Republic of the Philippines

Department of Education
REGION III
SCHOOLS DIVISION OFFICE OF SAN JOSE CITY
SAN JOSE CITY NATIONAL HIGH SCHOOL
(FORMERLY CONSTANCIO PADILLA NATIONAL HIGH SCHOOL)
BRGY. CALAOCAN, SAN JOSE CITY, NUEVA ECIJA

Daily Lesson Plan for Senior High School

Date: March 20, 2025 Week: 9th Week
Quarter: Fourth Quarter Grade:HUMSS 12-Machiavelli (09:40-10:40)
Subject: Entrepreneurship Semester: Second Semester

Content Standard: The learner demonstrates understanding of environment and market in one’s locality/town.
Performance Standard: The learner independently creates a business vicinity map reflective of potential market in
one’s locality/town.
Learning Competency: Describe the Marketing Mix (7Ps) in relation to the business opportunity
(CS_EP11/12ENTREP-0h-j-10).

OBJECTIVES
At the end of the lesson, the students must be able to:

a. Identify and analyze the role of promotion within the marketing mix and its alignment with market needs.
b. Appreciate the significance of promotion in building customer awareness and business success.
c. Design a promotional strategy and integrate it into a business vicinity map using ICT tools.

I. SUBJECT MATTER
A. TOPIC: Promotion (Marketing Mix - 7Ps)
B. REFERENCES: Entrepreneurship in the Philippine Setting pp. 128-131
C. MATERIALS: Laptop, TV, Pentel Pen, Cartolina, and bond paper
D. ADDITIONAL MATERIALS: Google Forms ([Link] ),
[Link]

II. TEACHING EPISODE

A. PREPARATION
1. ROUTINARY ACTIVITIES
a. Prayer
b. Greetings
c. Checking of Attendance
d. Class Structuring

Learners who are farsighted and has visual difficulty in the class could adjust in their sits to help in adapting and
implementing the needs of the student based on their needs. (Indicator 8: Planned and delivered teaching strategies
that are responsive to the special educational needs of learners in difficult circumstances.
Introduction of Feedbacking among Learners:
Instruct the learners to use hand signals based on their understanding of the concept to ensure learning.

 Raise your right thumb if you agree/ understand the topic.

 Raise your left thumb if you disagree/ do not understand the topic.
 Raise your both thumb if you neither agree or disagree/ do not understand the topic.
(This will ensure that the learners feedbacking during the lesson proper is not limited to simple just “Yes” or “No” and can
help you adjust your strategy)

Inform the learners that:

 For the most part of the lesson a continuous group activity will be conducted.
 Class has been divided into 3 groups.

______________________________________________________________________________________________
Address: Cardenas Street, Brgy. Calaocan, San Jose City, Nueva Ecija
FB Page: [Link]
Email: 300800@[Link]
  Each member has been pre-assigned with a particular part of the activity that they will lead but all members
must participate all the time.
 The Entire group will be graded based on the rubric presented.
Indicator 4: Used effective verbal and non – verbal communication strategies to support learner understanding,
participation, engagement, and achievement.
Indicator 5: Maintained supportive learning environments that nurture and inspire learners to participate,
cooperate, and collaborate on continued learning
Criteria Advanced (25 points) Proficient (22 points) Developing (20 points)
Consistently demonstrates leadership,
Participates effectively and
Collaborative actively engages all group members, and Minimal participation, requires
contributes to group dynamics
Participation ensures equitable contribution from each significant prompting to engage
with minimal guidance
team member
Expertly adapts personal role to group Completes assigned role with Struggles to fulfill assigned role
Role
needs, demonstrates flexibility and deep moderate understanding of or understand group
Differentiation
understanding of individual strengths group dynamics responsibilities
Articulates ideas clearly, listens actively, and Communicates effectively and
Communication Exhibits minimal communication
provides constructive feedback that elevates respectfully with group
Skills skills, struggles to express ideas
group performance members
Final Creates a coherent and
Produces a comprehensive, well-thought, Delivers an incomplete or poorly
Presentation/ satisfactory group
and creatively presented group product developed group project
Outcome presentation
Use Differentiates instruction for most of the lesson.
According to a research entitled “Differentiated instruction based on multiple intelligences as promising joyful and
meaningful learning” The students’ multiple intelligence modalities can be optimized through differentiated multiple
intelligence-based instruction. The intelligence developed includes logical-mathematical intelligence, language,
kinesthetic, interpersonal and intrapersonal. Students feel the fun learning atmosphere and unstressed learning, so that
multiple intelligences can naturally be developed.

PMES Objective 2 (NCOI): Use research – based knowledge and principles of teaching and learning to enhance
professional practice

B. REVIEW

The
teacher will briefly review the 7Ps of the Marketing Mix using a Mentimeter quiz. Ask, “Which P deals with creating
awareness for a product or service?” The learner will join the mentimeter with a code 5580 6852
[Link]
(Indicator 3:Ensure the positive use of ICT to facilitate the teaching and learning process.)

C. MOTIVATION
The teacher will show/present a 2-minute advertisement.
Then ask the learners “What made this ad effective in reaching its target audience?”
Indicator 4: Use effective verbal and non-verbal communication strategies to engage
learners.

______________________________________________________________________________________________
Address: Cardenas Street, Brgy. Calaocan, San Jose City, Nueva Ecija
FB Page: [Link]
Email: 300800@[Link]
 D. LESSON PROPER

a. Presentation of the Lesson.

