poblacion 1, Parang, Maguindano del Norte
Telephone No. (064) – 425- 0257; Email Address: [Link]@[Link]

March 7, 2024
JEHAN PANDI
Branch Manager
J&T Express
Sarakan, Matanog Maguindanao del Norte

Dear Ma’am,

Greetings of Peace!

We, the third(3rd) year students of Illana Bay Integrated Computer College Inc. taking up Bachelor of
Science in Social Work are currently conducting a research paper entitled “Parcel Po!: Challenges of
Delivery Riders in Rural Community”. We’re writing to seek permission to conduct our study at your
branch location. The study aims to shed light on the multifaceted obstacles encountered by delivery
riders, providing valuable insights into the dynamics of rural e-commerce.

We understand the importance of your branch's operations, and we are committed to complying with any
guidelines or restrictions set forth by J&T. Additionally, we are willing to coordinate with your staff to
ensure a smooth and hassle-free process.

We kindly request your approval for our study, and we’re available to discuss any concerns or queries
you may have. Your cooperation is crucial to the success of our research, and we are grateful for your
consideration of our request.

Thank you.

Respectfully yours,

AHMAD NOOH G. ABDULLAH

Acting leader

Approved by:
JULIUS R. MANALO, RSW
SW Department Head
Noted by:
RIZMA UMBAG
Research Adviser
CURRICULUM VITAE

Personal Information:
Name : Ahmad Nooh G. Abdullah
Contact number: 09811193455
Email :
ahmadnoohabdullah@[Link]
Address: Bugasan Sur, Matanog Mag .

Education:
College : Illana Bay Integrated Computer College Inc.
Senior High School : F. Bangoy National High School, Davao City
High School : Parang National High School
Elementary : Sultan Mandayan Elementary School

Skills:
-Software proficiency
Additional Information:
- Certificate of recognition
- Certificate of appreciation
- Certificate of participation
CURRICULUM VITAE

Personal Information:
Name: Hamima P. Salik
Contact number: 09500102441
Email : hamimapancho123@[Link]
Address: Sarmiento, Parang, Mag.

Education:
College : Illana Bay Integrated Computer College Inc.
Senior High School: ARMM Regional Science High School
High School : Amir Bara National High School
Elementary : Maguindanaon Elementary School

Skills:
-Cooking and Gymnast
Additional Information:
- Purok Youth Officer
CURRICULUM VITAE

Personal Information:
Name: Normina A. Dalimbang
Contact number: 09383191259
Email : nhorminadalimbang23@[Link]
Address: Facoma, Poblacion II, Parang, Mag .

Education:
College : Illana Bay Integrated Computer College Inc.
Senior High School : Notre Dame of Parang Inc.
High School : Parang National High School
Elementary : Parang Central Elementary School
CURRICULUM VITAE
Personal Information:
Name: Amina Musa
Contact number: 09811193455
Email : ahmadnoohabdullah@[Link]
Address: Bugasan Sur, Matanog Mag .

Education:
College : Illana Bay Integrated Computer College Inc.
Senior High School : F. Bangoy National High School, Davao City
High School : Parang National High School
Elementary : Sultan Mandayan Elementary School

Skills:
-Software proficiency
Additional Information:
- Certificate of recognition
- Certificate of appreciation
- Certificate of participation
CURRICULUM VITAE

Personal Information:
Name : Hassim E. Faldas
Contact number: 09554501057
Email : hassimfalsdas@[Link]
Address: G.T Biruar, Parang, Mag.

Education:
College : Illana Bay Integrated Computer College Inc.
Senior High School : Illana Bay Integrated Computer College Inc.
High School : Illana Bay Integrated Computer College Inc.
Elementary : Balut Elementary School

Skills:
-Able to independently with a team.