Discuss the role of promotion in the marketing mix. Highlight the importance of selecting promotional tools that
align with the target market.
The learners will relate concepts to real-world examples from local businesses.
Indicator Applied:
o Indicator 1: Apply content knowledge across curriculum teaching areas.
b. Discussion/ Application

Activity 1: Numeracy – Budget Allocation for Promotion (10 minutes)

Task: Groups receive a fictional ₱15,000 budget for a promotional campaign. They will allocate it across
various channels (e.g., social media, print ads, events) and calculate the percentages for each allocation.

Integration: Mathematics (Percentages and Allocation) Competency: Solve problems involving percentages,
ratios, and proportions in real-life contexts, including profit, loss, discounts, and allocation of resources. LC
Code: M11GM-IIa-1

Output: A simple budget breakdown table with justifications.

Indicators Applied:

o Indicator 3: Enhance numeracy skills through real-life applications.

o Indicator 5: Maintain a supportive learning environment for collaboration.
o Indicator 6: Applied range of successful strategies that maintain learning environments that motivate to
work productively by assuming responsibility for their own.

Activity 2: Literacy – Crafting a Promotional Message (10 minutes)

Task: Write a compelling tagline and short promotional message for a chosen product or service. Focus on
persuasive language and relevance to the target market.

Integration: English (Persuasive Writing). Competency: Write various kinds of texts using appropriate text
structures, devices, and language conventions, focusing on argumentative and persuasive writing. LC Code:
EN12LC-IIa-14

Output: A 2–3 sentence promotional message presented to the class.

Indicators Applied:

o Indicator 4: Foster engagement through verbal and written communication strategies.

o Indicator 1: Integrate knowledge from English to enhance writing skills.
o Indicator 6: Applied range of successful strategies that maintain learning environments that motivate to
work productively by assuming responsibility for their own.
Activity 3: ICT Integration – Promotional Design (10 minutes)

Task: Create a digital poster using Canva to visually represent the promotional message. Add promotional
locations to a business vicinity map using Google Maps.

Integration: ICT (Digital Design and Mapping) and Social Studies (Local Geography). Competency: Utilize
digital tools to create and interpret maps, incorporating layers of data to analyze geographic and spatial
information. LC Code: ICT11/12DDM-IVe-f-16

Output: A digital poster and an annotated business vicinity map.

 Indicators Applied:

o Indicator 2: Ensure the positive use of ICT tools.

o Indicator 7: Adapt strategies to include learners with disabilities or giftedness.
Activity 4: Role Playing (10 minutes)

______________________________________________________________________________________________
Address: Cardenas Street, Brgy. Calaocan, San Jose City, Nueva Ecija
FB Page: [Link]
Email: 300800@[Link]
 Task: Choose a product/service relevant to the class’s local market context and Create a 2–3 minute role-play
script to showcase your promotional strategy.

Integration: Media and Information Literacy (Audio Information) MIL11/12AIM-IVd-12

Output: TV Advertisement, Radio Broadcasting, Podcast.

 Indicators Applied:
o Indicator 1: Integrate knowledge from Media and Information Literacy
o Indicator 5: Maintain a supportive learning environment for collaboration.
o Indicator 6: Applied range of successful strategies that maintain learning environments that motivate to
work productively by assuming responsibility for their own.

E. GENERALIZATION

Class discussion: Guide Questions

“Why is promotion an essential element of the marketing mix?”
“How does an effective promotional strategy address specific market needs?”
Indicator Applied:
Indicator 5: Inspire learners to connect promotional strategies with real-life applications.

IV. EVALUATION

DIRECTION: The learner will answer in the Google Form Quiz in which the teacher gives in their Group Chat. The
learners will answer the given assessment using their cellphone within the time limit of 5 minutes. Learner can
answer the given assessment with the help of internet connection or data link.
o Here is the given link for the Google Quiz Assessment for the leaners in this topic
[Link] (Indicator 2: Ensure the positive use of ICT tools)

Here are the following questions in the Assessment.

[Link] is the main purpose of promotion in the marketing mix?

a) To reduce the cost of production
b) To inform, persuade, and remind customers about a product or service
c) To improve product quality
d) To determine the selling price

2. Which of the following is an example of a promotional tool?

a) Product packaging
b) Social media advertising
c) Product distribution
d) Inventory management

3. A company organizes a free community event to introduce its new product. This is an example of:
a) Personal selling
b) Public relations
c) Sales promotion
d) Direct marketing

[Link] a business allocates ₱10,000 for promotion and spends 40% on social media ads, how much is allocated for
social media?
a) ₱2,000
b) ₱4,000
c) ₱6,000
d) ₱8,000

[Link] of the following best describes target marketing in promotion?

a) Promoting to everyone equally
b) Focusing on specific groups most likely to buy the product
c) Advertising without a clear goal
d) Using only one type of promotional tool

Explain to the learners that there are different online etiquettes, and they should be responsible for their social
interaction. Remind the leaners that even though their names would not be seen by others they should still follow the
proper etiquette which means no foul or inappropriate words or photos.
______________________________________________________________________________________________
Address: Cardenas Street, Brgy. Calaocan, San Jose City, Nueva Ecija
FB Page: [Link]
Email: 300800@[Link]
 V. ASSIGNMENT
1. Interview a local entrepreneur about their promotional strategies.
2. Write a short reflection on how their strategies meet their business goals.

Prepared by: Checked and Observed:

BENITA I. NOVEDA ROXANNE M. BENEDICTO

Teacher I Assistant Principal II

Noted:

ESTRELITA B. ORTIZ
Principal II

______________________________________________________________________________________________
Address: Cardenas Street, Brgy. Calaocan, San Jose City, Nueva Ecija
FB Page: [Link]
Email: 300800@[Link]